Ampeg Guitar Amplifiers Straight Up Tone
Ampeg Guitar Amplifiers A glimpse into history Ampeg history is filled with amazing guitar amps that are still highly sought after by players and studios across the globe. From the multi-instrument inputs on very early Ampeg designs to such legendary models as the Reverberocket and the Echo Twin (the first ever guitar amp with reverb), Ampeg guitar amps have always been at the forefront of the industry. For our new GVT Series guitar amplifiers, we were particularly inspired by our models from the early 70s. The V4 and VT-22 were extremely popular thanks to a legion of superstars that played them, including Keith Richards, who used a VT-22 for the classic Stones albums, Sticky Fingers and Exile on Main Street. A dedicated team of inspired musicians created these amps, including Rich Mandella, Roger Cox and Bob Rufakhar. Their passion lives on with all the vintage gear that still rocks today. Now, with GVT, an incredible group of engineers have come together with the same scope of vision and same commitment to impeccable guitar tone. Straight Up Tone really does say it all. Sure we build them tough, we build them so working guys can afford them and we build them to look great. But none of this would mean anything if they didn t sound amazing. Welcome to the new era of Ampeg guitar amplification time to meet the new design team.
Ampeg GVT Brain Trust Pyotr Belov - Director of MI Amplification Pyotr is a life-long guitarist and obsessed amp geek whose dedication to tube amp design is unmatched. He was the co-creator of the Blackheart line. 21 years of MI design, manufacturing and management experience Belov Amps - his own award-winning boutique amp company attracted top-tier clients like Billy Gibbons, Joe Satriani, Adam Levy, Colin Hay and more Gibson - Director of MI amplification Management positions at Sadowsky Guitars, Svetlana Electronic Devices, Roscoe Guitars and Mojo Musical Supply Rob Riggs - Test Engineer Manager 13 years of successful MI design experience Critical engineering role in all new product development Management positions at Symetrix and Biamp Systems before joining Ampeg High profile projects include the Micro-VR/SVT-210AV and the BA300/BA600 Contributes electrical and acoustic design work on key products Dave Wood Senior Design Engineer One of the original designers for Neve Flying Faders (still used today in top recording studios worldwide) Engineer with Hewlett Packard, Micron, VeriSign and T-Mobile Collecting vintage instruments grew into Big D's Music Exchange (vintage instruments and amps) Handled in-store amp repairs which gave him hands on experience with a large variety of modern and vintage amplifiers. Loves designing audio gear that discerning vintage gear junkies will crave
GVT Core Features Guitar Valve Technology All-tube tone Class A and AB designs No op amps or MOSFETs in main signal path Full or half power modes (Tetrode or triode) Tube complement Preamp - 12AX7s Power amp - 6L6 & 6V6 (depending on model) Practical choice compared to other historic tubes
GVT Core Features Baxandall Tone Stack Synonymous with Ampeg tone Non-overlapping bands Full +/- 12 db range Baxandall Plus Separate circuit path for mid band Mid band gain staging
GVT Core Features Celestion was the obvious choice for GVT Voice of Rock & Roll Legendary tone and performance Vintage 30s, Seventy 80s and Tube 10s #1 choice for the world s greatest guitarists
