the LENS P H O T 0 V I D E O C O N T E N T 2018 MEDIA KIT
34 THE LENS OUR MISSION REMOTE ACCESS Chris Simpson has criss-crossed the globe to capture stirring images in some of the most far-flung locations in the world. We talk to the award-winning photographer about his career, his favourite shots and the gear that keeps him going. by David Wright R eru conic photograph adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt. Lorem ipsum adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco ex ea commodo W ith a sharp focus on photographers, videographers, cinematographers and photo enthusiasts across every skill level from beginner to pro, The Lens from Henry s Canada is an exciting new, beautifully rendered, 68-page magazine that delivers aspirational, inspirational and motivational content to its readers. Published four times per year, The Lens is packed with pieces, expert tips and advice, valuable how-tos and instructional articles, gear tests and product reviews, and stunning photo galleries filled with gorgeous images curated from Henry s customers and staff. With a circulation of 120,000 across Canada (available in store at all Henry s retail locations and mailed to select households via Canada Post), The Lens is positioning itself to become the must-read photography magazine NIKON D850 5 THINGS TO TRY RIGHT NOW Lorem ipsum dolor sit amet, cnonsectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore enim ad minim veniam, quis nostrud exercitation ut aliquip ex ea comnulla pariatur. Lorem ipsum adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna Nikon s latest pro-grade camera delivers razor-sharp resolution and blistering speed. Test drive these cool features to take your work to the next level. Aliqua. ut aliquip ex ea comoccaecat cupidatat non proident, sunt in culpa qui officia. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et exercitation ullamco Duis aute irure dolor in reprehenderit in voluptate by Vickie Reichardt 1 2 3 4 5 Velit esse cillum dolore eu fugiat Lorem ipsum adipiscing elit, enim ad minim veniam, quis nostrud exercitation ullamco ex ea comnulla pariatur. Excepteur sint occae cat cupidatat. Lorem ipsum adipiscing elit, sed do eiusmod tempor incididunt Ut labore et dolore magna aliqua. quis nostrud exercitation ut aliquip ex ea commodo consequat. Duis aute irure dolor.cididunt ut labore et dolore magna aliqua. quis nostrud exercitation ullamco Duis aute irure dolor. cididunt ut labore et dolore magna aliqua. quis Nostrud exercitation ullamco Duis aute irure dolor. cididunt ut labore et dolore magna aliqua. cididunt ut labore et dolore magna aliqua. quis nostrud exercitation ut aliquip ex ea commodo consequat. Duis aute. tation ut a consequat. CLICKS OF THE TRADE What s it like shooting rock stars, athletes and celebrities for some of the most celebrated magazines in the world? Mark Selinger shares his tips for connecting with a subject to nail the perfect shot. by Vickie Reichardt A adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt. exercitation ullamco ex ea commodo culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum adipiscing exercitation ullamco ex ea commodo exercitation ullamco ex ea commodo culpa qui officia deserunt mollit anim id est laborum. enim ad minim veniam, quis nostrud exercitation ullamco ex ea commoesse cillum dolore eu fugiat nulla pariatur. Excepteur sinut labore. Lorem ipsum adipiscing elit, enim ad minim veniam, quis nostrud exercitation ut aliquip ex ea commoesse cillum dolore eu fugiat nulla pariatur. Excepteur sinut labore ea commoesse cillum dolore eu fugiat nulla pariatur do eiusmod. compelling in-depth interviews, insightful profile for Canada s greatest camera store. 62 THE LENS 28 THE LENS
CONTENT HIGHLIGHTS Expert tips and advice Drawing on the vast expertise of the Henry s Canada staff and an array of photography professionals, each issue of The Lens provides valuable information and guidance on gear, photography techniques and more to help readers hone their skills and get the most out of their equipment. PHOTO GALLERIES & CHALLENGES The Lens engages its readers with a new photo challenge each issue, aimed at sparking creativity and participation on the part of customers and staff alike. Readers and staffers submit their work, and the most stunning/creative/unique images are transformed into the next issue s photo gallery. In-depth interviews & profile pieces How-tos and instructional articles How do you build your own affordable home studio? How can you create unique effects using just a flash? How can you best use a drone to capture a stunning shot of a skyline? LOCATIONS SCOUTED Whether it s a conversation with a gifted photographer, a renowned cinematographer, a photojournalist or gallery owner, The Lens offers compelling profiles that give insight into the lives and careers of GEAR TESTS AND REVIEWS Henry s is known for its wide selection of products and as leaders in the photo and video specialty space in Canada, and each issue of The Lens features comprehensive The Lens features how-tos and instructional articles that provide easy-to-understand, step-by-step instructions to guide readers through all manner of photo-related activities. From breathtaking vistas to dazzling neon playgrounds, moody nightscapes, wild graffiti walls and more, our editors regularly accomplished photography professionals, who share their memories along with tests and reviews of all the latest gear. From cameras and lenses to lights, mounts, mixers, microphones, VR headsets and myriad acces- scout the country to round up some of the candid observations about their favourite gear and how they do what they do. sories, readers get the full scoop on the latest industry news and advancements in products that will best suit their needs. coolest, most unique spots to shoot.
AD RATES & SPECS ISSUE DATES Net rates are as follows Full page $22,000 DPS $40,260 1/2 page horizontal $16,720 1/3 page vertical $11,660 AD SIZE TRIM LIVE BLEED Width x Trim Width x Trim Width x Trim Double page spread 15.75'' x 10.75'' 15.25'' x 10.75'' 16'' x 11'' Full page 7.875'' x 10.75'' 7.375'' x 10.225'' 8.125'' x 11'' 1/2 page horizontal 7.875'' x 5.375'' 7.375'' x 4.875'' 8.125'' x 5.625'' 1/3 page vertical 2.75'' x 10.75'' 2.25'' x 10.25'' 3'' x 11'' SPRING ISSUE In market May 15 Sales close April 4 Material due April 11 SUMMER ISSUE In market August 13 Sales close June 29 Material due July 6 HOLIDAY ISSUE In market November 12 Sales close September 28 Material due October 5 CONTENT OPPORTUNITIES DIRECTED* The Lens editorial team can develop content in the Henry s brand voice with both its audience and your advertising objectives in mind. Product integration is customized in order to ensure the reader experience is relevant and positive regarding both brands. This content is distinguished from the rest of the editorial with a in partnership with slug placed within the page. SPONSORED* In The Lens, advertisers have the opportunity to sponsor editorial content around themes that resonate with their campaign goals in order to speak to an engaged audience. This content is distinguished from the rest of the editorial with a sponsored slug, the advertiser s logo placed on the page, and a brand-ad adjacency. *Additional costs are associated with these programs. Contact your Rogers Media account manager for further information.
UPLOAD INSTRUCTIONS SUPPLIED ADVERTISING MATERIALS PRODUCTION PROCESS PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to: magazinescanada.ca/advertising/production/dmacs_specifications or contact the Production Manager for details. Rogers Publishing does not accept responsibility for material content or colour trapping. Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. We are not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines Canada website: magazinescanada.ca/advertising/production/tools. Keep all colours CMYK. Do not use spot colours or RGB art. Keep any black/grey type as one-colour black (no four-colour black text). InDesign CS3 or higher templates for ALL ad sizes are available at addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu). ADDIRECT TM INSTRUCTIONS Upload. Check. Send 1. Log in to Magazines Canada s AdDirect Ad Portal (addirect.sendmyad.com). Note: A user account will have to be set up upon the first visit. 2. Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload. 3. Follow the onscreen preflight process. 4. Approve your ad.