WIPO GLOBAL BUSINESS SEMINAR

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WIPO GLOBAL BUSINESS SEMINAR - Global Intellectual Property Strategy and WIPO Services - Organized by: The World Intellectual Property Organization (WIPO) In cooperation with: The Japan Patent Office (JPO) Supported by: Japan Intellectual Property Association (JIPA) PROVISIONAL PROGRAM Osaka Date: 28 November 2014 (Friday) Venue: Osaka Chamber of Commerce and Industry (2-8, Honmachibashi, Chuo-ku, Osaka) Language: Japanese/English (Simultaneous interpretation will be provided) 9.15 a.m. 9.45 a.m. RECEPTION 9.45 a.m. 10.00 a.m. OPENING SESSION Mr. Yukio Hokura (Director-General, Patent and Design Examination Department, Japan Patent Office (JPO)) Mr. Kazushi Takemoto (President, Japan Intellectual Property Association (JIPA) [Suntory Holdings Limited]) Mr. Yo Takagi (Assistant Director General, Global Infrastructure Sector, World Intellectual Property Organization (WIPO)) -SESSION 1-10.00 a.m. 10.20 a.m. Introduction to WIPO, Development of the International Legal Framework Major Intellectual Property Economic Studies [TBD] Speaker: Mr. Christopher Ruggerio (Senior Legal Officer, Section for the Coordination of Developed Countries, WIPO) 1

- SESSION 2-10.20 a.m. 10.40 a.m. The Patent Cooperation Treaty (PCT) Introduction and Future Developments [TBD] Speaker: Mr. Matthew Bryan (Director, PCT Legal Division, Innovation and Technology Sector, WIPO) 10.40 a.m. 10.55 a.m. Global Patenting Strategy and the PCT [TBD] Speaker: Mr. Tetsunori Minato (Vice Chairperson, International Affairs Committee, JIPA [IPICS CORPORATION]) 10.55 a.m. 11.15 a.m. Panel Discussion (Title TBD) Moderator: Mr. Kazuo Hoshino (Director for Policy Planning and Research, Customer Relations Policy Division, Trademark and Customer Relations Department, JPO) Panelists: Mr. Tetsunori Minato,Mr. Matthew Bryan 11.15 a.m. 11.35 a.m. Coffee Break - SESSION 3-11.35 a.m. 11.55 a.m. Global Intellectual Property Systems: (a)the Madrid System for the International Registration of Marks, (b)the Hague System for the International Registration of Industrial Designs [TBD] Speaker: Ms. Debbie Roenning (Director, Legal Division, Madrid Registry, Brands and Designs Sector, WIPO) 11.55 a.m. 12.10 a.m. Global Branding Strategy and the Madrid System [TBD] Speaker: Mr. Junichi Honda (Vice Chairperson, Trademark Committee, JIPA [Otsuka Pharmaceutical Co., Ltd.]) 12.10 a.m. 12.30 a.m. Panel Discussion (Title TBD) Moderator: Mr. Naohito Kaneko (Director of the Trademark Policy Planning Office, Trademark Division, Trademark and Customer Relations Department, JPO) Panelists: Mr. Junichi Honda,Ms. Debbie Roenning 12.30 p.m. 13.30 p.m. Lunch and Networking 2

- SESSION 4-13.30 p.m. 13.50 p.m. Global Databases for Intellectual Property Platforms and Tools for the Connected Knowledge Economy [TBD] Speaker: Mr. Yo Takagi, WIPO 13.50 p.m. 14.10 p.m. Panel Discussion The Value of WIPO Database Services for IP Globalization [TBD] Moderator: Mr. Yuichiro Nakaya (Director for International Affairs, Information Technology Planning Office, Policy Planning and Coordination Department, JPO) Panelists: Mr. Shuichi Takayama (Deputy Chairperson, Information Search Committee, JIPA [Panasonic Corporation]), Mr. Yo Takagi - SESSION 5-14.10 p.m. 14.40 p.m. Practical Tips on Alternative Dispute Resolution [TBD] Speaker: Mr. Matthew Bryan,Mr. Teruo Kato (MCIArb Solicitor, England & Wales, WIPO Neutral, Takeda & Hasegawa) - SESSION 6-14.40 p.m. 15.00 p.m. Japanese Government Policy for IP Globalization and Cooperation with WIPO [TBD] Speaker: Masaru Takahashi (Deputy Counselor, Secretariat of Intellectual Property Strategy Headquarters) 15.00 p.m. 15.15 p.m. Q and A 15.15 p.m. 15.30 p.m. CLOSING SESSION Tokyo Date: 1 December 2014 (Monday) Venue: U Thant International Conference Hall, UNU Headquarters Bldg. (5-53-70, Jingumae Shibuya-ku, Tokyo) Language: Japanese/English (Simultaneous interpretation will be provided) 9.00 a.m. 9.45 a.m. RECEPTION 3

