PROACTIVE CHANGE Berlin, 16 Septemeber 2014
INDUSTRIAL CITY BERLIN MASTERPLAN INDUSTRY 2010 2020 Anja Sabanovic Senate Department for Economics, Technology and Research
THE INDUSTRIAL CITY YESTERDAY Mid 19th century until early 20th century Development towards a leading industrial city Foundation and development of company headquarters (e.g. AEG, Siemens) By the end of the 19th century Berlin is the largest industrial city in Europe Berlin is a centre of engineering and the electrical industry.
THE INDUSTRIAL CITY YESTERDAY After the 2nd World War Divided Germany 75% of the industry in Berlin were destroyed during the war Relocation of important industrial headquarters to West Germany West Berlin: High subsidies > only production departments developed East Berlin: Industry hit by reparations that had to be paid to the Soviet Union and development of obsolete production structures
THE DEVELOPMENT AFTER THE REUNIFICATION The full extent of the loss of Berlin s competitive ability became more obvious after the reunification: West Berlin: Fast reduction of subsidies 1991-1994 Closure or relocation of labour intensive productions to other regions international cost pressure
THE DEVELOPMENT AFTER THE REUNIFICATION East Berlin: Obsolete and hardly competitive production structures Collapse of the markets in Eastern Europe Transition from a state-directed to a market economy Numerous plant closures Berlin: 1990 2005 Loss of 200.000 jobs in the industrial sector
THE INDUSTRIAL CITY TODAY Modern Industry meets metropolis Characteristics of Berlin s industry today 106.000 employees 736 enterprises More than 50 % of the produced goods are exported (1995: 15 %) About 10 % of employees are in Research & Development
THE INDUSTRIAL CITY TODAY Modern Industry meets metropolis Characteristics of Berlin s industry today Important companies: BMW, Bayer Health Care, Berlin Chemie, Siemens, MAN, Daimler, Bombardier as well as SME/ Hidden Champions
THE INDUSTRIAL CITY TODAY Berlin s strengths and locational advantages Innovative industries are here City of knowledge and technology: High number of graduates & High potential of skilled workers Modern Industry meets metropolis
THE INDUSTRIAL CITY TODAY Berlin s strengths and locational advantages High quality of life High start-up dynamics Great potential of commercial space Excellent transport infrastructure Modern Industry meets metropolis
THE CURRENT INDUSTRIAL POLICY Focus on Industry In the 1990s the economic focus was on the service industry sector Since 2005: Reorientation of economic strategy, now focus on industry The Master Plan: Creation of a common and binding economic-political strategy through economy and politics The Master Plan Industry 2010-2020
THE CURRENT INDUSTRIAL POLICY The Master Plan Industry 2010-2020 The Impact of Industry in Cities such as Berlin Strong influence on the entire value chain - to other industries Creation of an above-average number of jobs Industry as a driver of innovation
THE CURRENT INDUSTRIAL POLICY Aims of the Master Plan Achieving industrial growth above the national average Improvement of Berlin as a location for industry Sustainable creation of a new brand of Berlin as an industrial city ( Industriestadt ) The Master Plan Industry 2010-2020
THE CURRENT INDUSTRIAL POLICY Improvement of Berlin as a location for industry Project examples General Conditions: Developing the area of Tegel Airport as an industrial location of the future
THE CURRENT INDUSTRIAL POLICY Improvement of Berlin as a location for industry Project examples Labour Force: Raise interest in the industrial sector by teaching modules and introducing practical projects at secondary schools
THE CURRENT INDUSTRIAL POLICY Improvement of Berlin as a location for industry Project examples Communication: Improve marketing of Berlin as an industrial business location by means of an image campaign within the framework of be Berlin www.berlindustrie.de
THE CURRENT INDUSTRIAL POLICY Perspective: Evaluation and further development of the Master Plan Industry Improvement of projects Integration of new topics: o Old meets new: Cooperation of start-ups and industrial companies o Industry 4.0: The 4th industrial revolution o Smart City Need of broad marketing concerning Berlin as an industrial city
THANK YOU! Senate Department for Economics, Technology and Research Anja Sabanovic Martin-Luther Str. 105, D-10825 Berlin Phone: + 49 30 90138457 I Fax: + 49 30 90138050 industriestadt@senwtf.berlin.de www.berlin.de/industriestadt
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