Veronda F Willis PhD, CPA, CGMA Standard CV (903)565-5822 vwillis@uttyler.edu Degrees 2005 Ph.D., Accounting, University of Colorado at Boulder, Boulder, ColoradoDissertation: Anayst Following, Cost of Equity Capital, and the Information Environment: Evidence from the Electric Utility Industry 1991 B.B.A., Accounting, University of Texas at Austin, Austin, Texas Master of Professional Accounting, Accounting, The University of Texas at Austin, Austin, Texas 1988 A.A., Accounting, Tyler Junior College, Tyler, Texas Professional Licensures & Certifications 2014 Chartered Global Management Accountant, American Institute of Certified Public Accountants 2003 Graduate Teacher Certification, University of Colorado at Boulder 1992 Certified Public Accountant, Texas State Board of Public Accountancy Work Experience 2009 - Ongoing Assistant Professor of Accounting, The University of Texas at Tyler, Tyler, Texas 2005-2009 Assistant Professor of Accounting, The University of Texas at San Antonio, San Antonio, Texas, 2009 2000-2005 Teaching/Research Assistant, University of Colorado at Boulder, Boulder, Colorado, 2005 1995-2000 Accounting Manager, Enron Corporation, Houston, Texas, 2000
1991-1995 Audit Senior, PricewaterhouseCoopers, Houston, Texas, 1995 Journal Article Completed/Published Willis PhD, CPA, V. F. (2016). A Model of Teaching Technology: Using Excel in an Accounting Information Systems Course. Journal of Accounting Education, 36, 87-99. Campbell, L. J., Smith, P. C., & Willis PhD, CPA, V. F. (2015). Muddling Parity of an Energy Efficient Incentive - Through the Lens of "Change in Accounting Method." Journal of Legal Tax Research, A Journal. D'souza, J., Jacob, J., & Willis PhD, CPA, V. F. (2015). Dividend Policy Responses to Deregulation in the Electric Utility Industry. International Journal of Business Administration, 6(2). Hsieh, C., & Willis PhD, CPA, V. F. (2015). Executive Compensation of Firms with Subsidiaries at Tax Haven. Journal of Accounting and Finance, 15(1). Shin, G., & Willis, V. F. (2014). Asset Revaluations Under IAS 16: Evidence from Korea. International Journal of Business, Accounting and Finance, 8(2), 21-36. Exceptional Journal Fasci, Phd, CPA, M. A., & Willis PhD, CPA, V. F. (2013). The Impact of GAAP Guidance on Asset Retirement Obligations. Research in Accounting Regulation, 25(1), 117-122. Meritorius Journal / A Journal Eldenburg, L., Soderstrom, N., Willis, V. F., & Wu, A. (2010). Behavioral Changes Following the Collaborative Development of an Accounting Information System. Accounting, Organizations and Society, 35, Issue 2, 222-237. Exceptional Journal / A+ Journal Sanders, D. E., & Willis, V. F. (2009). Setting the P.A.C.E. for Student Success in Intermediate Accounting. Issues in Accounting Education, 24(3), 319-337. Meritorius Journal / A Journal Fasci, M., Ramirez, D., & Willis, V. F. (2008). Electric Utility Companies Report Expectations on SFAS 143. Oil, Gas, & Energy Quarterly, 57(1), 199-210. Meritorius Journal Accepted Willis PhD, CPA, V. F. (2016). A Model of Teaching Technology: Using Excel in an Accounting Information Systems Course. Journal of Accounting Education, 36, 87-99. Hsieh, C., & Willis PhD, CPA, V. F. (2015). Executive Compensation of Firms with Subsidiaries at Tax Haven. Journal of Accounting and Finance, 15(1).
