Lesson 5 Use Magic Words In Your Biz Cards, Emails, Flyers, Etc. Besides using magic words to book appointments or meetings with your prospects, there are many other places in your business you can use your new skills to boost your results (especially when using these in written form ). One of the easiest and most obvious places is to Use Magic Words on Your Business Cards I m sure you have some kind of business card you give out to prospects and customers or share with the people you meet at networking events. You may use a pre-formatted design issued from your company, or have a more personalized card you ve created for yourself. In either case, most cards include the same kinds of details, including a logo and/or your company name, your name and contact info (phone number, email, website, etc); basically whatever someone would need to get in touch with you if she wanted to find out more about what you do. As nice as your card may look, there s a common problem. Many people (especially at networking events) will politely take your card, then toss it in the bottom of their purse or briefcase, and not look at it again. (In fact, haven t you done this yourself on occasion? I know I certainly have). It s not personal, it s just most cards don t stand out or grab our attention. We get busy, put it to the side, and quickly forget about it. There is a small tweak you can make to your business cards that can make them a LOT more effective at generating new leads and business for you. In addition to the info on your card regarding WHAT you do (selling skin care, weight loss products, cards, jewelry, wellness products etc) you also need to include a message so someone can easily see WHY she should reach out and contact you. In other words, in addition to the usual details, you also need to make it clear WHO you work with, and HOW you help them. In true magic words fashion, you need to have some clear benefits stated on your card, so that people can recognize how you, your product and/or your business can help them! (Remember, most people don t connect the dots and come to this understanding all on their own. We have to help them by including a clear message that spells this out).
All you need to do is add a few magic words to your card, and the best place to do this is on the BACK of your card, if you have space. This is a smart place to include some magic words phrases or short bullet points. For example on the FRONT of my business card, I have my contact info, company name, etc - but on the BACK of my business card, there s a more specific message: I help women in network marketing /direct sales to Become super effective at selling and sponsoring (without feeling uncomfortable) so you can make a lot more money this year Develop a large, loyal team that can take you to the top of the company Build a 6figure biz from home, that gives you more time for family and what you love most Now wouldn t you agree, if I handed you my business card, and you read these words on the back, you d have at least some idea of WHO I work with, and HOW I HELP women like you. If you happen to be looking for these kinds of results in your life or business - there s a good chance you d contact me (or at least go to my website to check out my business a little further). The same is true for you. The back of your business card is a great place to include some short magic words phrases that spell out the benefits of your products or business. For example if you sell a weight loss product, you could include something like this on the back of your card: Want to lose weight, but hate dieting and are short on time? I can help you drop unwanted pounds (quickly and easily) and keep them off too! Call me for a free consultation, and I ll happily show you how. 555-555-5544 Or you could include some bullet points like this: I help people who are frustrated with their weight to: Drop pounds in the most healthy way possible Get in the best shape of your life (so you look and feel fantastic) Have more energy and confidence, so you can enjoy your life more Download a free copy of 10 Best Healthy Recipes here: www.your Website.com Page 2
Or, if you have a skin care business, you could put something like this on the back of your card. Is Father Time wreaking havoc with your skin? Not anymore I can help you stop the clock on the aging process, so you look young and gorgeous for years to come. Call me for a free sample, and find out about our complimentary spa events. 555-445-5544 Or, if you want to include a message about your business, it might look like this: Tired of the 9-5 grind, working hard and not getting ahead? I have a business that can help you earn a great income, working part time hours, so you have the time and money to live life to the fullest. OR Watch this quick 5 min video to see how: www.yourvideocliphere.com I help people who are frustrated in their jobs to Make more money, in less time Do work that s fun, and fulfilling Have freedom to spend more time doing what you love Watch this quick 5 min video to see how: www.yourvideocliphere.com Obviously, these are just examples. Ideally, you want to include a short message here that works for you and your specific products and business. But I bet you can see some of the magic words ideas you ve learned used in the examples above. (You can refer to previous magic words phrases you ve created, and find some that work). Whatever you include on the back of your card, you want to make it obvious to your readers what you do and specifically how you can help them (by including benefits, etc). It s also great to include a specific call to action like instructions to call you to receive a free sample, or a web link to view a video on your business; whatever next step you d love people to take that makes sense. Page 3
The big point here don t waste that valuable piece of real estate on the back of your business card! In additional to sharing with people WHAT you do, use your card to educate people on WHY they would want to contact you, and to outline the benefits/results that would be important to them. Use Magic Words in Your Emails, Invitations, & Flyers to Inspire Action! There are many other places you can use magic words in written form to influence people and create better results in your business. For example, you might want to email your team about an upcoming training, with the intention of inspiring them to attend.. Or, you might send out invitations to your hostess s guest list, hoping to entice people to attend your trunk show, party or class. You may design a flyer to draw people to an opportunity meeting or upcoming event related to your business. Magic words work well in all these cases. Here s an example: Let s say you re crafting an email for your team, and want to inspire your group to attend an upcoming conference call, or live training event. In an earlier lesson, you learned that when you ask people to host an event or meet with you, you need to sell them on the meeting, stressing the benefits (what s in it for them!) so they are more likely to say yes. The same is true in this case. If you want to inspire your group to attend a conference call, or a live training or meeting of some kind, you need to sell them on it. Meaning, you don t just want to communicate WHAT the event is about (name, date, logistics, etc) you also want to stress WHY they need to attend (what benefits they ll receive, what end results they may experience by attending, etc). Using the magic words ideas you ve already learned, you can clearly spell out the BENEFITS of the training (so they can appreciate WHY they need to be there!) For example let s say you have a monthly meeting coming up, and you want as many people on your team to attend as possible. Your email to you team might look like this: Hello everyone! Just a quick note to remind you that next week is our monthly training event. I look forward to this event all month long, as I love to and see you all and catch up on how you re doing. Page 4
