Elements of design
Elements of Design Line Texture Color Shape & Form Pattern TOOLS The elements of design are the tools we use to create a style or design.
Line in Fashion
Lines can deflect your gaze (arrows) Shorten/reduce the height of a person. Width can be added on top- broader shoulders. Can contain height. Make one look taller/longer. Lines can keep your gaze going. Can make things look slimmer, wider, or longer. Illusions of Line
Line Directions Vertical: Leads eye up and down, adds height and slimness. For best effect put vertical lines over an area you want to look thinner in.
Horizontal: Leads eye side to side, relaxed, restful feeling. Put this type of line where you want to look wider. Will make you appear shorter and heavier. Line Directions
Curved: Increases size, shape of figure, adds interest & softness, and is less conservative, more powerful than straight lines. Often Seen: round scoop necklines and scalloped edges. Line Directions
Diagonal: Slanted- vertical slant is slenderizing, horizontal slant adds width- versatile and interesting or vertical slant add height. Chevrons: stripes on a fabric (on the diagonal grain) matched at seams. Line Directions
Structural: Formed when parts of the garment are constructed. Seams, darts, pleats, tucks, and the edge of a garment. Most noticed when the garment is plain. Line Applications:
Decorative: Applied lines- for decoration and interest. Ruffles, braids, fringe, edging, top stitching, lace, tabs, flaps, appliqués, or buttons. Too much causes competition between parts and can be confusing. Line Applications:
Shape in Fashion
Shape & Form Shape: Is 2 dimensional (flat- silhouette)
Shape More Examples
Wide top, narrow waist, wide bottom HOURGLASS
Hangs from shoulders to hem without a real waistline Rectangle
Torso and upper body are narrower than the hips triangle
Torso and upper body are wider than your hips, with little waist definition Inverted triangle
Texture in Fashion
Where is texture found? In the thickness and appearance of fabric. What is it? The one element that you can see and feel What are the different textures we have here in class? Texture
Texture What words describe texture? Loopy, fuzzy, furry, soft, shiny, dull, bulky, rough, crisp, smooth, sheer How is texture created? By the fiber type, weaving or knitting process, or by the fabric finishes
Texture There are two types of texture: TACTILE Texture that can be felt by touch. (rough, prickly) VISUAL Texture that can be seen. (shiny, dull, matte)
Texture Why is texture important in fashion? It can increase or decrease the appearance of body size. It can draw added attention to a design.
Increasing size Which do you think would increase the appearance of body size? Shiny or glossy (reflect more light) Thick Bulky, shaggy, fuzzy, wrinkled
Decreasing size Which textures would decrease the appearance of body size? Dull (because they absorb light) Thin to mid-weight Smooth, flat surfaces
Pattern in Fashion
Naturalistic
Conventional
Geometric
Abstract
Color in Fashion
Color Wheel Hue: another term for color
Value: Lightness or darkness of a color. Tints & Shades Pure Hue Shade Tone Tint Pure Black Gray Pure White
Intensity: Brightness or dullness of a color. Tones Pure Hue Shade Tone Tint Pure Black Gray (or it s compliment) Pure White
Psychology of Color Warm vs Cool
Color in Fashion (Color Schemes)
Neutral One, two, or three achromatic neutrals, may or may not vary in the degree of warmness or coolness, lightness or darkness, brightness or dullness Possible colors: black and white, combination of browns Effect: vary in mood depending on the degree of light and dark value contrast Are most effective if the degree of lightness or darkness in your hair and/or skin coloring is repeated in the lightness or darkness of the clothing
Accented neutral One color added to other neutrals to form a scheme. Possible colors: black, white & red, browns with light blue Effect: draws attention to the one added hue
Monochromatic Mono means one, refers to the tints tones and shades of one color Possible color combinations are limitless! Mint green and forest green Generally calming, however it depends on the hue
Triad Three colors equally spaced on the color wheel Possible colors: tints, tones and shades of primary or secondary colors Very exciting and stimulating if used in full strength.
Analogous Often referred to as adjacent. Two, three, or four hues that lie next to one another on the color wheel. All hues have one hue in common. Possible colors (Can include tints, tones & shades) Yellow-green, yellow, yellow-orange, orange Feeling created: can be calming or exciting depending on whether they come from the cool or warm side of the color wheel. This color scheme is most effective if one of the hues repeats some aspect of your personal coloring eyes, hair
Complementary Combine two colors from the opposite side of the color wheel. Possible colors: red & green, blue & orange Feeling associated: stimulating due to opposite visual characteristics. By dulling the intensity or value, calming effect may be achieved. Can be very flattering to personal coloring, and versatile
Color in Fashion (Uses)
COLOR Psychology To maintain or decrease attention and apparent size, to appear taller and slimmer Cooler hues Darker values Duller intensities Close contrasts Examples: navy, khaki, grape, charcoal, mauve
COLOR Psychology To increase attention and apparent size, to appear shorter and heavier Warmer hues Lighter values Brighter intensities Strong contrasts Examples: shocking pink, pumpkin, tangerine, raspberry
To appear refined, romantic Warm to cool hues Lighter values Dull, muted to medium intensities including pastels Close contrasts, subtle COLOR Psychology Examples: shell pink, lavender, misty rose, orchid, blue, peach, all pastels
COLOR Psychology To feel and appear happy, youthful, sportive Warmer hues Light to dark values Medium to bright intensities Strong contrasts, bold Examples: coral, red, khaki, ivory, brown, camel, cinnamon, brick
To appear mature, serious, somber, classic Cool hues Dark values Dull intensities COLOR Psychology Examples: navy blue, taupe, charcoal, maroon, gray, black
COLOR Psychology To feel and appear dramatic/exotic Warm to cool hues Dark values, deep Bright intensities, rich Strong contrasts, bold Magenta, fuchsia, emerald green, royal blue, regal purple, sapphire, amethyst