This worksheet is to help you brainstorm ideas for your Lead Magnet. Your Lead Magnet is the "thing" you offer on your landing page in exchange for your visitors contact information. It also sets the stage for what comes immediately after an interested visitor providing you with their contact information, your main sales pitch. Generally speaking, lead magnets are extremely underrated, and overlooked. No one takes time to think critically about creating a Lead Magnet that will attract new leads like bees to honey. Take some time, and seriously consider what you are offering to your new visitors on your landing page. Below are some examples of common Lead Magnets used by other business owners online. This list is by no means exhaustive, nor should you let it limit your creativity. Don't just "do what everyone else is doing". Be creative! Think about your audience! What would make them absolutely love you? Some common examples of Lead Magnets are: 1. 2. 3. 4. 5. 6. Free Webinar Training Sessions Video Content Downloadable Reports or White papers Interview Recordings Mind Maps Infographics Depending on what your business is really offering, your Lead Magnet could come in just about any size, shape, or form. For example, our baseball training brand, Train Baseball, uses video training as a Lead Magnet. Visitors land on our Fan Page Squeeze where a video asks them to join our email list in exchange for a quick video training where we reveal a single hitting drill that can help you hit the ball harder and farther. Simple stuff, really. Not rocket science.
But, I picked something short, simple, easily-consumed, and (best of all) interesting to my particular audience! If you're a baseball player or coach, you are looking around for the edge anywhere you can find it. So a baseball drill, from a guy who has successful experience, is absolutely worth the trade off. Here's another great example from the service industry. A student of ours owns an adventure mountain biking company. Their goal is to have clients sign up for expensive excursions into the wilderness. So how can you possibly convince interested individuals to join an email list where you could sell them on booking their next adventure trek? What Lead Magnet could you possibly use for this service based company? In exchange for jointing their email list, this company offered a free report entitled something along the lines of, "The 7 Most Essential Items Every Serious Mountain Biker Needs At All Times". The report convinced people to join their email list. And not just any old people, but it convinced the perfect people to join. Do you think anyone interested in that particular report is likely interested in also going on a mountain biking adventure trek? You bet they are. And a well thought out Lead Magnet helped clear the path for that business. Instead of getting by on hopes and prayers, that business knew they could use their landing page (and related Lead Magnet) to attract the perfect audience for later selling their adventure bike treks (among other products). Ok, so enough about this, let's get back to your business. Below is a checklist I would like you to consider before choosing your Lead Magnet. Read this checklist, and then fill out the information below. And by the end of this document, you should have an excellent feel for your brand new Lead Magnet.
1. Format doesn't really matter. Just pick one. Seriously, don't overthink this. This is a 5 minute exercise, not a 5 day one. Pick a lane and let's go! You can always change things later on. 2. Make sure you give away your very best stuff. Don't hold back your best stuff! You have one shot at a first impression, so make it great! Show you very best stuff, and your visitors & leads will be much more likely to purchase your product/service later on. Your first "transaction" with anyone is happening on your landing page. Start off on the right foot, and provide short, quick, easily-consumed Lead Magnets that wow your visitors. 3. Split your Lead Magnet into two parts. Part #1 is free and given away before any visitor even joins your email list and becomes a lead. Also, part #1 should focus on the "results" but without providing the "How to" portion of whatever content you're providing. Show your visitors Part #1, then simply ask them to join your email list to access Part #2. Ok that's really about it. Now fill out the blanks below, and your Lead Magnet will start coming into focus! Write the format you have decided on for your Lead Magnet:
Write down 3 content ideas: Example: Secret Hitting Drill Provides Higher Bat Speed And Improved Power How One Simple Trick Can Allow You To Reach 10x As Many Facebook Fans From Your Fan Page 10-Step Checklist For Ensuring That Your Home Is Disaster-Proof Write down 3 "Results" ideas you can share in Part 1: Example: For Part #1, we have a video on our landing page that shows our "results" from using a custom tab on our fan page. Inside of Part #1, we reveal opt-in stats and sales figures. Then we invite our visitors to opt-in to watch Part #2 to "see how we did it". That's the key, don't give the whole ice cream truck right up front. Use this opportunity to entice your visitors to join your email list by splitting up the content you are giving away, whatever that may be. Inside of Part #2, Then we show them our custom tab and how to set it up on their own using a free online tool. Then we make an offer in this same video for a $10 report that walks them through the process in more detail. That 2-part Lead Magnet does extremely well for us, as does the product sold immediately after this has happened. So make your own 2-part series right now by brainstorming ideas of "results" that could be shared inside of Video #1. Think creatively about the results your future customers are looking for themselves.
Write down 3 "How To" ideas you can share in Part 2: This section is just the opposite of the previous one. Now it's time to brainstorm ideas for Part #2 of the 2-part content piece. Take the three ideas you have for "results", and just connect the dots by completing these ideas with the "How To" sections that explain how those results are created. This "How To" portion will be your Part #2! Ok that's really it! You now have a great idea of exactly what you would like your Lead Magnet to be for your brand new funnel. Now get to work! Your Lead Magnet needs to be made. Whether it is a video, a digital report, a physical product, or anything in between, go make it right now! You can always change and update later on. Get your Lead Magnet done right now, and we can move closer towards getting your Fan Page Funnel up and running.