CPA Lead Crusher Intro I would like to thank you for purchasing my course CPA Lead Crusher. I have always been a big fan of the FB ads platform for both ecom and CPA. For the past few years, I have been crushing it while using various FB ads strategies and campaign objectives. Recently, I have been having a lot of success using FB lead ads, and I now believe they are the fastest, simplest, and most effective way to get a winning campaign up. What makes lead ads so unique is that your lead form is embedded inside of FB, and their information is already filled out. This makes it incredibly easy for them to submit their information, and for you to collect the lead. When done correctly, you also get laser targeted leads for cheap that you can use to generate massive ROI. With the CPA Lead Crusher method, we are going to collect the lead, send them to a thank you page right after, and monetize the thank you page with an affiliate link while also implementing a follow up sequence through email.
Tools And Resources FB ads account Autoresponder I recommend Aweber Landing page builder Instabuilder, Leadpages, and Instapage are good options. You can use standalone Wordpress as a free option Iproleads (optional) This synchronizes your leads to your autoresponder automatically CPA or affiliate offers to promote Tracking platform (optional) CPVLab, FunnelFlux, Voluum, and Clickmagick are good options Choosing A Niche And Offer With FB ads, niche selection is extremely important. This isn t just because you want to run winning campaigns with high volume. The FB ad platform can be very strict so some niches are riskier than others and can get your account shut down so please be cautious with how you run things.
Safe Niches Auto Insurance Survival ecommerce Pets Gaming Risky Niches Bizopp/Survey/IM/MLM Finance Dating Loans Real Estate Fitness/Weight loss/diet Now, just because I put these niches into these categories, that doesn t mean you should only stick to the safe niches and completely avoid the risky niches. This is just a matter of which niches you should be more cautious about running. The main thing with all of these is to make sure you read the TOS and follow everything as much as possible.
When run in certain ways, you can promote offers in any of these niches. They tell you exactly what to avoid in your ads and landing pages so that you can stay compliant. However, even when seemingly running things properly, the risky niches can still set off alarms so again, just be careful. As I have always stated, I highly recommend you contact your affiliate manager for the best converting offers using FB ads. They have the data, and it is their job to help you so they will do their best to do so. Always be in constant contact with your affiliate manager. They will give you the best offers and can get you commission bumps as well, which can make a huge difference when scaling campaigns. Your Lead Magnet Because you are building your list with lead ads, you need to have something to give away. I usually give out a PDF guide in the niche that I am promoting. Ideally, you want to create your own PDF guide that also has your CPA offer link inside with content that leads to it.
For example, say you are running a CPA offer for a subscription box for your dog, such as BarkBox. BarkBox is a subscription box that sends snacks and toys to you monthly for your dog. In this case, you can create a PDF guide with the topic being something like The Secrets To A Happy Dog and inside could be content describing how giving toys and snacks to your dog can make/keep them happy. Throughout the PDF, you can mention how BarkBox provides both toys and snacks every month. If you do not want to create your own PDF, you can also create an article on a blog or a video. The main thing to keep in mind is to present a problem, and offer a solution. There are also plenty of PLR websites that offer content in any niche you can think of that you can modify and add your own affiliate links to. Your Thank You Page Your thank you page can be very simple. The point of it is to lead your leads your lead magent and let them know to check their email.
This is what your thank you page can look like. That s it. Keep it simple, and do not overthink things. IMPORTANT On every landing page that you create (not just for FB ads), you want to have privacy policy and terms of service links at the footer of your page. You can create both of these pages with free generators that you can find on Google. However, please do your own due diligence and make sure you include what you need to include on both pages for your business. Creating Your Lead Ad Finally, we get to the fun stuff. To start off, you will need to go to your Business Manager on FB and then go to your Ads Manager. From there, you click on create and this should pop up
You can fill out the Campaign Name, Ad Set Name, and Ad Name as you want. However, make sure you choose Lead generation for Campaign Objective (if this is your first time running a lead ad, you will first have to accept the lead ad terms as you can see in the screenshot above.
Next you will want to edit your ad set to set up the budget, targeting, and placements (if you want in depth targeting strategies, you can refer to my Spark CPA course here: (http://sparkcpasocial.net/index.php?/register/lsyz35) The important thing here is you want your placements to be in strictly the newsfeeds (both desktop and mobile). You can expand to other placements later on. However, in my experience, newsfeed placements consistently give the best results.
Next, you want to go in and make your ad. Here is an example of how to set up your ad
If you do not have Photoshop, there are free options to create ad images. There is a software called GIMP that you can download, or you can use Canva, which is completely web based and has everything necessary to create ad images.
Next you get to create your lead form. You will first see a popup like this. Choose New Form and click on Next
This is what I recommend for each option: Form Type choose more volume. You want as many leads as possible with as little steps as possible. Intro Turn this one off. Questions I usually just use this section to edit the headline at the top of the form as seen above. Privacy Policy This is where you place a link to your website s privacy policy
For the Thank You Screen, you want to let them know that the lead magnet has been emailed to them and also that they can access it on the thank you page you set up on your website. That is pretty much all there is to it. You will now be able to collect leads and send them to your CPA offers. iproleads The one problem with lead ads is that you need to import your leads to your autoresponder manually. This can become tedious and drastically affects open rates as your leads do not receive an email right away.
FB does not synchronize to your autoresponder automatically so you will need to get a tool to do it for you. My recommendation is iproleads. It is only $7 and works like a charm. Writing Email Sequences This is the bread and butter of every lead ad campaigns you launch. There is a science to writing effective email sequences, and it is broken down excellently inside of my Spark CPA course. Again, if you want to access it, you can register through this link (http://sparkcpasocial.net/index.php?/register/lsyz35)