Table 1 Q.1 - Please indicate your gender: 1 Table 2 Q.11112 - Please select your age group: 2 Table 3 Q.2 - Please indicate your total annual household income before taxes: 3 Table 4 Q.3 - In the past year (from January 2012 to present), did you or other members of your household purchase any of the 4 following: Table 5 Q.3 - In the past year (from January 2012 to present), did you or other members of your household purchase any of the 5 following - (Mutually Exclusive - Rotated Respondents) Table 6 Q.4222 - What kind of art or pictures did you or other members of your household purchase in the past year (from January 6 2012 to present) - Unframed Art Reproductions Table 7 Q.4223 - What kind of art or pictures did you or other members of your household purchase in the past year (from January 7 2012 to present) - Already-Framed Art Reproductions Table 8 Q.4224 - What kind of art or pictures did you or other members of your household purchase in the past year (from January 8 2012 to present) - Original Art Work Table 9 Q.42210 - How many individual pieces of unframed art reproductions did you or other members of your household buy in the 9 past year (from January 2012 to present)? Table 10 Q.42211 - Approximately how much was spent in total buying each type of art item in the past year (from January 2012 to 10 present) - Unframed Art Reproductions Table 11 Q.42213 - How many individual pieces of already-framed art reproductions did you or other members of your household buy 12 in the past year(from January 2012 to present)? Table 12 Q.42214 - Approximately how much was spent in total buying each type of art item in the past year (from January 2012 to 13 present) - Already-Framed Art Reproductions Table 13 Q.42216 - How many individual pieces of original art work did you or other members of your household buy in the past 15 year (from January 2012 to present)? Table 14 Q.42217 - Approximately how much was spent in total buying each type of art item in the past year (from January 2012 to 16 present) - Original Art Table 15 Q.421 - In which kind of stores were your art purchases made? 18 Table 16 Q.422 - What themes or subjects of art appeal to you most? 20 Table 17 Q.423 - In the past year (from January 2012 to present), did you purchase any "Art Reproduction on Demand," specifically 23 where you selected an art image from a digital catalog of art images and ordered a copy of the item customized to your size and format specifications, such as print on paper or canvas, etc.? Table 18 Q.425 - What kind of art or picture was purchased most recently? 24 Table 19 Q.430 - Was the already-framed art reproduction bought covered by glass? 26 Table 20 Q.431 - For the art or picture most recently purchased, did you do any of the following in order to display it? 27 Table 21 Q.432 - How much was spent buying just the most recent piece of art? 28 Table 22 Q.437 - How much was spent to custom frame the most recent piece of art? 30 Table 23 Q.438 - What size was the most recent piece of art you purchased? 32 Table 24 Q.439 - Thinking about the most recent piece of art purchased, what factors most influenced that purchase? 33
Table 25 Q.440 - In what room of the house did you display the most recent art purchased? 35 Table 26 Q.441 - In which kind of store was the most recent art purchase made? 36 Table 27 Q.442 - Thinking about the most recent piece of art purchased, what factors most influenced where you shopped for the 38 item? Table 28 Q.5222 - What types of picture frames did you or others in your household purchase in the past year (from January 2012 40 to present)? Table 29 Q.5223 - How many of each type of picture frames were purchased in the past year (from January 2012 to present)... 41 Summary of "Tabletop Picture Frame, for displaying pictures on tabletop, mantel, shelves, flat surface" Table 30 Q.5223 - How many of each type of picture frames were purchased in the past year (from January 2012 to present)... 43 Summary of "Wall Hanging Picture Frame, for displaying pictures hanging on the wall" Table 31 Q.5223 - How many of each type of picture frames were purchased in the past year (from January 2012 to present)... 45 Summary of "Poster Frames, for displaying posters on the wall" Table 32 Q.5223 - How many of each type of picture frames were purchased in the past year (from January 2012 to present)... 47 Summary of "Shadow Box Frames, for displaying mementos or collections" Table 33 Q.5223 - How many of each type of picture frames were purchased in the past year (from January 2012 to present)... 