[Immediate Release] September 7, 2010

CANON HONGKONG COMPANY LIMITED Domestic Sales Office: 19/F., The Metropolis Tower, 10 Metropolis Drive, Hunghom, Kowloon, Hong Kong. Telephone No. : (852) 2170 2828 Facsimile : (852) 2723 9684 website : www.canon.com.hk shop-canon : www.shop-canon.com.hk [Immediate Release] September 7, 2010 Canon SELPHY CP800 Compact Photo Printer Compact Body with More Fun and Advanced Image Optimization The Best Printing Partner for Personal Photo Sharing Canon is pleased to announce the brand new SELPHY CP800 compact photo printer that combines a compact body design with simple operation. With the new 2.5-inch tilt color LCD for easy viewing from different angles, printer operation is made more user-friendly. To cater for users printing needs and allow more enjoyable photo sharing, SELPHY CP800 is incorporated with an easy ID Photo Printing function and the new Shuffle Layout Print function. All these are aligned with SELPHY personalized digital photography concept for fun sharing of photos with family and friends. Small and Compact Body Design SELPHY CP800 is light and compact, making it best fit to any household and look just as nice in the living room or bedroom. The printer features modern body in black or white color to meet the style of cool or clean design lovers. The compact SELPHY CP800 is also convenient to be carried around for instant photo printing and sharing at your friend s home, parties or gatherings. 2.5-inch Tilt Color LCD SELPHY CP800 features a 2.5-inch tilt color LCD for easy viewing of photos from different angles before printing. A user-friendly interface with both icon and text has allowed easy and simple selection of the desired functions. All major control buttons are arranged right below the LCD to facilitate direct and convenient selection and operation. ID Photo Printing The ID photo printing function in SELPHY CP800 can automatically arrange and print 2 pieces of ID photos in a variety of international passport photo sizes of 60mm x 51mm, 45mm x 35mm and 40mm x 30mm on a 4R size photo paper. through PictBridge direct printing, users can even choose any photo 1 taken by a Canon digital compact camera and print out as ID photos in their own specified photo size. New Shuffle Layout Print Getting bored with printing just single image on a single photo paper? The new Shuffle Layout Print function offers more exciting layout options. Users can select a maximum of 8 images or 20 images to be laid out automatically and randomly on a single photo paper, creating easy and amazing 1 Compatible to the photo captured by camera with maximum resolution and by PictBridge direct printing 1

collage-style printing. Users can choose to print in portrait / landscape orientation and in black / white background. Furthermore, combination printing with My Colors is also possible, enabling creations in different moods such as Black & White or Sepia tone. Enhanced Portrait Image Optimization and Smooth Skin Effect SELPHY CP800 incorporates with an improved Image Optimization function that offers better noise reduction, contrast and brightness correction for perfect looking prints, all without the need for manual operation. Its Portrait Image Optimization function can identify human faces in the picture and optimize the brightness and contrast of the detected object and background separately, and eliminate the unwanted "red-eye" from pictures with its automatic Red-Eye Correction function. Coupled with Smooth Skin Effect, beautiful skin tone can be easy achieved in portrait shots. My Colors Function for Special and Customized Photo Colors SELPHY CP800 comes with "My Colors" function, allowing users to change colors of the prints to produce fabulous photo expression with black & white, sepia or positive film effects. SELPHY Photo Print Software for Endless Creative Photo Expression The SELPHY Photo Print software bundled with SELPHY CP800 supports creative prints such as calendar, clip art, photo frame or speech bubble. For more creativity expression and added personal touch, users can even insert several different creative effects 2 to the photos. SELPHY Photo Print software is also equipped with Voice Guidance function. It will remind users with voice notice during printing operation, or whenever there is any problem in the printing process. In addition, the software can adjust photo s brightness or contrast automatically and the results can be instantly previewed on a computer. Built-in Multi-card Slot and USB Flash Drive Direct Print SELPHY CP800 is equipped with a built-in multi-card slot compatible with the latest memory card formats, including CF, SD, MMC and MS. USB flash drive can also be connected directly to the printer, making it simple and easy to preview and print images directly from the memory cards or USB drive through the printer, without the need to connect to a computer. Users can also make prints of photos from their digital cameras directly anytime, anywhere with the PictBridge function of SELPHY CP800. Portable and Wireless Function for Convenient Photo Printing Holding a photo print on hand which can bring real, familiar and memorable feeling to people is far better than viewing photos on computer's screen. To achieve a more convenient photo printing 2 Calendar printing is not supported. 2

