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Entrepreneurship and Entrepreneurial Finance in Japan Kenji Kutsuna, Kobe University 6/12/2011 Email: kutsuna@kobe-u.ac.jp http://www.b.kobe-u.ac.jp/kutsuna/ 1

Contents 1. Importance of fast growth innovative i ventures Promotion of job generation and economic growth 2. Entrepreneurial activities in Japan and abroad Global Entrepreneurship Monitor ( GEM ) 3. Venture capital investment in Japan and abroad Investment in biotech and clean-tech industries Investment in seed and early stage ventures 4. The role of venture capital investment Growth finance for Mixi and Facebook 5. Discussion 2

3 The World s Top 25 Innovative Companies, 2004 and 2010 Ranking Company Name, 2004 Year Founded Company Name, 2010 1 Apple 1976 Apple 2 Google 1998 Google 3 Toyota 1937 Microsoft 4 General Electric 1878 IBM 5 Microsoft 1975 Toyota Motor (Japan) 6 Procter & Gamble 1837 Amazon.com 7 3M 1902 LG Electronics (South Korea) 8 Walt Disney 1923 BYD (China) 9 IBM 1889 General Electric 10 Sony 1946 Sony (Japan) 11 Wal-Mart 1962 Samsung Electronics (South Korea) 12 Honda 1948 Intel 13 Nokia (Finland) 1865 Ford Motor 14 Starbucks 1971 Research In Motion (Canada) 15 Target 1881 Volkswagen (Germany) 16 BMW (Germany) 1916 Hewlett-Packard 17 Samsung (Korea) 1938 Tata Group (India) 18 Virgin (UK) 1970 BMW (Germany) 19 Intel 1968 Coca-Cola 20 Amazon 1994 Nintendo (Japan) 21 Boeing 1916 Wal-Mart Stores 22 Dell 1984 Hyundai Motor (South Korea) 23 Genentech 1976 Nokia (Finland) 24 ebay 1995 Virgin Group (UK) 25 Cisco Systems 1984 Procter & Gamble Source: Business Week, The World's Most Innovative Companies.

4 The World s Top 25 Innovative Companies, 2010 and 2011 Ranking Company Name, 2010 2009 Ranking Company Name, 2011 2010 Ranking 1 Facebook 15 Apple 3 2 Amazon 9 Twitter 50 3 Apple 4 Facebook 1 4 Google 2 Nissan New 5 Huawei New Groupon New 6 First Solar 18 Google 4 7 PG&E New Dawning Information Industry New 8 Novartis New Netflix 12 9 Walmart 33 Zynga New 10 HP 12 Epocrates New 11 Hulu 3 Trader Joe's New 12 Netflix New ARM New 13 Nike 27 Burberry New 14 Intel 6 Kosaka Smelting and Refining New 15 Spotify New Foursquare New 16 BYD 45 ESPN New 17 Cisco Systems 5 Turner Sports New 18 IBM 19 Huawei 5 19 GE 11 Intel 14 20 Disney 12 Syncardia New 21 Gilt Groupe New Donorschoose.Org New 22 Indian Premier League New Ebay New 23 PatientsLikeMe New Nike 13 24 Grey New York New Linkedin New 25 BMW DesignworksUSA New Wieden + Kennedy New Source: Fast Company.com, The World s Top 50 Innovative Companies, 2010 and 2011. http://www.fastcompany.com/

The World s Top 50 Innovative Companies 5 Published by FastCompany.com in February 2010 and February 2011 Top five companies 2010: Facebook, Amazon, Apple, Google, and Huawei 2011: Apple, Twitter, Facebook, Nissan, and Groupon In both years, American companies dominated d 2010: 76% (38 out of 50 companies) Growing number of Chinese companies 2010, four Chinese companies 2011, three Chinese companies Small number of Japanese companies 2010, only one: Fast Retailing ranked at 41st 2011: Nissan (4th) and Kosaka Smelting and Refining (14th)

American Fast Growth Companies listed in NASDAQ Company Name Year Years to IPO Year Founded IPO Number of Employees 1996 1991 1986 1981 1976 1971 Intel Corp. 1968 1971 3 48,500 24,600 18,200 16,800 7,300 500 Genentech, Inc. 1976 1980 4 3,071 2,202202 1,163163 318 Apple Computer, Inc. 1977 1980 3 13,398 14,402 5,600 2,456 Oracle Systems Corp. 1977 1986 9 29,431 8,160 1,072 Amgen, Inc. 1980 1984 4 4,646 1,723 265 Microsoft Corp. 1981 1986 5 22,332 11,542 1,816 Sun Microsystems, Inc. 1982 1986 4 21,500 12,812 4,182 Novell, Inc. 1983 1985 2 5,870 2,843 507 Cisco Systems, Inc. 1984 1990 6 11,000 882 Dell Computer 1984 1986 2 10,350 2,970 Source: Kutsuna, Yamada, and Akashi eds. New Ventures in Japan. Chapter 4, 1999. 6

