Amateur Amateur llow Rocket MEDIA INFORMATION 2017
Amateur Gardening is a practical gardening magazine for people who love growing flowers, fruit and vegetables. We guide readers to create the garden of their dreams. From beautiful pot and hanging basket displays for the patio, to delightful garden bedding, stunning perennials and structural trees and shrubs, we show how to make the most of plants in the ornamental garden and keep them looking at their best. And if you want to grow fresh fruit and vegetables, we can help with that, too. Every week we show you what needs doing, and how to do it. If you re a complete novice we ll teach you the basic steps; if you re a more experienced gardener we re a vital reminder of the important jobs each week. Our aim is to make gardening fun and rewarding for everyone. TIM RUMBALL EDITOR, AMATEUR GARDENING KEY FACTS Circulation 30,060 Subscriptions 9,522 Source Jan - Dec 2015 ABC (print & digital) Readership 96,000 Median Age 58 Male 29% Female 71% ABC1 69% C1C2DE 73% Length of readership: 6 years Source NRS Jul - Dec 2015 amateurgardening.com Unique users 63,000 Source ComScoreMulti-Platform, all adults Jan 2016 Frequency: weekly Launch date 1884 Cover price 1.99 PASSIONATE GARDENERS... l 79% of readers have been gardening for 10 years l They spend an average of 5.5 hours per week gardening l 78% grow vegetables l Average yearly spend on their gardens: 1,020 Source: NRS Jul- Dec 2015
2017 ISSUES AND DEADLINES Cover Date Copy Date OnSale 07-Jan 23/12/2016 03/01/2017 14-Jan 30/12/2016 10/01/2017 21-Jan 06/01/2017 17/01/2017 28-Jan 13/01/2017 24/01/2017 04-Feb 20/01/2017 31/01/2017 11-Feb 27/01/2017 07/02/2017 18-Feb 03/02/2017 14/02/2017 25-Feb 10/02/2017 21/02/2017 04-Mar 17/02/2017 28/02/2017 11-Mar 24/02/2017 07/03/2017 18-Mar 03/03/2017 14/03/2017 25-Mar 10/03/2017 21/03/2017 01-Apr 17/03/2017 28/03/2017 08-Apr 24/03/2017 04/04/2017 15-Apr 31/03/2017 11/04/2017 22-Apr 07/04/2017 18/04/2017 29-Apr 14/04/2017 25/04/2017 06-May 21/04/2017 02/05/2017 13-May 28/04/2017 09/05/2017 20-May 05/05/2017 16/05/2017 27-May 12/05/2017 23/05/2017 03-Jun 19/05/2017 30/05/2017 10-Jun 26/05/2017 06/06/2017 17-Jun 02/06/2017 13/06/2017 24-Jun 09/06/2017 20/06/2017 01-Jul 16/06/2017 27/06/2017 08-Jul 23/06/2017 04/07/2017 15-Jul 30/06/2017 11/07/2017 22-Jul 07/07/2016 18/07/2017 29-Jul 14/07/2016 25/07/2017 05-Aug 21/07/2016 01/08/2017 12-Aug 28/07/2016 08/08/2017 19-Aug 04/08/2017 15/08/2017 26-Aug 11/08/2017 22/08/2017 02-Sep 18/08/2017 29/08/2017 09-Sep 25/08/2017 05/09/2017 16-Sep 01/09/2017 12/09/2017 23-Sep 08/09/2017 19/09/2017 30-Sep 15/09/2017 26/09/2017 07-Oct 22/09/2017 03/10/2017 14-Oct 29/09/2017 10/10/2017 21-Oct 06/10/2017 17/10/2017 28-Oct 13/10/2017 24/10/2017 04-Nov 20/10/2017 31/10/2017 11-Nov 27/10/2017 07/11/2017 18-Nov 03/11/2017 14/11/2017 25-Nov 10/11/2017 21/11/2017 02-Dec 17/11/2017 28/11/2017 09-Dec 24/11/2017 05/12/2017 16-Dec 01/12/2017 12/12/2017 23-Dec 08/12/2017 19/12/2017 06-Jan 22/12/2017 02/01/2018
CREATIVE MEDIA Our dedicated Creative Media team can build bespoke packages, that capitalise on the authority and credibility of our title. A closer association between your products and our market leading multi-platform brand offers a wide range of benefits. These include: l Engaging and building trust with our readers l Enhancing stand out and impact l Increasing brand awareness WHAT WE OFFER: We offer a full advertorial design and production service. Advertorials work extremely well in promoting your brand. They can be used as a call to action or to capture data, to convey detailed technical information or to introduce a new product to the market. There are many sponsorship opportunities including: l Bespoke supplements l Feature sponsorship l Events l Campaigns l Pull out guides and posters l Brochure printing l Photoshoots l Point of sale design and reprints l Paper creative such as tip-ons and gatefolds.l FOR FURTHER INFORMATION ON CREATIVE SOLUTIONS PLEASE CONTACT: Kate Barnfield 07817 629935 kate.barnfield@timeinc.com