48 Summary of "Digital Frame" Table 34 Q.5224 - Approximately how much was spent in total for each type of picture frame - Tabletop Picture Frames 49 Table 35 Q.5225 - Approximately how much was spent in total for each type of picture frame - Wall Hanging Picture Frames 51 Table 36 Q.5226 - Approximately how much was spent in total for each type of picture frame - Poster Frames 53 Table 37 Q.5227 - Approximately how much was spent in total for each type of picture frame - Shadow Box Frames 55 Table 38 Q.5228 - Approximately how much was spent in total for each type of picture frame - Digital Frames 57 Table 39 Q.5229 - In which kind of stores were these picture frames purchased? 59 Table 40 Q.510 - In the past year (from January 2012 to present), did you purchase any picture frames to give as a gift? 62 Table 41 Q.511 - Thinking about the most recent picture frame you gave as gifts, did you give the frame alone or add a picture to 63 the frame? Table 42 Q.516 - What kind of picture frame was most recently purchased? 64 Table 43 Q.517 - What did you put into the most recent picture frame purchased? 65 Table 44 Q.518 - Before purchasing a picture frame, did you consider custom-framing this item? 67 Table 45 Q.519 - Why did you decide to buy a picture frame rather than custom frame this item? 68 Table 46 Q.520 - How much was spent on the most recent picture frame purchased? 70 Table 47 Q.526 - For the most recent picture frame purchased, what kind of frame did you select? 72 Table 48 Q.527 - For the most recent picture frame purchased, did it offer any special preservation features, such as... 73 Table 49 Q.528 - What size was the most recent picture frame purchased? 74 Table 50 Q.529 - Regarding a mat with your frame, did the picture frame you bought... 76
Table 51 Q.530 - How much did the mat cost? 77 Table 52 Q.536 - In what room of the house did you display the most recent picture frame purchased? 78 Table 53 Q.537 - Thinking about the most recent picture frame purchased, what factors most influenced that purchase? 79 Table 54 Q.538 - In which kind of store was the most recent picture frame purchased? 81 Table 55 Q.539 - Thinking about the most recent picture frame purchased, what factors most influenced where you shopped for the 84 item? Table 56 Q.6222 - What kind of wall decorations, i.e. decorative items to hang on the wall, did you or other members of your 86 household purchase in the past year (from January 2012 to present)? Table 57 Q.6223 - How many individual pieces of wall decorations did you or other members of your household buy in the past year 88 (from January 2012 to present)? Table 58 Q.6224 - Approximately how much was spent in total buying all wall decorations in the past year (from January 2012 to 89 present)? Table 59 Q.6225 - In which kind of stores were these wall decorations purchases made? 91 Table 60 Q.6227 - What kind of wall decoration was purchased most recently? 94 Table 61 Q.6228 - How much was spent buying just the most recent wall decoration? 96 Table 62 Q.6229 - Thinking about the most recent wall decoration purchased, what factors most influenced that purchase? 98 Table 63 Q.615 - In what room of the house did you display the most recent wall decoration purchased? 100 Table 64 Q.616 - In which kind of store was the most recent wall decoration purchase made? 101 Table 65 Q.617 - Thinking about the most recent piece of wall decoration purchased, what factors most influenced where you 104 shopped for the item? Table 66 Q.7222 - How many individual custom framing items were custom framed in total in the past year (from January 2012 to 106 present)? Table 67 Q.7223 - What types of items did you or others in your household have custom framed by a professional framer in the past 108 year (from January 2012 to present)? Table 68 Q.7224 - Were any of these items custom framed in a shadow box-style of frame? 110 Table 69 Q.7225 - Approximately how much was spent in total for custom framing in the past year (from January 2012 to present)? 111 Table 70 Q.7226 - Are you familiar with any of these custom framing brands? 113 Table 71 Q.7227 - In which kinds of store were your custom framing purchases made? 114 Table 72 Q.714 - What kind of item was most recently custom framed? 116 Table 73 Q.715 - How much was spent having this most recently purchased item custom framed? 118 Table 74 Q.716 - What size was the most recent piece custom framed (i.e. the size of the final finished piece)? 120 Table 75 Q.717 - For the most recent piece custom framed, what kind of frame did you select? 121 Table 76 Q.718 - For the most recent piece custom framed, did you select any of the following added-value features to enhance the 122 presentation of the final piece?
