GAMES BEGIN SEPTEMBER 25 TH! RETAIL PRODUCT PLAN SEPTEMBER - OCTOBER 2017 calottery.com
LOTTERY S OCTOBER 2017 MEGA MILLIONS IS CHANGING SUMMARY OF GAME CHANGES Starting October 28, 2017 PRICE $2 EACH PLAY STARTING JACKPOT $40 MILLION MORE FREQUENT JACKPOTS OVER 0 MILLION Field of numbers Players will choose 5 numbers between 1 and 70, Current field of numbers: 1 and 75. MEGA number Players will choose 1 number between 1 and 25, Current field of numbers: 1 and 15. Odds of Winning The overall odds of winning any prize change from 1 in 14.71 to 1 in 24.12 The jackpot odds change from 1 in 259 million to 1 in 303 million. Advance Play Advance Play will step-down from 20 Advance Plays for the August 22 draw to ZERO Advance Plays for the October 27 draw. This will happen automatically. Advance Play will be available for 10 draws starting October 28. The table shows the draw dates and number of Advance Plays available. Mega Millions sales break Mega Millions sales will cease after the October 27 pool closure until 7am on October 28. During this no-sales period, the Mega Millions icon will be displayed but the system will indicate Draw in Progress if a ticket purchase is attempted. All other draw games will be available for purchase. 2
LOTTERY S OCTOBER 2017 DÍA DE LOS MUERTOS SCRATCHERS The DÍA DE LOS MUERTOS Scratchers POS kit will be coming to your store this month! POS display dates are September 27 November 5 Register Topper Wobbler Small Change Mat Freezer Decal Window Poster Several pieces of this kit are also available in Spanish! 3
$ 30 MILLION DAZZLER GAME #1280 OCTOBER 2017 WIN UP TO,000,000! 40 CHANCES TO WIN! 5 BONUS SPOTS! 5 SPARKLE SPOTS! HOW TO PLAY Match any of YOUR NUMBERS to any of the ten WINNING NUMBERS, win that prize. Uncover a,,, or symbol to automatically multiply and win that corresponding prize. Uncover a symbol, WIN ALL 30 PRIZES AUTOMATICALLY! BONUS SPOT: Uncover a symbol in any one of the five BONUS spots, win that prize instantly. SPARKLE SPOT: Uncover a symbol in any one of the five SPARKLE spots, win that prize instantly. ODDS & WINNERS * Prize level: Odds: Total Winners: 0 $40 0 0 0 $400 00 $1,000 $2,000,000 0,000 $750,000,000,000 6 10 21 23 150 600 600 1,000 10,909 60,000 300,000 1,500,000 3,000,000 2,500,000 1,500,000 700,000 660,000 99,750 25,000 25,000 15,000 1,375 250 50 10 5 Overall odds: 1 in 2.71 Total Winners: 5,526,440 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 4 PRIZE PAYOUT 78% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. Retailer Cost of Pack: $900 Less 6% Commission/Handling Fee: 4 Final Cost per Pack $846
LET S PLAY POKER GAME #1279 OCTOBER 2017 $ 5 WIN UP TO $75,000! 2 FAST 0 CHIPS! 1 BONUS CHIP! CHANCE TO WIN UP TO 20X YOUR PRIZE! HOW TO PLAY Scratch off all cards. If any of YOUR HANDS beats the DEALER S HAND, win prize shown for that hand. See ticket back for poker hand examples. Aces are High. FAST 0 CHIP: Uncover a in either FAST 0 CHIP, win 0 instantly! BONUS CHIP: Uncover the BONUS CHIP and multiply your total winnings by that number. ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $6 $15 0 0 00 $1,000,000 $75,000 11 16 20 27 40 100 333 3,000 20,000 120,000 1,200,000 1,575,000 1,125,000 900,000 675,000 450,000 180,000 54,000 6,000 900 150 15 Overall odds: 1 in 3.62 Total Winners: 4,966,065 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. TICKET BACK PRIZE PAYOUT 67% UPC CODE After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winning of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: $24 Final Cost per Pack 76 5