ONLINE Advertisers can now target digital brands through data segmentation. Globally Time Inc. have: 14.6 MILLION monthly monthly unique users 137 MILLION monthly page impressions for fast colour and flowers that last Try growing super-scented polyanthese JOBS to do Amateur sweet peas Sow NOW Force chicory Raise this winter delicacy in the dark! Protect your plot We test six battery powered security lights Grow a pineapple Using the leafy tops of shopbought fruits Plant primroses This week! MUST DO Squirrel-proof bulbs in pots Plant spring flowering skimmia Sow hardy winter salads Recycle Christmas debris Keep pansies & violas growing Save weather-damaged plants Sow & grow microleaves Protect peaches from leaf curl EXPERT ADVICE 7 JANUARY 2017 Turn compost so it breaks down faster says AG s Ruth Hayes DESK TOp MOBILE SOCIAL video TABLET EXAMpLES OF DATA SEGMENTS: l COUNTRY GARDENERS l CITY GARDENERS l GARDEN LOVERS l OUTDOOR LIVING l DIY ENTHUSIASTS l WILDLIFE PHOTOGRAPHERS
DIGITAL ADvERTISING Our digital advertising team can help you connect with your audience in a number of reliable and exciting ways. We offer over 40 digital solutions, ensuring you are engaging with your customers in the most relevant and cost-effective ways possible. Every business has different needs so we now offer a number of different services to match that. Display advertising works well at creating awareness for your brand; this can be standard formats like leaders or MPU s, or something more sophisticated that utilises video and animation in the form of rich media. These options can be great at driving traffic, creating awareness or reaffirming your brand message to our audience. video We also offer a number of solutions for video including creation, pre-roll and sponsorship opportunities. We have a three videographers at Time Inc. that can help you develop your video strategy and help maximise new or existing video content. As part of our video offering we also distribute to huge audience on our sites also through social media, giving you the overall package from creation to distribution to sales. SOCIAL MEDIA Every company, big or small, needs to harness the power of social media to interact with customers. We now have an established client services team that can help you start or grow your social media adventure or simply enhance it, anything from helping increase engagement to creating brand new informative and exciting content. We already work with a number of high-profile companies across the UK and can help apply our skills to your business. WE HAvE A DIGITAL SOLUTION FOR YOUR EvERY BUSINESS NEED
ADVERTISING RATES DISPLAY Inside Front Cover - 1,625 Inside Back Cover - 1,237 Outside Back Cover - 1,925 Double Page Spread - 2,950 Full Page Facing Matter - 1,412 Half Page - 845 Quarter Page - 488 CLASSIFIED RATES Quarter page Colour - 305 Eighth page Colour - 165 Sixteenth page Colour - 95 DIGITAL RATES MPU - 15cpm Leaderboard - 13cpm E-newsletters - 12cpm for any of the formats Solus email - 80-100cpm Advertorial - 500 for 7 days on home page NEWSLETTER TAKEOVER l WEEKLY NEWSLETTERS l SENT TO 17,000 ON THE AG DATABASE l TWO AD SITES AVAILABLE l AVERAGE 28% OPEN RATE AND 2.4% CLICK THROUGH RATE l COST - 150 + VAT PER NEWSLETTER ADVERTISING SPECIFICATIONS Double page spread: Type area 393mm (w) x 258mm (d) Trim size 420mm (w) x 297mm (d) Bleed size 426mm (w) x 303mm (d) Full page: Type area 183mm (w) x 258mm (d) Trim size 210mm (w) x 297mm (d) Bleed size 216mm (w) x 303mm (d) Half page horizontal: Type area 183mm (w) x 124mm (d) Trim size 210mm (w) x 146mm (d) Bleed size 216mm (w) x 152mm (d) Half page vertical: Type area 90mm (w) x 258mm (d) Trim size 105mm (w) x 297mm (d) Bleed size 111mm (w) x 303mm (d) Quarter page: Type area 90mm (w) x 124mm (d) INSERTS: PRODUCTION CONTACT: NEWSSTAND RATES LOOSE ( /0000) SINGLE SHEET 38 4-8 PAGES 42 10-16 PAGES 47 18-24 PAGES 52 26-32 PAGES 56 CHRIS GOZZETT Tel: 020 3148 2691 Email: chris.gozzett@timeinc.com
ADVERTISING CONTACTS HEAD OF MARKET KATE BARNFIELD kate.barnfield@timeinc.com Tel: 07817 629935 SALES EXECUTIVE ROBERT SPENCER robert.spencer@timeinc.com Tel: 01252 555308 SALES EXECUTIVE CHLOE LUMMIS chloe.lummis@timeinc.com Tel: 01252 555345 MEDIA ADVISOR DANIEL SINCLAIR daniel.sinclair@timeinc.com Tel: 07971 605494