Surface Technology Events Worldwide Join the No. 1 Trade Fair Network for Surface Technology www.hannovermesse.de/worldwide Global Fairs. Global Business.
Surface Technology Worldwide. Profit from the International Trade Fair Network of Deutsche Messe Growth markets need effective business platforms. Despite today s networked world, trade fairs still serve as a central meeting place for market participants. We create such platforms worldwide on the basis of our extensive and experienced network, unique skills and strong trade fair brands. Our aim is to support you on location in your export markets with the same reliability and quality of service that we provide at our domestic events in Germany. We are committed to developing additional business areas via strategic partnerships and carefully targeted investments in overseas trade fairs. We look forward to seeing you at one or more of our global trade fairs. Best Regards, Olaf Daebler, Director, SurfaceTechnology Annika Klar, Director Global Fairs Trade show benefits You present your product innovations and solutions live and face-to-face to a broad international audience. You encounter the entire sales market at the same time in one place. You come into dialogue with highly qualified decision-makers. You are able to incorporate all relevant media, opinion leaders and formers into your strategy. You gain a comprehensive overview of current market trends, issues, technologies and competitors. You benefit from the large network of exhibitors, industry visitors and market experts. 2
Contents 02 Editorial 04 The Strength of the Surface Technology Network 05 Your Personal Point of Contact 06 Trade Fair Locations 08 Brand Strength 10 Local Expertise 12 Know How 14 Global Partners 16 Summits / Seminars / Forums 18 Key Exhibitors 19 Product Categories 20 Stand Options / Pavilions 22 Locations of Success 3
Use the Strength of the Surface Technology Network. KNOW HOW LOCAL EXPERTISE BRAND STRENGTH GLOBAL SPECIALISTS 4
Your Personal Point of Contact. Mark Decker Project Director Tel. +49 511 89-31127 mark.decker@messe.de Christoph Nowak Project Manager Surface Technology/O&S Tel. +49 511 89-31322 christoph.nowak@messe.de Xenia-Martina Girod Project Manager parts2clean Tel. +49 511 89-31124 xenia-martina.girod@messe.de Philipp Sander Project Manager Tel. +49 511 89-30982 philipp.sander@messe.de We are glad to handle all your aspects of exhibiting at our international surface technology fairs. Around the globe we assist and support you throughout the entire planning and execution of your trade fair project: from travel preparations (hotel, flight, visa) to the selection of local stand builders and service providers all the way to targeted exhibitor and visitor management (catering service, delegation and VIP support). Profit from having a personal contact at your side at every trade fair venue around the globe. Contact us and reap the benefits that our global service network offers to the surface technology sector. We guide you safely and competently to your destination. 5
Make the Connection Why exhibit in the Key Markets. GERMANY Surface technology is playing an increasingly important role in German industry: From the country s dynamic automotive and mechanical engineering sectors to medical technology and aviation and aerospace, surface treatment is becoming a key industrial segment in Germany a great deal more than a mere niche market. As one of the world s biggest automotive and machinery manufacturers, German industry upholds high quality standards. Meeting these standards requires the highgrade processing of products right down to the smallest detail, which is where surface treatment comes in. According to current forecasts, the surface technology sector will achieve annual sales of more than 9 billion euros by the year 2020. This is reflected in the statistics for the biennial SurfaceTechnology trade fair in Hannover, which features 230 exhibitors and around 40,000 visitors from more than 100 nations. An additional trade fair covering complex surface treatment technology is the parts2clean show in Stuttgart. Every year this event the International Trade Fair for Industrial Parts and Surface Cleaning provides an overview of innovations in the area of pre-treatment and parts cleaning, hosting all the market leaders as exhibitors. The spectrum of tradeshows in Germany is rounded out by O&S, a biennial event staged together with parts2clean, which represents an outstandingly successful platform with a program covering all stages of the surface treatment process. The annual alternation between SurfaceTechnology and O&S insures a highly comprehensive program covering all aspects of surface technology. Featuring the world s biggest industrial trade fair in Hannover and parts2clean and O&S in Stuttgart, Germany has three pivotal exhibitions which represent outstanding venues of enormous industrial significance ideal for making contact with trade visitors and potential clients. INDIA In fall 2012, India resumed its program of economic reforms and