Dr. Chen-Tsang (Simon) Tsai Associate Professor, Dept. of Food & Beverage Services, Tainan University of Technology. Qualifications Ph.D. (2010), Div. of Hospitality Management & Education, Dept. of Human Development and Family Studies, National Taiwan Normal University, Taipei, Taiwan. Master (2006), Graduate School of Tourism Management, Chinese Culture University, Taipei, Taiwan. Bachelor (2004), Dept. of Tourism Management, Chinese Culture University, Taipei, Taiwan. Practical Experiences 蔡振蒼博 士 TEL: (06) 2532106 #5133 E-MAIL: tm0010@mail.tut.edu.tw ADD: No. 529, Zhongzheng Rd., YongKang District, Tainan City Salesman, Wang De Chuan Fine Chinese Tea PR Assistant, Villa 32 Waiter, Story Tea House, The Landis Taipei Hotel Waiter, Find Westen Restaurant, Caesar Park Hotel Waiter, Brasserie, Regent Taipei Lecturer, Dept. of F&B Management, Jinwen University of Science and Technology
Special Honor 2015 Excellent Teacher, College of Living Technology, Tainan University of Technology 2015-2016 Research Project Reviewer, Ministry of Science and Technology (R.O.C.) Areas of Research Culinary Tourism Hospitality & Tourism Marketing Hospitality & Tourism Education Areas of Teaching Expertise Food & Beverage Marketing Creativity in Food & Beverage Aesthetics in Food & Beverage Wine Management Professional Certification Cava Conocedor CIVB Level 1 Honour of Burgundy Wine Connoisseur Certificate International Award in Barista Skills Kikisake-Shi Sake Sommelier Sake Navigator Sud de France Level 1 Tourist Leader of General Examination - English WSET Intermediate: Level 2 Award in Wines and Spirits WSET Level 1 Award in Wines SSCI Journal Reviewer Annals of Tourism Research Asia Pacific Journal of Tourism Research International Journal of Hospitality Management International Journal of Tourism Research Tourism Management 觀光休閒學報 (TSSCI)
Publications - Journal Articles Chen-Tsang (Simon) Tsai, Yao-Chin Wang (2016). Experiential value in branding food tourism. Journal of Destination Marketing & Management, forthcoming. (SSCI). Chen-Tsang (Simon) Tsai (2016). Memorable tourist experiences and place attachment when consuming local food. International Journal of Tourism Research, forthcoming. (SSCI). NSC 102-2410- H-165-002 Chen-Tsang (Simon) Tsai*, Yi-Ju Lee (2014, Dec). Emotional intelligence and employee creativity in travel agencies. Current Issues in Tourism, 17(10), 862-871. (SSCI). Ching-Shu Su, Chen-Tsang (Simon) Tsai* (2014, Oct). The implication of mystery shopping program in chain restaurants: Supervisors' perception. Journal of Foodservice Business Research, 17(4), 267-282. NSC 97-2511-S-228-005. Yao-Fen Wang, Chen-Tsang (Simon) Tsai* (2014, Aug). Employability of Hospitality Graduates: Student and Industry Perspectives. Journal of Hospitality & Tourism Education, 26(3), 125-135. NSC 97-2511-S-165-002. Yao-Fen Wang, Su-Ping Chen, Yi-Ching Lee, Chen-Tsang (Simon) Tsai* (2013, Sep). Developing green management standards for restaurants: An application of green supply chain management. International Journal of Hospitality Management, 34(Sep.), 263-273. (SSCI). NSC 99-2511-S-165-001. Janet Chang, Mahmood A. Khan, Chen-Tsang (Simon) Tsai (2012, Nov). Dining occasions, service failure and customer complaint behaviours: An empirical assessment.. International Journal of Tourism Research, 14(6), 601-615. (SSCI). Jeou-Shyan Horng, Chen-Tsang (Simon) Tsai* (2012, Nov). Constructing indicators of culinary tourism strategy: An application of resource-based theory.. Journal of Travel and Tourism Marketing, 29(8), 796-816. (SSCI). NSC 96-2516- S-003-011-MY3. Jeou-Shyan Horng, Chen-Tsang (Simon) Tsai* (2012, Jun). Exploring marketing strategies for culinary tourism in Hong Kong and Singapore. Asia Pacific Journal of Tourism Research, 17(3), 277-300. (SSCI). NSC 96-2516-S-003-011-MY3. Yao-Fen Wang, Chen-Tsang (Simon) Tsai* (2012, Jun). Analysis of career competency of food and beverage managers in international tourist hotels in Taiwan. International Journal of Hospitality Management, 31(2), 612-616. (SSCI). NSC 95-2516- S-165-001-MY2.
