Business Attraction That Works IDA WORKSHOP OCTOBER 8, 2013
BUSINESS ATTRACTION THAT WORKS Kris Goddard EXECUTIVE DIRECTOR BID DEVELOPMENT & COMMERCIAL REVITALIZATION NYC DEPARTMENT OF SMALL BUSINESS SERVICES Phone: (212) 513-9256 Email: kgoddard@sbs.nyc.gov
BUSINESS ATTRACTION THAT WORKS Joe Getz FOUNDING PRINCIPAL JGSC GROUP, LLC Retail Market Analysis & Strategic Planning Phone: (856) 662-8800 Email: jgetz@jgscgroup.com
BUSINESS ATTRACTION THAT WORKS Challenges: Property owners Commercial brokers Misperceptions Handling a new function
BUSINESS ATTRACTION THAT WORKS Program: Market analysis Evaluation of properties Outreach/consensus Marketing materials Prospect lists Direct mail/phone
BUSINESS ATTRACTION THAT WORKS Kerry McLean DIRECTOR OF COMMUNITY DEVELOPMENT WOMEN S HOUSING and ECONOMIC DEVELOPMENT CORP (WHEDco) Phone: (718) 839-1189 Email: kmclean@whedco.org
Downtown Retail Attraction on Southern Boulevard, The Bronx, NY Kerry A. McLean Director of Community Development, WHEDco IDA Conference, Oct. 8, 2013
WHEDco s work in the South Bronx Since 1991: Green homes Early childhood education and youth development Family support Home based childcare microenterprise Food business incubation The Arts Community development
Symbol of Urban Blight 1977, President Carter visits Charlotte Street, a half block from WHEDco s Intervale Green building and Southern Boulevard (New York Times)
Vacant Urban Renewal Site 2005: Vacant Urban Renewal Site @ Louis Niñé Blvd. near Southern Blvd.
Intervale Green & Louis Niñé House 2009: WHEDco builds award winning green housing on Vacant Urban Renewal Site
A Fast Growing Neighborhood (16.6%)
Unmet Retail Demand of $132 million
Partner with Local Property Owners and Brokers
HOLD Broker/Property Owner Meetings and Events Brokers Breakfast 2012: Commercial Leasing in Low Income Districts
SHARE Local Data and Marketing Materials
SHOW The New Retail Vision GRAPHICS!
CREATE Retail Ready Plan Before Storefront Staging
AFTER Storefront Staging
AFTER Storefront Staging
BEFORE: Dingy Bar Rarely open in day Not welcoming
AFTER: NEW Furniture Store
BEFORE: Abandoned Building For Sale/Rent
AFTER: NEW Clothing Store
AFTER: NEW Clothing Store
NEW Supermarket
Prospect Among EXISTING Business Owners/Merchants
ADVISE Local Merchants of Shifts in Demographics & Unmet Demand
IMPROVE Retail Mix One Owner/Partnership: Three Businesses on Southern Boulevard
including Hardware Store right across the street!
IMPROVE Retail Mix From struggling Botanica
to NEW Specialty Food/Fish Market (featured in Crains NY)
Women s Clothing now offered at Men s Urban Wear Store
Leverage Local Assets: History and Culture
UNCOVER Rich Music Culture
PROMOTE Local Culture PARTNER with Local Experts Invite PRESS Morrisania Music History Trolley Tour (covered by Wall Street Journal, Feb. 2013)
INCORPORATE Local Asset Into Retail Attraction Retail Space and Culture Trolley Tour, 2012
ACTIVATE Empty Spaces With Music/Arts Pop Up Bronx Music Heritage Center Laboratory (Music Incubator)
GENERATE Foot Traffic and Nightlife Circa 95 Pop Up Shop @ BMHC Lab, 2012
RESULTS 31 new businesses in three years Vacancies slashed, from 24% to 12% Retail mix improved: grocery, clothing, furniture, electronics, restaurant, food, arts, ethnic market, etc. BEYOND THE NUMBERS Clear retail needs, vision and strategy Compelling marketing materials Buy in from real estate & businesses New public and private investment More vibrant, family friendly district ONGOING CHALLENGES Clean & Safe ; Rigid Owners; No CRM! LESSONS LEARNED Too Many To Count! PARTNER: Property Owners/Brokers PROSPECT: Existing Merchants too PROMOTE: Assets/History and Culture
Thank You. Kerry A. McLean Director of Community Development kmclean@whedco.org 718-839-1189 Visit www.whedco.org www.southernblvd.org www.bronxmusic.org
BUSINESS ATTRACTION THAT WORKS Rebeca Ramirez DIRECTOR OF DEVELOPMENT & COMMUNICATIONS MYRTLE AVENUE BROOKLYN PARTNERSHIP Phone: (718) 230-1689 Email: rebecaramirezh@gmail.com
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BUSINESS ATTRACTION THAT WORKS Gayle Baron PRESIDENT (Retired) LONG ISLAND CITY PARTNERSHIP EXECUTIVE DIRECTOR (Retired) LONG ISLAND CITY BUSINESS IMPROVEMENT DISTRICT Phone: (718) 937-17996 Email: baron.gayle@gmail.com
BUSINESS ATTRACTION THAT WORKS
BUSINESS ATTRACTION THAT WORKS
BUSINESS ATTRACTION THAT WORKS