SAMPLE REPORT Stream Hatchet SAMPLE REPORT STREAM ANALYTICS
MILLENNIAL ESPORTS SAMPLE EVENT Sample data TABLE OF CONTENTS 1 OVERVIEW 3-8 2VIEWER ANALYTICS 10-12 3GAME ANALYTICS 13-14 4PUBLISHERS ANALYTICS 15-17
1 OVERVIEW 1.1 VIEWERSHIP source: twitch.tv/ Sample Data viewers 25k 20k 15k 10k 5k 0 CITY 1 Qualifier: Day 1 CITY 1 Qualifier: Day 2 CITY 1 Qualifier: Day 3 PEAK CONCURRENT VIEWERS 27,796 HOURS WATCHED 338,953 H NEW FOLLOWERS 3,064 AVG CONCURRENT VIEWERS 9,329 AIRTIME 37 H NEW VIEWS 406,882 3
1.1.1 Qualifiers overview Twitch viewership 25k viewers 20k 15k 10k 5k 0 CITY 4 1/20-1/22 ONLINE QUALIFIERS CITY 3 2/17-2/19 CITY 2 2/24-2/26 2/19 CITY 1 3/3-3/5 HOURS WATCHED AIRTIME AVG VIEWERS NEW VIEWS CITY 1 338,953 37H 9,329 406,882 CITY 2 56,149 17H 3,403 318,424 CITY 3 146,052 29H 3,512 615,372 CITY 4 288,026 23H 12,344 223,600 4
1.2 TWITCH SHARE From Day 1 To Day 3 the total amount of hours watched on Twitch was 58,069,030 h Avg Max Hours Name Followers Views Airtime Primary Game Language CCV CCV watched ESL_CSGO 49,135 1,894,893 226,648,999 353,977 67:40 3,324,802 Counter-Strike: Global Offensive NALCS1 84,408 420,250 42,186,408 167,509 21:20 1,800,704 League of Legends LIRIK 32,683 1,589,761 162,379,481 48,017 30:50 1,007,726 The Legend of Zelda: Breath of the Wild BeyondTheSummit 23,406 383,787 301,232,407 57,860 34:00 795,804 Super Smash Bros. Melee ESL_SC2 10,601 149,830 64,773,434 49,279 71:10 754,438 StarCraft II sodapoppin 21,437 1,406,296 151,643,569 37,384 32:00 685,984 The Legend of Zelda: Breath of the Wild Heroes of the Storm 16,172 168,281 21,477,399 30,079 37:10 601,059 Heroes of the Storm esl_ruhub_csgo 27,730 221,421 23,808,542 62,538 19:40 545,357 Counter-Strike: Global Offensive Russian summit1g 18,060 1,808,838 122,157,578 23,076 29:40 535,780 Counter-Strike: Global Offensive RiotGamesBrazil 35,236 326,267 75,933,371 81,724 12:10 428,705 League of Legends Portuguese LCK1 27,950 159,349 13,138,220 100,038 14:30 405,275 League of Legends GarenaTW 22,385 299,342 158,303,920 50,373 17:30 391,783 League of Legends Chinese EULCS1 23,055 269,927 32,856,052 56,147 16:50 388,093 League of Legends KingGothalion 11,323 674,049 16,899,505 22,031 31:30 356,675 The Legend of Zelda: Breath of the Wild Halo 9,329 194,367 15,168,809 26,627 36:20 194,367 Halo 5: Guardians DominGo 15,261 290,823 23,565,347 31,719 22:00 335,742 League of Legends OGN_LoL 22,795 45,064 13,686,701 58,441 14:20 326,728 League of Legends Korean SummonersInnLive 6,684 286,818 52,950,858 14,868 45:30 304,122 League of Legends German esl_brazil 16,084 90,580 14,778,998 37,779 18:30 297,554 Counter-Strike: Global Offensive Portuguese imaqtpie 18,318 1,602,471 196,184,312 31,502 15:00 274,770 League of Legends 5
1.2.1 Game Twitch channel 87,13% Twitch share (among the channels playing the game) 338,953 hours watched the game channel / 389,011 hours watched the game 0,98% Twitch share (english streams) 338,953 hours watched the game channel / 34,309,166 hours watched in 0,58% Twitch share 338,953 hours watched the game channel / 58,069,030 hours watched 4,51% peak Twitch share 27,796 peak CCV (616,149 viewers on Twitch) 1.2.2 Ads analytics Sample Campaign: Two different ads Static Banner: Static Banner in Game: 6
