Connecting Global Competence SEE THE BIG PICTURE IN THE SMALLEST DETAIL. Future prospects for developing and manufacturing innovative electronics. FACT SHEET International Trade Fair for Electronics Development and Production. March 14 16, 2017 Shanghai New International Expo Centre productronica-china.com
INNOVATIONS AT PRODUCTRONICA CHINA 2016 KEY FIGURES* VISITOR NUMBER 60,000 55,000 50,000 Cable processing and connector manufacturing Coilware production Component manufacturing Clean room technology LEDs production Production materials/equipment (metallic & non-metallic preliminary products and semi-finished goods, process materials, etc.) Organic and printed electronics Production technologies for batteries and electrical energy storage 45,000 40,000 35,000 30,000 25,000 20,000 15,000 1,0000 5000 0 Total 2012 2013 41,847 47,287 2014 51,498 2015 2016 55,365 61,455 SMT Visitors: 61,455 (YOY 11% increase) Soldering and joining technology for PCBs (soldering, gluing, dispensing, coating equipment, etc.) EXHIBITOR NUMBER Test and measurement, quality assurance Production logistics and material-flow technology Production subsystems (industrial robots, motion control, drive technology, etc.) PCB and circuit-carrier manufacturing EMS 1,100 1,000 900 800 700 600 500 400 300 200 100 Total 2012 664 2013 737 2014 868 2015 1,006 2016 1,088 Exhibitors: 1,088 (YOY 8% increase) Exhibition space: 62,000 sqm International pavilions: Germany, Japan * Figures include numbers of electronica China and productronica China.
2016 KEY FIGURES* VISITOR ANALYSIS (BY TYPE OF BUSINESS) 2 23% 20% 18% 1 0% 14% 12% 8% 7% 1% 1% 1% EMS/OEM Application/usage of electronic components/ assemblies/subsystems 3 30% 2 20% 1 0% 50% 40% 30% 20% 0% 48% 36% 28% 17% 26% Electronic components 22% 16% Manufacturing equipments VISITOR ANALYSIS (BY JOB RESPONSIBILITY) 12% Manufacturing/ Procurement production R&D/design BD/sales/marcom 13% 13% 12% VISITOR ANALYSIS (BY INDUSTRY MULTIPLE CHOICES) Industrial electronics Automotive industry Consumer electronics Communication systems Medical technology New energy Electronic assemblies/ subsystems Computers & peripherals Corporate management Internet of Thing (IoT) * Source: visitor registration analysis at electronica and productronica China 2016. Agent/ distributor/ dealer 4% Quality control Mechanical engineering Scientific institution/ association/ Material supplier university Media 8% Household appliance 2% Education/ scientific research 7% 7% 7% Military electronics Aviation & space technology Public administration/ authorities 1% 1% 1% Journalist/ editor Lighting engineering Security & protection system Government administration Rail transit Intelligent building Others Others 2% Others 98% of visitors feel that attending productronica China benefits them moderately to greatly with regard to their professional activities or education / training 98% of visitors plan to attend productronica China again 97% of exhibitors plan to participate in the next productronica China
SIGNS OF HIGH SATISFACTION* EXHIBITORS BUSINESS GOALS REACHED EXHIBITORS OVERALL ASSESSMENT 94% 91% 88% 87% 87% 83% 80% 80% 82% KNOWLEDGE TRANSFER AT PRODUCTRONICA CHINA 7 7 70% Company, product & image presentation promotion Exchange of experience Presentation of innovations Studying the competition, market overview VISITORS BUSINESS GOALS REACHED 9 96% 94% Preparing future business transactions 94% Maintaining existing business relationships 94% 94% 70% Clarity of product range/segmentation Completeness/breadth of product range 88% 88% Character of a leading trade fair in China Promotion of the trade show 87% Frequency of visitors entering your stand 84% Electronics manufacturing technology application contest Face to face discussion on electronics manufacturing process Electronics manufacturing automation forum Wire harness manufacturing innovation forum Sino-europe flexible & printed electronics forum 80% 7 General market orientation Further education/ increasing professional knowledge Information about/looking for new products, innovations Preparing future business transactions Studying the competition Seeking and identifying distributors/new agents/partners Maintaining existing business relationships Building up new business relationships Doing business during the fair VISITORS OVERALL ASSESSMENTENT 96% 96% 9 94% 93% 93% 92% 92% 80% 7 Presence of Chinese exhibitors Completeness/ breadth of product range Presence of market leaders Character of a leading trade fair Clarity of product range/ segmentation Quality of visitor information provided by the trade fair company Promotion of the trade show Presence of international exhibitors * Source: exhibitor and visitor survey at productronica China 2016. Rating of good to excellent.
