DEALBREAKER 2017 MEDIA KIT Dealbreaker is a member of the Breaking Media network of digital media channels.
Dealbreaker calls Wall Street as it really is. It s an inside look at the personalities, policies, and institutions making and breaking the financial markets. By offering a viewpoint on how politics, media and technology affect the financial industry, Dealbreaker is a rare must-read among the din of financial news. In its 10-year history, Dealbreaker has consistently served as a several-times daily habit for everyone from rank-and-file traders to masters of the universe. Dealbreaker's readers have desks at investment banks, hedge funds, private equity firms and business schools. Goldman Sachs executives, Bridgewater traders and founders of fintech startups check in to see what's really going on and around Wall Street on a daily basis. The Most Engaged Community On Wall Street 150K READERS VISIT AT LEAST 15 x's per month REACH: 400,000 unique visitors More than 150,000 readers visit the site at least 15 times per month. 3.5 million monthly pageviews 4.67 pages per session. 20+ minutes time on site. 35,000 email subscribers 69,000 social reach 44,000 Twitter Followers, 25,000 FB reach in March THE TYPICAL DEALBREAKER READER IS 30 YEARS OLD, LIVING IN NEW YORK WITH $250,000 TO BURN AND DREAMING OF BEING ONE OF THESE CEBros. Dealbreaker is owned by Breaking Media, a network of next-generation digital brands for influential, affluent business communities that reaches 5.5 million unique professionals each month. 2
DEMOGRAPHICS GENDER AGE EDUCATION 16% 18-24 85 % 15 % 93 % 40% 25-34 18% 35-44 13% 45-54 College Grad 40 % + Post-Grad Degree TOTAL HOUSEHOLD INCOME 80 % 37 % 16 % < < $100,000 $250,000 $500,000 < TOP READERSHIP LOCATIONS New York London Chicago San Francisco Hong Kong Washington D.C. HOW FREQUENTLY DO YOU TRAVEL FOR BUSINESS? 4+ trips/mo. 2-3 trips/mo. 1 trip/mo. 6-11 trips/yr. 1-5 trips/yr. 7 % 21 % 38 % 44 % 50 % TRAVEL INTERNATIONAL OR DOMESTIC? 72% 28% domestic international LEVEL OF INFLUENCE AT JOB 54% have significant input or final say in purchasing decisions 3
DEMOGRAPHICS BUY SIDE: 33% 34% 10% 5% 5% buy side sell side consulting law investors 4% accounting 30% 29% 27% 9% 8% 7% 3% 8% 5% Traditional Asset Manager Private Equity COMPANY SIZE 47% 1-49 23% 16% 12% 50-499 500-9,999 10,000+ Hedge Fund Family Office Venture Capital Funds of Funds PRODUCTS Listed Equities...46% Private Equity...45% Credit...34% Real Estate...26% Rates/Credit/FX Derivatives...20% ASSETS UNDER MANAGEMENT $10+ billion...36% $500 million - $10 billion...33% Prop Trading Pension Plan/ Foundation/ Endowment Insurance Equity Derivatives...19% Commodities...18% Interest Rates...17% ABS/Mortgages...16% Foreign Exchange...16% Under $500 million...30% SELL SIDE: 78% Investment Bank 4% Commercial Bank 6% Interdealer Broker 11% Service Provider WHICH BEST DESCRIBES YOUR BUSINESS? Institutional Sales... 7% Trading... 7% Research... 6% Investment Banking... 48% Prime Brokerage... 3% Liquidity/Execution... 3% Commercial Banking... 7% COMPANY SIZE 21% 1-49 30% 26% 23% 50-9,000 10,000+ 100,000+ PRODUCTS M&A...43% Capital Markets...30% Listed Equities...25% Private Equity...23% Credit...22% Equity Derivatives...17% Real Estate...16% Rates/Credit/FX Derivatives...14% Interest Rates...13% ABS/Mortgages...11% Foreign Exchange...11% Commodities...10% Commercial Banking... 7% 4
