Please attribute this information to: Monmouth University Poll West Long Branch, NJ 07764 www.monmouth.edu/polling Follow on Twitter: @MonmouthPoll Released: Thursday, December 14, 2017 Contact: PATRICK MURRAY 732-979-6769 (cell); 732-263-5858 (office) pdmurray@monmouth.edu Follow on Twitter: @PollsterPatrick NATIONAL: MOST AMERICANS SAY MERRY CHRISTMAS Rudolph beats out Charlie Brown as top animated holiday special West Long Branch, NJ What s America s favorite animated special: Rudolph or Charlie Brown? The latest Monmouth University Poll takes on this weighty question. [Spoiler: it s the red schnozzola.] And although slightly fewer Americans say they celebrate today than two years ago, fully two-thirds use Merry as their preferred greeting during the Yuletide season. About 9-in-10 Americans (89%) celebrate, celebrate Hanukkah and celebrate Kwanzaa. The number who celebrate has dropped by a small but statistically significant 5 percentage points since 2015 when it stood at 9. The number who say they celebrate none of these December holidays has increased from to over the past two years. A Gallup poll conducted in 1990 found that 9 of the country celebrated and celebrated Hanukkah back then. The poll also finds that 67% of the public tends to use Merry as their usual greeting during this time of year. Another 2 say Happy Holidays. Because everything is political in this day and age, there is a bit of a partisan divide on the preferred seasonal greeting. Republicans (87%) are more likely than independents (6) and Democrats (5) to use Merry, while Democrats (3) and independents (29%) are much more likely than Republicans (9%) to use Happy Holidays. With apologies to Mark Twain, reports of the death of Merry have been greatly exaggerated, said Patrick Murray, director of the independent Monmouth University Polling Institute. Never one to shy away from asking the tough questions, Monmouth waded into the thick of the Yuletide debate to determine which animated holiday television special is truly America s favorite. In fact, nearly half the public can name a top pick. And the winner is Rudolph the Red-Nosed Reindeer, chosen by 3 of those with a favorite animated special. A Charlie Brown places second (2), followed by How the Grinch Stole (1), and Frosty the Snowman (1). Other specials receiving honorable mention include 1
Monmouth University Polling Institute 12/14/17 The Nightmare Before (), The Polar Express (), Little Drummer Boy (), Santa Claus is Coming to Town (), The Year Without a Santa Claus (), and Mickey Mouse s (). Among Americans under 55 years old, those with children at home divide their loyalties between Charlie Brown (3) and Rudolph (3) while those without children in the household put Rudolph in first place (3) followed by the Grinch (2). Among those age 55 and over, Rudolph (3) barely nudges out Charlie Brown (27%) as favorite animated special. Monmouth also examined the choice of favorite animated holiday TV special by political leanings. And lo and behold, the poll finds no significant differences. All partisan groups put Rudolph in the top spot (Republicans-3, Democrats-3, independents-3) and Charlie Brown in second place (Republicans-2, Democrats-2, independents-2). Republicans, Democrats, and independents actually agreeing on something? It s a miracle! said Murray. The Monmouth University Poll was conducted by telephone from December 10 to 12, 2017 with 806 adults in the United States. The results in this release have a margin of error of +/- 3.5 percent. The poll was conducted by the Monmouth University Polling Institute in West Long Branch, NJ. QUESTIONS AND RESULTS (* Some columns may not add to 10 due to rounding.) [Q1-4, 7, 9-18 previously released.] [Q5-6, 8, 19-32 held for future release.] 