Shin, G., & Willis, V. F. (2014). Asset Revaluations Under IAS 16: Evidence from Korea. International Journal of Business, Accounting and Finance, 8(2), 21-36. Exceptional Journal Revise & Resubmit Campbell, L. J., Smith, P. C., & Willis PhD, CPA, V. F. (2015). Muddling Parity of an Energy Efficient Incentive - Through the Lens of "Change in Accounting Method." Journal of Legal Tax Research, A Journal. Submitted Willis PhD, CPA, V. F. (2016). A Model of Teaching Technology: Using Excel in an Accounting Information Systems Course. Journal of Accounting Education, 36, 87-99. Campbell, L. J., Smith, P. C., & Willis PhD, CPA, V. F. (2015). Muddling Parity of an Energy Efficient Incentive - Through the Lens of "Change in Accounting Method." Journal of Legal Tax Research, A Journal. Fasci, Phd, CPA, M. A., & Willis PhD, CPA, V. F. (2013). The Impact of GAAP Guidance on Asset Retirement Obligations. Research in Accounting Regulation, 25(1), 117-122. Meritorius Journal / A Journal Fessler, N. J., & Willis, V. F. (2016). How to Table: A Student Guide to the Presentation of Accounting Information. Issues in Accounting Education. Cowart, T. W., & Willis, V. F. (2015). CONSUMER INFORMATION PRIVACY, ARE WE THERE YET? A COMPARISON OF THE GAPP FRAMEWORK AND CURRENT FEDERAL PRIVACY LAWS. Journal of Information Systems. Willis PhD, CPA, V. F. (2014). Teaching Excel in an AIS Course. Advances in Accounting Education. Sanders, D. E., & Willis, V. F. (2013). Using a Pull Approach for Assessing Accounting Knowledge. Global Perspectives on Accounting Education, Presentation. In Progress Hsieh, C., & Willis PhD, CPA, V. F. (2015). Executive Compensation of Firms with Subsidiaries at Tax Haven. Journal of Accounting and Finance, 15(1). Willis PhD, CPA, V. F. (2014). Teaching Excel in an AIS Course. Advances in Accounting Education. Fessler, N. J., & Willis, V. F. (2015). How to Table: A Student Guide to the Presentation of Accounting Information. TBD. Sanders, D. E., & Willis, V. F. (2013). Using a Pull Approach for Assessing Accounting Knowledge. Global Perspectives on Accounting Education, Presentation. Willis PhD, CPA, V. F., & Sanders, PhD, D. E. (2011). Using the PACE to Assess Accounting Knowledge. Accounting Educators Journal.
Presentation Completed/Published Willis PhD, CPA, CGMA, V. F. (2016, Autumn). Award Winning Tips. TSCPA Accounting Educators Conference. Dallas, TX: Texas Society of Certified Public Accountants. Cowart, T. W., & Willis, V. F. (2015, August). Consumer Information Privacy: Are We There Yet? A Comparison of the GAPP Framework and Current Federal Privacy Laws. Academcy of Legal Studies in Business Annual Conference. Philadelphia, PA: Academcy of Legal Studies in Business. Willis PhD, CPA, V. F. (2015, August). Assessment of Learning in Introductory Financial Accounting. AAA Annual Meeting. Chicago, IL. Willis PhD, CPA, V. F. (2015, March). Technology in the Accounting Program. 2015 Southwest AAA Regional Meeting. Houston, TX: Southwest American Accounting Association. Hsieh, C., & Willis PhD, CPA, V. F. (2014, Spring). Executive Compensation of Firms with Subsidiaries at Tax Haven. 2014 Southwest AAA Regional Meeting. Dallas, TX: American Accounting Association, Southwest Region. Shin, G., & Willis, V. F. (2014, January). Asset Revaluations Under IAS 16: Evidence from Korea. International Academy of Business and Public Administration Disciplines (IABPAD) Conference. Orlando, FL: International Academy of Business and Public Administration Disciplines. Hsieh, C., & Willis PhD, CPA, V. F. (2013, Autumn). Executive Compensation of Firms with Subsidiaries at Tax Haven. 2013 Accounting Education and Research Forum. Texarkana, TX. Willis PhD, CPA, V. F. (2013, Summer). Teaching Excel in an AIS Course. 2013 AIS Educators Conference. Laramie, WY: AIS Educators. Sanders, D. E., & Willis PhD, CPA, V. F. (2013, Spring). Using the PACE to Assess Accounting Knowledge. 2013 Southwest AAA Regional Meeting. Albuquerque, NM: AMerican Accounting Association, Southwest Region. Willis PhD, CPA, V. F. (2011, October). A Tool for Student Success in Intermediate Accounting: The Principles of Accounting Competency Exam - It's More than Just an Exam. 37th TSCPA Accounting Education Conference. Austin, TX. Willis PhD, CPA, V. F., & Sanders, D. E. (2011, October). PACE Presentation. TSCPA Accounting Education Conference. Austin, TX: Texas Society of CPAs. Willis PhD, CPA, V. F., & Kapka, K. W. (2011, October). Weighing the Benefits and Costs of Teaching Accounting Online. Accounting Education and Research Forum.
