INFORM PROVOKE MEDIA KIT DECEMBER 2015 @ T H I S I S F U S I O N @ F U S I O N LW ENTERTAIN
This is Fusion FRESH STORIES AND ANGLES YOU WON T FIND ANYWHERE ELSE Our Mission FUSION is a joint venture between Univision and Disney/ABC, built to embrace and embody diversity from the inside out. We serve an America rapidly changing compared to decades past. We start conversations that no one else does. We inspire action. We approach news through a lens that celebrates all the voices in today s world. 285%Year to Date Growth 10M Unique Visitors/Month Google Analytics, Nov 15 Jan '15 Feb Mar April May June July Aug Sept Oct Nov @THISISFUSION @FUSIONLW 2
The Voice of a New Generation THE MEDIA BRAND FOR A YOUNG, DIVERSE, AND INCLUSIVE WORLD We speak to globally-minded activists, diverse makers, and open minds seeking intelligent news and culture coverage for their generation. Young 71% 18-34* 237 Digital Index* 109 TV Index** Educated 76% Attended College* Mobile First 88% Mobile Traffic* Affluent 52% HHI $75K+ 110 Index* Diverse 22% Hispanic* 143 Digital Index* 217 TV Index** *comscore; **Rentrak 37% of the US is multicultural Millennials are 44% multicultural @THISISFUSION @FUSIONLW 3
Our Talent AN ALL-STAR ROSTER From the news lab, to our virtual reality team, to our social storytellers and beyond, FUSION is led by a newsroom of unmatched diversity that has access to communities that others do not. We tell the most impactful stories, create the most authentic conversations, and represent the widest range of voices for today s America. ALEXIS MADRIGAL ANNA HOLMES JORGE RAMOS Editor-in-Chief Fmr-The Atlantic Editorial Director Fmr-Jezebel (Founding Editor) Host of America, Columnist Univision Anchor KEVIN ROOSE KASHMIR HILL DODAI STEWART FELIX SALMON AKILAH HUGHES News Director Fmr-New York Magazine Senior Editor Fmr-Forbes Pop & Culture Director Fmr-Jezebel Senior Editor Fmr-Reuters Staff Writer, Producer YouTuber, Comedian FUSION is netting some of the best-known names in digital journalism. @ T H I S I S F U S I O N @ F U S I O N LW 4
Our Platforms WHEREVER YOU ARE, SO IS FUSION DIGITAL 10M unique visitors* in Nov 15 71% 18-34 years old** 22% Hispanic** 88% mobile traffic** TV Available in nearly 40M homes Over-indexes* in 18-34 year-olds Over-indexes* in diverse audiences *Google Analytics **comscore SOCIAL EVENTS 2.3M Facebook fans Twitter followers 315K 476K Facebook fans 18 Snapchat Discover publishers 1 of 180K Twitter followers in November 13M Onevideo of 14plays brands on Snapchat Discover 4.2M video plays in June *18-34 (107); AA (133); Hisp (207), Rentrak Available in nearly 40M homes Past events: Rise Up, Real Future Fair, Real Over-indexes* in 18-34 year-olds Future Liveinaugural Episodes FUSION s event, Rise Up (Nov Over-indexes* in diverse audiences 2016 events include Iowa Brown & Black 14), focused on social change (Q1), SXSW (Q2), Next President Forum FUSION s premiere 2015Dear event, Future (Q2/Q3), and Real Fair (Q3/Q4) Fair, will be held infuture San Francisco this fall Let s face it: a lot of networks and media properties that say they re geared toward millennials are all talk. FUSION...means it. @ T H I S I S F U S I O N @ F U S I O N LW 5
Digital N E W S, C U LT U R E, A N D C O M E D Y T H A T S B O T H S M A R T A N D I R R E V E R E N T News Real Future F 2016 Breaking, important, and curious happenings around the globe The technologies and ideas remaking our world The issues and perspectives that best represent today s generation Sex & Life Pop & Culture Voices The science behind our bodies, brains, and love lives Eye candy and mind candy Commentary, art, and personal narratives from a diverse America Turns out, you can handle the truth Justice Stories about the way we treat each other Digital Videos Project Earth Money F *Comedy It s in our hands now Finance is boring. Money isn t Investigations Originals, commentary, explainers, mini-docs Subversive, Funny Stuff From Smart, Diverse Voices There s no other media venture with as much buzz at the moment [as FUSION]. @ T H I S I S F U S I O N @ F U S I O N LW 6
