Associate Professor of Technology and Operations Management INSEAD 1 Ayer Rajah Ave., Singapore 138676. SINGAPORE manuel.sosa@insead.edu http://faculty.insead.edu/sosa/personal/ (January, 2013) Academic Employment INSEAD 2008 Present: Associate Professor of Technology and Operations Management 2001 2008: Assistant Professor of Technology and Operations Management Research Interests New product development; product architecture; innovation management and creativity; social networks in R&D organizations Education Massachusetts Institute of Technology Cambridge, MA 1996-2000 Ph.D. degree in Mechanical Engineering Research assistant at the Center for Innovation in Product Development (CIPD). 1994-1996 Master of Science degree in Mechanical Engineering Research assistant at the Computer-Aided Design Laboratory (CADLab). Universidad Simón Bolívar Caracas, Venezuela 1987-1992 Bachelor of Science degree in Mechanical Engineering. CUM LAUDE Industry Experience OCULUS Technologies Corporation (formerly DOME Solutions Inc.) July 00-Aug. 01 Director of Customer Solutions Parametric Technology Corporation Summer 1996 Technical Marketing Associate (Product Data Management Group) Mitsubishi Electric Research Laboratories Summer 1995 Research Associate Petrochemical of Venezuela (PEQUIVEN) 1992-1994 Systems Engineer Boston, MA Waltham, MA Cambridge, MA Morón, Venezuela 1/8
Publications Publications in refereed academic journals: [1] Sosa, M., J. Mihm, and T. Browning. 2012. Linking cyclicality and product quality. Manufacturing & Service Operations Management (forthcoming). [2] Sosa, M. 2012. Realizing the need for rework: From task interdependence to social networks. Production and Operations Management (forthcoming). [3] Sosa, M., J. Mihm, and T. Browning. 2011. Degree distribution and quality in complex engineered systems. ASME Journal of Mechanical Design (special issue on Designing Complex Engineered Systems ), 133(10). [4] Sosa, M. 2011. Where do creative interactions come from? The role of tie content and social networks. Organization Science 22(1): 1-21. Lead article. [5] Sosa, M. 2008. A structured approach to predicting and managing technical interactions in software development. Research in Engineering Design, 19(1): 47-70. [6] Sosa, M., S. Eppinger, C. Rowles. 2007. A network approach to define modularity of components in complex products. ASME Journal of Mechanical Design, 129(11): 1118-1129. [7] Sosa, M., S. Eppinger, C. Rowles. 2004. The misalignment of product architecture and organizational structure in complex product development. Management Science 50(12): 1674-1689. [8] Sosa, M., S. Eppinger, C. Rowles. 2003. Identifying modular and integrative systems and their impact on design team interactions. ASME Journal of Mechanical Design, 125(2): 240-252. [9] Sosa, M., S. Eppinger, M. Pich, D. McKendrick, S. Stout. 2002. Factors that influence technical communication in distributed product development: an empirical study in the telecommunications industry. IEEE Transactions on Engineering Management, 49(1): 45-58. Working papers: [10] Sosa, M., M. Gargiulo, C. Rowles. 2012. Inter-team communication in complex new product development. INSEAD working paper 2012/65/TOM/OB (under review at Organization Science) [11] Sosa, M., and F. Marle. 2010. A structured approach to forming creative teams in new product development. INSEAD Working Paper 2010/69/TOM (under revision to resubmit to ASME Journal of Mechanical Design) [12] Chan, T.H., J. Mihm, and M. Sosa. 2013. The structure of styles in product design. INSEAD Working Paper (submitted to AOM conference 2013) [13] Liu, H., J. Mihm, and M. Sosa. 2013. Do gurus breed gurus? An analysis of collaboration in design. INSEAD Working Paper (submitted to AOM conference 2013) Managerial journal and book chapters: [14] Sosa, M., S. Eppinger, C. Rowles. 2007. Are your engineers talking to one another when they should? Harvard Business Review (November). [15] Sosa, M., J. Mihm. 2007. Organization design for new product development. Chapter for Loch, C. and Kavadias, S. (eds) Handbook of New Product Development Research. [16] Sosa, M. 2009. Coordination networks in product development. Book chapter for Kleindorfer, P. and Wind, Y. (eds) The Network Challenge. [17] Sosa, M. 2012. Organization and Domain Mapping Examples based on Pratt&Whitney Jet Engine Design. Two invited chapters for Browning, T. and Eppinger, S. (eds) Applications and Methods of Design Structure Matrix (DSM). 2/8
