Virgin Radio Lebanon

Virgin Radio Lebanon - Overview Virgin Radio Lebanon is part of the Virgin Radio International Network with its pioneering format, technology, programing and modern marketing & advertising models that have proven to be a phenomenal success and market leaders across all countries they have entered. The Virgin Radio Lebanon local format & programing are the result of extensive studies, research and trends conducted between Virgin Radio International and Virgin Radio Lebanon, through which Virgin Radio Lebanon has already become the market leading radio station within a record period of time. Virgin Radio Lebanon format is a Top 40 radio station, centered on commercial hits and leading the way with new music and releases. Virgin Radio does not have minority targeted programming or music (No dedicated club music, no DJ sets, no selective electronic music, no selective hard rock music, no selective rap & hip hop music) Virgin Radio Lebanon has massive reach within the 14 to 44 age groups The Virgin Radio Lebanon marketing and advertising model centers on combining traditional media (FM radio) with modern media (digital, social media & mobile technology) along with modern market trends (BTL & activations). Clients and products are offered unprecedented tailor made campaigns that are all inclusive, far reaching and harmonized across all mediums.

Our studios are open to the public

The voices & faces of Virgin Radio: Anthony & Frankie, Zaina, Kris Fade & PriE Malek

Over 750,000 USD in prizes in only 22months

The School Challenge 2013 & 2014 & 2015 88 schools across Lebanon have taken part

12 Days of Christmas 2013 & 2014 Over 14,000 leuers to Santa@virginradiolebanon.com

Over 80 Virgin Radio Sponsored Events in its first 22 months A total of over 180,000 total auendees

Virgin Radio Street Team

Virgin Radio Lebanon Facebook Stats: The page with the highest reach worldwide 13M followers 20M daily engagements

Virgin Radio Lebanon Facebook Stats The page with the highest reach worldwide

Virgin Radio Lebanon Instagram Stats The highest reaching Instagram in Lebanon

Virgin Radio Lebanon App One of the most downloaded apps in Lebanon in 2013/2014

Highest Whatsapp InteracEon of any account in Lebanon An average of 5,000 whatsapp messages per live show.

Fastest growing and largest social media in Lebanon Virgin Radio Lebanon On- Line figures facebook.com/virginradiolebanon MAY 15 2013 AUGUST 2013 DECEMBER 2013 MARCH 2014 Number of Likes 20,000 80,000 250,000 600,000 1,500,000 2,500,000 13,000,000 Average number of people interaceng daily 2,500 20,000 100,000 800,000 2,500,000 4,500,000 20,000,000 MAY 2014 APRIL 2014 APRIL 2015 twiver.com/virginradioleb Number of followers 500 2,300 3,500 7,000 9,000 12,000 26,000 Average number of people interaceng daily 500 1,000 1,500 2,000 2,200 4,200 Virgin Radio Lebanon Apps (IOS & Android) Number of downloads 100 5,300 7,500 10,000 14,000 25,000 34,000 instagram.com/virginradiolebanon Number of followers 100 5,000 40,000 60,000 80,000 100,000 560,000 www.virginradiolebanon.com Number of visitors per month 500 1,000 2,000 3,000 4,000 4,500 1,500,000

The radio staeon with the most listenership across Beirut & Mount Lebanon Foreign media survey 2014

Virgin Radio Program Grid 6.00AM MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY ANTHONY & FRANKIE 10 HITS IN ROW 10.00AM 10 HITS IN A ROW 3.00PM 4.00PM 6.00PM 7.00PM 9.00PM 12.00AM THE DRIVE WITH ZAINA THE KRIS FADE SHOW WITH PRITI MALIK LISTENER DRIVEN RADIO WEEKEND DRIVE VIRGIN HITS NO COMMERCIAL BREAKS 10 HITS IN A ROW WEEKEND MASHUP WITH DJ MASS VIRGIN HITS NO CLUB MUSIC NO COMMERCIAL BREAKS VRL TOP 10 10 HITS IN A ROW LISTENER DRIVEN RADIO

Virgin Radio Lebanon - Rates Net Rates of VIRGIN RADIO - 89.5 FM Spot duracon 45 30 20 15 7 Price in US$ 105.- 70.- 60.- 50.- 35.- 1 Regular spot rate (commercial breaks during the morning show, weekdays 6am to 10am, are at :15, :35 & :55 past the hour. Commercial breaks for the remainder of the day and on weekends are at :35 & :55 past the hour) Produc'on fees : US$ 300.- 50% addieonal fees for any modificaeon in the recording aeer the approval of the final script. Special Posi'oning : 10% extra fees on the official rate. Men'oning a second product in the same commercial script: extra 20% will be charged on the official price. VAT : 10% on the total budget.

Virgin Radio Lebanon - Rates 2 Monthly sponsorship (4 consecucve weeks) 10 Hits in a Row: 35 minutes duraeon, stareng top of the hour, from 10 am Ell 4 pm from Monday to Sunday. 4 liners per row. Anthony & Frankie: from 6 am Ell 10 am: 3 to 5 minutes per day (total talk Eme per sequence), Monday to Friday. The Drive with Zaina: from 3 pm Ell 6 pm: à 3 to 5 minutes per day (total talk Eme per sequence), Monday to Friday. The Kris Fade show with Pric Malek: from 6 pm Ell 9 pm: 3 to 5 minutes per day (total talk Eme per sequence), Monday to Friday. Weekend Drive: Saturday & Sunday, from 4 pm Ell 7 pm, 10 liners per show per day, without commercial breaks (Listenership peak of the encre week). Weekend Mashup: Saturday, from 8 pm Ell 12 am, 13 liners per show, without commercial breaks. Virgin Top 10 with Zaina: Sunday, from 7 pm Ell 8 pm, 4 liners per show. Promo'onal spots per show: 6 spots per day, during the sponsorship period (28 days), announcing the program, meneoning the sponsor s name, followed by the jingle of 7 seconds Cost of the sponsorship per show: US$ 9,000.- Produc'on fees : US$ 300.- VAT : 10% on the total budget.

Virgin Radio Lebanon - Rates 3 Live transmission Dura'on : 2 hours. Promo'onal spots : 70 promoeonal spots meneoning the program, the sponsor s name, followed by the jingle of 7 seconds. Cost : US$ 3,250.- Produc'on fees : US$ 1,250.- Total Cost : US$ 4,500.- VAT : 10% on the total budget. 4 Creacve tailor made events: A full solueon, consiseng of a tailor made campaign, concept & package, following the Virgin Radio pioneering model of combining: Above the line, Below the line and On- line. 5 Virgin Radio Lebanon s Social Media (Monthly campaign - 4 consecueve weeks) One post per day (Monday to Friday) on Instagram or TwiUer: Cost: : $6,000 VAT : 10% on the total budget. Promo&onal campaigns on Virgin Radio Lebanon s Facebook Page can be tailor made as per guidelines, requirements & scheduling.

Virgin Radio Lebanon