re:think creativity Dr. Nikos Vogiatzis gi-cluster Board Member Corallia Co-founder & Chief Development & Operations Director Presented by: Julia Phoca gi-cluster Manager
gi-cluster s mission is to become a world-class, fully operational innovation ecosystem with a focus on Gaming and Creative technologies & applications, which will contribute towards elevating Greece in the global competitiveness charts
key development milestones 2017: internationalisation plan world class cluster 2020 2016: 5 year long-term growth plan 2015: Critical mass of >50 members 2014: Deployment of common cluster infrastructure and services 2013: Initiation of a Pilot Cluster Development Programme 2012: Establishment of the gi-cluster structure and governance 2011: Cluster Initiation under the facilitation of Corallia
Casual & Hard-Core Games Creative Content Serious Games igaming Gamification Platforms members gold-labeled cluster 1500 talented professionals 200 m revenue Global presence
Gold αριστεία Labelled διαχείρισης Cluster The "Cluster Management Excellence Label GOLD - Proven for Cluster Excellence" of the European Cluster Excellence Initiative acknowledges cluster organisations that demonstrate highly sophisticated cluster management and that are committed to further improve their organisational structures and routines for the benefit of an even higher performance..
Creative Industries: definition "those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property and recognised nine creative sectors; namely: Advertising and marketing Architecture Crafts Design: product, graphic and fashion design Film, TV, video, radio and photography IT, software and computer services Publishing Museums, galleries and libraries Music, performing and visual arts Games Segment Visual Arts Segment
gi-cluster expertise Games Segment [60%] Visual Arts Segment [40%] Primarily for entertainment industry. online games; mobile game applications; social games & platforms; game engines & tools Primarily for tourism / culture & education industries. digital Culture; Services for the Tourism industry; Content development
gi-cluster value chain category Casual & Hard-Core Games, Serious Games, igaming, Gamification, Creative Content, Platforms type End Product, Services & Tools, Content channel Console, PC, Mobile/ Tablet, Social, Web, Retail interface 2D, 3D, VR/AR, Haptic target-client B2B, B2C, B2G target-market Entertainment, Tourism & Culture, Education, Health, Advertising
Internationalisation Developing links with the international market is a priority. A comprehensive internationalisation and extroversion programme is designed and in this context targeted actions are implemented. Futur en Seine 2016 & 2017 Paris Strategic Partnerships with France (Paris, Lyon) & Spain Participation in International Expos GDC 2014 San Francisco Implementation of EU projects InnoSUP - COSME EBN Creative SIG Active Participation in European creative industries fora International Partnerships & project Game Connection - Paris 2015 & 2016 & 2017 E3 2015 Los Angeles New European Media [NEM] Participation in the Cluster of Clusters and active part in respective consultations
France Greece: cooperation milestones Mar. 2017: MoU between gi-cluster & le CNAM and start of the gi-cluster Research Ambassador Sept. 2014: consultation between Corallia & French Embassy in Athens Jan. 2017: Maria joins the Cap team as gi-cluster Business Development Ambassador June. 2015: Smart Life International meeting + team attends FenS July 2016: Imaginove & gi-cluster sign bilateral agreement (MoU) June 2016: gi-cluster delegation at Futur en Seine 2016! Sept. 2015: Cap Digital & gi-cluster sign bilateral agreement (MoU) Oct. 2015: Francesca joins the Cap team as gi-cluster Ambassador Dec. 2015: gi-cluster business mission attends Info Day re: H2020 Calls @Cap premises Oct. 2015: President of French Republic Visit Oct. 2015: First cluster members meeting @Cap premises
The time is now!
Trend #1 #immersive experiences Tourism sector provides an enormous pool of potential users interested in interacting with cultural heritage and creative content, all over the world. Integration of creative content with visitor-related experiences, establishing and exploiting synergies among cultural, creative, touristic and hightechnology sectors for the development of new products, experiences.
Trend #2 #gamification Gamification practically means the shift of Game design from the development of games for entertainment to the creation of games or other applications with a more meaningful purpose. The applications in Culture are enormous and remain relatively unexploited.
Trend #3 #context-aware content An emerging trend to optimally combine content with a user experience that is differentiated and compelling on the consumer s platform of choice; to innovate around the product and user experience; to develop seamless consumer relationships across distribution channels and to put mobile at the centre of their consumer offerings.
Opportunity #1 #open and easier access to Culture and Heritage Societies diversity should be recognised and considered. Collections in museums, galleries etc. coupled with intangible heritage represent the history of individual countries, but also the collective heritage of the World. Such materials should be made more accessible via ICT technologies and enable a look to the future through contact with the past.
Opportunity #2 # content-enabled smart cities The notion of smart cities is defined by the EC as a place where traditional networks & services are made more efficient with the use of digital and telecommunication technologies, for the benefit of its inhabitants and businesses. Cross-fertilisation of specific technological sectors can form the foundation for the smart cities concept to become widely spread across Europe and the globe, allowing the development of new services for citizens and businesses, enhancing every-day life for inhabitants and resulting in friendlier, safer and energy & cost-efficient environments for all.
Opportunity #3 #visitors personalised experiences Today, tourists seek more vivid experiences. According to a Trip Advisor survey, the top reasons for global travel are search for unique and interesting experiences and the opportunity for the visitor to broaden his/her knowledge and enrich his/her understanding of the world. 52% of consumers, used a mobile device to book travel; 62% of travellers use the internet to research their trips; 89% of travellers use their smartphone while visiting a destination.
What About Us??
Thank you for your attention! hello@gi-cluster.gr www.gi-cluster.gr
[the facilitator] Corallia Clusters Initiative is the first organisation established in 2005 in Greece for the structured and systematic management and development of clusters, with the strategic aim to develop cohesive and productive innovative ecosystems within which actors operate in a coordinated manner, in specific sectors and regions of the country, where a competitive advantage and export orientation exists. gi-cluster 2016 2017 Corallia acts as a catalyst creating favorable conditions for clusters to expand and make effective use of and promote Hellenic innovation, at both national and international level.