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Page 94 Check syllabus! We are starting with Section 6-7 in book. Sensation and Perception Our Link With the World Shorter wavelengths give us blue experience Longer wavelengths give us red experience Sensation: outside stimulus is detected by specialized receptors and transduced into electrical messages to be sent to brain Perception: brain tries to organize, interpret & recognize what s being sensed Receptors in the eye are sensitive to a small range of wavelengths of electromagnetic energy the visible spectrum Page 96 You are responsible for knowing the parts of the eye and their functions (p 94-95) Two Kinds of Photoreceptors: Rods vs Cones ~120 million/eye more in periphery very sensitive respond even in dim lighting ~100 rods share same optic nerve fiber to brain night vision ~6 million/eye most in fovea (center)region need bright light to work have more private lines to brain- good for detail vision or visual acuity 3 different types of cones - provide color vision Receptors are the deepest layer!! Primary visual cortex is in occipital lobe but from there multiple parallel pathways head to temporal & parietal lobe to process separate aspects of vision (shape, color, location & movement, depth, etc) 2 Theories of Color Vision (p. 98-99) Proposed in 1800 s Trichromatic Theory 3 types of color (R,G,B) receptors work together to represent all colors of the spectrum. Opponent Process Theory cells in the visual pathway receive input about pairs of colors (R-G or B-Y). One color makes them fire faster, the other makes them fire slower. Color Opposites on the Color Wheel Afterimages of strong visual stimuli are in opposite colors 1

Now have actual evidence for 3 Cones different types of cones in retina, absorbing different ranges of wavelengths Supports Trichromatic Theory Some people don t have all types of cones What Do You See? Tests for Normal Color Vision Inability to distinguish red from green is the most common type of color blindness Thinking About Sound Waves Waves vary in how many molecules are moved (amplitude) and how many waves per second (frequency) Page 100 in book The Ear Measured in decibels You are responsible for knowing the parts of the ear and their functions (p 227) 2

Audition (Hearing) Fluid Motion in Cochlea ~ 15,000 auditory receptors called hair cells lined up on the long basilar membrane inside each cochlea Movements of membrane as fluid waves ripple thru cochlea result in bending of hair cells which triggers their electrical messages How Do We Hear Different Pitches (20-20,000) Hz? Frequency theory for very deep pitches the auditory nerve fires at the same freq as the pitch we are hearing BUT nerves can t fire faster than 1000/sec so this only works for the very lowest freq sounds Place Theory - for all but the deepest tones, diff. pitches maximally stimulate diff. places along the basilar membrane. This place tells the brain the pitch. http://www.youtube.com/watch?v=irewnzqyrpi Sound Localization Brain processes time & intensity differences in what the right & left ears hear. Sound from right arrives sooner and louder in the right ear. Types of Deafness (p. 228) Conduction Hearing Loss auditory stimulus does not pass normally through auditory canal, ear drum or middle ear. Sensorineural Hearing Loss due to damage to hair cells or auditory nerve. 3

Loud Sounds Trample Hair Cells Cochlear Implant (p. 115) Repeated exposure can cause permanent damage Researchers are really worried about this ear-bud generation Expect more rapid aging of your ears if abused http://www.youtube.com/watch? v=9g0ythhjcxy https://www.youtube.com/watch?v=vxcbppcx6rk https://www.youtube.com/watch?v=h5l4rt 4Ol7M 2 Chemical Senses Taste Smell (Olfaction) Fungiform Papillae (bumps on tongue) Tastes Buds on Sides of Papillae 5 kinds of taste receptors: sweet, sour, salty, bitter & umami (savory) 4

Olfactory Receptors in a Real Head Olfactory receptors send their axons thru the skull to brain https://www.youtube.com/watch?v=vjxvvezokfi Go to 4:44 Olfactory Nerves are in a precarious position in head injuries Olfaction (Smell) 6-10 million olfactory receptors at the top of each nostril in humans (there are about 10-20 times as many in dogs) More than 1000 different types of olfactory receptors to detect different shaped molecules Why so many receptors??? Most of what we consider flavor comes comes from olfactory receptors being stimulated by air wafting up from our mouth Olfactory stimuli can affect us at the unconscious level (pheromones) Body Sensory Receptors Pain Pain receptors (nociceptors) respond to damaging stimuli by sending an impulse to the spinal cord. 5

