Jesse Marsh, Atelier Studio Associato Coordinator, -Sicily jesse@atelier.it Texmedin Workshop Athens, 24 September 2009 1
Official definition A Living Lab is a user-driven open innovation ecosystem based on a business citizens government partnership which enables users to take part an active part in the research, development and innovation process: Bringing the users early into the creative process in order to better discover new and emerging behaviours and user patterns; Bridging the innovation gap between technology development and the uptake of new products and services ; Allowing for early assessment of the socio-economic implications of new technological solutions by demonstrating the validity of innovative services and business models. DG INFSOC PUBLICATION Texmedin Workshop Athens, 24 September 2009 2
Learning from mistakes Marketing fiascoes in the telecoms industry Video On Demand experiments in the 80s WAP in the 90s UMTS spectrum auctions in early 00s Socially driven success stories Email SMS YouTube Skype Texmedin Workshop Athens, 24 September 2009 3
Ingredients of a Living Lab Multi-stakeholder partnership ICT R&D (Multinationals, Universities and/or SMEs) Domain representatives: Companies, Associations, NGOs, citizen groups etc. Regional and/or Local Authorities Technology platform/approach Fast prototyping Pervasive infrastructure Social networks Texmedin Workshop Athens, 24 September 2009 4
Fast prototyping TRADITIONAL CASCADE ENGINEERING MODEL CIP SMART ENERGY PROJECT WORKPLAN Texmedin Workshop Athens, 24 September 2009 5
Pervasive infrastructure AMBIENT INTELLIGENCE ACCORDING TO PHILIPS A WIKITEL WDSL ANTENNA IN RURAL Texmedin Workshop Athens, 24 September 2009 6
Social network Texmedin Workshop Athens, 24 September 2009 7
Examples of Living Labs Frascati (IT): applying space technologies to vineyards Turku Archipelago (FI): WiFi e-government for hundreds of micro-islands IBBT-iCity (BE): living lab in a University campus TRAIL (UK): tele-health care services to the elderly in remote rural areas Cudillero (ES): GPS certification of origin for local hook-caught codfish Texmedin Workshop Athens, 24 September 2009 8
European Network Texmedin Workshop Athens, 24 September 2009 9
Living Labs for Texmedin EX-FA Magdeburg (DE): virtual factory to experiment new materials and processes Wearit@work (FP6 IP): wearable computing for doctors, construction, fire brigades, etc. S. João da Madeira (PT): networked innovation to revitalise shoe industry district Arlanda Airport (SE), Cité des Sciences (FR) and Nokiareena (FI): thematic settings Arabianranta (FI): University of Art and Design, Design furniture factories, several hundred IT companies, 12.000 residents Texmedin Workshop Athens, 24 September 2009 10
Living Inspiration Lab? Living Lab approach to constantly re-define the Inspiration Lab and the services it offers Partnership including Texmedin partners and local stakeholders Fashion and design schools, enterprises, artisans, industrial and trade associations, ICT SMEs Business incubator built around shared resources: knowledge base, advanced technology platforms Experimentation of different Inspiration Lab concepts and configurations articulated as a network ENoLL 4th Wave Call opens October 7 No real textile sector LLs yet Texmedin Workshop Athens, 24 September 2009 11
Inspiration Lab Concepts? Co-design laboratory with T&A software industry companies Parterships with specialised industries in e.g. sports, health, emergencies Developing network business support services with local T&A artisans and SMEs Living museums: integrate collections with living immaterial cultural heritage Total community concepts, e.g. people buying and wearing clothes: Nafplio as a LL? Texmedin Workshop Athens, 24 September 2009 12
Invitation to collaborate Developing a trans-national Mediterranean Living Lab based on the integration of the LL approach into regional policy Using ICT to elicit and support territorial innovation Providing a governance framework for co-design of innovative ICT services Generating new models of development based on technological, social, organisational and institutional innovation Texmedin Workshop Athens, 24 September 2009 13
References -Sicily: Territorial Living Lab for the Sicilian Region and INoLL: Italian Network of Living Labs http://tll-sicily.ning.com MedLab: Mediterranean Living Lab for Territorial Innovation http://www.medlivinglab.eu ENoLL: European Network of Living Labs http://www.openlivinglabs.eu Texmedin Workshop Athens, 24 September 2009 14
Thank you for your attention Jesse Marsh, Atelier Studio Associato Coordinator, -Sicily jesse@atelier.it www.atelier.it http://tll-sicily.ning.com Texmedin Workshop Athens, 24 September 2009 15