Diploma in Blogging & Content Marketing Part I Lesson 2 Setting Up A Blog Presented by: Gareth Redmond Course Educator
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Lesson 2 Understanding Blogging Terminology Analysis of Blogging Platforms Pitfalls to Avoid When Blogging Setting Up Your Own Domain Summary Blog Review Q & A
Blogging Terminology Understanding Blogging Terminology
Blogging Terminology Why might you blog? Distribute content that you want, when you want! Blogs can help to fuel the SEO of your website It gives you an opportunity to have a voice in your area of choice It can let you develop a community to share with
Blogging Terminology Meta Tags - Meta tags are made up of meta titles, descriptions and keywords. The tags help structure the data on your webpages in a way that help search engines understand what is important for each page. Linkbait Content intended to gain traffic through provocative copy. Reciprocal Link An agreement between bloggers to link one between blogs, and take advantage of each others links.
Blogging Terminology SERP SERP stands for Search Engine Results Page. Plugin In WordPress, a plugin is a folder of files that gives your blog extra functionality. A/B Testing This is when you test a webpage, an ad, or a piece of content to find the best performing version of it.
Blogging Terminology RSS - Really Simple Syndication is a means that users can subscribe to a feed, be it a newsfeed or a blog. It is a way to get a personal feed from the sources that you want in one place. CSS: Cascading Style Sheets is used to style page layouts. Sitemap This is your Blog index, that has a list of all the pages on your blog.
Blogging Platforms Analysis of Blogging Platforms
Blogging Platforms What are good reasons for blogging? A B C D E Other WordPress Medium Tumblr Squarespace
Blogging Platforms
Blogging Platforms WordPress
Blogging Platforms Why use it? MEDIUM Beautiful, simple & clean format More focused towards text based content Loyal community on the platform
Blogging Platforms MEDIUM
Blogging Platforms Why use it? Focuses on photography, music and video Extremely simple actions to post Great range of themes to choose from
Blogging Platforms
Blogging Platforms Why use it? Controlled and tested environment The easiest platform to use straight out of the box Fantastic support team
Blogging Platforms
Pitfalls To Avoid While Blogging Pitfalls to Avoid While Blogging
Pitfalls To Avoid While Blogging What do you think some of the pitfalls might be when managing your own blog?
Pitfalls To Avoid While Blogging Content Spinning Your content is your biggest weapon Remember who you are writing for Keep your content fresh!
Pitfalls To Avoid While Blogging Disorganisation Planning Research Proactive vs Reactive approach
Pitfalls To Avoid While Blogging Have A Clear Purpose Take control of what you want to achieve Your audience will respond to this Focus on producing the highest quality that you can
Setting Up Your Own Domain Setting Up Your Own Domain
Setting Up Your Own Domain Sub-domain Root domain Why do you think It is important to have your own domain?
Setting Up Your Own Domain Develop your brand with your domain Make sure your domain is unique but includes Keywords Keep it short and snappy 16 It builds up your credibility You can have personalised emails address with your domain Makes you unique Be memorable, this is effectively your brand name Don t use numbers where possible
Blog Review
Class Interaction Check out my video https://youtube.com/shawacademy
Summary Understanding Blogging Terminology Analysis of Blogging Platforms Pitfalls To Avoid When Blogging Setting Up Your Own Domain o Attend all of the lessons live to ask Questions in real time and benefit the most o We re here to help, so contact us anytime!
Class Assessment After Lesson 3, your first weekly assessment will be available
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Next Lesson The next session is Vlogging What is Vlogging? The Rise of Video Success Stories What Do You Need To Set Up Your Own Vlog? Attend all of the lessons LIVE and your knowledge will grow Shaw Academy Lifetime Membership Prize during Lesson 8 Recordings are available within 24 hours Go to www.shawacademy.com and then the Top Right Corner Members Area
Q&A Next Lesson is Vlogging You will learn about What A Vlog Is, The Reasons for Vlogging & What You Need To Set Up A Vlog You will know what it takes to start your own vlog and why it is an activity that could be perfect for you www.shawacademy.com www.facebook.com/shawacademy www.twitter.com/shawacademy support@shawacademy.com See local numbers on website