Lecture 5. Need Analysis and Problem Definition

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GE105 Introduction to Engineering Design College of Engineering King Saud University Lecture 5. Need Analysis and Problem Definition SPRING 2016

Before We Start If I had only one hour to save the world, I d spend 55 min defining the problem and 5 minutes finding a solution A problem properly stated is half solved Charles Kettering (American inventor and the holder of over 300 engineering patents)

The Big Picture Customer Design Engineer Communication Communication Product Manufacturer 3

Importance of Communication Design Construction Poor communication between the designer and the construction team lead to the collapse of the second floor 114 people died!!! 4

Design Process Customer needs a solution (Client statement) Analyze the Needs problem definition and formulation This lecture System Design (Conceptual + Detailed ) System integration and product test Properly functioning system 5

Input Tasks Output Client Need Statement Talk with the client (interview) Some potential users (survey) Brainstorming Problem statement Objectives Constraints Criteria 6

Client s Need Statement First understand what the problem is (what does the customer want?) Often, the customer does not know exactly what s/he wants nor what is achievable Client Statements usually have limitations such as: Bias (e.g., reconsider admission strategy; whereas the problem could be managing classrooms) Imply solutions (e.g., replace the door; whereas another solution can be better) Make sure that the correct problem is being addressed 7

Client Statement: The residents of one of my tall buildings are complaining that the elevators are slow Interpretation 1: you have to install another elevator at great expense Interpretation 2: Put entertainment on the main floors and provide some coffee 8

The statement is a very short paragraph providing answers to (What? Why? How?) Written in the language of the customer Normally straightforward, non technical and non quantifiable

The problem addressed by the Wright brothers at the turn of the 20th century was: Need a manned machine capable of achieving powered flight This means that: 1. They wanted to design a flying machine 2. It must carry a person (which rules out model aircraft) 3. An onboard power source must be used to take off (which eliminates hot air balloons)

How to Assess Needs Question the customer Explore resources (gathering information) Technical literature (books, journals,www) Similar designs (competitors, patent search) Search legal and regulatory restrictions Allocation of frequency bands Restriction on tower heights Environmental impacts Safety Brainstorm Investigate Manufacturability issues 11

Types of Specifications Design Specs : provide basis for evaluating the design (e.g., safe, light, inexpensive, simple) Functional Specs: describe what the product must do (e.g., drilling, grinding, polishing) Performance Specs: to judge how good is the design (e.g., speed, energy, accuracy) Use (but don t confuse) Demanded design elements and Wished for design elements Be as specific as possible by using numbers where possible (e.g., not heavy but 2.5 kg ) 12

Common Categories for Specifications Performance Geometry Materials Energy Time Cost Manufacturability Standards Safety Transport Ergonomics Weight 13

Need Analysis Example Questions: Why? How? What? Who? Where? When? 1. When and why do you use the product? 2. What do you like about existing products? 3. What don t you like about other products? 4. What are the required functions? 5. Who is the product user? 6. Where is the product going to be used (environment)? 7. What are the unacceptable options/behaviors of the product? 8. What should the product satisfy? 9. What specifications do we have/know? 10. Are there any legal issues? 11. What are the human factors to be considered? 12. What is the expected life duration of the product? 14

Design Objectives Objectives are the requirements that the design is to satisfy (Specific, Measurable, Achievable, Realistic, Time bound) Construct an Objective Tree by: Listing objectives according to the assessed needs Grouping the relevant objectives Forming a hierarchical tree structure Ladder Safe Marketable stable Strong Inexpensive Portable Durable

The Design Objectives can be divided into: Primary (need/must) Secondary (wish/want) The Primary Objective is what the customer/client really needs Without the primary objective the design is a failure The Secondary (Less important) Objectives are not necessarily specified; but can have an added value to the product (e.g., Safety, simplicity, beauty) 16

Constraints Constraints are boundaries that limit the engineer s flexibility. They form the design envelope (feasible design space) They help to identify acceptable designs Should be measurable Should be answered with True/False; Yes/No Example: Cost <1000 SAR Weight <500 N Flexible system (yes/no) 17

Sources of Constraints Cost: Cost of design, production, maintenance, support Time: delivery dates, processing, time to market Legal, ethical: Patents, intellectual property, product reliability, safety requirements Physical: size, weight, power, durability Natural factors: topography, climate, resources Company practices: Common parts, manufacturing processes Human Factors/Ergonomics Sustainability Environment: Bio-degradable materials, recycled materials, green energy 18

Design Criteria Criteria are indicators defining the success of achieving the objectives Criteria define the product physical and functional characteristics They represent descriptive adjectives that can be qualified on a given scale: examples: beautiful, low cost, low noise, smart, low weight Might be used for judging between different designs 19

Examples of Criteria High safety To be Qualified say on a scale 1 to 10 1 (worst) and 10 (best) Ease of Maintenance Environment friendliness Public Acceptance Performance Ease of operation Durability Cost Ease of Manufacturing Aesthetic design (Appearance) Geometry Physical Features Reliablity Use Environment 20

Example :Specs for designing an " Auto-golfer" Geometry D Single unit, 3 foot circle Materials W Not degrade in rain snow, 30ºF Time D Ready to go < 14 weeks Cost D $600 (exclusive of radios) Manufacture W Off-the-shelf parts as possible Standards D Radios OK for FAA regulations Safety D Must pass safety review Transport D Must be portable Compactness W Should fit in a car or small truck D=demand W=wish 21

Problem Definition Need Analysis Specifications Problem Definition Objectives Constraints Criteria Problem Formulation A paragraph compiling the above points 22

To summarize 23