33. Do you celebrate, Hanukkah, Kwanzaa, or none of these holidays? [If YES: Which?] [Note: Results add to more than 10 because multiple responses were accepted] TREND: December December 2017 2015 89% 9 Hanukkah Kwanzaa None of these (VOL) Don t know (n) (806) (1,006) 34. Which holiday greeting do you usually use at this time of year: Merry, Happy Holidays, Happy Hanukkah, Happy Kwanza, or no holiday greeting at all? December 2017 Merry 67% Happy Holidays 2 Happy Hanukkah < Happy Kwanzaa < No holiday greeting at all (VOL) Other (VOL) Don t know (n) (806) 2
Monmouth University Polling Institute 12/14/17 35. Do you have a favorite animated television holiday special? December 2017 Yes 4 No 5 (n) (806) [The following question was asked of those who said Yes to Q35; n=380, moe=+/-5..] 36. What is it? [LIST WAS NOT READ] December 2017 Rudolph the Red Nosed Reindeer 3 Charlie Brown 2 How the Grinch Stole 1 Frosty the Snowman 1 The Nightmare Before The Polar Express Little Drummer Boy Santa Claus is Coming to Town The Year Without a Santa Claus Mickey Mouse s Mr. Magoo Carol < Simpsons < Robbie the Reindeer < South Park Critters < Family Guy Episode < Emmet Otter s Jug-Band < Other 9% (n) (380) METHODOLOGY The Monmouth University Poll was sponsored and conducted by the Monmouth University Polling Institute from December 10 to 12, 2017 with a national random sample of 806 adults age 18 and older, in English. This includes 403 contacted by a live interviewer on a landline telephone and 403 contacted by a live interviewer on a cell phone. Telephone numbers were selected through random digit dialing and landline respondents were selected with a modified Troldahl-Carter youngest adult household screen. Monmouth is responsible for all aspects of the survey design, data weighting and analysis. Final sample is weighted for region, age, education, gender and race based on US Census information. Data collection support provided by Braun Research (field) and SSI (RDD sample). For results based on this sample, one can say with 9 confidence that the error attributable to sampling has a maximum margin of plus or minus 3.5 percentage points (unadjusted for sample design). Sampling error can be larger for subgroups (see table below). In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls. DEMOGRAPHICS (weighted) Self-Reported 2 Republican 4 Independent 3 Democrat 49% Male 5 Female 3 18-34 3 35-54 3 55+ 6 White 1 Black 1 Hispanic Asian/Other 3
Monmouth University Polling Institute 12/14/17 MARGIN OF ERROR unweighted sample moe (+/-) TOTAL 806 3. GENDER Male 413 4. Female 393 5. PARENTS BY AGE Under 55 parent 185 7. Under 55 non-parent 230 6. Age 55+ 380 5. RACE White non-hispanic 603 4. Other 178 7. COLLEGE No degree 452 4. GRADUATE 4 year degree 348 5. INCOME <$50K 311 5. $50 to <100K 203 6.9% $100K+ 219 6. SELF-REPORTED Republican 232 6. Independent 310 5. Democrat 242 6. IDEOLOGY Liberal 188 7. Moderate 314 5. Conservative 274 5.9% ### 4
33. Do you celebrate, Hanukkah, Kwanza, or none of these holidays? [MULTIPLE RESPONSES ACCEPTED] Hanukkah Kwanzaa None of these Total TOTAL 89% 10 GENDER AGE BY KIDS Male Female Under 55 parent Under 55 nonparent Age 55+ 89% 9 9 8 9 9% 1 10 10 10 10 10 White non-hisp Hsp-Blk-Asn-Oth 9 8 1 10 10 33. Do you celebrate, Hanukkah, Kwanza, or none of these holidays? [MULTIPLE RESPONSES ACCEPTED] Hanukkah Kwanzaa None of these Total COLLEGE GRAD No degree 4 yr degree 9 87% 1 9% 10 10 <$50K 8 1 10 INCOME $50-100K 9 10 $100K+ 89% 10 Rep 9 10 Ind 8 1 10 Dem 9 10 POLITICAL IDEOLOGY Lib 9 7% 10 POLITICAL IDEOLOGY 33. Do you celebrate, Hanukkah, Kwanza, or none of these holidays? [MULTIPLE RESPONSES ACCEPTED] Hanukkah Kwanzaa None of these Total Mod 87% 1 10 Con 9 10 Page 1
