The Peachtree Group at Morgan Stanley 3280 Peachtree Rd Suite 1900 Atlanta, GA 30305 Tel: 1 (877) 386-5767 Fax: (404) 601-5471 http://www.morganstanleyfa.com/thepeachtreegroupsb/
Why Clients Choose and Stay with Us The Peachtree Group at Morgan Stanley is a Atlanta-based wealth management team serving a select number of individuals, families, and Fortune 500 senior executives. Our mission is to organize and simplify the complicated and busy financial lives of our clients. Our commitment to this mission is demonstrated through three core principles: I. Holistic Approach II. Capabilities III. Personal Attention A values-based discovery process that helps us understand your goals and what truly matters Interactive wealth management process that provides visual answers and a clear path to goal achievement Educating clients helps simplify complex issues, which can help clients avoid common mistakes Experience and teamwork helps us maintain client focus and allows for a rational, forward-looking perspective Willingness to put ourselves in our clients shoes and work with their accountant and attorney helps to fully integrate their plan The ability to bring world-class resources to bear for clients with a local, personalized feel Working with a select number of clients ensures accessibility and responsiveness Ongoing communication based on timely, relevant information that is easy to act upon and helps clients stay on track Consistency and a client-centric, dedicated staff help create a caring, comfortable environment Benefit: Clients are more likely to build confidence in their ability to navigate critical financial milestones Benefit: Clients feel more at ease knowing that an innovative, high performing team serves as their advocate Benefit: Clients feel more connected and informed, which helps lead to a trusting relationship
I. Holistic Approach Using our four-step process, we partner to build a highly personalized plan that integrates the different components of your financial life. We periodically review and monitor the plan, making changes when needed Review Progress Establish Objectives We identify clients needs & goals, and review their existing accounts and statements We take action on the cash flow, wealth, insurance, tax, estate planning and investment strategies clients choose to implement Implement Solutions Set Strategy We create a customized financial plan, explain our recommendations and discuss various options Helping you understand where you are, and where you are heading
I. Holistic Approach Educating Clients We are experts in investment management, helping to guide our clients with developing their unique financial plan and investing for their future. This guidance comes in several forms: Ongoing one-on-one discussions Occasional seminars on topics of specific interest And, more. Helping to increase client understanding of financial planning and investment strategies For Illustrative Purposes Only.
II. Capabilities Experience & Expertise The Peachtree Group is your wealth management specialist, helping to carefully navigate life s changing circumstances by leveraging our financial planning and investment knowledge. Our team is committed to helping our clients to achieve their financial goals and aspirations. Over 100 years of collective investment management and financial planning experience Advice you can trust from a knowledgeable team equipped to help you manage your financial life
II. Capabilities Integrated Decision-Making Effective Integration Synchronizing with other advisors helps ensure sound decision making and seeks to provide our clients confidence that their needs will be handled professionally. Attorneys CPAs Trustees Other Advisors PEACHTREE GROUP Our Clients Assisting clients to ensure that every aspect of their financial situation is considered and coordinated 6
III. Personal Attention We deliver clear communications and personal service, using language that helps to illuminate complex financial information. Periodic performance reports that help track your progress towards your financial goals and aspirations. Timely publications of general interest Proactive communication via our online newsletter And, a variety of information available on our website: http://www.morganstanleyfa/thepe achtreegroupsb Knowledge that helps to enable sound decision-making For Illustrative Purposes Only.
Biographies of Key Professionals Brian Moore Executive Director Wealth Management Institutional Consulting Director Graystone Consulting Corporate Client Group Director Brian Moore is an Institutional Consulting Director, Executive Director, and Corporate Client Group Director with Graystone Consulting, a business of Morgan Stanley. Mr. Moore has obtained the professional designations of Accredited Investment Fiduciary (AIF ) and PLANSPONSOR Retirement Professional (PRP ). Mr. Moore is a member of the Retirement Advisor Council, an industry organization whose mission is to advocate for successful qualified plan and participant retirement outcomes. Mr. Moore was included in the 2014 National Association of Board Certified Advisory Practices (NABCAP) list of Premier Advisors in Georgia**. Mr. Moore, and Graystone Atlanta, are recognized on PLANADVISER s 2014 Top 100 Retirement Plan Advisers list***. Mr. Moore joined Morgan Stanley in 1989 with prior experience at PaineWebber. The Corporate Client Group is dedicated to providing corporations and their executives with support in the areas of retirement and deferred compensation plans, employee stock plans, control & restricted securities, financial planning, and fee based portfolio management. Mr. Moore is currently a member of the National Association of Plan Advisors (NAPA), the Association of Professional Investment Consultants (APIC), the National Association of Stock Plan Professionals (NASPP), Investment