Research in progress: Manuel Sosa [18] Bug fixing, Architecture, and Experience (with J. Mihm and T. Browning). Manuscript in preparation. [19] Studying the dynamics of software architectures (with T. Browning and J. Mihm). Additional analysis in progress to extend the findings reported in Sosa, Browning, and Mihm (2007) included in Proceedings of the 19th ASME Design Theory and Methodology Conference. [20] Who do you seek information from when developing new products? The role of innovation catalysts and rework generators. Data collection completed. Analysis in progress. [21] The dynamics of technical communications when developing a complex system at Airbus (with G. Ertug). Data collection completed. Analysis in progress. Papers on Refereed Conference Proceedings Chan, T.H., J. Mihm, and M. Sosa. 2012. A Structured Approach to Identifying Styles in Design. Accepted in the proceedings of ASME Design Theory and Methodology conference. Sosa, M., and F. Marle. 2010. Forming creative teams: An experimental approach. Accepted in the proceedings of ASME Design Theory and Methodology conference. (Journal version submitted to ASME Journal of Mechanical Design [11].) Sosa, M., and M. Danilovic. 2009. A structured approach to re-organize for creativity. Proceedings of the International Conference on Engineering Design, ICED 09. Sosa, M., T. Browning, and J. Mihm. 2007. Studying the dynamics of software architectures. Proceedings of the 19th ASME Design Theory and Methodology Conference. ( Best Paper award nomination.) Sosa, M. 2007. Aligning process, product, and organizational architectures in software development. Proceedings of the International Conference in Engineering Design. Paris, France, August. (Journal version published in Research in Engineering Design [5].) Sosa, M., A. Agrawal, S. Eppinger, and C. Rowles. 2005. A network approach to define modularity of product components, Proceedings of the 17 th ASME Design Theory and Methodology Conference. (Journal version published in ASME Journal of Mechanical Design in 2007 [6].) Sosa, M., S. Eppinger, and C. Rowles. 2000. Designing modular and integrative systems, Proceedings of the 12 th ASME Design Theory and Methodology Conference. ( Best Paper award nomination. Journal version published in ASME Journal of Mechanical Design in 2003 [8].) Conference Presentations and Research Seminars (Presenting author in all papers listed) 2012: seminar at Singapore Management University (Operations Management Department). 2011: seminar at London Business School (Strategic and International Management group), London, UK. 3/8
seminar at IESE Business School (Production, Technology, and Operations Management department), Barcelona, Spain. seminar at Judge School of Business (Process, Information & Technology group), University of Cambridge, Cambridge, UK. seminar at Georgia Tech College of Management (Operations Management department), Georgia Institute of Technology, Atlanta, GA, USA. Social Networks in New Product Development, invited research stream presentation at PIMT Conference, Charlotte, NC. Product Architecture and Quality: A Study of Open-Source Software Development, INFORMS Conference, Charlotte, NC. Realizing the Need for Rework in Product Development: From Task Interdependence to Social Networks, INFORMS Conference, Charlotte, NC. 2010: Forming creative teams: An experimental approach, ASME Design Theory and Methodology Conference, Montreal, Canada. Understanding the Adoption of Good Ideas, INFORMS Conference, Austin, TX. A Structured Approach to Form Creative Teams, INFORMS Conference, Austin, TX. Software Architecture and Bug Fixing in Open-Source Software Development, INFORMS Conference, Austin, TX. 2009: A structure approach to re-organize for creativity, International Conference on Engineering Design, ICED 09. Stanford University, Palo Alto, CA. Can we predict bug generation? Software architecture and quality in open-source development, INFORMS Conference, San Diego, CA. Panel discussion: Teaching interdisciplinary courses in product design and development, INFORMS Conference, San Diego, CA. Invited panelist. Deep-dive session on empirical NPD research, INFORMS Conference, San Diego, CA. Invited paper discussant. Why do we rework? Organizational dyadic interactions and design rework in software development, Academy of Management Annual Meeting, Chicago, IL. TIM division. What can design do for business and business for design?, Academy of Management Annual Meeting, Chicago, IL. Invited speaker to Professional Development Workshop on Design- Driven Innovation, sponsored by the TIM division. Can we predict bugs? Software architecture and quality in open-source development, invited seminar at Rady School of Business. University of California in San Diego. 