Chen-Tsang (Simon) Tsai, Pei-Hsun Lu (2012, Mar). Authentic dining experiences in ethnic theme restaurants. International Journal of Hospitality Management, 31(1), 304-306. (SSCI). Janet Chang, Chris Ryan, Chen-Tsang (Simon) Tsai, Hsuan-Ying (Sally) Wen (2012, Mar). The Taiwanese love motel - An escape from constraints on family intimacy and sex?. International Journal of Hospitality Management, 31(1), 169-179. (SSCI). Jeou-Shyan Horng, Chen-Tsang (Simon) Tsai* (2012, Jan). Culinary tourism strategic development: An Asia-Pacific perspective. International Journal of Tourism Research, 14(1), 40-55. (SSCI). NSC 96-2516-S-003-011-MY3. Yuan-An Anna Liu, Chen-Tsang (Simon) Tsai, Jeou-Shyan Horng, Ming-Huei Lee (2010, Mar). An initial inquiry of program evaluation framework for tourism high education in Taiwan. Journal of Teaching in Travel and Tourism, 10(1), 1-21. NSC 94-2516-S-034-001. Jeou-Shyan Horng, Chen-Tsang (Simon) Tsai (2010, Feb). Government websites for promoting East Asian culinary tourism: A cross-national analysis. Tourism Managment, 31(1), 74-85. (SSCI). NSC 96-2516-S-228-004-MY3. Chen-Tsang (Simon) Tsai, Ching-Shu Su (2009, Dec). Service failures and recovery strategies of chain restaurants in Taiwan. The Service Industries Journal, 29(12), 1779-1796. (SSCI). Janet Chang*, Geoffrey Wall, & Chen-Tsang (Simon) Tsai (2005, Nov). Endorsement advertising in aboriginal tourism: An experiment in Taiwan. International Journal of Tourism Research, 7(6), 347-356. (SSCI). NSC 93-2416-H-034-006. 鄭傑夫, 蔡振蒼 *, 宋秉明 (2016 年 8 月 ) 從社會資本觀點探 討社區 支持農業與綠 色實驗餐廳之間關係 觀光休閒學報, 22(2), 213-250 (TSSCI) 鄭傑夫, 蔡振蒼 *(2015 年 10 月 ) 技職院校餐飲系學 生對教 師專注驅 力與 自我導向學習關係之研究 創思學刊,34, 83-104 掌慶琳, 陳 香吟, 蔡振蒼 *(2015 年 3 月 ) 休閒農場遊客飲食 消費動機之研究 : 兼論慢食之觀點 餐旅暨觀光,12(1), 22-50 呂佩勳, 蔡振蒼 (2010 年 08 月 ) 青少年環境態度與健康飲 食 行為關係之研究 景 文學報,20(2), 159-176
劉元安, 吳武忠, 洪久賢, 李銘輝, 蔡振蒼 (2008 年 09 月 ) 借鏡國際經驗對我國觀光學 門評鑑之反思與建議 觀光旅遊研究學刊,3(1), 67-88 國科會:94-2516-S-034-001 蔡振蒼 *, 何宣萱 (2008 年 08 月 ) 從哲學實踐者觀點反思台灣餐旅課程之內涵 - 以海外參訪實習為例 觀光休閒學報, 14(2), 161-187 (TSSCI) 蔡振蒼 (2008 年 04 月 ) 我國觀光餐旅業組織公民 行為研究之回顧與前瞻 休閒暨觀光產業研究,3(1), 111-134 蔡振蒼, 蘇靖淑 (2007 年 10 月 ) 美國 Zagat Survey 餐廳評鑑制度對台灣餐飲業發展之啟 示 休閒暨觀光產業研究, 2(1), 147-159 Conference Papers Chen-Tsang (Simon) Tsai (2016, Jun). Exploring the dey success factors for sustainable management of traditional local food stores in Taiwan: Applying Resource-Based Theory. 2016 International Conference on Hospitality, Leisure, Sports, and Tourism - Summer Session, Kyoto, Japan. MOST 104-2410-165-004. Chen-Tsang (Simon) Tsai (2015, Jun). Re-examining cost control and audit process in the restaurant industry. 