Management Consultants Association (IMCA) and Morgan Stanley's 2013 Chairman s Club. Mr. Moore graduated from Wright State University with a Bachelor of Science degree in Finance and a Master in Business Administration (MBA) degree. * References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Biographies of Key Professionals Andrew Harbour Senior Vice President Wealth Management Senior Portfolio Manager Institutional Consulting Director Graystone Consulting Corporate Retirement Director Andrew Harbour is an Institutional Consulting Director, Senior Vice President, Corporate Retirement Director, and a Senior Portfolio Manager with Graystone Consulting, a business of Morgan Stanley, in Atlanta, Georgia. Mr. Harbour is also a Certified Financial Planner professional (CFP ), a Certified Investment Management Analyst SM (CIMA ) and a Chartered Retirement Plans Specialist SM (CRPS ). Mr. Harbour was included in the 2014 National Association of Board Certified Advisory Practices (NABCAP) list of Premier Advisors in Georgia**. Mr. Harbour, and Graystone Atlanta, are recognized on PLANADVISERS s 2014 Top 100 Retirement Plan Advisers list***. Mr. Harbour joined Morgan Stanley in 1995 and with Graystone Consulting is focused on supporting corporations with benefit programs and executives with financial planning and portfolio management. Mr. Harbour is an adjunct instructor in the University of Georgia's Terry College Executive Program and is a Registered Player Financial Advisor for the NFL Players Association. Mr. Harbour is a member of the National Association of Plan Advisors (NAPA), the Financial Planning Association (FPA), the National Association of Stock Plan Professionals (NASPP), the Investment Management Consultants Association (IMCA) and Morgan Stanley s 2013 President s Club. Mr. Harbour is an Atlanta native and graduated from Taylor University with a Bachelor of Science degree in Business, and from the College for Financial Planning with a Master of Science in Personal Financial Planning. * References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Key Professionals, continued Scott Novellas Vice President Wealth Management Investment Management Consultant and Financial Advisor Scott Novellas is a CERTIFIED FINANCIAL PLANNER and Financial Advisor with the Peachtree Group at Morgan Stanley in Atlanta, Georgia who helps corporate executives and retirees build, preserve, and transfer wealth. What Scott enjoys most is helping his clients try to minimize the time and stress of their finances. Scott has spent 15 years as a Financial Advisor offering a wide variety of programs and services from a full financial analysis to helping meet a future retirement income need. People who know him can always count on his creative strategies and direct approach. He has helped many people understand and develop the right planning approach to their individual situation by utilizing tools that help manage risk, taxes and market volatility. Scott graduated from the University of Georgia with a degree in International Business and has also attained the CERTIFIED FINANCIAL PLANNER designation. Scott is married with 2 children and resides in Atlanta, Georgia. In his spare time Scott enjoys outdoor activities with his family, playing golf, and recently completed his first Triathlon. Jeffrey Trapnell Vice President Wealth Management Executive Financial Services Director and Financial Advisor Jeffrey Trapnell is an Executive Financial Services Director with The Peachtree Group at Morgan Stanley in Atlanta. Mr. Trapnell advises executives on their equity compensation plans with specific expertise in Control & Restricted Securities, Hedging and Risk Management Strategies, Pre-Set Diversification Plans (Rule 10b5-1), Stock Option Analysis and Asset Management. As an Investment Management Consultant with the firm s Consulting Group, he works directly with his clients to construct portfolios tailored exclusively to their risk tolerance and time horizon. Mr. Trapnell has been with Morgan Stanley since he began his career in the Financial Services industry in 1995. Prior to this, he was with Coopers & Lybrand s Entrepreneurial Advisory Services group in their Carolinas region. Mr. Trapnell graduated from the University of Georgia with a Bachelor of Business Administration degree. * References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Key Professionals, continued Philip Moran Vice President Wealth Management Financial Advisor & Financial Planning Specialist Phil Moran is a Vice President, Wealth - Management, Financial Advisor and a Financial Planning Specialist with The Peachtree Group at Morgan Stanley in Atlanta, Georgia. Mr. Moran has been with Morgan Stanley since 1988. Mr. Moran s primary focus is assisting clients establish their financial priorities, developing a financial plan and identifying a flexible strategy to help them monitor and manage their plan. Mr. Moran focuses in working with employees approaching retirement, and retirees, in helping to plan effective income distribution and wealth protection strategies. Mr. Moran has been an active member of notable securities industry organizations; and is a former President of the Retail Security Brokers of Georgia and has served on the board of the Georgia Securities Association. Mr. Moran is an active volunteer for Habitat of Humanity. Mr. Moran attended Baruch College-City University of NY. Adrian Powell Associate Vice President Wealth Management Financial Advisor Adrian Powell is an Associate Vice President and Financial Advisor with The Peachtree Group at Morgan Stanley in Atlanta, Georgia. Adrian has been with Morgan Stanley since 2005 and is a CERTIFIED FINANCIAL PLANNER professional. Adrian has a focus on meeting the wealth management needs of his clients through a comprehensive financial planning process that addresses