2008: What can design do for business and business for design?, Academy of Management Annual Meeting, Anaheim, California. Invited speaker to Professional Development Workshops on Design Management: Definition of a Field, sponsored by the TIM division. Software Architecture, Quality, and Innovation, INFORMS Conference, Washington D. C. Chair of session entitled: Product and Organizational Architectures. Why do we rework? The role of some dyadic interactions at work INFORMS Conference, Washington D. C. 4/8
Coordination Networks in Product Development, Invited seminar at Ross School of Business of University of Michigan. Coordination Networks in Product Development, Research seminar at INSEAD (Singapore). 2007: Coordination Networks in Product Development, Invited seminar at The Wharton School, OPIM group, (December). Coordination Networks in Product Development, Invited seminar at MIT Sloan, OM/SD group, (December). Coordination Networks in Product Development, Network-based Strategies and Competencies Conference. The Wharton School. Philadelphia, PA (November). Modularity and Redesign of Components in Complex Products, INFORMS Conference, Seattle, (November). Studying the Dynamics of Software Architectures, INFORMS Conference, Seattle, November. Where Do Creative Interactions Come From? The Role of Tie Content and Social Networks, INFORMS Conference, Seattle (November). Chairperson of session entitled: Searching for Good Ideas. Studying the Dynamics of Software Architectures, ASME Design Theory and Methodology Conference, Las Vegas, AZ (September). Aligning Process, Product, and Organizational Architectures in Software Development, International Conference in Engineering Design, Paris, France, (August). Where Do Creative Interactions Come From? The Role of Tie Content and Social Networks, Academy of Management Conference, Philadelphia, PA (August). 2006: Studying the Dynamics of Software Modularity, POMS Conference, Dallas, TX (May). Component Modularity, Team Network Structure, and Attention to Technical Interdependencies, INFORMS Conference, Pittsburgh, PA (November). Portfolio Management and Organizational Structure in Software Development, INFORMS Conference, Pittsburgh, PA (November). Successful Collaboration Between Design and Business, Maximize Your Return on Design Workshop. Singapore Design Council, Singapore (November). Integrating Business and Design Education, Department and Trade Industry Workshop on Design and Cox Review Implementation, London, UK (June). Radical and Incremental Software Development: A Sociometric Investigation, POMS Conference, Boston, MA (May). Component Modularity, Structural Holes, and the Attendance to Technical Interdependences in Complex Product Development, Wharton Mini Technology Conference, Philadelphia, PA. 2005: Component Modularity, Structural Holes, and the Attendance to Technical Interdependences in Complex Product Development, INFORMS Conference, San Francisco, CA (October). A Network Approach to Define Component Modularity, The Seventh DSM International Conference, Seattle, WA (October). A Network Approach to Study Innovation Systems, Carnegie Bosch Institute Conference, Stuttgart, Germany (September). 5/8
2004: Technical Communication in Complex Product Development: A Longitudinal Study, INFORMS Conference, Denver, CO (Fall). Studying the Dynamics of Team Interactions, Sixth DSM Workshop, Cambridge, UK, Fall. Technical Communication in Complex Product Development: A Longitudinal Study, EUROMA Conference, Fontainebleau, France (June). 2003: Dynamic Alignment of Project and Organizational Structures in Complex Product Development, INFORMS Conference, Atlanta, GA (Fall). Chairperson of session titled: An Empirical Perspective on Product Development and Technology Management. Statistical Modeling Using DSM and logit p* Models, Fifth DSM Workshop, Cambridge, UK (Fall). Chairperson of Session on DSM Theory. Managing the Interface of Product Design and Supply Chain, Automotive Suppliers Seminar, St. Gallen University, St. Gallen, Switzerland (February). 2002: Aligning Product Architecture and the Supply Network, INFORMS Conference, San Jose, California (Fall). Hypothesis Testing Using DSM and Statistical Network Analysis, Fourth DSM workshop, Cambridge, Massachusetts (Fall). 