Business with the UK MoD Feb. 05 2009 Bruhn NewTech Jacob Perch Nielsen Agenda Bruhn NewTech, who we are History Bruhn NewTech Limited Do s and Don t s 1
Our mission Bruhn NewTech s core aim is to help civil defence and military armed forces around the world effectively prepare for and manage life-threatening scenarios. Combining CBRNE and information technology expertise, we develop warning and reporting systems that support critical decision-making, enhance the momentum of operations and ultimately help military and civilian personnel protect human lives. NBC-ANALYSIS. Risk-management solution. CBRN hazard prediction, and warning & reporting solution Full CBRN situational awareness Stand-alone or integrated in C4I networks CBRN experts Recognized supplier within NATO Widely used by Armed Forces with +8,000 users worldwide Global Reach Note: Solutions in operational use with the Defence and civil emergency services in 23 NATO and 5 Partnership for Peace (PfP) nations NBC (Nuclear, Biological, Chemical) and CBRN (Chemical, Biological, Radiological, Nuclear) are synonymous and describes in standardised NATO terms the threats to defence forces and civilians 2
Sweden NBCRV. Platform Patria/SISU XA-203S 6x6 APC Prime contractor BAE Systems Bofors CBRN sub-systems integration Bruhn NewTech SensAware 3
Network Enhanced Capability International presence. Local strength. Local offices in: Denmark United States United Kingdom Agent representation Worldwide coverage Bruhn NewTech Inc. Bruhn NewTech Ltd. Bruhn NewTech A/S 4
Major milestones in our history 1985 NBC-ANALYSIS development begins 1989 Bruhn NewTech A/S established to develop CBRN software for NATO countries Win Royal Danish Air Force, the first major customer 1990 NBC-ANALYSIS launches internationally First international sale to UK MoD for the first Gulf War 1995 Win UK MoD national license for BRACIS Bruhn NewTech Inc. opens in USA 1997 Win US DoD national license for JWARN Bruhn NewTech Ltd. opens on the MoD premises of UK Defence NBC Center 1999 First version of Explosive Ordnance Disposal (EOD) solution, later known as EOD Frontline developed for UK MoD 2000 Win several US DoD CBRN subsystems integration contracts 2002 SensAware developed in cooperation with the US Army 2003 Bruhn NewTech provides major EOD and decontamination capabilities to UK MoD prior to the Iraqi operation 2004 Win first major CBRN protection solutions contracts in the Middle and Far East NATO CBRN battalion uses NBC-ANALYSIS and EOD Frontline in their support for the Athens 2004 Olympics Win first major CBRN subsystems integration contracts in Europe 2006 All headquarters under SACEUR/NATO operational control are mandated to use NBC-ANALYSIS in NATO operations 2007 Win new UK MoD national license for 2nd generation BRACIS Bruhn NewTech in the UK 1990 NBC-ANALYSIS contract with UK MoD to deploy in the first Gulf War 1995 Win UK MoD national license with NBC-Analysis 1997 Bruhn NewTech Ltd. Office on the premises of UK Defence NBC Centre 1999 First version of Explosive Ordnance Disposal (EOD) solution, developed for UK MoD 2007 Win new UK MoD national license for 2nd generation CBRN warning and reporting system 2009 Sales office in Salisbury 5
Do s and Don t s If you want to maintain and grow your business Do Have something the MoD wants Listen to the MoD Be British Be patient Be true to yourself Don t Be arrogant Be Danish Pretend to be someone else The UK MoD business is famous for being lumpy or even sporadic But They do speak a decent language They do have an open mind They are friendly There are no strong buy English preferences : In Short: It is only hard work to do business with the UK MoD 6
Thank you! 7