issues regarding retirement planning, asset allocation, risk management and estate planning. Adrian also concentrates on understanding the unique goals and objectives that corporate retirement plan participants have to help them develop an appropriate investment strategy. Originally from the United Kingdom, Adrian moved to the United States in 1995 on a soccer scholarship to the University of North Carolina at Wilmington where he earned his Bachelor of Arts. In 2003, he received his Masters of Business Administration from the Stetson School of Business and Economics at Mercer University. Adrian serves on the Investment Committee and sits on the Board of Directors for Camp Twin Lakes, a non-profit that provides year-round programs for children facing serious illnesses and life challenges. Adrian resides in Atlanta with his wife Sharon and his two children Wyatt and Winifred. * References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Key Professionals, continued Rob Takacs Financial Advisor Corporate and Executive Service Specialist Rob Takacs is a Financial Advisor and Corporate and Executive Service Specialist with the Peachtree Group at Morgan Stanley in Atlanta Georgia. Mr. Takacs joined Morgan Stanley in 2012, coming over from SunTrust where he was an equity research analyst covering the Defense and Aerospace industry. Mr. Takacs s areas of focus include relationship management, as well as equity and fixed income analysis and portfolio construction. Mr. Takacs s business expertise also extends to corporate and executive services and he works with numerous Fortune 500 companies on their retirement and cash management needs as well as concentrated stock analysis and monetization strategies for key executives. Mr. Takacs also served as a financial advisor at Smith Barney and Deutsche Bank before his stint at SunTrust and has been in the financial services industry for 17 years. Mr. Takacs is also a former Marine, and graduated from Vanderbilt University with a Bachelor of Arts and Sciences degree in History. Matt Lichtenstein Financial Advisor Corporate and Executive Service Specialist Matt Lichtenstein is a Financial Advisor and Corporate and Executive Service Specialist with the Peachtree Group at Morgan Stanley in Atlanta, Georgia. Mr. Lichtenstein joined Morgan Stanley in 2013, coming over from serving as Financial Advisor for Alexander Wealth Management at Northwestern Mutual, where he created customized financial plans and tailored solutions to each family s individual needs. Mr. Lichtenstein works with numerous Fortune 500 companies on their retirement and cash management needs as well as concentrated stock analysis and monetization strategies for key executives. Mr. Lichtenstein is a graduate from Elon University with a Bachelor of Sciences in Finance. * References to length of service at Morgan Stanley include years at Morgan Stanley and predecessor firms.
Disclosures ** 2014 with the Peachtree Group. Source: NABCAP: "Premier Wealth Advisors, 2014, Over 5,000 direct contacts and over 40,000 indirect contacts were made to seek participation and/or nomination of participants in the Premier Wealth Advisor Program. The number of individuals contacted varies based on the size of the local market. NABCAP uses a methodology that it has created that includes both quantitative and qualitative criteria including, but not limited to financial planning, education, experience, and compliance record. NABCAP contracts with Rank Premier Advisors to administer its evaluation process. NABCAP's evaluation and ranking program (including the evaluation and validation process and the list of NABCAP Premier Advisors) is an independent third-party assessment based on objective, unbiased questions ("Program"). The Program is structured to ensure a comprehensive and objective evaluation of financial advisory practices. NABCAP's methodology includes, but is not limited to (i) average assets per client, (ii) average number of clients per advisor, (iii) financial advisor to support staff ratio, and (iv) financial advisor and support staff credentials/designations. For more information on NABCAP's methodology go to nabcap.org. Neither Premier Wealth Advisors nor Morgan Stanley Smith Barney pays a fee to be included in the final list of NABCAP Premier Wealth Advisors. The overall evaluation score of a wealth manager may not be representative of any one client's evaluation. The inclusion of a wealth manager on the list should not be construed as an endorsement of the wealth manager by NABCAP or Omaha Magazine. The rating is not indicative of the Financial Advisor's future performance. *** Source: PLANSPONSOR Magazine, February 2014, PLANADVISER s 2014 Top 100 Retirement Plan Advisers. PLANSPONSOR / PLANADVISER magazines base their rankings on quantitative and qualitative criteria. For more information on ranking methodology, go to http://www.planadviser.com/top100.aspx?y=2014. The rating may not be representative of any one client's experience because it reflects a sample of all of the experiences of the Financial Advisor's clients. The rating is not indicative of the Financial Advisor's future performance. Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors pay a fee to Plan Sponsor / Plan Adviser in exchange for the rating. Morgan Stanley Smith Barney LLC ( Morgan Stanley ), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. This material was not intended or written to be used, and it cannot be used, for the purpose of avoiding tax penalties that may be imposed on the taxpayer. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters. Morgan Stanley Smith Barney LLC offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at http://www.morganstanleyindividual.com or consult with your Financial Advisor to understand these differences. 2014 Morgan Stanley Smith Barney LLC Member SIPC