liberalization with the introduction of a wide range of measures, including the easing of restrictions on direct equity investments by foreign companies. The impact of the program is now making itself felt, with the Indian economy posed for a renewed growth surge. Thanks to its sheer size, favorable demographic structure and sustained strong growth, India ranks right alongside China as one of the world s most important future markets for surface technology. However, unlike in China, India s growth is driven primarily by strong domestic industrial demand. And since Indian companies have traditionally lagged behind their counterparts in Germany, Japan, Italy and the US in the field of research and development, this demand can only be serviced via partnerships with foreign technology companies. Concrete evidence of this was recently provided by India s Ministry of Heavy Industries, which released figures showing that the share of domestic demand for plant and machinery met from imports is currently sitting at about 30 percent across all industry sectors and rising steadily. International surface technology companies wanting to share in India s domestic market bonanza will find the perfect environment for showcasing their capability at the Surface Technology INDIA show in New Delhi, which is located right at the center of India s industrial heartland. Surface Technology INDIA is part of the World of Industry (WIN) lineup of industrial technology fairs, which also includes the Industrial Automation INDIA, MDA INDIA, CeMAT INDIA, Laser INDIA and Industrial Supply INDIA fairs. This lineup makes WIN one of India s most important industrial technology fairs, attracting large numbers of high quality trade visitors. 6
TURKEY The Surface Treatment Technology division of the German Engineering Federation (VDMA) has identified Turkey as an increasingly important target market for its members a market which has shown consistent growth, even during times of global economic turmoil. Its assessment is supported by a recent forecast from the Organisation for Economic Cooperation and Development (OECD) which indicates that the Turkish economy will grow by an average 6.7 percent between 2011 and 2017, making it the fastest growing nation among the OECD s member states. It stands to reason that this growth will need to be accompanied by commensurate investment in Turkey s industrial base. Turkey s location at the interface between Europe and Asia further adds to the country s market potential for foreign suppliers of surface technology systems. According to Sevda Kayhn Yılmaz, a managing board member of Turkey s Machinery and Accessories Exporters Union, Turkish companies across all parts of the value chain are increasingly seeking to partner with foreign technology providers. The Surface Treatment EURASIA fair, which is staged alongside Metalworking EURASIA and Welding EURASIA as part of the WIN World of Industry show in Istanbul, is the perfect gateway for international companies who want to become an integral part of the Turkish value chain and share in Turkey s enormous long-term growth potential. USA The repeated tug of war between the country s two major political parties over the federal debt limit may suggest otherwise, but the US remains the world s biggest economic power, and will continue to hold this position for some time to come. According to IMF estimates, the US will generate a nominal GOP of around 16.2 trillion US dollars this year, which equates to nearly one fifth of the world s GOP when adjusted by purchasing power parity. Manufacturing is the US s second most important industry after the services sector. The country s surging demand for surface technology is also reflected in its trade deficit resulting from a prolonged period of being a net importer. For these reasons, exhibitors at next year s Surface Technology NORTH AMERICA fair in Chicago will be showcasing their solutions right in the heart of one of the world s largest markets for automation technology. 2016 will also mark the first time that Surface Technology NORTH AMERICA will be staged in Chicago alongside Motion, Drive & Automation (MDA) NORTH AMERICA, ComVac NORTH AMERICA, Industrial Automation NORTH AMERICA, Industrial Supply NORTH AMERICA tradeshows. These named shows take place in parallel IMTS, one of the world s biggest industrial technology fairs, giving exhibitors even better exposure to key decision makers. 7
Brand Strength three perfect platforms. Empower your business by the leading international trade fairs for surface technology. The leading trade fair for surface technology at HANNOVER MESSE, the main Industrial fair in the world. You benefit from the direct contact in all industries, the enormous media presence and over 200,000 visitors at HANNOVER MESSE from all around the world. A performance with a big impact, the big platform. Once a year. Holger Weidmann, Managing Director, Krautzberger GmbH, Eltville am Rhein, Germany: For us as a small, medium-sized company, HANNOVER MESSE is the most important trade fair within the traid fair landscape, because here we have the opportunity to introduce our products to a highly specialized and very international audience. The SurfaceTechnology 2013 provides an excellent overview of possibilities of surface technology from pre-treatment of surfaces to lacquering systems and so we exactly attract our target audience. So far, we have benefited from each HANNOVER MESSE and could repeat with new distribution partners and potential customers to our fair success year after year. 8
