E JAPAN PATENT OFFICE REGIONAL CONFERENCE WIPO/IP/HIP/TYO/15/INF/1 ORIGINAL: ENGLISH DATE: JUNE 19, 2015 Head of Intellectual Property Office Conference (HIPOC) for Countries in South Asia and Southeast Asia Phase I organized by the World Intellectual Property Organization (WIPO) in cooperation with, and with the assistance of the Japan Patent Office (JPO) Tokyo, June 29 and 30, 2015 PROGRAM prepared by the International Bureau of WIPO
page 2 Monday, June 29, 2015 8.30 9.00 Registration and administration matters 9.00 9.15 Opening ceremony Welcome address by: 9.15 9.30 Introduction Mr. Hitoshi Ito, Commissioner, Japan Patent Office (JPO), Tokyo, Director, Regional Bureau for Asia and the Pacific, World Intellectual Property Organization (WIPO), Geneva Forging a Partnership for Technical Assistance Sustainability, In- Country Institutional Capacity-Building and Tangible Economic Benefits from IP, with National IP Offices through HIPOC THEME I CONVERSATIONS ON THE GLOBAL MANIFESTATIONS OF IP IN CONTEMPORARY SOCIETY 9.30 10.15 Topic 1 The Complex Reality of IP - Using IP to drastically change the pace of innovation and creativity and dissemination of knowledge - What drives innovation and creativity? - How is IP a tool for innovation? - Why and how should the public sector manage IP? Mr. John Dodds, Patent Attorney, Dodds and Associates, Washington, D.C. 10.15 10.45 Roundtable The Vicissitudes of Gods! A Presentation and Panel Discussion on Topic 1 in relation to the job mission of DG s considering the state of IP development in the country Presenter and Moderator, Director General, Danish Patent and Trademark Office, Taastrup, Denmark 10.45 11.00 Coffee Break
page 3 11.00 11.45 Topic 2 Fundamental Requisites for an Enabling Environment for IP to be Relevant to National Development - What comprise the innovation ecosystem? - How to build the ecosystem from ground zero? - Lessons and cases from countries Mr. John Dodds 11.45 12.15 Roundtable A Journey of A Thousand Miles A Presentation and Panel Discussion on Topic 2 in relation to the mission and vision of national IP offices Presenter and 12.15 13.45 Lunch Break 13.45 14.30 Topic 3 Trademarks: In Support Branding Strategies - Definition (+ examples) - Criteria of protection - Registration - Well-known marks - Non-traditional marks - Trademarks and the Internet - Branding Mr. Giulio Zanetti, International Consultant, Adjunct Professor, Loyola University, Rome 14.30 15.00 Roundtable Finding the Cheese in the Labyrinth (Part 1) A Panel Discussion on Topic 3 in relation to the challenges of operating the national trademark registry 15.00 15.15 Coffee Break
page 4 15.15 16.00 Topic 4 Patents: An International Perspective to Protecting Inventions and the Role of National Patent Systems - at the technical and policy levels - Definition, types (+ examples) - Criteria of protection - Filing and granting ( + exclusions) - Rights conferred (+ exceptions & limitations) Ms. Tomoko Miyamoto, Head, Patent Law Section, WIPO 16.00 16.30 Roundtable Finding the Cheese in the Labyrinth (Part 2) A Panel Discussion on Topic 4 in relation to the challenges of operating the national patent registry DGs from two selected countries 16.30 17.15 Topic 5 Industrial Designs: Growing in Importance and Value - Definition of an industrial design (+ examples) - Conditions of protection of an industrial design - Registration - Means of protection of designs (Policy options) Mr. Giulio Zanetti 17.15 17.45 Roundtable Finding the Cheese in the Labyrinth (Part 3) A Panel Discussion on Topic 5 in relation to the challenges of operating the national design registry 19.00 21.00 Reception
page 5 Tuesday, June 30, 2015 THEME II SELECTED TOPICS FOR AN INTELLECTUAL PROPERTY OFFICE EXECUTIVE MBA (IPO-EMBA) PROGRAM 9.00 9.30 Topic 6 Getting a Cockpit View: Measuring Organizational Performance using a Dashboard and Finding out What s Worth Measuring and What s Not Mr. Hitoshi Ito, Commissioner, Japan Patent Office (JPO), Tokyo 9.30 10.00 Information-Sharing Session on Performance Measures, Director General, Mexican Institute of Industrial Property, Mexico Ms. Patricia García-Escudero Marquez, Director General, Spanish Patent and Trademark Office (OEPM), Madrid 10.00 10.15 Coffee Break 10.15 10.45 Topic 7 Managing the Human Capital as a Core Asset; Human Resource (HR) Policy, Strategies and Administrative Structures; Workload Assignments; Recruiting and Retaining the Right People and Training Mr. Kunihiko Shimano, Director-General, Patent Examination Department (Electronic Technology), JPO 10.45 11.15 Information-Sharing Session on HR-related Concerns and Challenges Ms. Patricia García-Escudero Marquez
page 6 11.15 11.45 Topic 8 Understanding the Core Business of Trademark and Patent Examination; Quality vis-à-vis Speed; Effectivity versus Efficiency; What should be Considered as Backlogs and How to Effectively Reduce Them Ms. Patricia García-Escudero Marquez 11.45 12.15 Information-Sharing Session on Quality Assurance Measures Mr. Masayuki Koyanagi, Director General, Patent Examination Department (Chemistry, Life Science and Material Science), JPO 12.15 13.45 Lunch Break 13.45 14.15 Topic 9 Building a Culture of Customer-Centric Service and Why It Pays to Listen to Customers; Stakeholder and Customer Mapping and Feedback Mechanisms; Defining and Communicating the Organizational Culture Internally and Externally; Measuring Achievements in Culture-Building Ms. Patricia García-Escudero Marquez 14.15 14.45 Information-Sharing Session on Organizational Culture Mr. Hitoshi Ito 14.45 15.30 Topic 10 Taking Full Advantage of International Cooperation: Roles and Responsibilities of Persons in charge of International Cooperation; Mechanism Contributing to Successful IP Cooperation; and the Japan Fundin-Trust at WIPO Mr. Shintaro Takahara, Director, International Policy Division, JPO Ms. Tomoko Miyamoto
page 7 15.30 16.00 Information-Sharing Session on International Cooperation Ms. Patricia García-Escudero Marquez 16.00 16.15 Coffee Break 16.15 17.00 Path Forward: Discussions on Sustainability of Results from Technical Assistance Given to National IP Offices and the Next HIPOC 17.00 17.30 Closing ceremony Closing addresses by: The DG representatives of the Association of Southeast Asian Nations (ASEAN) and the South Asian Association for Regional Cooperation (SAARC) [End of document]