Process Book Jolee Nebert Spring 2016
01 Overview Our Mission The project brief was simple: to bring virtual health care to an aging population. We began by researching the baby boomer population online. The information we found was generalizing and impersonal. How can we create a service to fit the needs of the individual when there is no individuality? We then decided to create a hands-on survey focused on the demographic. Over 80 participates responded, and what we found surprised us.
02 Research The Takeaways From our survey, we found baby boomers love cell phones and laptops. Over 90% owned a smart phone and 75% owned a laptop! They are not tech-fearing when it comes to the latest trend. Of our respondents, 95% had health care (insurance) and only 5% went without. Respondents were mostly neutral on doctor visitation satisfaction, which was interpreted as an opportunity to improve that experience. A whopping 31% rated their health as extremely important (10/10) in our survey. Only 7% responded less than neutral (5/10).
02 Research The Aha Moment In the survey, one question asked participants to rank which ailments required doctor visits. To our surprise, we found many of the highest rated ailments could be monitored from home. The top rated factors that could be remotely monitored where: 1. Cholesterol 2. Blood Sugar 3. Blood Pressure We decided to let these factors act as a starting point, and learn more through medical and market research.
03 Problem Statement How can we empower chronic illness sufferers to take charge of their health?
04 Users Meet Patty Patty is our primary persona, the person that would benefit most from using our service. She has early symptoms of heart disease including hypertension, irregular heart beats, and high cholesterol. Patty is concerned about her changing condition and wishes her frequent doctors visits were not such a burden. Age: 65 Income: 401K Devices owned: Smart phone, laptop, tablet and TV
05 Our Team Bringing the Heat Our diverse came together to visualize the future of virtual healthcare. Over 8 weeks we worked closely to redefine at-home ailment monitorization and doctor communication. Eugene Choi Graphic Designer Extrodinare Haley Douglass Marketing Guru Jolee Nebert Industrial Designer Interface Design, User Experience, Logo Design, Final Pitch Deck Layout Phase I and II research, Presentation Preparation, Project Direction and Organization Industrial Design, User Experience, Interface Design, Presentation Preparation
06 Process Phase I After primary research, we began asking family, friends and acquaintances about their healthcare experiences. We found inspiration from individuals with frequent doctors visits, and even interviewed a nurse as to how doctor s office visits could be minimized within our scope.
06 Process Phase II We began exploring market opportunities and competitors within our field. The market is dominated by three main players: ihealth, Quardio, and WiThings. However, all three of these players fail to provide a connected suite of products, or any ability to communicate with a doctor. We consolidated our ideas to pitch to BlinkUX for feedback. After some business structuring suggestions we felt ready to proceed with the concept.
06 Process Phase III Prototyping and testing the concept was the most informative and fun part of the project. We started with note cards and markers, sketching out potential UI s and discussing the merits of each. After several hours we came up with the first UI. We mocked it up lo-fi in illustrator and tested it on a few baby boomers. It turns out, it was terrible. It took too many clicks to get to interesting data and the syncing process was too confusing. Round 2 of refinement introduced a streamlined app experience, eliminating the syncing and carousel process. It was received far better by the market demographic, so we moved forward with the concept.
06 Process Phase IV We continued to refine the user interface through five iterations, each time changing it slightly based on feedback. The final design was a group effort and based on tester s and teacher s feedback. We mocked up the hi-fi version in illustrator then created clickable prototypes in Invision. Simultaneously, I began to visualize what the product suite could look like. We checked in weekly about its design progress and I got feedback from the team about visual design and direction.
06 Process Phase V The final phase of our process was preparation for the presentation to BlinkUX. Eugene took on app animations while Haley created a slide content template to direct our efforts. To tell a story, we decided to weave Patty into the product description to humanize the brand. The final presentation was assembled in Keynote.
06 Process Personal Focus Over the course of product development it became clear that we needed a visually unified product suite. The physical design should reflect the app design and give natural clues on how to use it. The color coding helps users identify which device they are using. Each device has a front action button for taking tests or recording moments (such as the activity monitor). I wasn t planning on finishing the physical models to a medium fidelity. I only needed them to take base photos for photoshopping renderings into. But the group was excited about the idea and helped to bring it to life.
07 Visualization Personal Focus Products were modeled in Solidworks and rendered in Keyshot. Orange: Activity Monitor Magenta: Blood Diagnostics Blue: Blood Pressure
07 Visualization Personal Focus Home Base The product suite rests on a home base inductive charger. It acts as a stand and helps unify the products, which would probably otherwise be stuffed in a drawer. The base elevates the suite and gives a desirable, elite effect.
07 Visualization Personal Focus Activity Monitor This device monitors heart rate, sleep cycle, and periods of activity. Additionally it has an action button that marks a time on the in-app timeline for later revision. The device is meant to be worn continuously daily.
07 Visualization Personal Focus Blood Diagnostics This device tests cholesterol and glucose in a single sample. It syncs wirelessly with the phone to give a fast and accurate reading. It is used as prescribed by the doctor, anywhere from once a week to every hour.
07 Visualization Personal Focus Blood Pressure The Blood Pressure monitor is worn in the traditional upper arm position and provides accurate readings as needed. A single action button initiates the process, or it can be initiated in-app.
07 Retrospective & Lessons Learned Retrospective Overall I think our group worked well together. We were able to agree on the core scope and idea of trace, and really believe that it could help a huge demographic. Future improvements are to flush out the doctor side of the app and more screen states. I would also like to create packaging and an evolved visual identity for Trace. If I could do this project again, I would try to have more blurring of titles within the group. It was nice to have so many different expertise, but it also locked us into positions and inhibited growth.
Process Book Jolee Nebert Spring 2016