Starting Your Company at UBC

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Starting Your Company at UBC Presented to ACE Scholarship Recipients UBC January 22, 2008 www.university-millionaires.com Basil Peters

My Goals Today I d like to change your life. And possibly help make you a lot of money. I believe more students, staff and faculty at universities should start spin-off companies. I did and it worked out well for me. To start out, let me give you an example.

Introducing Helge Seetzen

Helge s Story Case Study #1 Helge is the most recent university student I have helped to become a millionaire. I invested three times in Helge's company. Mine was the first fund to invest. I invested the first time when there was only Helge and one other person on the company payroll. The only other fund that ever invested was Mike Volker's WUTIF fund.

Helge s story -2 Helge came to Canada in 1998 when he was 19. He completed high school in Germany, and spent an obligatory year in the military. When he arrived, his first priority was to learn to speak English. Helge had an idea for a student project (a common theme among University Millionaires). That project got him introduced to Professor Lorne Whitehead h in the Physics department t at UBC.

Helge s Story -3 Lorne offered Helge a job in his lab as a junior research assistant. Helge's job included labeling storage boxes, maintaining the computer network and helping to build prototypes. At this point, Helge was still a first year undergrad. Helge got excited about Dr. Whitehead s experiment to increase the brightness and dynamic range of liquid crystal displays (LCD's).

Helge s Story -4 Helge and Lorne got each other more excited. In 2001, they started a company called Sunnybrook. It was renamed Brightside in 2004. Helge was the CTO from the first days in the lab until the company was sold. Dolby Labs acquired Brightside in February 2007 For $28 million in cash

Helge is now a multi-millionaire Today, Helge is still in charge of research - doing the same thing - working on high dynamic range displays. But now he is a multi-millionaire. Now he can even complete his Ph.D. He is still only 29 years old. Professor Whitehead made a lot of money. UBC made millions too.

More on Helge and Brightside This is a classic case study. There is much more you can learn from Helge and Brightside. A more detailed description is online at: www.university-millionaires.com

This is a standard model This happens all the time. Many of the elements in Helge s story are the same as in most other University Millionaire experiences. My goal is to tell you what they are. To help you become a University Millionaire. Let me tell you another story about me this time.

My Decade at University BCIT Diploma of Technology, 1973. UBC BASc Electrical and Computer Engineering, 1977. UBC Ph.D. in Electrical and Computer Engineering, 1982. Elected three times to the UBC Board of Governors. Led the UBC Engineering Project to build an Electric Vehicle.

Case Study #2 Nexus I started Nexus Engineering with an Engineering classmate, from the Electric Vehicle project. While we were both still grad students here at UBC (literally right in the lab at UBC.) Grew to 7 companies, 350 employees in 6 countries. Second largest manufacturer of headends in the world. S ld t S i tifi Atl t i 1993 f b t $20 Sold to Scientific Atlanta in 1993 for about $20 million.

The ACE Scholarships When we started Nexus, our first startup capital Came from a BC Science Council Industrial Post Doctoral Fellowship for $50k. I had to ask permission to use that money to launch our company. It s very ygratifying gfor me to see the BC Innovation Council (the new BC Science Council), Providing the same type of capital to you.

UBC Electrical Vehicle Project Back in the 70 s the UBC Engineers always built cars. Started as a way to avoid a summer job. Our project won 2 nd prize in a worldwide competition by Intel. = Entrepreneurial training. Three UBC University Millionaires in this photo

Recommendation #1 - Projects University provides wonderful of opportunities beyond the classroom. Yeah, I know you think you are too busy already. Get involved in: Student projects Student politics Something outside your core department Any activity to broaden your perspective

Recommendation #2 Do It Now Try hard not get a real job first! Do it early in life. Being a student is excellent training: - used to working long hours - for no money - not yet risk adverse (because you don t have much money) - willing to roll the dice double or nothing every day

Recommendation #3 Be honest The real question is whether it s right for you. Should you even try? Shouldn t everyone try? No, it can easily ruin your life. How much is genetic and what can be learned? Be honest with yourself.

Some Discriminating Tests Hot stove test. Is the glass half full? See around the mountain. Perseverance. Work with teams.

Characteristics of Entrepreneurs Lots written by VCs You may not like some of it. Sample characteristics: - first born - entrepreneurial family - incredibly persistent - intuitive - OCD - weird relationship with father - high h serotonin levelsl

Entrepreneurial Teams An individual can t be perfect. But a team can come close. There are exceptions (like Jim Pattison and Ted There are exceptions (like Jim Pattison and Ted Rogers).

Recommendation #4 The Team Investors only back teams. Because they have learned the expensive way. And because they know teams can be much closer to perfect. Its also a test. To see if the idea is contagious, and the leader can lead.

Recommendation #5 - Mentors We started our first company, we were SO naïve. I now literally laugh at our original structure and financing agreements. Nevertheless, we grew to be #2 in the world. Single biggest reason: Our Mentors. Peters Law: All successful entrepreneurs have p Mentors.

Mentors The most important controllable factor in your success. Ideal team includes some grey hair and some serious entrepreneurial scar tissue. Good ones not easy to find or to get sucked in.

Why they might make you rich How it worked for us at Nexus. What it feels like after you make your first $million. What s still fun? - vicarious business thrills - management - NOT Passages and symbiotic relationships. Could always use a few more $million and what else would you do anyway?

Mentors The difference between success and failure A good Mentor s most important contribution is: To prevent the entrepreneurs from blowing up the company. Seriously. In my first company, our angel investors / mentors / directors literally prevented that a dozen times. In my own investments, have done the same several dozen times.

How can they do that? It s experience. For example, many companies fail because they run out of money. That almost never happens to experienced entrepreneurs. Even a founder with an IQ of 160 can t learn enough, fast enough, to have the experience. Every successful company I have seen has mentors / good directors.

Recommendation #6 - Network To succeed you need: 1. A Team 2. Mentors 3. Directors 4. Investors (friends and family then Angels) 5. Financial Partners All usually sourced by networking.

Getting an Investor s Attention What it looks like from my perspective. Dozens of business plans per week. You need an introduction. Ideally from someone who has written a cheque. And has credibility with me. Sorry it s not easier.

Summary of Recommendations 1. Get involved with student projects. 2. Do it now. 3. Be honest with yourself. 4. Build a team investors only back teams. 5. Mentors the most important controllable factor. 6 Network to find angel investors or financial 6. Network to find angel investors or financial partners.

My Experiment and Offer to Help I already have a number of investments. And directorships. I can probably only invest in one or two new spinoffs per year. But I d like to try and help more entrepreneurs. I believe the hardest thing is getting g started.

My Experimental Resource www.university-millionaires.com A new site, still under construction, where you can: Learn about starting your spin-off. Read case studies. Connect to online resources. Possibly get introduced to mentors. Get some quick feedback on your idea. Plan to cross link to the UBC Venture Hub.

www.university-millionaires.com

GOOD LUCK! For a copy of this presentation: www.university-millionaires.com sty es