process, SELPHY CP800 supports optional battery that allow users to print up to 36 pieces of 4R size photos outdoors. Using together with the optional BU-30 bluetooth unit, SELPHY CP800 can even print images stored in mobile handsets wirelessly. Pictures Perfect for 100 Years 3 Keeping Wonders Alive Forever The dye-sublimation printing process of SELPHY CP800 puts a special protective film on each print, making it water, dust, fingerprint and oil-resistant. Long-lasting vivid colors and details of the precious moments on every print can be achieved. 4R Borderless Photo in Just 47 Sec. SELPHY CP800 prints at high speed it only takes about 47 seconds to print a 4R borderless photo. From now on, users can print out the most vivid images in the privacy of their own space quickly and easily without the need to visit photo lab. SELPHY CP800 Feature Highlights Small & Compact design with easy operation Pictures Perfect For 100 Years #, water, fingerprint and oil-resistant Enhanced Portrait Image Optimization automatically reduces noise and corrects brightness 2.5-inch tilt color LCD - for easy viewing from different angles "SELPHY Photo Print" software for printing calendar, photo frames and clip arts "Smooth Skin" effect which could make skin looks smooth and beautiful Built-in special color effects, including Black and White, Sepia and Positive Film ID Photo printing New shuffle layout print 4R borderless photo in approx. 47 sec. Built-in multi-card slot USB flash drive direct print Optional rechargeable battery^ that allow users to print outdoors Support of Bluetooth wireless printing * 2 choices of printer body (White, Black) # Based on accelerated testing, assuming image is stored in an album at 23 o C/50% R.H ^ Optional accessory, to be purchased separately * With optional accessory BU-30 Bluetooth Module, to be purchased separately Canon s new SELPHY CP800 compact photo printer will be available in Hong Kong on 8 th September with suggested retail price of HK$980. of 3 Based on accelerated testing, assuming image is stored in an album at 23 o C/50% R.H. 3

SELPHY CP800 accessories and consumables suggested retail prices are as follows: Accessory Suggested Retail Price NB-CP2L Battery Pack HK$ 600 BU-30 Bluetooth Unit HK$ 380 Consumable Suggested Cost Per Photo Retail Price KP-108IN 4R Color Ink / Paper Set (108 Sheets) HK$ 168 HK$ 1.6 KP-36IP 4R Color Ink / Paper Set (36 Sheets) HK$ 68 HK$ 1.9 KL-36IP 3R Color Ink / Paper Set (36 Sheets) HK$ 98 HK$ 2.7 KC-36IP Card-size Color Ink / Paper Set HK$ 88 HK$ 2.4 (36 Sheets) KC-18IF Card-size Color Ink / Label Set HK$ 88 HK$ 4.9 (Full Size Label) (18 Sheets) KC-18IL Card-size Color Ink / Label Set (8 Labels) (18 Sheets) HK$ 88 HK$ 4.9 4

