GAMES BEGIN AUGUST 24 TH! RETAIL PRODUCT PLAN AUGUST SEPTEMBER 2016 calottery.com
LOTTERY S SEPTEMBER 2016 SUPERLOTTO PLUS RAFFLE PROMOTION Make Sure Your Players Know! The SuperLotto Plus Raffle Promotion is happening from Thursday, August 25, 2016 to Wednesday, September 21, 2016: Receive FREE Raffle entries with minimum purchase of in SuperLotto Plus plays. Buy of SuperLotto Plus plays and get 25 FREE Raffle entries. Raffle tickets print automatically after the SuperLotto Plus wager ticket. Players always get TWO tickets during the promotion. Ensure you have adequate paper stock so you can maximize profits! 20-00 winners drawn weekly. Raffle prize can be cashed at participating CA Lottery retail locations. Retailers earn 3% cashing bonus on all cashed Raffle prizes. Odds of winning will vary based on the number of weekly entries. For more information about the Raffle Promotion go to calottery.com/play. 2
LOTTERY S SEPTEMBER 2016 10X, 20X, 50X, 100X SCRATCHERS FAMILY Multiply Your Sales with New 10X, 20X, 50X and 100X Scratchers Point of Sale (POS)! Outdoor Billboard Advertising campaign includes TV, Radio, Outdoor Billboards and On-line Banner Ads starting 8/29 through 9/18. Also, eye-catching POS items are available from your Lottery rep to drive awareness and sales at your store: Playcenter Topper, Vending Machine Topper, Register Topper, Change Mat, Wobbler, On-counter Snipe, Window Decal, Freezer Clings, Gas Guard/Pole Sign. Scratchers 2nd Chance Bonus Draw: August 24th - September 21st! All non-winning 10X, 20X, 50X and 100X Scratchers ticket* codes entered into 2nd Chance will earn your players up to 3x their entries into the Scratchers 2nd Chance Bonus Draw for the exclusive chance to win 40,000! This is in addition to automatically being entered into the regular Scratchers 2nd Chance Weekly Pool Draw. *Eligible tickets are the Game #1227 10X THE MONEY, Game #1228 20X THE MONEY, Game #1229 50X THE MONEY and Game #1230 100X THE MONEY. 3
SEPTEMBER 2016 20 100X THE MONEY GAME #1230 WIN UP TO,000,000! 31 CHANCES TO WIN! FAST 50 SPOT! HOW TO PLAY Match any of YOUR NUMBERS to any of the eight WINNING NUMBERS, win that prize. Uncover a,, or symbol to automatically multiply and win that corresponding prize. FAST 50 SPOT: Uncover a in the FAST 50 SPOT, win 50 instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET 5 0 0 50 00 1,000,000 5,000 0,000,000,000 10 8 25 21 52 148 400 2,400 24,000 60,000 750,000 3,000,000 1,500,000 2,000,000 600,000 700,000 287,500 101,250 37,500 6,250 625 250 20 5 Overall odds: 1 in 2.87 Total Winners: 5,233,400 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 76% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of 600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE 4 Retailer Cost of Pack: 600 Less 6% Commission/Handling Fee: 6 Final Cost per Pack 64
50X THE MONEY SEPTEMBER 2016 10 GAME #1229 WIN UP TO 1,000,000! 21 CHANCES TO WIN! FAST 0 SPOT! HOW TO PLAY Match any of YOUR NUMBERS to any of the six WINNING NUMBERS, win that prize. Uncover a,, or symbol to automatically multiply and win that corresponding prize. FAST 0 SPOT: Uncover a in the FAST 0 SPOT, win 0 instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET 15 0 0 0 00 1,000,000,000,000 1,000,000 17 13 25 11 100 100 82 1,263 2,857 300,000 600,000 600,000 1,200,000 864,000 1,152,000 576,000 1,296,000 144,000 144,000 175,200 11,400 5,040 48 24 24 12 Overall odds: 1 in 3.30 Total Winners: 4,367,748 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 73% UPC CODE After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of 600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 0 Final Cost per Pack 470 5