Top 20 Japanese Job Generating Companies founded since 1995 Ranking Company Name Month/Year Founded Number of Employees (2010) IPO Month/Year 7 1 NEC Electronics 11/2002 22,071 7/2003 2 Jupiter Telecommunications 1/1995 10,988 3/2005 3 Outsourcing 1/1997 6,675 12/2004 4 Elpida Memory 12/1999 6,099 11/2004 5 Rakuten 2/1997 5,810 4/2000 6 Yahoo Japan 1/1996 4,882 11/1997 7 Pacific Golf Group International Holdings 12/2004 4,715 12/2005 8 Message 5/1997 3,207 4/2004 9 SBI Holdings 7/1999 3,048 12/2000 10 VSN 2/2004 2,929 12/2006 11 Medical Care Service 11/1999 2,665 8/2006 12 Works Applications 7/1996 2,216 12/2001 13 CyberAgent 3/1998 2,036 3/2000 14 Starbucks Coffee Japan 10/1995 1,879 10/2001 15 ITC Networks 8/1997 1,860 3/2006 16 Create Restaurants 4/1997 1,407 9/2005 17 99 Plus 10/2000 1,305 9/2004 18 Index Holdings 9/1995 1,260 3/2001 19 Take and Give Needs 10/1998 1,259 12/2001 20 Skymark Airlines 11/1996 1,090 5/2000 Source: Kutsuna ed., Generation of New Industries and Venture Capital. Introductory Chapter, 2011.

Job Generation by Fast Growth / Innovative Companies American fast growth companies Young companies go public (IPO); average year is the fifth firm year Firm growth accelerates after IPO Large number of jobs are generated in the decade after startup New industries Japanese fast growth companies Subsidiary of a large company or the Japanese arm of an American company Small-scale job generation Mature industries 8

Global Entrepreneurship Monitor Global l Entrepreneurship Monitor (GEM) ( GEM ) created by Babson College and London Business School Completed 12 annual surveys Started with 10 developed countries in 1999 Over 175,000 people were surveyed in 59 economies in 2010 Measures Total (Early-Stage) Entrepreneurial Activity it ( TEA ) (TEA) Classification of economy as Factor-Driven, Efficiency-Driven, or Innovation-Driven 9

GEM Methodology GEM defines Total (Early-Stage) Entrepreneurship Activity as the prevalence rate of individuals in the working-age population who are actively involved in business start-ups, either in the phase preceding the birth of the firm (nascent entrepreneurs), or the period spanning 3½ years after the birth of the firm (owner managers of new firms) The cut-off point of 3½ years is made on a combination of theoretical and operational grounds Following a typology used by the World Economic Forum, GEM classifies the 59 GEM participants as factor-driven, efficiency- driven or innovation-driven economies 10 Source: GEM Report 2010.

11 Entrepreneurial activities worldwide

12

160 Venture Capital Investment in Japan ( 100 million)* 140 135 120 100 107 95 80 60 40 75 74 69 61 41 43 46 20 0 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2 2009Q3 2009Q4 2010Q1 2010Q2 13 *Approx. US$ millions at 100 / US$

30,000 25,000 20,000 15,000 10,000 5,000 0 Venture Capital Investment in the U.S. ($ million) 1995Q1 1995Q3 1996Q1 1996Q3 1997Q1 1997Q3 1998Q1 1998Q3 1999Q1 1999Q3 2000Q1 2000Q3 2001Q1 2001Q3 2002Q1 2002Q3 2003Q1 2003Q3 2004Q1 2004Q3 2005Q1 2005Q3 2006Q1 2006Q3 2007Q1 2007Q3 2008Q1 2008Q3 2009Q1 2009Q3 2010Q1 2010Q3 14

15 N u m b e r o f I n v e s t m e n t s 600 Investment in Biotechnology and Clean Technology by American VC * 2010 does not include 4 th quarter. 6000 500 5000 u 400 4000 300 3000 l I 200 100 0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2000 1000 Bio-tech (left) Clean-tech (left) Bio-tech (right) Clean-tech (left) 0 ( $ M i l i o n A m o n t s o f n v e s t m e n t s )t

Investment in Biotech and Clean-tech by Japanese VCs Total amount of investment in 2009 was 26.2 billion (US$262 million) Clean-tech: 2 billion (US$ 20 million), 8% of the total Biotech: 4.7 billion (US$ 47 million), 18% of the total In all, only 7 billion (US$ 70 million) was invested in growth industries such as clean-tech and biotech 16

100% Venture Capital Investment in the U.S. by Growth Stage (Number of Investment) 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 17 Seed Stage Early Stage Expansion Stage Later Stage

100% Venture Capital Investment in the U.S. by Growth Stage (Amounts of Investment) e t) 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 18 Seed Stage Early Stage Expansion Stage Later Stage

VC Investment by Growth Stage in Japan and the US Japanese VCs in Q2 2010 Seed stage investment: 0% Expansion and later stage investment: 71% American VCs in 2010 By number: Seed stage 11.4%, early stage 34.3% 3% By amount: Seed stage 9.1%, early stage 24.0% 19

20 Source: BVCA Private Equity and Venture Capital Report on Investment Activity 2009.

VC Investment by Growth Stage in the UK in 2009 Investment share by number of companies: seed, startup, and early stage investment constitute 4%, 6%, and 23%, respectively Investment share by amount: seed, startup, and early stage investment constitute 0%, 0%, and 5%, respectively On the other hand, management buy-out and management buy-in (investment in mature companies for restructuring) constitutes 37% 21

Investors Venture Capital Cycle Venture Capital Firm Investee Firms Institutional Investors Fund raising Screening Valuation Contracting Investment Monitoring Value-add Distribution of capital gains Exit or Harvesting Exit through IPO and M&A 22 Source: Kutsuna, Hasegawa, and Yamamoto eds. Venture Capital Handbook. Chuokeizai, 2006, p.5.

