ESPORTSOBSERVER.COM
Media Kit 2016 Contents Partner with The Esports Observer As the first publication dedicated to esports professionals, The Esports Observer is your one-stop-shop solution to engage with the esports industry. We deliver educational and relevant content as well as professional services to keep c-level executives and decision makers ahead of the game. Audience Fac t s & Fi gu res Display & Content Analytics & Insights C areer S er vi c es I m p ac t C o n t ac t 2 3 4 6 8 9 11 1
Audience The Esports Observer is an esports media and technology startup based in Berlin, Germany. Halfway through 2016, the brand has reached more than half a million readers and is growing consistently. Founded in late 2015, TEO is already established as the place to go for c-level executives and esports professionals who represent the majority of our recurring audience. We offer: The Esports Observer is my one stop news service for relevant business updates in esports. - Jens Hilgers, Founder ESL and CEO Dojo Madness The latest news about the esports industry The leading job platform in esports High-value insights and analyses about the global esports market A comprehensive database of esports companies and relevant events Our products appeal to both, endemic and non-endemic decision-makers who are eager to learn about the business-side of esports. TEO bridges the knowledge gap and enables companies to unleash their full potential within the esports industry. 2
Facts & Figures (Updated June, 2016) Overview Average Month Location 720,000+ Sessions 550,000+ Users 1,250,000+ Pageviews 125,000+ Sessions 100,000+ Users 200,000+ Pageviews 43% Europe 48% Americas Followers Demographics Newsletter 10,000+ Impressions per day 2,300+ Users 80% 18-34 year olds 95% Male 40%+ Opens 10%+ Clicks 3
Display & Content The Esports Observer offers a wide-range of opportunities to raise your brand s awareness and to help you engage with esports decision-makers. From traditional display ads to customized and interactive solutions, The Esports Observer will deliver solutions tailored to your needs. Whether it s native advertising or an engaging social media campaign, we lead the way to reach your desired audience. 4
TEO Sponsored Articles Your message, our channels. The Esports Observer offers more than just the traditional display promo. Our experienced staff produces first-hand articles that fit your content criteria and our style guide. Sponsored articles integrate perfectly in the overall picture and are treated equally to the rest of the content. Highlight your content by sticking it to the top of the front page. 5
Analytics & Insights Be ahead of the game. TEO Analytics is our in-house, data-driven research arm using data science to offer you trends, market performance data, and industry analyses. With a focus on influencer marketing and relevant content distribution channels, such as classic social media, streaming platforms, etc., TEO offers in-depth reports, consulting services, and highly informative resources. TEO will help you find the right influencers for your campaign and to prove its performance and ROI. From discovery and campaign tracking to predictive data systems, TEO suits your needs. Streaming Performance Social Media Performance Social Media Campaign Tracking Get summarized performance data and deep insights based on custom KPIs and metrics of tracked streamers on all major streaming platforms. Get summarized performance data and deep insights based on custom KPIs and metrics of tracked influencers on all major social media platforms. Search for any keyword or tag inside any post or tweet of tracked influencers. 6
Live Stream Tracking + No. of followers + No. of streams + No. of channel views + CCV over time of stream + Avg CCV, Max CCV + Airtime + Content streamed Social Media Tracking + No. of followers + No. of posts/tweets + No. of interactions per post (likes, comments, retweets, shares) + No. of videos + No. of views per video + Content of posts 7
Career Services Passion is half the job done. TEO operates esportscareer.org the No. 1 esports job platform by traffic and jobs posted. We have the latest, top notch jobs and the best job seekers from the esports industry worldwide. From voluntary tournament admins to studied managers, we have the right candidates for your vacancy. Companies like ESL and many others have already successfully hired through our platform. We run the biggest resume database in the industry containing 300+ esports affine candidates with a variety of skills and experience. Browse through it to find your next employee. Join our Top Employer program and jumpstart your recruitment. Best exposure for all your open positions. Additionally, you receive discounts on all available career related products from our portfolio. Different options for different needs. Submit your job and resume for free or supercharge your listing and push it to its limits effortlessly with our paid options. You need services tailored to your needs, like a branded landing page for your jobs or a company image movie? We can make it happen. 8
Facts & Figures for Esports Career Average Month Location 80+ Jobs 70+ Resumes 500+ Applications 49% Europe 42% Americas 23,000+ Sessions 13,000+ Users 87,000+ Pageviews Subscribers & Followers 1,100+ Newsletter Subscribers 5,300+ Social Media Followers 9
Impact Exclusive interviews with industry professionals: Wouter Sleijffers, CEO Fnatic Nicolas Maurer, Owner Team Vitality Kristian Segerstrale, COO Super Evil Megacorp Frederik Byskov, Co-founder Astralis Dennis Gehlen, Founder Take TV and many more High-profile guest contributors: Jas Purewal, Lawyer and Business Advisor Dave Rosenberg, CSO GMR Marketing Joe Hills, Associate Director of AGP Daniel Alfreds, Sports Lawyer at Couchmans LLP Christian Kresse, CEO ENPE Media and many more Top esports brands trust in our services 10
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