2001: Studying the Impact of Integration Technologies on Collaborative Product Development, INFORMS Conference, Miami, Florida (Fall). 2000: The Effects of Product Architecture on Technical Communication in Product Development, INFORMS Conference, San Antonio, Texas (Fall). 1999: Factors That Impact Technical Communication in Distributed Product Development: An Empirical Study in the Telecommunications Industry, INFORMS Conference, Philadelphia, Pennsylvania (Fall). Analyzing the Coupling of Product Architecture and Organizational Structure in Product Development, First DSM Workshop at MIT, Cambridge, Massachusetts (September). 1997: Technical Communication in Geographically Dispersed Development Teams, INFORMS Conference, Dallas, Texas, (Fall). 6/8
Teaching Experience MBA Strategies for Product and Service Development. Elective course series taught with design participants from the Art Center College of Design, Pasadena, CA. (2001-Present) Process and Operations Management, core course. (2004-2008) Executive MBA Key Management Challenge on Innovation Management in both GEMBA and TIEMBA Programs (2007-present) PhD Empirical Methods in Technology and Operations Management (2005-Present) Technology Management Workshop (2003) Technology Management Seminar (2002) Executive Education Both opened enrollment and company specific programs (2002-Present) Topics include: innovation management, project management, and R&D organizations Programs include: SRDM, PROM, IMP, IEP, Kolding, Google, Alstom Pedagogical Material [T1] Carrick, A. and M. Sosa. 2012. Unilin. INSEAD Case (pre-release). [T2] Carrick, A., M. Sosa, and B. Strousse. 211. Handpresso (A&B). INSEAD Case 11/2011-5841. Also available in ibooks interactive version for reading on ipad. [T3] Carrick, A. and M. Sosa. 2011. Bazile Telecom. INSEAD Case 05/2011-5755. [T4] Carrick, A. and M. Sosa. 2011. Mimijumi. INSEAD Case 03/2011-5778. [T5] Loch, C. and M. Sosa. 2008. Managing Development Complexity in the Design of mini- MAX. Class simulation under revision. [T6] Bhavnani, R. and M. Sosa. 2006. IDEO: Service Design (A&B). INSEAD Case 11/2006-5276. Winner of the 2008 ecch European Case Awards, in the production and operations management category. Also available in ibooks interactive version for reading on ipad. [T7] Balmes, C. and M. Sosa. 2005. R&D Management at Universal Luxury Group Perfumes and Cosmetics Division (A&B). INSEAD Case 07/2006-5260 [T8] Sosa, M. 2002. Bottle Design at Green Beverage Corporation (GBC). INSEAD Case 06/2002-5046 7/8
Selected Media References Manuel Sosa A Day in the Life at Insead, The Wall Street Journal, October 2012 (essays by Irina Kholkina and Shalini Joseph) Picturing the art of business, INSEAD Knowledge, July 28, 2011. (Includes video) Schools learn from the world of design, Financial Times, September 13, 2010. World s Best Design Schools, Business Week, October 2009. MBA students have designs on innovation, Financial Times, October 8, 2007 Talent Hunt: The Methodology, Business Week, October 1, 2007 Management-Lehrpläne inklusive Design-Vorlesung, Wirtschaftswoche, Germany, October 16, 2006. When MBA Meets Designer, Business Week, October 9, 2006 Incorporating Design into the INSEAD MBA Curriculum, Business Digest, December 2005 Unique selling point, The Times, October 20, 2005 Where MBAs Learn The Art Of Blue-Skying, Business Week, April 18, 2005 Les promesses du design de services, La Tribune (France), November 22, 2004 Honors and Awards Runner-up for best professor of MBA elective (Singapore 2012). INSEAD Dean s Commendation for Excellence in MBA Teaching (2009, 2011, 2012). Recipient of the 2010 Management Science s Meritorious Service Award as a reviewer. Recipient of the 2008 ecch European Case Award in production and operations management (for IDEO: Service Design ). Recipient of the Antonio Jose de Sucre award for scholastic excellence. Awarded by the Venezuelan government to top students in country for graduate studies in the US. Ranked top student of Universidad Simón Bolívar graduating class (1992). Awarded Pequiven merit-based scholarship to support undergraduate studies. Professional Activities Senior Editor for the New Product Development department of POMS. Ad-hoc referee for Management Science, Administrative Science Quarterly, Organization Science, Manufacturing & Service Operations Management, Operations Research, European Journal of Operations Research, ASME Journal of Mechanical Design, and Research in Engineering Design. Member of INFORMS, Academy of Management, and American Society of Mechanical Engineers (ASME). 8/8