Karen Meshad Baldwin 1973 Nottingham Place Tuscaloosa, AL 35406 (205) 345-1694(H), 348-3393(W) EDUCATION Ed.D. (2008) Administration of Higher Education, The University of Alabama M.A. (1978) American Studies, The University of Alabama B.A. (cum laude 1977) American Studies, English and History minor, Phi Beta Kappa, The University of Alabama EMPLOYMENT The University of Alabama (1998 to Present) 11/2012 to Present Tuscaloosa, AL Vice President for Advancement Serves as senior leader of the Advancement area. Organizes and oversees activities dedicated to strengthening the University s relationships with alumni, friends, and internal and external audiences. Develops and implements comprehensive alumni, fundraising, advancement services, marketing, and public relations plans and initiatives in support of the University s mission. Provides the leadership and management for working with and through the President for the University s philanthropic programs and activities. In fiscal year 2012, almost $94 million was raised. 3/2012 to 11/2012 Tuscaloosa, AL Interim Vice President for Advancement 2/08 to Present Tuscaloosa, AL Associate Vice President for Advancement Responsibilities included securing the financial and volunteer support needed to sustain and develop The University of Alabama. Oversaw UA s fundraising for major gifts, corporate and foundation fundraising, and the annual fund. Also oversaw the fundraising support activities of private gift accounting, information services, research, donor relations, and stewardship. Managed a team of 21 direct reports. Over $612 million was raised against a $500 million goal for the University. 1/98 to 2/08 Tuscaloosa, AL Director, External Affairs and Development (College of Engineering) Responsibilities included the planning, management, and execution of the College s fund-raising programs. Was in charge of major gift fund-raising and overseeing annual giving. Directed all of the College s marketing functions and provided oversight for the College s publications and special events activities. Raised over $35 million during the capital campaign toward a $15 million goal.
BellSouth Advertising & Publishing Corporation (1985 to 1998) 1/97 to 1/98 Atlanta, GA Manager, Advertising & Publishing Group Strategic Planning Primary responsibility was to direct project feasibility teams. Also participated in the development of the Corporation s strategic plan, and developed presentations and composed speeches for the CEO and two executive vice presidents. 3/96 to 1/97 Atlanta, GA Manager, Process Innovation Selected to serve on the Corporate Reengineering Team. Was involved in the radical redesign of business processes to achieve improvements in customer satisfaction, cost savings, revenue enhancement, product quality, and speed of product provision. The twelve-person team realized $20 million in cost savings during the first year of the implementation of the re-engineering plan. 2/89 to 3/96 Atlanta, GA Manager, New Products Lab (Marketing Department) Directed the development and implementation of business plans for new products. Evaluated marketing strategies, priced products, designed promotional campaigns, developed product distribution schemes, etc. Was responsible for generating revenues of over $6 million per year. Also developed the structure of the new products lab and hired over a dozen managers and assistant managers. Managed a budget of over $890,000. Served as Acting Director of the New Products Lab from 8/94 to 11/94 and was selected to direct new product trials for BellSouth Enterprises from 2/92 to 8/92. 3/87 to 2/89 Atlanta, GA Assistant Staff Manager, Scoping (Marketing Department) Coordinated, analyzed, and recommended Yellow Pages directory arrangements to meet customers needs and to ensure cost effectiveness. Realized cost savings of approximately $400,000 per year. 3/85 to 3/87 Birmingham, AL Assistant Staff Manager, New Products (Marketing Department) Developed, maintained, and supported South Central Bell telephone directory advertising items and product enhancements. The University of Alabama at Birmingham (1978-1985) 1/84 to 3/85 Birmingham, AL Director of Marketing, UAB Special Studies Analyzed markets, implemented marketing research, and developed advertising and promotion campaigns for the Continuing Education Division. 6/82 to 1/84 Birmingham, AL Marketing Specialist/Conferences, UAB Special Studies Developed and implemented marketing strategies for the promotion of all continuing education conferences.