$ 5 GAME #1278 DÍA DE LOS MUERTOS OCTOBER 2017 WIN UP TO 0,000! 18 CHANCES TO WIN! PRIZE PAYOUT 68% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. HOW TO PLAY Match any of YOUR NUMBERS to any of the 5 WINNING NUMBERS, win that prize. Uncover a or symbol to automatically multiply and win that corresponding prize. Uncover a symbol, WIN 0 INSTANTLY! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $6 $15 0 0 0 0 $400 $1,000,000 0,000 10 16 24 33 40 120 160 462 1,200 2,400 13,333 240,000 1,200,000 1,200,000 750,000 510,000 360,000 300,000 100,000 75,000 26,000 10,000 5,000 900 50 10 Overall odds: 1 in 3.60 Total Winners: 3,336,960 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC CODE 6 Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: $24 Final Cost per Pack 76
OCTOBER 2017 TRIPLING BONUS CROSSWORD $ 3 GAME #1277 WIN UP TO,000! 2 BONUS LETTERS! FAST SPOT! HOW TO PLAY 1. Scratch the 18 YOUR LETTERS and the 2 BONUS LETTERS for a total of 20 letters. 2. Scratch each letter in the CROSSWORD PUZZLE that matches YOUR LETTERS and BONUS LETTERS. 3. Completely uncover two or more words (excluding the BONUS WORD) in the CROSSWORD PUZZLE and win the corresponding prize shown in the PRIZE KEY. If a completed word in a winning combination contains a letter within a circle ( ) symbol, prize TRIPLES. 4. BONUS WORD: Completely uncover the BONUS WORD using YOUR LETTERS and BONUS LETTERS, win prize in PRIZE BOX. 5. FAST SPOT: Uncover a in the FAST SPOT, win instantly! Players can win up to two times on this ticket (once in the CROSSWORD PUZZLE and once in the BONUS WORD). ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET $4 $12 $15 0 0 $60 0 $150 00 $1,000,000,000 17 9 12 63 100 125 167 300 364 1,091 1,463 10,909 60,000 200,000 600,000 1,200,000 1,656,000 3,036,000 2,263,200 441,600 276,000 220,800 165,600 92,000 75,900 25,300 18,860 2,530 460 138 46 23 Overall odds: 1 in 3.34 Total Winners: 8,274,457 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 63% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winning of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: $18 Final Cost per Pack $282 7
DISPLAY STARTING SEPTEMBER 25 TH OCTOBER 2017 32 BIN GUIDE RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # 1280 0 Game # 1280 0 Game # 1250 0 Game # 1250 Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display for Million Dazzler (1280), Crossword Deluxe (1272), and California Black Premium (1276 & 1275). Game # 1276 Game # 1246 Game # 1272 Game # 1260 Game # 1230 1256 Game # 1255 1249 $2 Game # 1244 1253 Contact Your Lottery Sales Representative for display questions. SALES TIP Ask your Sales Rep about the options that are best for your store. Game # 1263 Game # 1242 Game # 1275 Game # 1275 Game # 1248 If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1245 Game # 1268 Game # 1279 Game # 1267 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $846 64 $470 76 $282 $2 $188 $1 $235 Game # 1271 Game # 1259 Game # 1262 Game # 1264 Game # 1274 Game # 1261 Game # 1278 Game # 1277 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1252 Game # 1270 Game # 1254 $2 Game # 1273 8 $2 Game # 1258 $2 Game # 1266 $1 Game # 1265 $1 Game # 1269
DISPLAY STARTING SEPTEMBER 25 TH OCTOBER 2017 28 BIN GUIDE RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # 1280 0 Game # 1250 Game # 1260 Game # 1276 Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display for Million Dazzler (1280), Crossword Deluxe (1272), and California Black Premium (1276 & 1275). Game # 1246 Game # 1272 Game # 1275 Game # 1263 Game # 1230 Game # 1249 Game # 1253 Contact Your Lottery Sales Representative for display questions. SALES TIP Ask your Sales Rep about the options that are best for your store. Game # 1242 Game # 1245 Game # 1268 Game # 1267 Game # 1248 If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1274 Game # 1271 Game # 1279 Game # 1278 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $846 64 $470 76 $282 $2 $188 $1 $235 Game # 1262 Game # 1277 Game # 1259 Game # 1270 Game # 1264 Game # 1252 Game # 1254 Game # 1261 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. $2 Game # 1273 $2 Game # 1266 $1 Game # 1265 $1 Game # 1269 9