TV and OTT IN NEARLY 40M HOMES AND COUNTING FUSION is one of the most interesting experiments we ve seen in television in a very long time, perhaps since the emergence of Fox News. @THISISFUSION @FUSIONLW 7
Social AWARD-WINNING, PLATFORM-SPECIFIC SOCIAL STORYTELLING FUSION is now on on Snapchat Discover in the US and UK z FUSION is one of the only media brands that completely gets this new medium [Snapchat Discover] their app is fast, fun, and interesting. It s perfect for mobile. @THISISFUSION @FUSIONLW 8
Fusion Events EXCLUSIVE EXPERIENCES WITH HIGH-PROFILE GUESTS IOWA BROWN & BLACK FORUM SOUTH BY SOUTHWEST FUSION will be broadcasting and live streaming the Iowa Brown & Black Forum, the nation s oldest minority-focused presidential event. (Jan 16) At South by Southwest 2016, FUSION will present two panels: Biased Algorithms & the Future of Prejudice and Mars Experience VR, with a Mars activation open to the public. (Mar 16) #DEARNEXTPRESIDENT REAL FUTURE FAIR As part of #DearNextPresident, we will be hosting an influencer 476K Facebook event to connect fans our young audience 180K to the Twitter political followers process. (Q2/Q3 16) One of 14 brands on Snapchat Discover 4.2M video plays in June Our Available second Real in Future nearly Fair 40M will homes push the boundaries Over-indexes* in 18-34 year-olds FUSION s of biohacking, inaugural event, drones, Rise cryonics Up (Nov and more Over-indexes* new and immersive in diverse ways. audiences (Q3/Q4 16) 14), focused on social change FUSION s premiere 2015 event, Future Fair, will be held in San Francisco this fall "[Real Future Fair] was carefully curated by leading-edge futurists, gathered together to imagine what might lay in store for us in each of their areas of expertise, from the law to health to food to gaming" @THISISFUSION @FUSIONLW 9
Brand Opportunities C R O S S - P L AT F O R M & I M PA C T F U L A D V E RT I S I N G ADVERTISING Custom high-impact display advertising Outstream video ad units Traditional TV spots and custom interstitials Snapchat Discover 3V Advertising (Vertical Video Views) BRAND PUBLISHING Introducing FUSION Lightworks, our inhouse brand publishing and creative shop We create authentic and engaging content that matches the FUSION voice, tone, and format SPONSORSHIPS Exclusive sponsorship of an entire vertical or a limited-time editorial series Integration with an upcoming FUSION event or an experience built in collaboration with your brand FUSION is drilling down on topics and events that are relevant to millennials. @ T H I S I S F U S I O N @ F U S I O N LW 10
Brand Publishing WITH FUSION LIGHTWORKS We create unique brand stories. An understanding of a young, diverse audience allows us to create, curate, and distribute stories in ways that matter most to them. We re producers, storytellers and strategists who specialize in creating original content that authentically conveys a brand s message to an important and growing demographic. WHAT WE DO Creative Strategy Content Production Multiplatform Distribution WHAT WE CREATE Industry Average Display Ad CTR* FUSION Lightworks Branded Content CTR Holiday traditions from my home country PRESENTED BY WALMART Unexpected places to meet the date of your dreams PRESENTED BY HAPPN 7 breakthroughs that made movies bigger and better PRESENTED BY SAMSUNG 3.7x more engaging than the average display ad *via Doubleclick @THISISFUSION @FUSIONLW 11
TL;DR: FUSION GETS PEOPLE TALKING @ T H I S I S F U S I O N @ F U S I O N LW