Pain - a gated sense Pain receptors are activated by irritating chemicals released by injured cells (example: prostaglandins) Built-in gate in spinal cord determines whether the pain message gets to brain full force or whether the gate will close & decrease the pain messages Things that close the gate : other sensory stimulation, acupuncture, endorphins, opiate pain relievers, motivation, laughter, feelings of control Acupuncture endorphin release; opiates activate endorphin receptors Pain also depends on how the brain interprets the sensory input it is receiving. The sensory processes we ve discussed so far (sensory receptors sending messages up to the brain) are sometimes called bottom-up processing. But what you experience is NOT just a function of these sensory receptor messages! The Perception Regions of Brain Must: Organize the input from millions of receptors Interpret/recognize input in terms of your past experience, expectations, context ( top-down processing ) This means that perception is very individualized. The Gestalt psychologists studied how the brain organized input from sensory receptors into a meaningful whole or Gestalt. Necker cube Perceptual Processing Tasks Pick out the figure or foreground from the background Identify patterns, continuous lines, what things go together, the whole or the Gestalt Match input to your memories of past sensory experiences (recognition) Maintain that recognition even if angle of view, lighting, or distance changes (perceptual constancy) Distinguish depth, distance, 3-dimensions Figure/Ground Multiple cues (brightness, shading, borders, decoration) to identify the vase as the figure against the dark background. Without enough cues, figure/ground task becomes more difficult. 6

Face-Vase Illusion A Reversible Figure (not clear what is figure vs ground) Gestalt Psychology What organizing principles does our perceptual system use to turn millions of pixels of input into a meaningful whole figure or Gestalt? It groups things that seem to go together. Closure We see a whole face not 27 white lines Necker Cube Another Reversible Figure Is the red dot at the front of the cube or the back corner of the cube? Can you make it switch? Our perceptual system is so skilled at identifying figures that it can often do so with very little or very ambiguous input. But recognition depends on YOUR past experiences. The brain s search for a figure and attempt to match what we see to things we ve experienced in the past is so strong, we sometimes see a figure when none is there. 7

Perception Depends on Context, Past Experience, Expectations or Perceptual Set Perception Depends on Context, Past Experience, Expectations or Perceptual Set An expectations example: A context example http://www.youtube.com/wat ch?v=bnkv4- jghec&feature=related What are your first impressions of the figures on next slide?? An Auditory Example of Top-Down Processing Influencing Perception Backmasking are there hidden messages in a piece of music played backwards? http://www.albinoblacksheep.com/flash/queen Binocular (2 eye) Cues *Retinal Disparity Difference between what right eye sees and what left eye sees is used to determine depth perception and seeing objects as 3 dimensional. Convergence of Eyes As objects get close to us, our eyes point inward. Perception system uses muscle feedback as depth cue. 8

Monocular ( one eye ) Cues or Artist s Cues for Depth Relative Size & Height Cues Relative Height Relative Size Texture Gradient Interposition Light & shadow Linear Perspective Aerial or Atmospheric Perspective Relative Motion Interposition Cues (one thing blocks view of another) Texture cues Parallel lines appear to converge on horizon) Distant things are fuzzier, less distinct Relative Motion Manipulating Your Perceptions: Illusions (when the cues we normally use deceive us) Closer objects appear to pass by quickly 9

Ames Room http://www.youtube.com/watch?v=5ic7qgjgex8 http://www.youtube.com/watch?v=ttd0yjxf0no Perceptual Constancy We perceive that objects remain constant, even though the retinal image continually varies as we or the object moves or the environmental conditions (like lighting) change. Size constancy(as object moves closer or farther) Shape constancy (as our angle of viewing changes) Color constancy (as lighting changes) Because of size constancy we are not bothered by the difference in the size of the guy in the white shirt. 10