SEPTEMBER 2016 5GAME #1228 20X THE MONEY WIN UP TO 0,000! 19 CHANCES TO WIN! FAST 0 SPOT! PRIZE PAYOUT 68% HOW TO PLAY Match any of YOUR NUMBERS to any of the five WINNING NUMBERS, win that prize. Uncover a,, or symbol to automatically multiply and win that corresponding prize. FAST 0 SPOT: Uncover a in the FAST 0 SPOT, win 0 instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET 15 0 0 0 00 1,000,000 0,000 13 18 33 40 92 185 400 3,000 13,333 600,000 1,200,000 1,800,000 1,320,000 720,000 600,000 260,000 129,600 60,000 8,000 1,800 40 20 Overall odds: 1 in 3.75 Total Winners: 6,399,460 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of 600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE 6 Retailer Cost of Pack: 400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack 76
10X THE MONEY SEPTEMBER 2016 2 GAME #1227 WIN UP TO,000! 11 CHANCES TO WIN! FAST SPOT! HOW TO PLAY Match any of YOUR NUMBERS to any of the three WINNING NUMBERS, win that prize. Uncover a,, or symbol to automatically multiply and win that corresponding prize. FAST SPOT: Uncover a in the FAST SPOT, win instantly! ODDS & WINNERS * Prize level: Odds: Total Winners: TICKET 0 0 00 1,000,000 10 17 25 33 80 600 3,636 15,000 120,000 600,000 2,040,000 1,224,000 816,000 612,000 255,000 34,000 5,610 1,360 170 34 Overall odds: 1 in 4.09 Total Winners: 4,988,174 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of 600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. UPC CODE Retailer Cost of Pack: 0 Less 6% Commission/Handling Fee: 12 Final Cost per Pack 188 7
DISPLAY STARTING AUGUST 24 TH SEPTEMBER 2016 32 BIN GUIDE SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Game # 1230 Game # 1230 Game # 1219 Game # 1200 Game # 1191 Game # 1196 Game # 1170 Utilize Your Featured Game Display for the Multiplier Family (1230, 1229, 1228 & 1227) For Display Questions, Contact Your Lottery Sales Representative. SALES TIP Double-facing Best-Selling games will increase sales, reduce out-of-stock on high-demand game(s), and raise your profits. Game # 1229 Game # 1205 Game # 1229 Game # 1187 Game # 1222 Game # 1204 Game # 1212 Game # 1226 Game # 1190 Game # 1167 Game # 1199 Ask your Sales Rep which options are best for your store. If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. Game # 1228 Game # 1228 Game # 1216 Game # 1218 SCRATCHERS PRICING Price Point Final Cost per Pack 0 846 64 470 76 82 188 1 35 Game # 1211 Game # 1224 Game # 1209 Game # 1208 Game # 1221 Game # 1210 Game # 1225 Game # 1215 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. Game # 1227 Game # 1203 Game # 1214 Game # 1220 8 * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1207 1 Game # 1213 1 Game # 1217 1 Game # 1223
DISPLAY STARTING AUGUST 24 TH SEPTEMBER 2016 28 BIN GUIDE Game # 1200 Game # 1219 SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Game # 1230 Game # 1230 Game # 1191 Game # 1196 Game # 1199 Utilize Your Featured Game Display for the Multiplier Family (1230, 1229, 1228 & 1227) For Display Questions, Contact Your Lottery Sales Representative. SALES TIP Game # 1222 Game # 1212 Game # 1229 Game # 1187 Game # 1214 Ask your Sales Rep which options are best for your store. Game # 1205 Game # 1216 Game # 1209 Game # 1226 If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. SCRATCHERS PRICING Game # 1225 Game # 1204 Game # 1218 Game # 1221 Price Point Final Cost per Pack 0 846 64 470 76 82 188 1 35 Game # 1211 Game # 1228 Game # 1224 Game # 1210 ATTENTION RETAILERS Game # 1215 Game # 1208 Game # 1203 Game # 1227 Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1220 1 Game # 1223 1 Game # 1213 1 Game # 1217 9