Everything about Industrial Parts and Surface Cleaning, with a large variety of industry sectors and materials. Be there when top decision-makers initiate new business. Meet your customers and prospects from all across Europe. Once a year at Messe Stuttgart, in the heart of the world's unique vehicle construction Cluster. Michael Höckh, CEO, Höckh Metall-Reinigungsanlagen, Neuenbürg, Germany: The fair was again excellent, with very high-caliber visitors. By now it is well known that only quality contacts are made here. I would say around 70 percent of visitors came with concrete projects in mind. Around 30 percent were looking for specific information with a view to formulating a later demand. It was clear from discussions, that the trend is ever more towards process chain monitoring and increased cleanliness quality. The trade fair for surface treatments and coatings. Two halls. All industries. All materials. Ideal if you want to profile in the European Market. Every two years in Stuttgart - next time 2016 th with direct access to concurrent parts2clean. Georg Harnau, Marketing Director, Walther Trowal GmbH & Co. KG, Haan, Germany : A short, intense fair with many qualified visitors and great, promising discussions. Our fair installations we could even sell directly at the fair which is unusual in the branch. Your Benefits Positive brand image and high level of awareness Integration with Marketing Communications Integration and mobilization of a global sector community within the Surface Technology Network 9
Local Expertise. Whether your company is well-established or brand new, our local experts will make sure your trade fair participation is cost-effective and time-efficient. Targeting your global growth. 10
We are at home in a global world. Your Benefits Show preparation, staging and post-event work by our own local offices Visitor promotions aimed at target groups in relevant media in the host country Close collaboration with key local associations and chambers of commerce Attractive matchmaking programs High coverage, local promotion and publicity designed to specifically target decision makers from industry, civic administration and politics 11
Know How. We ensure you meet your matching partner for fruitful business opportunities 12
Trade fair expertise with over 20 years of experience in organizing leading international industrial fairs Consistent international standards and supporting programs and events Excellent show infrastructure (transport links, buildings, technical facilities and logistics) Numerous attractive ways to attend, ranging from custom stand construction to turnkey pavilions A comprehensive network of local service providers for your guaranteed trade fair success from a onestop shop (stand builders, freight forwarders, etc.) 13
Global Partners. Profit from our Surface Technology Network s excellent contacts with prestigious supporters and partner associations all over the world providing an effective business platform for you to tap into areas of new market potential. Close collaboration with international industry experts, associations and trade media High-quality forums, seminars, podium discussions focusing on latest trends of surface technology Effective visitor promotion via key influencers and key buyer delegation management seit 1902 14
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Summits Seminars Forums Podium Discussions... Get in touch! Surface Technology Forums and joint displays address keynote themes and trends that determine industrial development worldwide. They are the perfect places for your presentations dedicated to the latest developments, worldwide trends and burning issues of interest to the industry. It also serves as a platform for exchanging ideas and networking with visitors from across the globe. Take part in forums and special exhibitions or play an active part in arranging them. Be inspired by top decision makers on contemporary issues and forward-looking strategies. Create interest yourself in your products and ideas among prime target groups and opinion formers. 16
Benefit from an attractive supporting program at Surface Technology Forums worldwide supported by local and international associations/ organisations and selected media partners. 17
18 Excerpt from our SurfaceTechnology, parts2clean and O&S exhibitor lists
