Introducing the latest innovation from the global leader in Orthokeratology
2 Table of Contents Executive Summary Page 3 Product Positioning Page 4 Product Information Page 5 -Features & Benefits -Pricing Product Name & Logo Page 6 -Creative Rationale Promotional Materials Pages 7-9 -Eye Care Professional Promotion -Event Promotional Activity Incentive Program Page 10 -Authorized Euclid Distributor Contest Press Release Page 11
3 Executive Summary Euclid Systems Corporation is the global leader in Myopia Management and advanced orthokeratology products. As a unique, Orthokeratology focused company, Euclid continuously invests in state-of-the-art equipment, sophisticated software, progressive technologies and expert resources. We are excited to add Emerald163 to our Orthokeratology product portfolio as a new product using the proven Emerald ä Ortho-K platform, combined with a hyper Dk lens material delivering the maximum oxygen transmissibility to patients eyes. With this introduction of Emerald163, we have a greater opportunity for Eye Care Professionals (ECPs) to offer an alternative vision correction solution to patients for slowing down the progression and controlling myopia. Included in this new Emerald163 product launch guide, please find support materials, ECP promotion and incentive program to help us successfully introduce the latest innovation in Orthokeratology from Euclid. We are confident that Emerald and Emerald163 will continue to generate enthusiasm among your ECPs. Please contact us at 1.800.477.9396 if you should have any questions or desire additional support materials. Thank you for your support as an Authorized Euclid Distributor and we look forward to sharing in continued business growth and Ortho-K success!
4 Product Positioning The new Emerald163 Orthokeratology contact lens has all the proven performance characteristics of the leading Emerald Ortho-K lens design, manufactured from Menicon Z â, tisilfocon A, a high-quality lens material with a hyper Dk* of 163. Made with this premium lens material, Emerald163 delivers the highest oxygen permeability, superior stability and maximum durability. Euclid now offers another great Ortho-K option for patients that have higher oxygen demands for optimal ocular health. *ISO/Fatt Dk of 163
5 Product Information Features Benefits High quality material Hyper gas permeability Dk* 163 Superior wettability Structural stability and durability Highest oxygen delivery Increased comfort FDA approved for overnight wear of Ortho-K Empirically fit No diagnostic set or trial fitting Clinically proven, unique five curve reverse geometry lens design Proven safe for correction of Myopia up to 5.00 Diopters Saves chair time and money Save chair time and money 85% + first fit success rate Plasma treated Provides extra comfort Laser marked Easy identification *ISO/Fatt Dk of 163 ECP Price: $99 Base Price Per Lens $30 Lens Warranty
6 Product Name & Logo Creative Rationale The Emerald163 new product name and logo represent a premium product extension of the leading Emerald Orthokeratology lens design by Euclid. Name The new product name incorporates the flourishing Emerald brand name along with the number 163 to quickly communicate the hyper Dk of 163 key product feature. As a result, this new product name is easily distinguished in the marketplace and memorable. Logo Taking the existing Emerald Ortho-K lens logo, a 163 symbol was created by incorporating the numbers 163, the Emerald green for connection and silver to add elegance all wrapped within a circle to symbolize a contact lens.
7 Promotional Materials For Web SAMPLE Web Banner Ad
For Print Promotion Handout/Stuffer 8
9 Promotional Materials Event Promotional Activity Create excitement within your booth, raise awareness on myopia and generate leads with The Emerald163 Myopia Challenge game! Euclid will provide a customized sign featuring your company logo along with playing cards, dice, entry forms, and prizes too with 163 Winners! Event Print-- Sample Counter Card Sign
10 Incentive Program Authorized Euclid Distributor Contest! Be the 1st to order 163 of Emerald163 or Emerald Ortho-K lenses and Win $1163 along with a lunch celebration from Euclid! Let s see who will be the first to hit 163! Rules: Contest open to U.S. Authorized Euclid Distributors only. Return/exchange orders do not qualify. Contest valid until December 21, 2018.
11 PRESS RELEASE February 2018 Euclid Systems Corporation Introduces The Latest Orthokeratology Lens Innovation Herndon, VA---A world leader in Myopia Management and advanced Orthokeratology products, Euclid Systems Corporation is proud to introduce their latest innovation, Emerald ä 163 Ortho-K contact lens, featuring a hyper Dk lens material with outstanding oxygen transmissibility for optimal ocular health. Euclid is the maker of the popular Emerald Ortho-K brand that is made to order for each patient s eyes. It is prescribed empirically without requiring investment in, or maintenance of a diagnostic set or trial lenses. Multiple clinical studies worldwide by prestigious independent researchers have proven the effectiveness of Orthokeratology, and specifically the Emerald lens, on slowing the progression and effective management of myopia. More eye care practitioners are prescribing Emerald since it has a clinically proven first fit success rate of approximately 85%* and higher, saving costly chair time, minimizing additional patient visits and providing a Wow experience that increases loyalty and referrals to the practice. Emerald163 provides the patient with all the great benefits of Emerald plus the tisilfocona lens material. With a Dk** of 163, this lens material has the highest level of oxygen permeability delivering comfort, wettability and long term eye health. With myopia reaching epidemic proportions throughout the world, orthokeratology continues to grow as the modality of choice for a healthy solution to this widespread dilemma. For more information about Emerald, visit www.euclidsys.com or call Euclid at 1-800-477-9396. Emerald is also available in the U.S. through its Authorized Euclid Distributors: ABB Optical Group, Blanchard Contact Lens, Essilor Contact Lens Specialists, and X-Cel Specialty Contacts. Euclid Systems Corporation with US headquarters in Virginia, and offices in Shanghai and Beijing China, is a leading designer and manufacturer of Orthokeratology lens products. The EMERALD Orthokeratology lens by Euclid has received FDA approval in the U.S. as well as regulatory approvals from numerous countries around the globe. *Data on file **ISO/Fatt