9.45 a.m. 10.00 a.m. OPENING SESSION Mr. Hitoshi Ito (Commissioner, Japan Patent Office (JPO) ) Mr. Michiyoshi Mazuka (Chairperson, Japan Intellectual Property Association (JIPA) [FUJITSU LIMITED]) Mr. Yo Takagi (Assistant Director General, Global Infrastructure Sector, World Intellectual Property Organization (WIPO)) - SESSION 1-10.00 a.m. 10.20 a.m. Introduction to WIPO, Development of the International Legal Framework Major Intellectual Property Economic Studies [TBD] Speaker: Mr. Christopher Ruggerio (Senior Legal Officer, Section for the Coordination of Developed Countries, WIPO) - SESSION 2-10.20 a.m. 10.40 a.m. The Patent Cooperation Treaty (PCT) Introduction and Future Developments [TBD] Speaker: Ms. Debbie Roenning (Director, Legal Division, Madrid Registry, Brands and Designs Sector, WIPO), and Mr. Matthew Bryan (Director, PCT Legal Division, Innovation and Technology Sector, WIPO) 10.40 a.m. 10.55 a.m. Global Patenting Strategy and the PCT [TBD] Speaker: Mr. Kenji Kumakiri (Chairperson, International Affairs Committee, JIPA [Hitachi,Ltd.]) 10.55 a.m. 11.15 a.m. Panel Discussion ( Title TBD ) Moderator: Mr. Kazuo Hoshino (Director for Policy Planning and Research, Customer Relations Policy Division, Trademark and Customer Relations Department, JPO) Panelists: Mr. Kenji Kumakiri,Mr. Matthew Bryan 11.15 a.m. 11.35 a.m. Coffee Break - SESSION 3-11.35 a.m. 11.55 a.m. Global Intellectual Property Systems: (a)the Madrid System for the International Registration of Marks, (b)the Hague System for the International Registration of Industrial Designs [TBD] Speaker: Mr. Grégoire Bisson (Director, Brands and Designs Sector, The Hague Registry, WIPO) 4

11.55 a.m. 12.10 a.m. Global Branding Strategy and the Madrid System [TBD] Speaker: Mr. Junichi Honda (Vice Chairperson, Trademark Committee, JIPA [Otsuka Pharmaceutical Co., Ltd.] ) 12.10 a.m. 12.30 a.m. Panel Discussion ( Title TBD ) Moderator: Mr. Naohito Kaneko (Director of the Trademark Policy Planning Office, Trademark Division, Trademark and Customer Relations Department, JPO) Panelists: Mr. Junichi Honda,Ms. Debbie Roenning 12.30 p.m. 13.30 p.m. Lunch and Networking - SESSION 4-13.30 p.m. 13.50 p.m. Global Databases for Intellectual Property Platforms and Tools for the Connected Knowledge Economy [TBD] Speaker: Mr. Yo Takagi, WIPO 13.50 p.m. 14.10 p.m. Panel Discussion TheValue of WIPO Database Services for IP Globalization [TBD] Moderator: Mr. Yuichiro Nakaya (Director for International Affairs, Information Technology Planning Office, Policy Planning and Coordination Department, JPO) Panelists: Mr. Hiroshi Obata (Chairperson, Information Search Committee, JIPA [Suntory Holdings Limited]),Mr. Yo Takagi - SESSION 5-14.10 p.m. 14.40 p.m. Practical Tips on Alternative Dispute Resolution [TBD] Speaker: Mr. Matthew Bryan,Mr. Teruo Kato (MCIArb Solicitor, England & Wales, WIPO Neutral, Takeda & Hasegawa) - SESSION 6-14.40 p.m. 15.00 p.m. Japanese Government Policy for IP Globalization and Cooperation with WIPO [TBD] Speaker: Masaru Takahashi (Deputy Counselor, Secretariat of Intellectual Property Strategy Headquarters) 15.00 p.m. 15.15 p.m. Q and A 15.15 p.m. 15.30 p.m. CLOSING SESSION 5