DAY 1 viewers 6,000 3,000 0 10:00 am 1:00 pm 4:00 pm 7:00 pm 9:50 pm Static Banner: Total time in display: 107 minutes Average viewers: 4,693 Hours watched: 8,369 h DAY 2 viewers 15k 10k 5k 0 10:00 am 1:00 pm 4:00 pm 7:00 pm 10:00 pm 1:00 am Static Banner in Game: Total time in display: 443 minutes Average viewers: 9,459 Hours watched: 69,838 h Static Banner: Total time in display: 68 minutes Average viewers: 8,128 Hours watched: 9,211 h 7
DAY 3 viewers 25k 20k 15k 10k 5k 0 10:00 am 12:00 pm 2:00 pm 4:00 pm 6:00 pm 8:40 pm Static Banner in Game: Total time in display: 296 minutes Average viewers: 15,620 Hours watched: 77,058 h Static Banner: Total time in display: 44 minutes Average viewers: 13,447 Hours watched: 9,861 h TOTAL OVERVIEW: Static Banner in Game: Static Banner: 146,896 hours watched 27,441 hours watched Total exposure campaign: 174,337 hours watched 1.3 MIXER ANALYTICS PEAK CONCURRENT VIEWERS UNIQUE VIEWERS 4,805 AIRTIME 95 36 H HOURS WATCHED 2,088 H AVG CONCURRENT VIEWERS 58 NEW FOLLOWERS 135 TIME WATCHED PER VIEW 26 MIN 8
2 VIEWER ANALYTICS *The following section provides deeper analytics of those viewers that were logged in Twitch when watching the event. 2.1 VIEWER ENGAGEMENT AVG TIME WATCHED (Total time a viewer spent on average watching the event) 50 MIN CHAT MESSAGES SENT 174,583 CHAT PARTICIPANTS (22.8% PARTICIPATION) 11,745 Pokemon 2017 Regional Campionship (June 3th - June 4th) (Returning viewers from Day 1 to Day 2) 41 % Sample Event (1rst day - 3rd day) (Returning viewers from Day 1 to Day 3) 44 % Gear of War 4 Pro Circuit - Las Vegas Open (June 2nd - June 4th) (Returning viewers from Day 1 to Day 3) 49 % On average, 86% of the concurrent viewers were registered Twitch users, and 14% were unknown viewers. 2.2 TIME WATCHED DISTRIBUTED 1500 1200 viewers 900 600 300 0 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h 12h 13h 14h 15h 16h 50% of the viewers watched the event for more than 30 minutes TIME WATCHED (hours) 9
2.3 TIME WATCHED - TOP VIEWERS TOP 25 VIEWERS Twitch channel benfiala namidark Slocool Livven MosesFPS_live Jay_JK Thelonelyespada Batchford Bootysmackz superhippo95 Slowcobo iamalovelypenguin YNOTftw22 themoneymatches Do1o FacileSkills Skorm_Skylight ah_qtee ZkyJ KLETHAL schmazy RockoH2F JuicyCV the_tjk_9692 HeresToNow_ Time watched 15h 20m 15h 20m 15h 10m 15h 00m 14h 55m 14h 10m 14h 05m 13h 35m 13h 15m 13h 00m 12h 55m 12h 40m 12h 25m 12h 15m 12h 05m 12h 05m 12h 05m 11h 55m 11h 35m 11h 30m 11h 25m 11h 25m 11h 15m 11h 10m 11h 05m 10
2.4 CHAT DATA BRAND IMPACT EMOTES COUNTER Brand halo millennialesports.gg team liquid halo.gg vegas 343 industries envy xbox twitch halowaypoint.com ghost in the shell dxracer #mentions 3,406 2,126 1,137 365 346 341 289 198 196 189 43 11 3,961 3,403 2,283
2.4.1 Language distribution Twitch language of 4,583 identified viewers (Users that were watching the event with their Twitch account) 3936 85.883% Spanish 195 4.255% German 103 2.247% (UK) 84 1.833% French 69 1.506% Spanish(Mexico) 39 0.851% Swedish 33 0.720% Dutch 24 0.524% Italian 18 0.393% Norwegian 15 0.327% Finnish 13 0.284% Portuguese (Brasil) 13 0.284% Russian 11 0.240% Hungarian 6 0.131% Japanese 5 0.109% Turkish 4 0.087% Danish 4 0.087% Portuguese 3 0.065% Korean 2 0.044% Chinese Chinese (Taiwan) Thai No Language Arabic 1 1 1 1 1 0.022% 0.022% 0.022% 0.022% 0.022% Polish 1 0.022% Language Viewers % 11
