Slide Deck for ACC-NCR Career Development Forum Program: Elevating Your Digital Brand

Slide Deck for ACC-NCR Career Development Forum Program: Elevating Your Digital Brand

Part I

Purposeful Profile Design Use Visuals to build affinity with your target audience: What do you want people to associate with you right off the bat? What is the purpose of a specific photo versus another photo? Some users curate the Summary to describe where they are now others to describe where they want to be in the future. Some do both. Define your objectives and then try to capture those in your Summary.

Maintain Your Experience Listings Seek recommendations for your former roles. Communicate that you left prior positions as a shining star! Keep prior positions that show dedication, success, and building of your experience and skill set toward your current role/where you want to go next. Remember to uncheck the box! Summarize your greatest accomplishments in the past role (past tense).

Branding: Public URL & Profile Badge Go To www.linkedin.com/public-profile/settings Edit URL to include your whole name or tag line

Disclaimers for Writing on LinkedIn An effective disclaimer captures the fact that your audience or others can comment on your work, or use it for purposes you did not intend. It also captures your willingness to hear reasonable concerns or complaints in private, not in a comment war on your work. The more content one feels is needed in a disclaimer, the higher the chance that the pros and cons of posting the content need to be carefully weighed before posting at all.

Part II

Headline & Summary

Headline & Summary Have a recent well photographed headshot. Have a well crafted headline. Have a tailored well thought out summary.

Experience

Experience List specific projects not just copy and paste from resume. List only relevant past employment.

Education & Volunteer Experience

List volunteer experience. Education & Volunteer Experience

Endorsements & Recommendations

Endorsements & Recommendations Any recommendations or endorsements should give specific examples of your work.

Panelist Bios

Ilona Korzha Counsel Sprint Nextel Mrs. Korzha is an in-house counsel for Sprint Corporation, one of the largest U.S. wireless voice and data telecommunications carriers. Mrs. Korzha is a strategic business advisor, litigator, and regulatory attorney. Her practice focuses on commercial defense litigation, regulatory, financial services, payments and collections. She manages large government investigations and a caseload of complex commercial defense litigation, including multi-district litigation and class actions. She also advises business clients on a wide range of regulatory, consumer protection and business issues related to financial products and services and payment products. Prior to joining Sprint, Mrs. Korzha was in private practice at Kelley Drye and Warren, where she represented clients in complex commercial litigation and government investigations in federal and state courts in multiple jurisdictions as well as arbitrations. Mrs. Korzha immigrated to the United States in 1996 from former Soviet Union, where she attended law school. Upon arriving in the United States, she continued with her goal of becoming an attorney. She graduated with B.A from CUNY Queens College and J.D. from Rutgers University- Newark. She is deeply committed to children and diversity issues and is currently a Board member for INMED Partnerships for Children, Opportunity Center an organization that rescues children from the immediate and irreversible harm of disease, hunger, abuse, neglect, violence or instability. She is also an active member of the Association of Corporate Counsel North Capital Region Chapter.

Cheri (Griffin) Larkins Director, Global Talent Acquisition Cheri (Griffin) Larkins assumed the role of Director, Global Talent Acquisition for the Rotary & Mission Systems (RMS) business area of Lockheed Martin Corporation in 2014. With over $45 billion in sales and locations in 70 nations and territories, Lockheed Martin is a global security and aerospace company that employs about 100,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services. With the purchase of Sikorsky Aviation Company in 2015, Mrs. Larkins became a member of the integration management leadership team overseeing the talent acquisition components of the new combined business area. Mrs. Larkins is responsible for the development and implementation of the Global Talent Acquisition strategy for this now $14.5 billion business area which provides systems engineering, software development, training solutions and complex program management for global security, civil and commercial markets. She oversees a staff of 50 and her portfolio includes staffing execution, strategic planning, workforce planning & analytics, and diversity initiatives for this organization with 35,000 employees worldwide. Before assuming her current role, Mrs. Larkins was the Manager of Talent Acquisition for the Corporate Office and Enterprise Shared Services organization of Northrop Grumman Corporation, a leading technology, aerospace & defense company with over $24 billion in annual revenue. In this capacity, she was responsible for leading all aspects of the talent acquisition function for the corporate headquarters and a growing enterprise serving sector with employees nation-wide. Mrs. Larkins joined Northrop Grumman after serving as a Senior Associate with Korn/Ferry International. In this role she specialized in the recruitment of senior leaders within the global nonprofit, philanthropy, association, and education arenas. She has placed CEOs and executives for regional, national and international organizations, start-up and renowned foundations, leading social service organizations, arts and cultural centers, and some of the world s most prominent associations. Mrs. Larkins graduated with her B.A. from Barnard College, Columbia University and an M.B.A. from the University of Maryland s Smith School of Business. She is passionate about being of service to the community and has served in leadership roles and board positions for several nonprofit organizations and she is an Executive Sponsor for the Lockheed Martin Inclusion Council.

Deborah Ben-Canaan Partner Partner Deborah Ben-Canaan is a Partner in the firm and the leader of our Washington, D.C., In-House Practice Group. In her more than 16 years as an executive search consultant, Deb has placed more than 600 senior-level legal leaders in corporate legal departments across the U.S. and assisted her U.S. clients in making strategic placements overseas with the support of our EMEA and APAC teams. Deb brings a passion to her searches that invokes confidence in her clients and continually leads to long-term, trusted relationships. She takes the time to truly understand her clients' needs, cultures and dynamics and acts as a guide through the hiring process, taking the guesswork and stress out of hiring. Her no nonsense approach to identifying talent results in matches that transcend the basic position description needs and dig deeper into the EQ and cultural fit of each candidate. Deb understands the ins and outs of national legal market having lived on both coasts and completed searches for organizations across the country. She maintains a deeply rooted network of legal leaders and influencers who rely on her for her insight and expertise and she nurtures many valued partnerships with CEOs and C-suite leaders who lean on her for help with legal team structuring issues and talent development solutions.