THE VALUE OF WATER COALITION A Little History
THE STERBA ERA
June 11, 2012 Value of Water begins in Dallas.
6 PRIVATES American Water CH2M MWH United Water Veolia Xylem 6 ASSOCIATIONS AWWA AMWA NACWA NAWC USWA WEF THE STERBA ERA
Single Voice Infrastructure and Water Pricing Developed Mission/Vision THE STERBA ERA
April 9, 2013 Strategic Communication Team meets with GPG in DC on strategy session. Defines Coalition objective to educate and raise public awareness around the value of water and the water industry, with an eye toward advancing the results of activities by individual Value of Water Coalition members that seek to increase investment in and support of water infrastructure.
Single Voice Infrastructure and Water Pricing Developed Mission/Vision Realized research and $$ supported an on-line campaign THE STERBA ERA
April-May 2013 GPG conducts qualitative and quantitative research to help inform messages of campaign
Single Voice Infrastructure and Water Pricing Developed Mission/Vision Realized research and $$ supported an on-line campaign Launched campaign Oct 1, 2013 THE STERBA ERA
On-line focus Uses Social Media to promote message to target audiences (based on research) Not traditional single-message campaign Approach is based on best bang for our buck for our budget
Concurrent with Sterba Era Leveraged WEF/Ad Council relationships BIG national campaign Goals did not align Ad Council wanted Conservation to be the call to action THE AD COUNCIL ERA
Needed 501c(3) status Needed new leadership Same purpose started to become fuzzy Acquired new consultants US WATER ALLIANCE ERA
Important and Urgent CHECKED-IN WITH AWWA BOARD
Sept 2014 media event Radhika Fox, SFPU GM Group involvement Water Works Jan 2015 Ben Grumbles leaves USWA VoW hires Radhika as Director Set clear requirements Action plan Budget timing THE RADHIKA ERA
Infusion of Energy Infrastructure Week VoW session at ACE15 Strategic Planning Process THE RADHIKA ERA
Vision Our desired future state Valuing water as essential to quality of life now and for future generations. Why we exist We are dedicated to ensuring a safe and sustainable water future for all. Our diverse members educate, catalyze positive action, and inspire people about how water is essential, invaluable, and worthy of investment. VALUE OF WATER
Values Our most deeply held beliefs 1. Collaboration. We work together to achieve our shared goals, create synergies, and are unified in our approach. 2. Respect. We value the perspectives of others and always seek to find common ground. 3. Inclusiveness. We strive to engage all coalition members, encourage open dialogue, and seek out new partners to advance the mission. 4. Outcomes Focused. We start our work with the end in mind and steadfastly keep our eye on the prize. 5. Innovation. We are creative in our approach to promote the value of water. VALUE OF WATER
Goals Qualitative statement of what we will strive to accomplish 1. Increase understanding and appreciation about the value of water with public officials, business and civic leaders, media, and customers. 2. Drive support for sustainable water resource strategies and investment in water infrastructure. 3. Unite, align, and foster collective action among a diverse range of organizations that view water as fundamental to America s economic strength, environmental sustainability, and community well-being. VALUE OF WATER
Infusion of Energy Infrastructure Week VoW session at ACE15 Strategic Planning Process #ValueWater Oct 6-8, 2015 THE RADHIKA ERA
We need to meet our member s needs AWWA and WEF have essentially set aside OTWD and WWI We need to be able to explain value to our membership We need a toolkit that works for our members WHERE ARE WE NOW?
WHAT IS NEEDED?