2015 13th APacCHRIE Conference in Conjunction with 14th APF Conference, Auckland, New Zealand. MOST 103-2410-H-165-002. Chen-Tsang (Simon) Tsai (2014, Jul). Modeling tourists' memorable experience and place attachment in local food consumption. 2014 International Conference on Business and Information, Osaka, Japan. NSC 102-2410-H-165-002. Chen-Tsang (Simon) Tsai, Yao-Chin Wang (2013, Jul). What leads to customer value and behavioral intention in chain restaurants: The role of brand equity. The 19th APTA (Asia Pacific Tourism Association) 2013 Conference, Bangkok, Thailand. NSC 101-2410-H-165-007. Chen-Tsang (Simon) Tsai (2012, Jul). Modeling customer-based brand equity and perceived price in coffee chain stores. Summer 2012 International Conference, KODISA(Korea Distribution Science Association) and Allied Academic Associations, Seoul, Korea. Hung-Ming (Peter) Lin, Chen-Tsang (Simon) Tsai (2012, Jul). Role of spatial ability in the elongation bias. 2012 Global Marketing Conference at Seoul, Seoul, Korea. Chen-Tsang (Simon) Tsai, Ching-Shu Su (2012, Jun). The role of job satisfaction between leadership and organizational citizenship behaviors in food service industry. The 14th APTA (Asia Pacific Tourism Association) 2008 Conferenc.
Fu-Sung Hsu, Chen-Tsang (Simon) Tsai, Hung-Che Wu (2012, Jun). A study of international tourists' perceptions of food attributes in Taiwan. The 18th APTA (Asia Pacific Tourism Association) 2012 Conference, Taipei, Taiwan. Yi-Ju Lee, Chen-Tsang (Simon) Tsai (2012, Jun). The spatial distribution and tourist cognition of battlefield attractions in Kinmen, Taiwan. The 18th APTA (Asia Pacific Tourism Association) 2012 Conference, Taipei, Taiwan. Research Projects, Ministry of Science and Technology (R.O.C.) 2016, Travel by Following Internet Information: ewom, Tourist Motivation to Consumer Local Food, Destination Image, and Behavioral Intention in Culinary Tourism. (MOST 105-2410- H-165-002) 2015, The Philosophy of Inheriting Antique Delicacies: Exploring the Key Success Factors for Sustainable Management of Traditional Local Food Stores applying Resource-Based Theory (MOST 104-2410- H-165-004) 2014, A Re-examination of Cost Control and Audit Process in Restaurant Industry (MOST 103-2410-H-165-002) 2013, Modeling Tourists' Memorable Experience and Place Attachment in Local Food Consumption (NSC 102-2410-H-165-002) 2012, Modeling Brand Equity and Customer Value:As Chain Restaurants in Taiwan (NSC 101-2410-H-165-007)