2.4.2 Influencers analytics TOP 25 VIEWERS Twitch channel Followers ShiftyHJP 12,999 Lxhtul 49,610 xjoystic 12,957 Roy 34,492 CntrA 12,809 Coltrane 33,061 igoturpistola 12,715 AceTV 25,194 Elumnite 11,697 itssofrosty 24,824 Jimbo 11,587 Heinz 24,141 lunchbox 10,956 MillennialEsports 22,289 BiiTTERSWEET 10,955 SnakeBite 21,289 Eli_X 10,896 Royal2 17,526 Goofy 10,587 imikwen 16,415 APG 9,994 Therealstr8sick 15,184 RatifyGG 9,597 Vetoed 15,105 Cloud 8,416 TOP 3 NEW FOLLOWERS THEREALSTR8SICK 15,184 ZIYTEXLIVE 4,467 GIMSTV 4,371 12
3 GAME ANALYTICS 3.1 GAME: PERFORMANCE IN LIVE STREAMING From Jan 19th to March 6th (Game qualifiers timeframe) Game viewers 30k 25k 20k 15k 10k 5k 0 JAN 19 22 25 28 31 FEB 06 09 12 15 18 21 24 27 MAR 05 Channels streaming the Game 200 160 120 80 40 0 JAN 19 22 25 28 31 FEB 06 09 12 15 18 21 24 27 MAR 05 13
3.2 SHOOTER GAMES ANALYTICS Game Peak Viewers Avg Viewers Peak channels streaming Avg channels streaming Hours watched Hours streamed Counter-Strike: 1,299,493 94,457 2,177 977 108,772,955 1,125,075 Overwatch 98,595 29,901 2,827 1,234 34,432,812 1,421,026 61,495 8,298 3,088 1,323 9,555,649 1,523,515 Call Of Duty: 36,650 3,736 767 296 4,302,230 340,862 16,036 1,811 579 275 2,085,476 316,679 Halo 5: Guardians 28,129 1,776 192 80 2,045,172 92,125 Call of Duty: Black Ops III 21,651 1,408 846 344 1,621,397 396,137 Notes: Counter strike is the most watched shooter game on Twitch with 108M Hours. Black Ops III is the game with worst performance considering hours streamed/hour watched. Halo 5: guardians ir the 3rd game with best performance considering hours streamed/hours watched. 14
4 PUBLISHERS ANALYTICS From Day 1 To Day 3 City 1 qualifiers timeframe GAMES STREAMED 7,097 87 games do not apply as they are categories of Twitch (IRL, Talk Shows, Creative) and unrecognized games. 7,010 games analyzed. Grouping games into publishers allows us to see their presence in the Live streaming ecosystem. PUBLISHERS IN TOTAL 1,878 15
4.1 TOP 25 PUBLISHERS TOP 25 PUBLISHERS BY HOURS WATCHED: Publisher Num. of Games Hours Watched Avg Viewers Riot Games 1 11,311,673 157,106 37 9,369,452 130,142 Blizzard Entertainment 18 8,510,037 118,308 Nintendo 413 6,383,835 92,574 18 2,680,736 37,230 Perfect World Entertainment 13 2,622,221 36,418 85 1,838,901 25,639 119 1,835,990 25,633 PLAYERUNKNOWN 1 1,674,727 23,260 Bluehole Studio 1 1,674,727 23,260 192 1,385,752 21,062 166 1,219,623 17,136 Daybreak Game Company 14 1,173,865 16,302 154 1,150,154 16,738 Electronic Arts 219 1,086,827 18,445 Grinding Gear Games 1 978,409 13,589 77 810,631 11,429 Wargaming.net 5 644,122 8,946 Mojang AB 1 638,708 8,870 Jagex Ltd. 4 491,423 6,825 Hi-Rez Studios 3 449,171 6,237 Square Enix Bohemia Interactive Studio 145 425,161 7,622 4 402,041 5,627 Capcom 221 364,590 6,338 Bandai Namco Entertainment 154 337,284 5,563 16
4.2 PUBLISHERS HOURS WATCHED SHARE From Day 1 To Day 3 the total amount of hours watched on twitch was 58,069,030 h, distributed among these publishers. 17
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