GVT and Celestion GVT52-112 GVT52-212 GVT15-112 Seventy 80s can reproduce a wide range of sounds and styles while adding the undeniable Celestion character tone GVT Extension Cabinets Vintage 30s bring warmth and crunch on thousands of recordings from notable players including Slash, Steve Stevens and Peter Frampton GVT5-110 Tube 10s deliver maximum response and amazing sound this little speaker rocks
GVT Core Features Heavy Duty Design Multi-ply void-free birch Double-sided PCBs w/ heavy copper traces High-quality construction standards GVT112EW double baffle design Extended low frequencies
GVT Core Features Spring Reverb & Series FX loop True Bypass MUCH more popular than parallel loops Accommodates all pedals and processors Choice of professional players
GVT52-212 (Combo) US Retail: $1,259.99 Key Features: Dual power modes Full power 50 watts RMS Half power 25 watts RMS Dual channels with footswitchable gain boost for both channels 3 x 12AX7 preamp tubes Solid state rectifier 2 x 6L6 power tubes 2 x 12 Celestion (Seventy 80) speakers Baxandall Plus tone controls - treble, middle and bass Spring reverb and series FX loop w/ true bypass (footswitchable) Open-back cabinet, void-free 15mm plywood construction
GVT52-212 (Combo) Additional Features: Extension speaker outputs: 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm Footswitches: GVT-FS1: channel switching / gain boost (included) GVT-FS2: 2-button footswitch for reverb and effects loop on/off (sold separately) Dimensions (H x W x D inches): 21.0 x 26.5 x 11.0 Handling weight (approx.): 62.8 lbs / 28.5 kg Front Panel Rear Panel
GVT52-112 (Combo) US Retail: $1,049.99 Key Features: Dual power modes Full power 50 watts RMS Half power 25 watts RMS Dual channels with footswitchable gain boost for both channels 3 x 12AX7 preamp tubes Solid state rectifier 2 x 6L6 power tubes 1 x 12 Celestion (Seventy 80) speaker Baxandall Plus tone controls - treble, middle and bass Spring reverb and series FX loop w/ true bypass (footswitchable) Open-back cabinet, void-free 15mm plywood construction
GVT52-112 (Combo) Additional Features: Extension speaker outputs: 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm Footswitches: GVT-FS1: channel switching / gain boost (included) GVT-FS2: 2-button footswitch for reverb and effects loop on/off (sold separately) Dimensions (H x W x D inches): 19.5 x 24.0 x 11.0 Handling weight: 52.2 lbs / 23.7 kg Front Panel Rear Panel
GVT15H (Head) US Retail: $699.99 Key Features: Dual power modes Full power 15 watts RMS Half power 7.5 watts RMS 2 x 12AX7 Preamp tubes Solid state rectifier 2 x 6V6GT power amp tubes Baxandall Plus tone controls - treble, middle and bass Spring reverb and series FX loop w/ true bypass (footswitchable) Void-free 15mm plywood construction
GVT15H (Head) Additional Features: Speaker outputs: 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm Footswitch: GVT-FS2, 2-button footswitch for reverb and effects loop on/off (sold separately) Dimensions (H x W x D inches): 9.8 x 18.0 x 10.0 Handling weight: 27.4 lbs / 12.4 kg Front Panel Rear Panel
GVT15-112 (Combo) US Retail: $839.99 Key Features: Dual power modes Full power 15 watts RMS Half power 7.5 watts RMS 2 x 12AX7 Preamp tubes Solid state rectifier 2 x 6V6GT Power amp tubes 1 x 12 Celestion (Seventy 80) speaker Baxandall Plus tone controls - treble, middle and bass Spring reverb and series FX loop w/ true bypass (footswitchable) Open-back cabinet, void-free 15mm plywood construction