Role of Venture Capital Investment There is an important role for venture capital firms and venture capitalists for early stage ventures Examples: Intel and Apple: Arthur Rock & Company (Arthur Rock) Compaq, Sun, Netscape, and Amazon: Kleiner Perkins Caufield & Byers (John Doerr) ebay: Benchmark Capital (Robert Kagle) 23 See, for example, Gupta, U. (2000), Done Deals: Venture capitalists tell their stories. Harvard Business School Press

Growth Finance in Mixi and Facebook Both businesses are Social Networking Services ( SNS ) Both founders are students: Kenji Kasahara (Tokyo University) Mark Zuckerberg (Harvard University) Different financing approach and speed of firm growth Mixi is largest in Japan with 20 million IDs Facebook is largest in the world with more than 500 million IDs 24

Mixi November 1997: Started business as an Internet classified advertisement service June 1999: Founded with paid-in capital of 3 million (US$30k) October 2000: Paid-in capital increased to 10 million (US$100k) November 2001: Paid-in capital increased to 20 million (US$200k) April 2003: Paid-in capital increased to 30 million (US$300k) February 2004: Started SNS business Mixi, and paid-in capital increased to 64.2 million (US$640k) September 2006: IPO in MOTHERS Public offering 4.972 billion (US$49.7 million) 25 Offer for sale 2.992 billion (US$29.9 million) Firm growth based on internal financing until IPO

Facebook 2004: founded in the residence halls of Harvard University 2005: US$12.7 million financing from VC (Accel Partners) 2006: US$27.5 million financing from VCs (Premia Ventures and Greylock Partners) 2007: US$240 million financing from Microsoft 2010: US$450 million financing from Goldman Sachs 2011/2012: IPO in NASDAQ? Firm growth based on external risk capital financing until IPO 26

The CFOs of Facebook At startup in 2004: Eduardo Saverin. As co-founder, Saverin held the dual role of CFO and business manager After September 2006: Mike Sheridan. From May 2004 to June 2006, Sheridan served as the CFO of IGN Entertainment, Inc., an Internet media company After July 2007: Gideon Yu. The former CFO of You Tube, Gideon has played an important role in helping Facebook achieve it financial i success and building a strong finance team After June 2009: David Ebersman. The former CFO of Genentech, the pioneering biotechnology firm recently acquired by Roche; he has experience in IPO and M&A activity 27

Comparative Reference: Google August 1998: Founded with US$1 million capital (financed by families, friends, and business angels such as Andy Bechtolsheim of the co-founder of Sun Microsystems) June 1999: US$25 million in financing from two VCs (Kleiner Perkins Caufield & Byers and Sequoia Capital) John Doerr (KPCB) and Michael Moritz (Sequoia Capital) are famous in the VC community They are members of the board of directors of Google and provide hands-on services August 2004: IPO in NASDAQ Public offering US$1.2 billion Offer for sale US$0.46 billion Firm growth based on external risk capital financing i until IPO 28

2,500,000 000 Mixi's Stock Price after IPO 2,000,000 1,500,000 Market Capitalization (2011/04/30) 46,838 million (US$ 468 million) 1,000,000 500,000 0 29 Source: Yahoo! Finance

$ 800 Google's Stock Price after IPO 700 600 500 400 300 200 100 Market Capitalization (2011/04/28) US$ 172.90 billion 0 2011/02/01 2004/08/01 2004/11/01 2005/02/01 2005/05/01 2005/08/01 2005/11/01 2006/02/01 2006/05/01 2006/08/01 2006/11/01 2007/02/01 2007/05/01 2007/08/01 2007/11/01 2008/02/01 2008/05/01 2008/08/01 2008/11/01 2009/02/01 2009/05/01 2009/08/01 2009/11/01 2010/02/01 2010/05/01 2010/08/01 2010/11/01 30 Source: Yahoo! Finance

Discussion and Concluding Remarks Present condition of the entrepreneurial activities and entrepreneurial finance in Japan What do you think of this? How could we change this? First ask two Japanese MBA students t Then ask two British MBA students 31

Additional comments Japan has just been overtaken by China as the world s second-largest economy. By 2050 Goldman Sachs expects it to have been overtaken e by India, Brazil, Indonesia, Mexico and Turkey too. (Source: Economist, Nov 18 th 2010) Argentina of the east? http://www.economist.com/node/17492790?story_idid =17492790 32