DISPLAY STARTING AUGUST 24 TH SEPTEMBER 2016 24 BIN GUIDE retailer clerk-facing side Game # 1219 Game # 1200 Game # 1187 SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Game # 1230 Utilize Your Featured Game Display for the Multiplier Family (1230, 1229, 1228 & 1227) For Display Questions, Contact Your Lottery Sales Representative. Game # 1222 Game # 1229 Game # 1212 Game # 1226 Game # 1205 Game # 1204 Game # 1214 SALES TIP Ask your Sales Rep which options are best for your store. If more inventory is needed, call 855-EZLOTTO and select option 1. If order is placed before 3 pm, the Scratchers will arrive the next business day. Game # 1221 Game # 1216 Game # 1209 Game # 1211 1 Game # 1213 SCRATCHERS PRICING Price Point Final Cost per Pack 0 846 64 470 76 82 188 1 35 Game # 1218 Game # 1215 Game # 1228 Game # 1208 Game # 1225 Game # 1224 Game # 1210 Game # 1227 ATTENTION RETAILERS Games may change based on available inventory and rate of sale. * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. Game # 1220 Game # 1203 1 Game # 1223 1 Game # 1217 customer-facing side 10
COMING SOON SEPTEMBER 2016 OCTOBER GAMES Look for these exciting Scratchers games coming September 26 th! *Ticket artwork subject to change. 11
EQUIPMENT SEPTEMBER 2016 ABOVE THE COUNTER DISPLAY Increase Scratchers sales by adding visibility to your Scratchers games! Talk to your Sales Representative about getting an on-counter unit. 24 Bin On-Counter Dimensions: Width 17.75 Height 25.125 Depth 14.5 12
SEPTEMBER 2016 RETAILER COMPENSATION Just for Retailers-Commissions and Bonuses Checklist! Scratchers 6% Commission 6% Free Scratchers Handling fee 1% Cashing Bonus on 1-99 winning tickets cashed Half of 1% Selling Bonus on Top Prizes of 1 Million or more Draw Games 6% Commission via Altura Terminals 4.5% Commission on Self Serve Terminals-Game Point-Gemini 6% Fantasy 5 Replays Handling fee 3% Cashing Bonus on 99-99 winners Half of 1% Selling Bonus on Powerball and Mega Millions 1 Million prizes or more (note: regardless of the winner s payment option selected, up to a maximum bonus of 1 Million) SuperLotto Plus Jackpot Fantasy 5 5/5 Top Prize Daily Derby Grand Prize For more details ask your Lottery sales rep or go to calottery.com/retailer 13
QUICK REFERENCE GUIDE SEPTEMBER 2016 SCRATCHERS ENDED GAMES STILL CLAIMABLE ENDED GAMES Price Point Game # Game Name End Date Claim By Date 1 1188 1197 1192 1180 Straight 8s Year of the Monkey Holiday Wishes Quick 50s 8/19/16 6/17/16 4/15/16 4/15/16 2/15/17 12/14/16 10/12/16 10/12/16 2 1189 1198 1181 1194 Lucky Numbers Love to Win Double Shot The Perfect Gift 8/19/16 6/17/16 6/17/16 4/15/16 2/15/17 2/14/16 12/14/16 10/12/16 3 1177 1185 1173 1168 Tripling Bonus Crossword Bingo Plus 5X Crossword Loteria 8/19/16 6/17/16 3/22/16 4/15/16 2/15/17 12/14/16 9/18/16 10/12/16 5 1178 1182 1174 1169 1186 1195 Classic Poker California Gold Rush Money Money Multiplier In the Money Cash In Holiday Surprise 8/19/16 6/17/16 6/17/16 6/17/16 4/19/16 4/15/16 2/15/17 12/14/16 12/14/16 12/14/16 10/16/16 10/12/16 10 1179 30 Big Money 4/21/16 10/18/16 1163 50X The Cash 3/25/16 9/21/16 1183 California Lottery 30th Anniversary 6/17/16 12/14/16 SUCCESSFUL SCRATCHERS SALES CHECKLIST: *See * Placement Guides for which games to replace with new games. *Safely * put aside removed games and return to your Lottery Sales Representative for credit. *Ask * your Lottery Sales Representative about your sales trends. ** Number of Games *Goal * * * Average Weekly Sales *Goal * Next visit DSR TIPS *Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers Games to help identify tickets ending soon. 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. 2016 California Lottery 47,730 7/16
Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Tip: Use in Scratchers displays.