I know many of you have busy schedules, and it can feel like a stretch sometimes to make it to these events. However, it s so worth putting in the time to attend this next meeting, because you will (next - stress clear benefits of your meeting. WHY should people attend? What will they learn? How will they feel? Here s some possible benefits to stress ) Hear the latest updates, so you feel in the know re: all the most important details regarding your business Get re-inspired by connecting with the team, hearing each other s wins, etc Develop some new skills to help you get more sales this coming month. I m going to be sharing a great new skill I just learned that will help you handle objections so you can boost your sales in the coming weeks. Meet our newest members, and feel inspired by how much we re growing I know you ll leave at the end with some important new skills to help you make more money next month and feeling energized and supported. Here are the details: Date/Time/Location, etc Please confirm your attendance Friday, email me at leader@mybiz.com See you then, Your name, etc Now, you ll want to customize this kind of message so it works for YOU and your events, etc but hopefully this example gives you some idea of how to use the magic words skills you ve learned so far, to stress the BENEFITS of whatever training, call or event you want to promote. (Remember, you need to sell your team on what s in it for them if you want them to take action). OR let s say you want to inspire your team to take advantage of an upcoming inventive program your company is offering. You could send an email or note that might look like this: Page 5
Hello (team) By now, you ve heard about our company s new ABC incentive program that starts this month, and will run until the end of the year. Although we ve had incentive trips before, this one is going to be extra exciting. Now, I know many of you are busy, and might be wondering if you want to make the extra effort to qualify for this campaign. Well, here are some important reasons this is going to be truly worth your attention. If you choose to take part in this campaign, you can (stress benefits/results people can experience by taking part. Here are some ideas..). Earn double points for all your XYZ sales, so it s easier than ever to qualify for your monthly volume totals Feel inspired and supported, as we all work together as a team to qualify (it s so much easier doing it this way, then working on your business all alone) Get extra help to stay on track during our weekly XYZ call. You ll get my help working through any challenges coming up for you, so you can stay on track to be sure to qualify for all the great rewards you can earn. If YOU take part, more people on your team will take part, and their extra excitement and activity will make it easier for everyone to make more money this year. Receive an all expenses paid trip for you and your family to XYZ cool location. Imagine how much fun you ll have celebrating with your fellow team mates in this tropic paradise and how great it will feel to treat your kids to a vacation they ll never forget. Kick start your business into high gear. Besides qualifying for the trip, the extra momentum you create through this campaign can take your business to the next level, and make it easier to keep growing it from there. To hear all the details and decide if this is the right time for you to take part, be sure to join in our next team call, coming up. You ll get all the details you need so you can experience success and reap the rewards of this amazing trip! I ll see you then Your signature, etc Page 6
Now again, I m just sharing some generic ideas here, so you ll want to customize your message so it makes sense for your business. The point is that you can use your magic words skills in written form (through emails, flyers, invitations, etc) to influence people to take action. In all cases, you want to be sure to stress the BENEFITS people will experience by taking action, so they can clearly see what s in it for them! Here s an example of an email I sent out to my list, to inspire people to attend an upcoming webinar I was hosting. (You can see how I stress the BENEFITS of the training - in bullet formso it s easy for people to see WHY they should attend this event). Page 7
Or, here s another example of a similar email I sent to promote a different training call (again, putting the benefits in bullet form so they are easy to notice and read). Page 8
Your Turn for Mastery: Write a Message to Inspire Action /Promote Your Event You can use magic words in many formats (emails, flyers, written invitation, etc) to promote ANY kind of event or inspire people to take action in some way. Here are some questions that can help you formulate your message: 1. What event do you want to promote? (Example: one of your trunk shows, classes or product demos? A conference call with your team? A training event or opportunity meeting of some kind?) 2. What problems are people/your team experiencing that could be solved (at least in part) by attending this event? 3. If people attend, what benefits/results/feelings might they experience? What will they learn that will be beneficial? How will their life be better? Page 9
Craft Your Own Message! Using the above info, you can craft a message for your email, invitation or flyer, using this formula to guide you: ~Your intro message.. (your opening paragraphs, mentioning the upcoming event, etc) ~If you attend this event, you will: Stress BENEFITS here, results, feelings people will experience by attending Use bullet points to make this stand out and be easy to read ~Include the logistics info people need to know (date, time, location). ~Be specific about next steps they need to take (such as confirm attendance, bring something to meeting, whatever makes sense). ~Any other details Your sign off, etc Page 10
Homework: Lesson Five 1. Add magic words to your biz card! Take a look at your business card, and decide if this is a place to add some magic words/benefits. Use the previous examples to guide you, and refer back to some of the work you did earlier in the program (to choose some of your best benefits or descriptions about your products or business). 2. Use Magic Words when writing emails, flyers or invitations. Next time you write an email to your team (or customers, or prospects) try using magic words to get their attention, and inspire them to take action. Use the previous questions and formula to help you craft a message that doesn t just inform people about the event, it helps them see WHY they should attend. Stressing benefits (and juicy benefits) is the key! 3. Practice practice practice! Keep practicing what you are learning everywhere you can. Don t worry about doing this perfectly yet just go for the practice and repetition. Every time you do this, you are training your brain to think in this way, and it won t be long before it s natural for you to easily communicate in benefit and feeling language in everything you do. 4. Connect on Facebook! Come and share your questions, wins and ah ha s on the Facebook page, I d love to hear them. Connect here at http://www.facebook.com/savvynetworkmarketingwomen.com Page 11
Additional Notes on Lesson Five: Page 12