Participation Guide.

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Participation Guide FOOD YTECHNOLOG 15 2018 www.foomajapan.jp Organized by: The Japan Food Machinery Manufacturers Association Supported by: The Ministry of Economy, Trade and Industry; The Ministry of Agriculture, Forestry and Fisheries; The Ministry of Health, Labour and Welfare; The Tokyo Metropolitan Government; The Japan External Trade Organization (JETRO) (scheduled)

FOOMA JAPAN A leading Asian showcase of food, A wellspring of business Immense Scale Numerous exhibitors The exhibitors at FOOMA JAPAN 2017 numbered 789 companies and organizations, including 84 first-time exhibitors. They presented their products, technologies, and services in area that comprised 34,237. That was the biggest exhibit area ever for a FOOMA JAPAN exhibition. A vast range of exhibits FOOMA JAPAN exhibits span a comprehensive range of food manufacturing and processing, from upstream processes to downstream processes. The presence of exhibitors and visitors from diverse sectors yields abundant opportunities to explore possibilities for mutually beneficial cooperation. Quantitative and Qualitative Drawing Power Around 100,000 visitors annually FOOMA JAPAN 2017 drew fully 100,411 visitors, demonstrating the continued drawing power of the FOOMA JAPAN exhibitions. Especially notable in recent years has been the growing number of visitors from China and other Asian nations. FOOMA JAPAN is thus a valuable opportunity for cultivating business in Asia s emerging markets. Lots of decision makers on hand Some 30% of the visitors at FOOMA JAPAN are of middle and senior management: individuals who wield authority to make decisions about things like purchasing and business collaborations. That means that negotiations can proceed swiftly and smoothly on-site at the exhibition. An Opportunity to Obtain Diverse Customer Input A diverse cast of visitors FOOMA JAPAN visitors represent an astonishing range of business sectors. Exhibitors and visitors therefore enjoy the opportunity to hear directly from the users of different products and services and to reach out to those users. Practical demonstrations Augmenting the interchange between exhibitors and visitors are countless demonstrations with real. The exhibitors receive feedback from the visitors that can be invaluable in product development and in cultivating business. Exhibitors by business sector Visitors by job description Visitors by business sector Information services and industry organizations (3.7%) Quality-maintenance (3.9%) Measurement, analysis,and inspection (4.3%) Engineering, production control, and information technology (5.2%) Food material processing (5.2%) Environmental protection and recycling (3.2%) Food manufacturing and processing (33.2%) No answer (2.3%) Employee (25.7%) Other (6.9%) Chairman or president (10.7%) Director (8.1%) General manager (11.6%) Distribution (1.2%) Services (1.6%) Public sector, industry organization, education, research organization(1.8%) Other (25.0%) Food manufacturing and processing (38.8%) Storage, handling, and logistics (6.1%) Hygiene (8.4%) Equipment and components (12.0%) Packaging and filling (14.8%) Supervisor (8.6%) Assistant manager (8.2%) Manager (17.9%) Retailing (2.5%) Wholesaling (4.2%) Trading (12.4%) Equipment manufacturing(12.5%) FOOMA JAPAN 2017 FOOMA JAPAN 2017 FOOMA JAPAN 2017 Win new customers Strengthen and broaden business with established customers FOOMA JAPAN Generates Business More than 95% of the survey respondents at FOOMA JAPAN 2017 reported that they had engaged in business talks at the exhibition. That is convincing proof that FOOMA JAPAN brings together an effective combination of exhibitors and visitors. An exhibition where more than 95% of the participants engage in business talks Maximize cost performance in marketing An environment that engenders successful business-to-business interaction Did you hold business talks at FOOMA JAPAN? Yes: 96.3% Source

On the Convening of FOOMA JAPAN 2018 Takashi Hayashi Chairperson The Japan Food Machinery Manufacturers Association We at the Japan Food Machinery Manufacturers Association take pride in convening FOOMA JAPAN 2018 from Tuesday, June 12, to Friday, June 15, at Tokyo Big Sight. The theme for the event, which will be the 41th FOOMA JAPAN exhibition, is Food Technology Unlimited. Our association undertakes diverse activities to promote advances in the food machinery industry and in the quality of life. The FOOMA JAPAN exhibition is the annual highlight of those activities. FOOMA JAPAN 2018 will unfold across all eight exhibition halls in the East wing at Tokyo Big Sight. It will contribute to advances in food processing through exhibits that illuminate the latest products, technologies, and services for maximizing value-added, minimizing energy consumption, and reducing labor requirements while ensuring safety and peace of mind. FOOMA JAPAN 2018 will offer participants a first-hand view of the direction of progress throughout the food machinery industry. I look forward to seeing you there! Fumiharu Masuda Chairperson FOOMA JAPAN 2018 Exhibition Committee FOOMA JAPAN is a leading Asian trade show for showcasing food-processing technology. The annual exhibition consistently draws some 100,000 visitors. It has earned high regard from exhibitors as a richly fertile venue for conducting business and for winning new customers. At FOOMA JAPAN 2018, the exhibitors will once again vie for attention with leading-edge solutions in every phase food processing. Please take this opportunity to present your company s products and services and to translate encounters into business. FOOMA JAPAN is a premier opportunity to fostering cross-border business in our industry. And I assure you that we will do everything possible to help you make the most of that opportunity. FOOMA JAPAN in Brief The Exhibits When : 10 a.m. to 5 p.m., June 12 Tuesday to 15 Friday, 2018 Where : Tokyo Big Sight East exhibition hall Organizer : The Japan Food Machinery Manufacturers Association Support : The Ministry of Economy, Trade and Industry; The Ministry of Agriculture, Forestry and Fisheries; The Ministry of Health, Labour and Welfare; The Tokyo Metropolitan Government; The Japan External Trade Organization JETRO scheduled Cooperation : 52 food-related industry organizations scheduled Food materials processing Food manufacturing, processing, and preparation Baked goods and confectionery; Meats and seafood; Noodles and pasta; Prepared foods; Beverages and dairy products; Agricultural produce; Fermented and distilled products; Tofu; Other Engineering, production control, and information technology Quality maintenance Packaging and filling Storage, handling, and logistics Measurement, analysis, and inspection Hygiene Environmental protection and recycling Equipment and components Consulting and intellectual property Information services and industry organizations