A LOOK AT THE BREAKING MEDIA AUDIENCE Dealbreaker is owned by Breaking Media, a network of next-generation digital brands for influential, affluent business communities. If you re looking to target other industries, employers or general brand campaigns, Breaking Media brings the buying power of an affluent audience to bear: Total population of unique visitors 5.5million Total monthly pageviews 20.5million Total social media reach 4.1million Total email subscribers 185,000 Breaking Media readers are affluent, influential and represent the emerging leadership in industry. On average, nearly 60 % have Household Income of $100K+ 40 % 50 + completed grad school % of readership is women THE BREAKING MEDIA BRANDS INCLUDE: Above the Law Dealbreaker ATL Redline Fashionista Breaking Defense HowAppealing Breaking Energy MedCity News Breaking Gov LawSites blog MyShingle.com 5
ADVERTISING PRODUCTS Over 500,000 visits from these financial institutions in the last 6 months. See Dealbreaker s standard advertising products below. Or contact us to take advantage of Dealbreaker s premium network targeting and reach readers specifically at: Blackstone CIBC Point 72 Asset Management TPG Capitol Morgan Stanley The Goldman Sachs Group, Inc. JPMorgan Chase & Co. Deutsche Bank Credit Suisse Group / Cana Citigroup Inc. UBS AG RBC Capital Markets Corporation Wells Fargo & Company Jefferies LLC Macquarie Securities (USA) Inc. Lazard Freres & Company BNP Paribas North America Inc. Stifel, Nicolaus & Company, Inc. SG Americas Operational Services Inc. Blackrock Financial Management Inc. Suntrust Service Corporation Citadel LLC Nomura America Services, LLC Toronto Dominion Bank Susquehanna International Group MBO Harris Bank, N.A. Abacus Group LLC Hutchin Hill Capital, LP State Street Millenium Partners, L.P. Apollo Global Management Barclays Bridgewater Associates Cantor Fitzgerald Type Product Run-of-Site (ROS) Rate Description Billboard: 970x250 $20cpm Premium Targeting Options (Additional CPM) - Geo, Contextual, Behavioral (Standard) Leaderboard: 728x90 $10cpm Premium Targeting Options (Additional CPM) - Geo, Contextual, Behavioral Big Box: 300x600 $20cpm Premium Targeting Options (Additional CPM) - Geo, Contextual, Behavioral DISPLAY Mobile Leaderboard: 300x250 $10cpm Premium Targeting Options (Additional CPM) - Geo, Contextual, Behavioral Interstitial: 640x480 $55cpm Premium Targeting Options (Additional CPM) - Geo, Contextual, Behavioral Homepage Takeover: 728x90, 300x600, Skin $5,000/day Own 100% of homepage. Premium targeting options: - Geo, Contextual, Behavioral Section Takeover: 970x250, 300x600, Skin, 2 Sponsored Posts $10,000/day Recommended Sections (Full list below): Banks Hedgefunds Private Equity MBA 6
PRODUCTS Type Product Investment Description Opening Bell Newsletter $750 each or $3,500 per week Reach: 35,000, 20% open rate EMAIL Daily Newsletter $750 each or $3,500 per week Reach: 35,000, 20% open rate Email Blast $3,000per Direct email blast to opt-in subscribers CONTENT MARKETING Native Content Sponsored Content Hot Topics Feature $3,500per $2,500per $15,000/total Custom Content $750 - $1,500 per post Article published on Dealbreaker in the main editorial section; promoted on homepage and throughout the site for 7-day minimum and via Dealbreaker social channels and newsletter Article published on Dealbreaker sponsored content section; promoted on homepage and throughout the site for 7-day minimum Exclusive sponsor of special coverage. Includes: Exclusive display advertising of the coverage (minimum 5 articles) on Dealbreaker.com Exclusive branding in special report whitepaper Leads captured 1 native content written by Dealbreaker 1 sponsored content written by client 1 email blast Services include blogs, ebooks, whitepapers, infographics, marketing collateral and more Dealbreaker puts on custom unique events for its audience in NYC. Sponsorship is $5,000 per event and includes exclusive sponsorship, branding, and audience development. Past events include: Dramatic Reading Night and Town Maul. 7
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CONTACT: Advertising@breakingmedia.com