The Coach's Business Plan Tool Kit: To Build Your 6 or 7 Figure 'Coaching Business Empire'..." Workbook
The Living Dream Document When your business is finished what will it look like? (how many clients will you have on a regular basis? What are your fees? What other programs, events, etc. do you have?) What are some of the ways you will reward yourself for your successes along the way? (what will you buy yourself, where might you travel, what will you do with others, etc. Also, at what point will you give it to yourself? Ex: when I have a client load of 10 clients I ll go on a mini vacation to Las Vegas, when I hit 20 clients I m buying a whole new wardrobe, when I hit 6 figures I m buying a new car. your rewards don t have to be financial, but definitely let yourself live a little.) What will you see as the rewards of this successful business -in and of itself? (how will you feel when you have accomplished this? How will your life be different?)
The Coaching Business Progress Tracker Desired monthly income: Desired # of clients for this income: Current # of monthly clients and monthly income: (List your client s names. If a client leaves, scratch them off the list. When you get new clients, add them to the list. Also note each client s fee so you can add them all up at the bottom.) Client Monthly Income 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
Monthly Total Income: Business Plan Questions... Target Market 1. What specific problem are you helping people solve? 2. Who specifically are you helping with this problem? Marketing Materials 3. What are the biggest pains, problems, challenges, dreams, and desires of your target market? 4. What is the primary hot button benefit that you can help people to get? 5. What is the biggest mistake or wrong assumption people make in this area? Website 6. What is the best quick fix, super-hot technique that you can teach people so that they can get a taste of what s possible, begin to trust you, and want more of what you have to offer? 7. What else can you teach people via email to help them achieve results? Generating Leads 8. What are the top 3 marketing activities that will drive prospective clients to you and your business? 9. How often will you do them?
10. Who could you build a relationship with and send you great prospects? Converting Leads 11. What is your primary lead conversion strategy? 12. How can you improve your conversion rate? Your Team 13. Who do you want on your team to help you succeed faster? 14. What would you like to outsource? 15. Who do you want coaching you? Products, Programs, & Events... 16. What products can you create to give away for free? 17. What is a great intro product to create? 18. What s the next thing people would need to learn or master from there? 19. What would be the ultimate back-end product you d love to offer? 20. What program could you create that would generate recurring revenue? Keep Yourself Sharp 21. What additional trainings would help you to grow personally and/or professionally? 22. What areas of your life could you take better care of yourself in?