Report Day 1 Day 2 Day 3 Day 4 Number by Day (including overseas visitors, indicated in parentheses) 2017 Date Weather 2017 Visitors 2016 Visitors 2015 Visitors June 13 Tues. 21,050 1,556 19,918 1,903 19,084 1,213 June 14 Wed. 25,385 1,158 25,050 994 24,443 832 June 15 Thur. 27,898 673 25,539 790 24,914 578 June 16 Fri. 26,078 388 23,990 325 24,361 267 TOTAL 100,411 3,775 94,497 4,012 92,802 2,890 Attendance Overall attendance increased greatly over the previous year despite heavy rain on the opening day. Visitors Valuation of FOOMA JAPAN Q. Did you achieve the purpose of your visit? No answer 2.1% No 7.1% Yes 90.8% Was able to compare products and technologies Saw lots of informative demonstrations Obtained a lot of useful materials Other 42.2% 25.5% 40.2% 3.5% Multiple responses possible 0 10 20 30 40 50 What responsibility do you fulfill at your company in Q. Q. regard to purchasing food processing? At what stage is your company in regard to purchasing food processing? I do not participate in the decision-making process I have input in the decision-making process as a user of the 25.0% 13.2% I make the final decisions 12.8% 14.5% 28.9% 20.1% I have most of the authority for making decisions I provide advice in the decision-making process No answer (4.5%) We have no plans to purchase for the time being 40.3% 18.3% 22.4% We are negotiating the purchase of We are actively considering the purchase of We plan to purchase within three years Globally Accommodating Global Space FOOMA JAPAN features Global Space, which consists of booths of overseas organizations. This setting is the scene of vigorous interchange among exhibitors and visitors from several nations, including Japan, and that interchange generates cross-border business and tie-ups each year. International Lounge FOOMA JAPAN s International Lounge is a conducive environment for business talks, as well as an amenable setting for simply relaxing. Beer, soft drinks, and snacks are available free of charge.

Exhibitors Valuation of FOOMA JAPAN Q. What is the value of FOOMA JAPAN to your company? As an opportunity for 1 business talks 2 As an opportunity to win new customers No answer (0.2%) No answer (0.2%) No answer (0.2%) Not important (0.2%) Not very important (1.2%) Not important (0.2%) Not very important (2.5%) (12.3%) Not very important (3.3%) (17.9%) Not important (0.0%) (25.3%) 3 As an opportunity to reinforce your appeal to existing customers 79.2% 86.3% 71.0% As an opportunity to unveil 4 5 new products No answer (0.2%) Not important (0.2%) Not very important (4.4%) (20.5%) As an opportunity to get feedback about your products Not important (0.4%) Not very important (4.2%) (24.4%) 74.7% 70.6% Q. What was your impression of FOOMA JAPAN 2017? As an opportunity for promoting In terms of overall value 1 2 3 your company and products Difficult to answer (0.8%) Not valuable (1.3%) Difficult to answer (3.6%) Not useful (1.3%) In terms of the match between the visitors and your business Difficult to answer (3.8%) Poor match (0.6%) Somewhat valuable Extremely (33.4%) valuable 64.1% Somewhat useful 42.4% Extremely useful 52.3% Somewhat good match 53.7% Extremely good match 41.5% Related Events Academic Plaza Representatives of universities and research organizations hold presentations and poster sessions at the Academic Plaza. Visitors and exhibitors discover new technologies to adopt in their products and encounter interesting opportunities for joint research. Seminars Exhibitors can hold 45-minute seminars to describe and demonstrate their products, technologies, and services. The seminars take place in rental space apart from the exhibitors booths. Notices of the seminars appear in the FOOMA JAPAN materials and website, thus augmenting the seminars PR value. Seminar attendees register in advance and leave a business card at the reception desk, so the companies that hold the seminars obtain useful information for follow-up contacts. English Website The FOOMA JAPAN website provides periodically updated information about the exhibition. It also provides an advance look at the products and technologies that will be on display at FOOMA JAPAN 2017. The screen is from the FOOMA JAPAN 2017 website. www.foomajapan.jp

For further information FOOMA JAPAN Secretariat 3F FOOMA Bldg., Shibaura 3-19-20, Minato-ku, Tokyo 108-0023, Japan Phone:+81(3)6809-3745 Fax:+81(3)6809-3746 www.foomajapan.jp