Table 77 Q.723 - Thinking about the most recent item you had custom framed, how important were each of these factors in 124 influencing the decision to custom frame... Summary of "Top Box" (Very important) Table 78 Q.723 - Thinking about the most recent item you had custom framed, how important were each of these factors in 126 influencing the decision to custom frame... Summary of "Top Two Box" (Very/Somewhat important) Table 79 Q.723 - Thinking about the most recent item you had custom framed, how important were each of these factors in 128 influencing the decision to custom frame... Summary of "Bottom Box" (Not needed) Table 80 Q.723 - Thinking about the most recent item you had custom framed, how important were each of these factors in 130 influencing the decision to custom frame... Summary of "Bottom Two Box" (Not needed/not very important) Table 81 Q.724 - Thinking about the most recent purchase of custom framing, what factors most influenced that purchase? 132 Table 82 Q.725 - Before custom framing this item, did you consider buying a ready-made frame? 134 Table 83 Q.726 - Why did you decide to custom frame rather than buy a ready-made picture frame for this item? 135 Table 84 Q.727 - In what room of the house did you display the most recent item custom framed? 137 Table 85 Q.732 - In which kind of store was the most recent item custom framed? 138 Table 86 Q.733 - Thinking about the most recent item you had custom framed, how important were each of the factors in influencing 140 where you had the item custom framed, using a scale from "Very Important" to "Not Very Important"... Summary of "Top Box" (Very important) Table 87 Q.733 - Thinking about the most recent item you had custom framed, how important were each of the factors in influencing 142 where you had the item custom framed, using a scale from "Very Important" to "Not Very Important"... Summary of "Top Two Box" (Very/Somewhat important) Table 88 Q.733 - Thinking about the most recent item you had custom framed, how important were each of the factors in influencing 144 where you had the item custom framed, using a scale from "Very Important" to "Not Very Important"... Summary of "Bottom Box" (Not needed) Table 89 Q.733 - Thinking about the most recent item you had custom framed, how important were each of the factors in influencing 146 where you had the item custom framed, using a scale from "Very Important" to "Not Very Important"... Summary of "Bottom Two Box" (Not needed/not very important) Table 90 Q.734 - Thinking about the different kinds of stores that offer custom framing, how do you rate each as a place to get 148 something custom framed... Summary of "Good source of custom framing" Table 91 Q.734 - Thinking about the different kinds of stores that offer custom framing, how do you rate each as a place to get 150 something custom framed... Summary of "Not a place I would use for custom framing" Table 92 Q.734 - Thinking about the different kinds of stores that offer custom framing, how do you rate each as a place to get 152 something custom framed... Summary of "Don't know" Table 93 Q.735 - Which store listed below did you use to custom frame your most recent piece? 154 Table 94 Q.112 - How strongly do you agree or disagree with each of the following statements about decorating your walls... 155 Summary of "Top Box" (Strongly agree) Table 95 Q.112 - How strongly do you agree or disagree with each of the following statements about decorating your walls... 157 Summary of "Top Box" (Strongly/Somewhat agree) Table 96 Q.112 - How strongly do you agree or disagree with each of the following statements about decorating your walls... 159 Summary of "Middle Box" (Neither agree nor disagree) Table 97 Q.112 - How strongly do you agree or disagree with each of the following statements about decorating your walls... 161 Summary of "Bottom Box" (Strongly disagree)
Table 98 Q.112 - How strongly do you agree or disagree with each of the following statements about decorating your walls... 163 Summary of "Bottom Two Box" (Strongly/Somewhat disagree) Table 99 Q.112 - How strongly do you agree or disagree with each of the following statements about decorating your walls... 165 Summary of "Doesn't apply" Table 100 Q.122 - How strongly do you agree or disagree with the following statements about custom framing... Summary of "Top 167 Box" (Strongly agree) Table 101 Q.122 - How strongly do you agree or disagree with the following statements about custom framing... Summary of "Top Two 169 Box" (Strongly/Somewhat agree) Table 102 Q.122 - How strongly do you agree or disagree with the following statements about custom framing... Summary of "Middle 171 Box" (Neither agree nor disagree) Table 103 Q.122 - How strongly do you agree or disagree with the following statements about custom framing... Summary of "Bottom 173 Box" (Strongly disagree) Table 104 Q.122 - How strongly do you agree or disagree with the following statements about custom framing... Summary of "Bottom 175 Two Box" (Strongly/Somewhat disagree) Table 105 Q.122 - How strongly do you agree or disagree with the following statements about custom framing... Summary of "Doesn't 177 apply" Table 106 Q.16 - In the past year (from January 2012 to present), did you do any of the following? 