Willis PhD, CPA, V. F., & Sanders, D. E. (2011, August). Using a Pull Approach for Assessing Accounting Knowledge. American Accounting Association Annual Meeting - Denver, Colorado. Denver, Colorado: American Accounting Association. Willis PhD, CPA, V. F. (2011, March). Assurance of Learning Panelist. Southwest Regional Meeting. Houston, TX: American Accounting Association. Willis PhD, CPA, V. F., & Kappa, K. (2011, April). Cheating: Does Everyone Do It? The Price of Success. Accounting Education and Research Forum. Tyler, TX: Tyler Junior College. Willis PhD, CPA, V. F. (2011, April). Implementing the PACE in Intermediate Accounting. Accounting Education and Research Forum. Tyler, TX: Tyler Junior College. Collins, M., Sanders, E., & Willis PhD, CPA, V. F. (2010, October). Setting the PACE for Blackboard. T-Bug Annual Conference. Abilene Texas: Texas Blackboard Users Group. Willis PhD, CPA, V. F., & Sanders, D. E. (2010, August). Using the P.A.C.E. for Assessment Purposes. American Accounting Associationi Annual Conference. San Francisco, CA: American Accounting Association. Willis, V. F. (2009, November). Using the PACE in Intermediate Accounting. Accounting Education and Research Forum. Tyler, TX: The University of Texas at Tyler. Fasci, M., Ramirez, D., & Willis, V. F. (2009, August). Electric Utility Companies' Pre- and Post-Implementation Review of SFAS 143. American Accounting Association. New York. Willis PhD, CPA, V. F., D'Souza, J., & Jacob, J. (2007, Winter). Dividend Policy Responses to Deregulation in the Electric Utility Industry. The Institute for Business and Finance Research Proceedings 2007 Winter Global Conference on Business and Finance. Submitted Shin, G., & Willis, V. F. (2014, January). Asset Revaluations Under IAS 16: Evidence from Korea. International Academy of Business and Public Administration Disciplines (IABPAD) Conference. Orlando, FL: International Academy of Business and Public Administration Disciplines. Proceedings Completed/Published Willis PhD, CPA, V. F., & Kapka, CPA, K. (2011). Cheating: Does Everyone Do It? The Price of Success. In Accounting Education and Research Forum (p. p. 62). Nacogdoches, TX: Stephen F Austin University. Willis PhD, CPA, V. F. (2011). Implementing the PACE in Intermediate Accounting. In Accounting Education and Research Forum (p. p. 56). Nacogdoches, TC: Stephen F Austin University.
Honors 2016 Outstanding Accounting Educator Award, Texas Society of Certified Public Accountants Outstanding Educator Award, Southwest American Accounting Association 2013 2012-2013 Outstanding Educator Award, East Texas Chapter of the Texas Society of CPAs 2012 UT Tyler Outstanding Student Organization Advisor Award, Student Life and Leadership 2011 Outstanding College of Business Faculty Member Award, Alpha Chi 2010 Outstanding College of Business Faculty Member Award, Alpha Chi Beta Gamma Sigma, Beta Gamma Sigma 2007 Who's Who Among American Teachers and Educators - 11th Edition