About Canon Hongkong Company Limited Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera in 1934, called the Kwanon. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan s first plain-paper copier in 1970 and the world's first inkjet printer in 1985. With over 70 years of experience in imaging products manufacturing, Canon s global revenue currently stands at US$34.9 billion (as of 31 December 2009). The extensive resources it devotes to research and development has made Canon one of the U.S. imaging industry s top technology patent-holders, and the only manufacturer across the globe to offer both input and output device solutions to the world s various imaging needs. Established in 1971, Canon Hongkong Company Limited (CHK) responsibles for sales, marketing and services of all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia, including its digital cameras, digital video camcorders, printers, copiers, scanners, projectors and other imaging merchandise. CHK adheres to Canon s corporate philosophy, kyosei, which in essence motivates the company with its staff to proactively strive for harmonious coexistence with other citizens through participation in various social, charitable and environmental activities. From year 2005, the Hong Kong Council of Social Service has awarded CHK the Caring Company Logo in recognizing CHK s continuous efforts contributed to the local community. Furthermore, CHK also endeavours to adopt internationally recognized management systems, having become certified in conformance with ISO 9001, ISO 14001 and OHSAS 18001 in 2003, 2004 and 2005 respectively. CHK is certified to COPC-2000 CSP Standard in 2006. Being a responsible manufacturer, Canon leads to be the first in global to set up its own Canon Toner Cartridge Recycle Factory located in Japan, China, U.S. and France since 1990 to make sure all collected toner cartridges are utilize as reused parts in new products. Up to year 2009, Canon has reduced the use of new resources by 110,000 tons and CO 2 emission by 310,000 tons. Likewise, CHK from 2008 has established Ink Cartridge Collection boxes placed in voluntary schools, shopping malls, computer centres and commercial buildings. All used cartridges collected will be delivered to factory for decomposition and recycling as materials of other products. Canon Enquiries Hotline: 3191-2333 Website: www.canon.com.hk ##### This press release is distributed by Canon Hongkong Company Limited - Domestic Sales Office. This press release can be downloaded at http://www.canon.com.hk/en/about/press.aspx 5

SELPHY CP800 Specification Printing method General Specifications Resolution Gradation Ink Paper Feeding System Ejection System CP800 Dye-sublimation thermal print method (with overcoating) 300 x 300 dpi 256 shades per color Dedicated ink cassette (Y, M, C and overcoating) Dedicated Paper Postcard size (KP-36IP, KP-108IN) L size (KL-36IP) Card size (KC-36IP) Card size (with full label sheets, KC-18IF) Card size (with 8-label sheets, KC-18IL) Automatic paper feed from the paper cassette Automatic paper ejection on top of the paper cassette Print Size Borderless: Bordered: Postcard size 100.0 x 148.0mm 91.4 x 121.9mm L size 89.0 x 119.0mm 79.2 x 105.3 mm Card size 54.0 x 86.0mm 50.0 x 66.7mm 8-label sheets (perlabel ) Print Specifications Printing Speed (Standard Resolution/ Normal Temperature) 22.0 x 17.3mm Standard Print (Single Image Print + Multiple Image Print at one time + Multiple copies of a single image); Print all images (All image print, number of copies selectable); DPOF image print; Borderless/Bordered print; Date print; Layout print (2-up / 4-up / 8-up / Shuffle layout); Index print; ID photo print* * Support Canon digital compact cameras with PictBridge direct printing Card Direct PictBridge Postcard Size Approx. 47 sec. L size Approx. 39 sec. Card size (Including label Approx. 24 sec. sheets) 6

Interface Product Specifications Image Processing Image Quality Adjustment Card Slots Supported memory cards: LCD External Wireless Without adapter Via adapter Format Connection (cable) Operating Environment Power Source Power Consumption Dimensions (W x H x D) Weight All data is based on Canon's standard testing methods. Subject to change without notice - Printing speed varies depending on digital camera s recording pixels and types of memory cards or its capacity. - Print time with Bluetooth communication is not listed above, because it varies greatly depending on a device and image size. My Colors* (Black & White, Sepia, Vivid, Neutral, Positive Film) Red-eye Correction * Only applicable when using memory card direct printing Image Optimize Adobe RGB support Three slots (Images can be viewed on the LCD monitor of printer) CompactFlash, Microdrive, SD, SDHC, SDXC, minisdxc, MMC, MMCplus, HC MMCplus, Memory Stick, Memory Stick PRO, Memory Stick Duo, Memory Stick PRO Duo minisd, minisdhc, microsd, microsdhc, microsdxc, MMCmobile, MMCmicro, xd-picture Card, Memory Stick Micro, RS-MMC 2.5-inch tilt TFT color LCD USB PictBridge compliant device: USB compliant Type A connector Connecting with computer: USB compliant Type B connector Bluetooth Bluetooth Unit BU-30 (optional) required 5 40 o C, 20 80%RH Compact Power Adapter CA-CP200 (white) Battery Pack NB-CP2L (optional) 60W or less (4W or less when in idle) 177.0 x 134.6 x 68.8 mm Approx. 940g 7