179 Table 107 Q.17 - In the coming year, do you have plans to do any of the following? 180 Table 108 Q.18 - When deciding to buy items to hang and display in your home, including art and other decorative items, how 181 important or unimportant are each of the following factors to your purchase decision... Summary of "Top Box" (Very important) Table 109 Q.18 - When deciding to buy items to hang and display in your home, including art and other decorative items, how 183 important or unimportant are each of the following factors to your purchase decision... Summary of "Top Two Box" (Very/ Somewhat important) Table 110 Q.18 - When deciding to buy items to hang and display in your home, including art and other decorative items, how 185 important or unimportant are each of the following factors to your purchase decision... Summary of "Bottom Box" (Not needed) Table 111 Q.18 - When deciding to buy items to hang and display in your home, including art and other decorative items, how 187 important or unimportant are each of the following factors to your purchase decision... Summary of "Bottom Box" (Not needed/not very important) Table 112 Q.19 - How would you describe the extent of wall decoration in your home, using a scale from "Fully Decorated" to 189 "Sparsely Decorated"? Table 113 Q.20 - Approximately how many framed pictures do you have displayed in your primary residence? 190 Table 114 Q.21 - How often do you rearrange the pictures or other wall decorations you have hanging in your home? 191 Table 115 Q.25 - Do you have any pictures or other items waiting to be framed? 192 Table 116 Q.26 - How many pieces do you have waiting to be framed? 193 Table 117 Q.27 - Are you likely to frame any of these pieces... 194 Table 118 Q.28 - Are you likely to custom frame pieces or buy a ready-made frame? 195
Table 119 Q.29 - What will ultimately influence your decision whether to custom frame any of these pieces or to buy a ready-made 196 frame? Table 120 Q.34 - Have you ever purchased a frame for a collectible item (i.e. shadowbox, record album frame, collector's case)? 198 Table 121 Q.35 - What kind of frame or what kind of collectible item did you display? 199 Table 122 Q.36 - Do you have a family photo wall or family photo gallery in your home? 200 Table 123 Q.37 - Do you or members of your family take and store digital photographs? 201 Table 124 Q.38 - How do you store your digital photographs? 202 Table 125 Q.39 - In the past year (from January 2012 to present), did you share your digital photographs in any of these ways? 203 Table 126 Q.40 - In the past year (from January 2012 to present) did you print and frame any digital photograph? 204 Table 127 Q.41 - Did you purchase any prints on photo canvas? 205 Table 128 Q.42 - Approximately how many photo canvas prints did you purchase in total in the past year (from January 2012 to 206 present)? Table 129 Q.47 - How did you frame any of your digital photographs? 207 Table 130 Q.48 - What size digital photograph do you most often print? 208 Table 131 Q.49 - In which kind of stores do you typically get your digital photos printed? 209 Table 132 Q.50 - In the coming year, how likely are you to buy more decorative items for your walls, including art, custom 210 framing, picture frames, wall decorations... Summary of "Top Box" (Very likely) Table 133 Q.50 - In the coming year, how likely are you to buy more decorative items for your walls, including art, custom 211 framing, picture frames, wall decorations... Summary of "Top Two Box" (Very/Somewhat likely) Table 134 Q.50 - In the coming year, how likely are you to buy more decorative items for your walls, including art, custom 212 framing, picture frames, wall decorations... Summary of "Bottom Box" (Not likely) Table 135 Q.50 - In the coming year, how likely are you to buy more decorative items for your walls, including art, custom 213 framing, picture frames, wall decorations... Summary of "Don't know" Table 136 Q.51 - From the following list of retail brands, please indicate all of the brands where you made any purchases of art, 214 wall decorations, custom framing or picture frames in the past year (from January 2012 to present). Table 137 Q.55 - In what type of area do you currently reside? 218 Table 138 Q.56 - Please indicate whether you rent or own your primary home: 219 Table 139 Q.57 - What is the approximate value of your primary residence? 220 Table 140 Q.58 - Which of the following best describes your marital status? 222 Table 141 Q.59 - How many people, including yourself, currently live in your household? 223 Table 142 Q.60 - How many children under the age of 18 currently live in your household? 224 Table 143 Q.61 - Please indicate your ethnic background: 225 Table 144 Q.62 - Which of the following best describes your employment status: 226 Table 145 Q.63 - What is the highest level of education you have had an opportunity to complete? 227