The Art and Fun of User Integration Consortium Building Workshop Brussels, April 16, 2015
Who or what is YOUSE?
YOUSE GmbH Quick Facts Foundation: 2009 Locations: Berlin, Munich, Stuttgart Staff: 14 Services: Lead User Innovation for age-friendly touchpoint development User Experience Design für digital products and real services for an ageing population User-testing and usability studies with its own user-panel Qualifications: Psychology, Sociology, Design, Engineering, E- Commerce, Marketing, Economics, Ergonomics Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 3
User Experience (UX)-Design for All YOUSE puts the user into the center of innovation User Experience Design Web Software Mobile Service Lead User Innovation Idea creation with lead users Market studies Patent research User-Tests Usability-Tests Short- and long-term tests with users Acceptance studies Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 4
Overview of End-User Study
Goals Steps taken of End-User Study Analysis Surveys, Interviews of Status and Loads Tools for of Desk Improvement Research Goals Steps taken Survey of end-user - Online organizations survey (86 responses) - Analysis of 104 proposals - Online-research - Creation of database Survey of user integration methods employed - 3 telephone interviews - Online survey (44 responses) - Analysis of ca. 30 deliverables Guideline + Toolbox - Research on user integration methods from various fields - Analysis and evaluation of methods Knowledge Base - Analysis of ca. 30 deliverables - Secondary research (online, articles, statistics) Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 8
User Integration: Processes Benefits Limits - Sources
User Integration Understanding User Centered Design Phase 1: Understanding Phase 2: Conceptualization Phase 3: Testing & Iteration Understand needs of end-user groups Understand state-of-the art of the technology Define target group Create ideas to fulfil user needs Develop use cases Test components or system in realistic /real environments Repeat tests if necessary Business Modelling Create business model Test business model (e.g. pricing) 2013 www.youse.de Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 10
7 Issues to Consider Before Integrating Users From Goal Setting to Ethics Set targets Specify target/user group Select UI method Recruit users Incentivize Prepare for the unforeseen Consider the ethics Establish a goal for user integration Create a common understanding within the project team Understand user groups (e.g. primary, secondary, tertiary users) Select users according to innovation phase Select UI method according to Aim of UI Users of UI Effort Individual/pers onal recruiting Group recruiting (e.g. in sport clubs) Professional recruiting Extrinsic motivation (e.g. money) Intrinsic motivation (e.g. personal satisfaction, social inclusion) What happens with dropouts What happens with accidents What happens with delays Be sure to have an informed consent Be sure to have an exit strategy for the end of the UI Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 11
Benefits of integrating users Different phases, different benefits Phase 1: Understanding Phase 2: Conceptualization Phase 3: Testing & Iteration Avoid misunderstandings of user needs Avoid incorrect generalisations Identify real user needs Identify market potentials Save on costs by avoiding blind alleys Understand ethical issues Utilise users creative potential Consider users experiences when developing problem-solving tactics Allow users, engineers and stakeholders cooperate in solution development Make sure that the innovation works without mistakes Make sure that its usability for the target group is as high possible Business Modelling Understand the buying process of decision makers and buyers (not necessarily end-users) Develop a marketing strategy that works with the targeted users 2013 www.youse.de Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 12
Limits of Integrating Users Risk of listening to the wrong ideas and developing the wrong product High cost of integrating users High time requirements for integrating users Difficulty with recruiting the right users Lack of knowledge regarding the best user integration methods Risk of violating ethical considerations Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 13
Sources of methods for user integration Marketing Social Sciences Design... Engineering Ergonomics Medical Sciences Usability Studies User Testing User Inclusion Diary Studies Customer Questionnaires Journey Scrum Focus Groups Service Design User Studies User Integration Ethnograhic Studies Design Thinking Workshops Market Research Rapid Prototyping Interface Design Field Trials Interviews Card Sorting Agile Experiments 2013 www.youse.de Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 14
Supporting Material
Supporting Material for Integrating Users Knowledge Base Guideline - Toolbox Knowledge Base Guideline Toolbox Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 16
Supporting Material for Integrating Users Knowledge Base Guideline - Toolbox www.aal-europe.eu/involving-end-users Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 17
Methods of User Integration
User Integration Understanding User Centered Design Phase 1: Understanding Phase 2: Conceptualization Phase 3: Testing & Iteration Understand needs of end-user groups Understand state-of-the art of the technology Define target group Create ideas to fulfil user needs Develop use cases Test components or system in realistic /real environments Repeat tests if necessary Business Modelling Create business model Test business model (e.g. pricing) 2013 www.youse.de Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 19
Toolbox Overview Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 20
Phase 1- Understanding Method Example - Shadowing Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 21
Phase 1- Understanding Method Example - Shadowing Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 22
Phase 2 Conceptualization Method Example: Walt-Disney-Method Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 23
Phase 2 Conceptualization Method Example: Walt-Disney-Method Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 24
Phase 3 Testing Method Example: Paper-Prototyping Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 25
Phase 3 Testing Method Example: Paper-Prototyping Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 26
Questions? Remarks? Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 27
Case Studies Artificially intelligent ecosystem for self-management and sustainable quality of life in AAL HOME-based ICT solutions FOR the independent living of people with DEMentia and their caregivers CareInMovement Apr. 16, 2015. Art and Fun of User Integration Christoph Nedopil Seite 28
Thank you for your attention! YOUSE GmbH Berlin Winsstraße 62 10405 Berlin, Germany +49 (30) 20 17 98 00 YOUSE GmbH München Kyreinstr. 18 81371 Munich, Germany +49 (89) 21 55 63 47 YOUSE GmbH Stuttgart Gutenbergstr. 77a 70179 Stuttgart, Germany +49 (89) 21 55 63 47 www.youse.de info @ youse.de