5/81 to 6/82 Birmingham, AL Marketing Specialist/Noncredit Courses, UAB Special Services Developed and implemented marketing strategies for noncredit courses and credit programs in the Continuing Education Division. 9/79 to 5/81 Birmingham, AL Coordinator/Cooperative Education, UAB Special Studies Identified job openings in business and industry, placed co-op students in positions, and monitored their work performance. Placed approximately 150 co-op students in professional positions. 8/78 to 9/79 Birmingham, AL Administrative Assistant, Institutional Review Board for Human Use Evaluated University grants and research programs to ensure that they did not compromise the safety and dignity of human subjects. The University of Alabama (1/78 to 5/78) 1/78 to 5/78 Tuscaloosa, AL Graduate Teaching Assistant Independently taught class in Freshman English. Class enrolled approximately 30 students. LEADERSHIP ROLES The University of Alabama Advisory Board, Leadership U (2011-present) Advisory Board, Blackburn Institute (2010-present) Mentor, The Leadership Academy (2010) Advisor, Omicron Delta Kappa, (2008-2009) Mentor, Women s Initiative, College of Commerce and Business Administration (2003-2004; 2005-2006) Advisor, Mortar Board (2002-2003) Advisor, XXXI Women s Leadership Honorary (2001-2002) Community President, Rotary Club (2013-2014) President-Elect, Rotary Club (2012-2013) Member, Cahaba Government Benefit Administrators Oversight Board (2011) Assistant Capital Campaign Chair, St. Francis University Parish (2010-2011) Steering Committee, Leadership Tuscaloosa (2010-2011) Board Member, Rotary Club (2004-2006) Advisory Council, Hannah Homes (2001-2006) Chair, Leadership Tuscaloosa (2000-2001) Chair-Elect, Leadership Tuscaloosa (1999-2000) Charter Member, Atlanta Chapter of the Product Development and Management Association (1993-1995)
Charter Member, Conexion, a professional women s network (1987) Board of Directors, Birmingham Urban League (1980-1982) BellSouth Advertising and Publishing Corporation Chair, the Corporation s United Way Campaign (1990) American Marketing Association (AMA) Atlanta, Georgia Chapter Chair, Marketer of the Year Awards Committee (1990-1991) Programs Chair, Marketing Awards Committee (1988-1989) AMA International Session Moderator, Annual International Conference (1990, 1989) Consultant, Chapter Consulting Bureau (1987-1989) Birmingham, Alabama Chapter of AMA President (1986-1987) President-Elect (1985-1986) Membership Vice President (1984-1985) Secretary (1983-1984) Associate Editor, AMA Newsletter (1982-1983) HONORS/AWARDS Most Outstanding Graduate Student Award, Doctorate of Administration of Higher Education Program, The University of Alabama (2008) Permanent Visitor, The Other Club (1998-Present) Recipient, International American Marketing Association Chapter Excellence Award (1987) Recipient, Metropolitan Business & Professional Women s Club of Birmingham certificate of recognition for outstanding career accomplishments (1987) Selected to present program to Deans and Directors for Continuing Education Programs in Art and Design (1984) Recipient, National University Continuing Education Association regional award for program of excellence (1984) Recipient, Outstanding Young Woman of America Award (1981, 1983) Member, Phi Beta Kappa, Mortar Board, Omicron Delta Kappa, and Anderson Society academic and leadership honoraries (inducted 1977) BellSouth Advertising and Publishing Corporation Selected to the President s Club the top three percent of the Corporation s 3,000 employees (1995, 1989) Selected to the Prism Club three out of four years. Prism Club represented the top twenty-five percent of the Corporation s sales and marketing managers (1992, 1991, 1990)
ACTIVITIES Selected to participate in and successfully completed The University of Alabama Leadership Academy (2003-2005) Member, Rotary Club (2001-Present) Lector, St. Francis University Parish (1999-Present) The Other Club (1998-Present) Sustaining Member, Junior League of Tuscaloosa (1998-Present) Continuous Quality Improvement Team (1998-1999) Diversity Task Force (1998-1999) Participant, Leadership Tuscaloosa (1998-1999) Selected to Leadership DeKalb (1997) Member, Professional Chapter s Council, AMA (1990-1991) Member, Treasurer s Network Committee, AMA (1990-1991) Member, Junior League of DeKalb County (1989-1998)