GVT15-112 (Combo) Additional Features: Speaker outputs: 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm Footswitch: GVT-FS2, 2-button footswitch for reverb and effects loop on/off (sold separately) Dimensions (H x W x D inches): 19.1 x 18.0 x 10.0 Handling weight: 41.8 lbs / 19 kg Front Panel Rear Panel
GVT5H (Head) US Retail: $489.99 Key Features: Dual power modes Full power 5 watts RMS Half power 2.5 watts RMS 1 x 12AX7 Preamp tube Solid state rectifier 1 x 6V6GT Power amp tube Baxandall tone controls - treble and bass Void-free cabinet, 15mm plywood construction
GVT5H (Head) Additional Features: Speaker outputs: 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm Dimensions (H x W x D inches): 9.1 x 15.5 x 9.1 Handling weight: 20 lbs / 9.1 kg Front Panel Rear Panel
GVT5-110 (Combo) US Retail: $559.99 Features: Dual power modes Full power 5 watts RMS Half power 2.5 watts RMS 1 x 12AX7 Preamp tube Solid state rectifier 1 x 6V6G power tube 1 x 10 Celestion (Tube 10) speaker Baxandall tone controls - treble and bass Open-back cabinet, void-free 15mm plywood construction
GVT5 110 (combo) Additional Features: Extension speaker outputs: 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm Dimensions (H x W x D inches): 16.0 x 15.5 x 9.1 Handling weight: 28.4 lbs / 12.9 kg Front Panel Rear Panel
GVT112E (Extension Cab) US Retail: $349.99 GVT15H GVT52-112 GVT112EW GVT5H GVT112EW GVT112EW GVT112EW Features: 60 watts RMS power handling @ 16 ohms 1 x 12 Celestion Vintage 30 speaker Sealed cabinet, void-free 15mm plywood construction Dimensions (H x W x D): 16.5 x 18.0 x 11.0 Handling weight: 30.8 lbs / 14 kg Configuration options
GVT112EW (Extension Cab) US Retail: $419.99 GVT15H GVT52-112 GVT112EW GVT5H GVT112EW GVT112EW GVT112EW Features: Uniquely Ampeg double baffle design 60 watts RMS power handling @ 16 ohms 1 x 12 Celestion Vintage 30 speaker Sealed cabinet, void-free 15mm plywood construction Dimensions (H x W x D): 16.5 x 18.0 x 11.0 Handling weight: 30.8 lbs / 14 kg Configuration options
GVT52-212 Top Competitors Ampeg Fender Blackstar Model GVT52-112 Hot Rod DeVille 212 III HT Stage 60 Power Output 50W/25W 60 60 Power Tubes 2 x 6L6 2 x 6L6 2 x EL84 Speakers Celestion Seventy 80s Celestion Celestion Tone Controls Baxandall Plus - Treble, Mid and Bass x 2 Master Treble, Mid and Bass Bass, Treble and Bass, Mid, Treble Reverb Spring w/ True Bypass Reverb Digital Reverb FX Loop Yes w/true Bypass Preamp out, Power Amp In Yes w/level Switch Extension Speaker Jack 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm 4 or 8 ohms Footswitch Jack 2 1 1 US Retail $1,049.99 $1,199.99 $1,129.99
GVT52-112 Top Competitors Brand Ampeg Fender Blackstar Marshall Model GVT52-112 Hot Rod Deluxe III HT Club 40 MA50 Power Output 50W/25W 40W 40W 50W Speakers Celestion Seventy 80 Celestion Celestion Eminence AX-75 Tone Controls Baxandall Treble, Mid and Bass x 2 Master Treble, Mid and Bass Tone knob on Clean, Treble, Mid and Bass on Overdrive Treble, Mid and Bass x 2 Reverb Spring w/ True Bypass Spring Digital w/dark, Bright Switch Spring FX Loop Yes w/ True Bypass Preamp out, Power Amp In Yes Yes Ext Speaker Jack 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm 4 or 8 ohms No Yes Footswitch Jack 2 1 Yes US Retail $1,049.99 $979.99 $879.99 $1,000