SEGMENT HIGHLIGHTS ELECTRONIC MANUFACTURING AUTOMATION SEGMENT MOTION CONTROL SEGMENT DISPENSING SEGMENT SMT SEGMENT MATERIALS SEGMENT SOLDERING SEGMENT CABLE PROCESSING SEGMENT productronica China provides us a very good opportunity to exhibit our new products. Many of our customers visited this show and got a lot of information about automation and Industry 4.0 here. We are impressed by the power of the exhibition in China and very surprised about the show scale, product scope and the number of visitors. We are already looking forward to exhibiting next year. We are very satisfied with the number of visitors. We had discussions with our existing clients and potential customers. They had a very good impression of this show. There is no better place in Asia than productronica China to exhibit our best machines. We are sure to join the show next year. Herbert Hofmann, Vice President of CRM, Managing Director of Greater China, ASM Assembly Systems Ltd. Sugimoto Yoshiyuki, General Manager, Musashi Engineering Shanghai Ltd. Marcus Setterberg, Managing Director, Komax (Shanghai) Co., Ltd.
SMT INNOVATION POINT AND DEMO LINE At the SMT Innovation Point of productronica China 2016, four production lines were built to unveil the complete production process of surface mount. Yamaha, together with Heller, installed the first line with their high-performance compact printer, high-efficiency modular and high-end hybrid optical inspection system and presented their solutions for the first time at a show. DEK and SIPLACE, two units of ASM, built a simulation line with REHM fitting for smartphones and automotive electronics production. Speedprint, together with Europlacer and BTU, constructed another line that demonstrated the mounting processes in military and aerospace electronics. Local leading players, including Desen, Faroad and KAIT Zhenhuaxing, assembled the fourth line to show Chinese innovative capability in SMT industry. DEMO LINE Demo line 1: Automotive & security electronics YCP10 Demo line 2: Military & aerospace electronics YSM20 YSi-V 1936MK5 SP710 iineo I Pyramax 125N V510 Optimus 3D AOI PRODUCT REVIEW Demo line 3: Smartphone & automotive electronics DEK NeoHorizon 03ix SIPLACE TX VisionXS SPONSOR Demo line 4 DSP-1080 VCTA-V850 CPM- KAT-10000-N
HALL ASSIGNMENTS E1 E2 E3 E1 E1 E2 E2 E2 E3 E3 E3 Cable processing and connector manufacturing Component manufacturing EMA and motion control Dispensing Materials SMT PCB manufacturing/pcbs and other circuit carriers EMS electronica China is the leading trade show for electronic components, systems and applications in China as well as the Asian-Pacific region. Growth of a decade has established electronica China a name for its high-end applications and technological innovations. A series of international innovation forums, addressing important application trends and growth markets, offer the electronic community in China the latest industry trends and solutions. electronica-china.com E5 E6 E5 E5 E6 E6 Semiconductors Power supplies Micro nanosystems and Sensor technology Automotive electronics/testing Test and measurement Embedded systems Passive components Displays Switch and interconnection technology Cable and wire As Asia s largest trade show for lasers, optics and photonics, LASER World of PHOTONICS CHINA has always taken a leading role in the industry and showcased its entire spectrum in four categories: Laser Systems for Production Engineering, Lasers and Optoelectronics, Optics and Manufacturing Technology for Optics, Imaging and Optical Metrology. From fundamental research to industrial applications, LASER World of PHOTONICS CHINA dedicated itself to the development and innovation of all fields in the industry, providing you with the best platform for finding solutions in light. world-of-photonics-china.com
YOUR ACCESS TO THE WORLD OF ELECTRONICS Global partnership: electronica China and productronica China are part of Messe München's network for the electronics industry, which includes leading international and regional trade fairs around the world. More than 5,900 exhibitors More than 210,000 visitors More than 1,000 media representatives Strong local partner network Partnership with important industry associations CONTACTS Messe Muenchen Shanghai Co., Ltd. Beijing office Shenzhen office Messe München GmbH Add: 11th floor, PINGAN FORTUNE Tower, Add: Rm. 2908, China Overseas Plaza, No.8 Add: Rm. 1410, International Chamber of Project Management Sales Germany 1088 Yuanshen Road,Pudong New Area, Guanghua Dongli, Jianguomenwai Avenue, Commerce Tower, No. 168, Fuhua 3rd Rd, Ms. Tingting Lu Ms. Agnes Nagy Shanghai, 200122 Chaoyang District, Beijing, 100020 Futian District, Shenzhen, 518048 Senior Exhibition Manager Sales Consultant Tel: +86 21 2020 5553 Tel: +86 10 8591 1001*801 Tel: +86 755 3335 8738 Tel: +49 89 949-20321 Tel: +49 89 949-20561 Fax: +86 21 2020 5688 Fax: +86 10 8468 2519 Fax: +86 755 3335 8730 Fax: +49 89 949-9720321 Fax: +49 89 949-9720561 larry.chen@mm-sh.com will.huang@mm-sh.com sz@mm-sh.com tingting.lu@messe-muenchen.de agnes.nagy@messe-muenchen.de