Coaches With Clients presents... High Profit JV Partnerships Module 5: TO THE MOON How To Structure JV Partnerships To Succeed...
What We Covered So Far... 1. Identifying who should be your JV partners 2. Making yourself promotable 3. Start approaching partners 4. Having partnering conversations
4 Different Types of Promotions... Tele-summit Product launch Tele-class Local promotion What could go wrong? How to... Be willing to flow with how things go
Tele-Summits... When you have a topic and you bring in a bunch of guest experts to talk about that topic Series of interviews You might be a guest speaker You might organize it yourself Q: Are they worthwhile? A: The person who benefits the most is the organizer Experts can grow their list by offering a free gift in exchange for opting in
Possible Benefits... If they want you to be a guest expert and promote it, you might ask them to do a stand-alone promotion for you in the future to balance things out You re the expert You get exposure to a lot of people You can leverage being on stage with other guest speakers Long term relationship
Hosting Your Own Tele-Summit... Get the biggest name people you can to be guest experts Ask them to promote it (and it s OK if they won t) Feature the biggest as a key note speaker Big names will attract other guest speakers
Behind The Scenes... Find a virtual assistant (VA) who has helped out with telesummits before Like scheduling a bunch of tele-classes Opt in page Sell the recordings Probably shouldn t be the first JV thing you do
Product/Program Launches... You have a training program you want to offer Schedule it about 3 months out Let people know about your promotion in advance Have JV partners promote a free tool or resource 2-3 weeks of pre-launch where you give away great content/teasers Know how to create great copy/video copy
Tele-Classes... The simplest way to get started Swap: I ll do a class for your list and you promote me. And then, you do a class for my list and I ll promote you. Benefit: you can promote it any time it fits in with your partner s schedule
How to Make It Great... Affiliate tracking program Recommended: CartsForCoaches.com Ad Tracker Do all the work for the JV partner... Provide them with an email they can send to their list Send the Big Fish partners a personal email Send them reminders Create the opt in page for them
How to Make It Great... Ask your partner specifically what date they are going to mail out for you Gets them committed Test the system out with your own list ahead of time Help them grow their list, make more sales, etc
When You Are Promoting Them... Host the call Give them a great introduction (Transfer of trust from you to your partner) Say something endearing about them Make it personal Bonus stacking: add some of your own bonuses (programs, coaching session, etc) Create a program just as a bonus for that partner
What To Say As A Great JV Partner... That s such a great point. I learned this from you before and I implemented this strategy... Thank you so much for sharing such great stuff. I m taking tons of notes. This is so great. You all really need to get this program. I m going to get this program myself and I can t wait to go through it. I want to encourage everyone to get this...
Following Up... Send them a recap email I hope you feel it went really well. Give them the recap New subscribers Sales Opt in rate/conversion rate What went well What we think could have gone better Schedule a pre-call meeting Also follow up if they promote you
Local Promotions... Your partners might not have their own affiliate program Use your own ad trackers to track things as best you can
Make Stone Soup... Host a live event Offer opportunities for your partners Let them speak Put flyers on the back table... Put flyers on everyone s chair Make an opt in page for each partner Create a promo/coupon code Turn your partners into sponsors
About Stacking Bonuses... If selling a $500 product, offer a $2,000 bonus Too many bonuses can take attention away from the main offer Can offer more bonuses for a product launch Offer limited time only bonuses Make the recording available for 72 hours List the bonuses on the replay page
Coaches With Clients presents... High Profit JV Partnerships Module 5: TO THE MOON How To Structure JV Partnerships To Succeed...