GVT15-112 Top Competitors Brand Ampeg Fender Vox Model GVT15-112 Blues Junior/Blues Jr. III AC15C1 Power Output 15W/7.5W 15W 15W Speakers Celestion Seventy 80 Celestion Celestion Power Tubes 2 x 6V6 2 x EL84 2 x EL84 Tone Controls Baxandall Plus - Treble, Mid and Bass Treble, Mid and Bass Treble, Bass Standby Switch 15W/Stby/7.5W No Yes Reverb Spring w/ True Bypass Spring Yes FX Loop Yes w/ True Bypass No No Signature Features All Tube Circuit Path, 15W or 7.5W, Dual Color Indicator Light, Brand Name Tubes Black control panel, New badge, Rattle reducing shock absorbers for EL84 tubes, Fat Switch Extension Speaker Jack 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm Yes Yes Footswitch Jack Reverb and FX Loop Fat Switch Yes Finish Heritage trim: black-line face plate, black sparkle grille cloth and black Tolex Black Textured Vinyl Covering with Blackface Style Black/Silver Grille Cloth US Retail $1,049.99 699.99 899.99
GVT15H Top Competitors Brand Ampeg Egnater Vox Model GVT15H Tweaker Head Night Train Power Output 15W/7.5W 15W 15W Power Tubes 2 x 6V6 2 x 6V6GTA 2 x EL84 Tone Controls Baxandall Plus - Treble, Mid and Bass Treble, Bass Treble, Bass Standby Switch 15W/Stby/7.5W Yes Yes Reverb Spring w/hard Bypass No No FX Loop Yes w/hard Bypass Yes No Signature Features All Tube Circuit Path, 15W or 7.5W, Dual Color Indicator Light, Brand Name Tubes Extension Speaker Jack 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm Main and Extension, 4,8,16 ohms 8 or 16 Ohms Footswitch Jack Reverb and FX Loop No No US Retail $699.99 $599.99 $699.99
GVT5-110 Top Competitors Brand Ampeg Marshall Vox Model GVT5-110 Class5 AC4TV Power Output 5W/2.5W 5W 4W Speakers Celestion Tube 10 Celestion G10F Celestion Preamp Tubes 1 x 12AX7 2 x ECC83 1 x 12AX7 Power Tubes 1 x 6V6 1 x EL84 1 x EL84 Tone Controls Baxandall Treble and Bass Treble, Bass Tone Standby Switch 5W/Stby/2.5W No Signature Features All Tube Circuit Path, 5W or 2.5W, Dual Color Indicator Light, Brand Name Tubes, double sided PCB, solid construction Switchable Output Levels. 4W, 1W, 1/4W Extension Speaker Jack 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm Yes Yes US Retail $559.99 $560.99 $349.99
GVT5H Top Competitors Brand Ampeg Blackstar Vox Model GVT5H HT-5H AC4TVH Power Output 5W/2.5W 5W 4W Power Tubes 1 x 6V6 1 x 12BH7 1 x EL84 Tone Controls Baxandall Treble and Bass Treble, Bass Single Standby Switch 5W/Stby/2.5W Yes No Ext Speaker Jack 1 x 16 ohm, 2 x 8 ohm and 2 x 4 ohm 8 or 16 Ohm 16 Ohm Material 15mm Thick Void-Free Ply?? US Retail $489.99 $419.99 $299.99
GVT112E/112EW Top Competitors Brand Ampeg Ampeg Orange Vox Model GVT-112E GVT-112EW PPC112 V112NT Power Handling 60W 60W 60W 25W Speakers Celestion Vintage 30 Celestion Vintage 30 Celestion Vintage 30 Celestion G12M Signature Features Dual Parallel speaker jacks Double Baffle Design, Dual Parallel speaker jacks Half Open Back US Retail $349.99 $419.99 $469 $349.99
Marketing Campaign
GVT Marketing Campaign GVT represents a substantial global launch Competitive marketplace, requires broad program From tradeshows to web to print to merch Training, clinics, coop placements and more
GVT Initial Marketing Launch Messe Launch Catalog Gatefold Web pages
Social Media Outreach Leak strategy Messe Facebook Contest Facebook Video Contest Guitar Superstar NAMM event
Ad Campaign 12 Months (and beyond) Beautiful campaign New amps with compelling history Launched with key partners in each market
Buy-In Kits and Merch Displays A variety of merchandising options Large eye-catching POP w/digital screen Small, easily deployed Tent POPs Displays feature tone setting charts Posters, window clings, bumper stickers Cool SWAG
Reviews, Advertorials and more Reviews in influential magazines Music websites Advertorials with high profile retail partners And more