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Official Global Pet Expo Publications is the EXCLUSIVE publisher for March 21-23, 2018 The most consistent, knowledgeable and dedicated team in the pet industry has partnered with APPA/Global Pet Expo for more than 25 years. Advertising in the Global Pet Expo publications will increase awareness of your brand and drive traffic to your booth at the show. Official Show Issues: Preview Guide Show Map & Floor Plan OFFICIAL GLOBAL PET EXPO PREVIEW GUIDE Show Directory Show Dailies 21

2018 Official GPE Preview Guide 2018 Official Global Pet Expo Preview GUIDE The Offical Global Pet Expo Preview Guide is your opportunity to showcase your products to thousands of buyers weeks before the show. Highlighting the latest and greatest products that will be found in the aisles of Global Pet Expo 2018, the Preview Guide is an essential resource for attendees to planning make the most of their time on the show floor. OFFICIAL GLOBAL PET EXPO PREVIEW GUIDE Full page:...$2,160 1/2 page:...$1,350 Product showcase:... $750 Global Pet Expo Preview Guide distribution: Inserted in the February issue of Pet Business, which mails to 25,000 pet retailers. Mailed by show organizers to a select list of high-value buyers several weeks prior to the show. Email blasted to more than 19,000 pet retailers who subscribe to Pet Business, as well as Global Pet Expo s pre-registered buyers. Distributed to buyers at the show s registration area. special positions Cover IV:... $3,780 Cover III:...$2,700 Cover II:...$3,240 Page 3:... $2,970 Insert specs Full page (live area)...7.375 x 10.375 Full trim size...7.875 x 10.875 Full page bleed...8.125 x 11.125 Spread (live area)...15.25 x 10.375 Spread trim...15.75 x 10.875 Spread bleed...16 x 11.125 *1/2 page horizontal...7 x 4.75 *available only in GPE Preview Guide P.L.A.Y. Pet Lifestyle and You Keep your furry customers busy with P.L.A.Y. s Globetrotter plush toy collection featuring exciting new crunchy sounds! These adventurous toys feature eco-friendly stuffing, AZO-free dyes, and are machine washable. www.petplay.com Booth 4855 (ACTUAL SIZE) ad closing: JANUARY 4, 2018 materials due: JANUARY 11, 2018 22

2018 Official GPE Show Directory 2018 Official Global Pet Expo Directory Pet Business presents the 2018 Official Global Pet Expo Directory. This comprehensive directory features exhibitor listings, a detailed show schedule and a city guide including hotel and restaurant information. Attendees rely on the Show Directory to make the most of their time on the show floor and use it as a reference guide to contact exhibitors for post-show follow up. Have your company stand out from the crowd. Advertising in the 2018 Official Global Pet Expo Show Directory is your best opportunity to make a lasting impression on more than 7,000 attendees during and after the show. The Show Directory will be distributed in the registration area. Full page...$2,510 1/2 page...$1,850 1/3 page...$1,490 special positions Cover IV... $3,350 Cover III... $2,930 Cover II... $3,030 Page 3... $2,830 advertising material sizes full page (live area) 8.5 w x 10.375 h full page trim 9 x 10.875 full page bleed 9.25 x 11.125 spread trim 18 x 10.875 spread bleed 18.5 x 11.125 1/2 page horizontal 7.3125 x 4.75 1/2 page island 4.625 x 7.75 1/3 page horizontal 4.625 x 4.75 1/3 page vertical 2.375 x 9.72 ad closing: February 13, 2018 materials due: February 20, 2018 23

Official GPE Show Map & Floor Plan 2018 Official GPE Show Map & Floor Plan The Official Global Pet Expo Show Map & Floor Plan is an easy, quick-reference map distributed at the buyer registration area of the expo and features the floor plan, exhibitor listings and booth numbers. This foldout guide also includes a map of the city of Orlando and highlights helpful information, such as hotels, restaurants and city attractions. The Map & Floor Plan will be distributed in the registration area. The Show Map & Floor Plan is one of the most important destinations for your company s message during Global Pet Expo. Don t miss your chance to help attendees get where they need to be! advertising material size single panel live area 3.175 w x 7.9375 h single panel trim 3.675 x 8.4375 Back cover $6,000 panel $5,000 single panel bleed 3.925 x 8.675 ad closing: February 19, 2018 materials due: February 26, 2018 24

2018 Official GPE Show Dailies 2018 Global pet expo show dailies advertising material size full page (live area) 10.625 x 14.5 full page trim 10.875 x 14.75 full page bleed 11.125 x 15 spread live area 20.75 x 13.75 spread trim 21.75 x 14.75 March 21-23, 2018 Pet Business offers attendees at Global Pet Expo the opportunity to read all about show news and events within hours of when they happen. Pet Business will publish three show dailies, one for each morning of the show, and distribute them to attendees as they arrive on the show floor. Advertising in the show dailies is a great way to ensure maximum exposure to more than 7,000 pet industry professionals at Global Pet Expo. Pet Business also offers Global Pet Expo Digital Show Dailies. These mini e-newsletters feature exclusive content, as well as important information from the printed versions, and are emailed each day of the show to our entire subscriber list. spread bleed 22.25 x 15 junior page 7.875 x 10.875 1/2 page horizontal 10 x 6.375 1/2 page vertical 5 x 13 1/3 page horizontal 6.375 x 6.5 1/9 page showcase High-res, 300 DPI image plus maximum 50 words of text, max 5 word headline and contact information. digital show dailies advertising material sizes top banner ad 520 x 85 pixels button ad 150 x 120 pixels Rates are for all three days Full page... $4,310 Junior page... $3,540 1/2 page... $3,220 1/3 page...$2,730 1/9 page...$1,120 cover positions Cover IV... $6,810 Cover III...$5,070 Cover II... $5,230 Page 3...$4,740 special advertising opportunities Cover wrap... $6,810 Front cover strip...$5,190 2 page insert... $5,750 4 page insert... $7,190 digital show dailies Top banner...$3,000 per day Button ads...$1,500 per day ad closing: February 21, 2018 materials due: February 28, 2018 25