34. Which holiday greeting do you usually use at this time of year: Merry, Happy Holidays, Happy Hanukkah, Happy Kwanza, or no holiday greeting at all? Merry Happy Holidays Happy Hanukkah Happy Kwanzaa No holiday greeting at all [VOL] Other TOTAL 67% 2 10 GENDER AGE BY KIDS Male Female Under 55 parent Under 55 nonparent Age 55+ 7 6 7 5 7 2 29% 2 3 17% 7% 10 10 10 10 10 White non-hisp 7 2 10 34. Which holiday greeting do you usually use at this time of year: Merry, Happy Holidays, Happy Hanukkah, Happy Kwanza, or no holiday greeting at all? Merry Happy Holidays Happy Hanukkah Happy Kwanzaa No holiday greeting at all [VOL] Other Hsp-Blk-Asn-Oth 59% 3 10 COLLEGE GRAD No degree 4 yr degree 7 57% 2 3 10 10 <$50K 6 27% 10 INCOME $50-100K 7 2 10 $100K+ 6 2 10 Rep Ind 87% 6 9% 29% 10 10 34. Which holiday greeting do you usually use at this time of year: Merry, Happy Holidays, Happy Hanukkah, Happy Kwanza, or no holiday greeting at all? Merry Happy Holidays Happy Hanukkah Happy Kwanzaa No holiday greeting at all [VOL] Other Dem 5 3 10 POLITICAL IDEOLOGY Lib Mod Con 5 6 8 39% 29% 1 10 10 10 Page 2
35. Do you have a favorite animated television holiday special? Yes No TOTAL 4 5 10 GENDER AGE BY KIDS Male Female Under 55 parent Under 55 nonparent Age 55+ 4 5 6 5 3 5 4 4 49% 6 10 10 10 10 10 White non-hisp Hsp-Blk-Asn-Oth 5 4 5 5 10 10 35. Do you have a favorite animated television holiday special? Yes No COLLEGE GRAD No degree 4 yr degree 4 49% 5 5 10 10 <$50K 4 5 10 INCOME $50-100K 4 5 10 $100K+ 57% 4 10 Rep 4 5 10 Ind 47% 5 10 Dem 5 5 10 POLITICAL IDEOLOGY Lib 5 49% 10 POLITICAL IDEOLOGY 35. Do you have a favorite animated television holiday special? Yes No Mod 4 5 10 Con 49% 5 10 Page 3
36. [Among those with a favorite animated TV holiday special in Q35]: What is it? [OPEN END] Charlie Brown Frosty the Snowman How the Grinch Stole Little Drummer Boy Rudolph the Red Nosed Reindeer Santa Claus is Coming to Town Year Without a Santa Claus The Nightmare Before Mickey Mouse Mr Magoo Carol Polar Express Simpsons Robbie the Reindeer South Park Critters Family Guy episode Emmet Otters Jug-Band Other TOTAL 2 1 1 3 9% 10 GENDER AGE BY KIDS Male Female Under 55 parent Under 55 nonparent Age 55+ 27% 2 3 1 27% 1 1 1 1 1 1 9% 2 29% 3 3 3 3 1 1 1 10 10 10 10 10 White non-hisp 2 1 1 3 10 Page 4
Hsp-Blk-Asn-Oth COLLEGE GRAD No degree 4 yr degree <$50K INCOME $50-100K $100K+ Rep Ind 36. [Among those with a favorite animated TV holiday special in Q35]: What is it? [OPEN END] Charlie Brown Frosty the Snowman How the Grinch Stole 2 1 1 2 1 1 3 17% 2 19% 1 2 17% 2 1 2 9% 1 2 1 17% Little Drummer Boy Rudolph the Red Nosed Reindeer 3 3 2 3 2 3 3 3 Santa Claus is Coming to Town Year Without a Santa Claus The Nightmare Before Mickey Mouse Mr Magoo Carol Polar Express Simpsons Robbie the Reindeer South Park Critters Family Guy episode Emmet Otters Jug-Band Other 1 1 1 1 10 10 10 10 10 10 10 10 Page 5
Dem POLITICAL IDEOLOGY Lib Mod Con 36. [Among those with a favorite animated TV holiday special in Q35]: What is it? [OPEN END] Charlie Brown Frosty the Snowman How the Grinch Stole 2 1 1 2 1 1 2 1 1 2 1 Little Drummer Boy Rudolph the Red Nosed Reindeer 3 27% 4 2 Santa Claus is Coming to Town Year Without a Santa Claus The Nightmare Before Mickey Mouse Mr Magoo Carol Polar Express Simpsons Robbie the Reindeer South Park Critters Family Guy episode Emmet Otters Jug-Band Other 1 10 10 10 10 Page 6