Product Categories. Leading international trade fair for surface technology Cleaning and pre-treatment of surfaces Electroplating technology units Lacquering systems, enamelling systems, plastic coating systems Industrial plasma surface technology and laser surface technology Thermal spray plants Plants for the production of microstructures Special systems for surface treatment Pollution control systems and supply systems for surface technology Lacquers, coating materials, paint raw materials, paint production Leading international trade fair for industrial parts and surface treatment Cleaning equipment for a variety of processes and a broad spectrum of materials and tasks Systems and components for cleaning equipment Equipment and systems for deburring processes Cleaning media Cleaning baskets and workpiece carriers Handling systems and automation solutions Measuring, testing and analytical systems Bath monitoring and care Processing, recycling and disposal Clean room systems Corrosion protection, preservation, packaging and logistics Services including job-shop cleaning, cleanliness analysis, training and further training Research Specialist literature Industry organizations and associations International trade fair for surface treatments and coatings Creation of microstructures Electroplating technology Environmental engineering & supply systems for surface treatment and finishing Flocking technology Industrial plasma and laser-based surface treatment Measuring, testing and analysis equipment Nanotechnology Painting technology Paints, coating materials, raw materials for paints, paint production systems for powder coatings Surface treatment Thermal spraying Services 19
Stand Options. Take advantage of our wide array of different stand options for your customized trade fair presence. This ranges from raw space to shell schemes and extends all the way to themed shared stands. RAW SPACE Attending a trade fair with little effort and lots of success our pavilions make it possible. The readyto-use booth concept not only allows you to save time and money, but also to profit from high recognition through the unique design and privileged position of the pavilion. Moreover, an integrated lounge area offers you and your clients the optimal place to talk business. Ultimately, a contact person will be at the pavilion at all times to make your participation trouble-free. SHELL SCHEME Talk to us for your Pavilion Solution! Themed pavilions Themed pavilions are a great way to further increase your topic s visibility within industrial technology trade fairs. It gives the trade visitor a possibility to find and meet you within a clear defined area. Themed pavilions are visible to press as well as media and can multiply your exposure. Association pavilion For associations this concept is a great way to unite their members under one banner. Pavilions can also cater for group presentations that allow smaller companies to enter the market at reasonable costs. There is a great number of possibilities to choose from with additional services to be added to a convenient package. National pavilion e.g. German Pavilion This subsidised opportunity for German based companies is a great opportunity to benefit from the countries offering to unite the businesses under the umbrella of the country. In a similar way we are organizing Italian, Chinese, Japanese, Korean or other pavilions. All offer a common branding within a turnkey booth concept with superior design in a privileged location. Front desk, meeting room, lounge facility and hosting brings a well-rounded package that ensures a hassle free participation. 20
PAVILIONS International, National, Themed Optimized positioning within hall layout Common branding, for example name of country/association Community as centre of attraction Booth with superior design Exclusive furnishings, lounge & additional services High recognition through unique stand design High customer attention due to privileged position in the exhibition hall Comfortable lounge area offers an optimal place to talk business Trouble-free participation due to contact person on site during the whole event No worries regarding stand construction and dismantling due to readyto-use booth concept Simple ordering of additional furniture and services Attractive conditions 21
Check out all the Locations of Success. More information is one click away www.hannovermesse.de/worldwide www.ounds-messe.de www.parts2clean.de Trade fair country specifications Trade fair location specifications After show report Visitor analysis E-newsletter Image videos Press and marketing 22
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Hannover Fairs International GmbH Messegelände 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-39681 hannovermesse@messe.de Olaf Daebler Director SurfaceTechnology/O&S/p2c Annika Klar Director Global Fairs Mark Decker Project Director SurfaceTechnology/O&S/p2c Tel. +49 511 89-31127 mark.decker@messe.de Christoph Nowak Project Manager SurfaceTechnology/O&S Tel. +49 511 89-31322 christoph.nowak@messe.de Xenia-Martina Girod Project Manager parts2clean Tel. +49 511 89-31124 xenia-martina.girod@messe.de Philipp Sander Project Manager Tel. +49 511 89-30982 philipp.sander@messe.de GB Printed in Germany 3/2015