DISPLAY STARTING SEPTEMBER 25 TH OCTOBER 2017 24 BIN GUIDE retailer clerk-facing side RECOMMENDED SCRATCHERS TO REMOVE* 0 Game # 1280 Game # 1260 Game # 1276 Game # 1272 Please return these Scratchers to your Lottery Sales Representative. Utilize Your Featured Game Display for Million Dazzler (1280), Crossword Deluxe (1272), and California Black Premium (1276 & 1275). Contact Your Lottery Sales Representative for display questions. Game # 1242 Game # 1263 Game # 1275 Game # 1268 0 Game # 1250 Game # 1259 Game # 1249 SALES TIP Ask your Sales Rep about the options that are best for your store. If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers will arrive the next business day. Game # 1278 Game # 1274 Game # 1264 Game # 1267 Game # 1248 SCRATCHERS PRICING Price Point Final Cost per Pack 0 $846 64 $470 76 $282 $2 $188 $1 $235 Game # 1279 Game # 1277 Game # 1262 Game # 1270 Game # 1271 Game # 1252 Game # 1261 Game # 1254 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. $2 Game # 1273 $2 Game # 1266 $1 Game # 1265 $1 Game # 1269 * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. customer-facing side 10
COMING SOON OCTOBER 2017 NOVEMBER GAMES Get ready! Your next set of Scratchers is coming October 23! *Ticket artwork subject to change. 11
COMING SOON OCTOBER 2017 SOMETHING SPECIAL FOR THE HOLIDAYS HOLIDAY MAGIC Features 7 Games with 50 Chances to Win MAKES A GREAT GIFT! KEY GAME FEATURES: Measures 12 x 8 Printed on Foil Paper Stock Top Prize = $1,000,000 50 Chances to Win Overall Odds = 1 in 3.30 Prize Payout = 73% Game Number 1283 Game Launch October 23, 2017 Talk to your Lottery Sales Rep today about how to display and sell this new exciting game!* 12 *Ticket is a special size and does not fit in vending machine.
LOTTERY S OCTOBER 2017 2ND CHANCE Fast & Easy Download the App! Lottery is at Your Player s Fingertips With the California Lottery Official App! The Lottery App is the most convenient way for your customers to stay up to date with Lottery games and programs. Check out the features below: Scan non-winning Scratchers 2nd Chance codes Scan winning/non-winning SuperLotto Plus and Fantasy 5 2nd Chance codes Track 2nd Chance submissions for the month View the details of the last 25 submissions Check out helpful tutorials and information about all games eligible for 2nd Chance Find out the latest promotions and contests for 2nd Chance Check winning numbers and jackpot amounts for your favorite Draw Games Locate a Lucky Retailer nearby Tell your customers about the special California Black Premium Scratchers 2nd Chance Bonus Draw for a chance to win $40,000! The promotional period ends October 16th. This will be in addition to the weekly Scratchers 2nd Chance draw. 13
QUICK REFERENCE GUIDE OCTOBER 2017 SCRATCHERS ORDER SCHEDULE My week (circle yours) orange is A blue is B My LTSS Phone 1.855.EZLOTTO (1.855.395.6886). When prompted, press 1 to order Scratchers! If you call before 3:00 pm, Monday through Friday, your order will usually be shipped out the same day! SEPTEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 OCTOBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 NOVEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Lottery offices closed (state holiday) new game launch SUCCESSFUL SCRATCHERS SALES CHECKLIST: *See * Placement Guides for which games to replace with new games. *Safely * put aside removed games and return to your Lottery Sales Representative for credit. *Ask * your Lottery Sales Representative for a featured game display. *Ask * how to increase your Lottery sales. *Ask your rep how to display and sell Holiday Magic. * * * Number of Games *Goal *$ Average Weekly Sales *Goal Next visit DSR TIPS 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. 2017 California Lottery 48,630 8/17
Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays.