International Marketing Manager at Medtronic Geneva Area, Switzerland, Medical Devices Past Marketing Program Manager International Surgical Ablation & Beating Heart Revascularization at Medtronic Product Manager Europe, Middle East, Africa and Canada at St. Jude Medical MBA Candidate at LUISS Business School Marketing Specialist at Boston Scientific/Guidant Product Specialist at AstraZeneca LUISS Business School EENI Business School, Universidad de Belgrano Università Campus Bio-Medico di Roma Navy Military College `F. Morosini` Summary Proactive, results-focused professional with a history of driving marketing and promotions activities throughout the healthcare environment. I've worked for leading Medical technology companies such as Medtronic, St Jude Medical and Guidant/Boston Scientific. Reputable for combining strong business acumen, engineering, clinical, business administration background, and marketing leadership experience to evaluate market conditions and develop initiatives to boost program success. Strong communication skills and industry knowledge, utilized to support strategic decision-making that advances organizational goals. Specialties Medical Devices Business & Technology People Management Budget Management Clinical & Business Operations Strategic Plan & Operative Plans Product Launches Segmentation, Targeting and Market Analysis Financial Analysis KOL Management Relationship Management Marketing & Promotions Presentations Training & Programs Customer engagement programs Patient/Needs Assessments Negotiations
Experience International Marketing Manager at Medtronic January 2012 Present (2 years 1 month) Switzerland Marketing responsible for several product lines in Cardiovascular for Western Europe and Canada. Marketing Projects, Campaigns and Product Launches. Financial, Competitive, Market Analysis. Creating, Executing Plan Of Actions on Monthly, Quarterly and Yearly Base. Marketing Programs Manager International Surgical Ablation & Beating Heart Revascularization at Medtronic November 2010 December 2011 (1 year 2 months) Switzerland Creating and implementing short and long term strategies for OPCAB & AF Medtronic product lines. Working closely with local marketers to execute campaigns, product launches and finalize plan of actions per country and at account level. Budget responsibilities for international events, KOLs management (such as advisory boards and podium presence) and marketing campaigns. Market analysis, financial reporting and competitive analysis were part of my quarter reviews. Product Manager Europe, Middle East, Africa and Canada at St. Jude Medical January 2008 November 2010 (2 years 11 months) Belgium Marketing responsible for $100 million medical devices business in Europe, Middle East, Africa and Canada. In my first 2 years of marketing responsibility for the major product line in St Jude Medical Cardiac Surgery Division I have contributed in the SJM Market Share growth YoY in a decreasing market. Lately nominated leader for the launch of the latest technology in the cardiac surgery market with the challenging objective to become leader in that market. Key initiatives included key opinion leader development, customer and sales representative training, development and implementation of cardiac surgeons and cardiologists programs. MBA Candidate at LUISS October 2006 June 2008 (1 year 9 months) Italy Business plans, marketing strategy, finance, communication, leadership
Experience Marketing Specialist at Boston Scientific/Guidant June 2006 November 2006 (6 months) Italy Marketing Responsible of four product lines with the objective of developing the Cardiac Surgery business in Italy. Major responsibilities included: - Technical support for the 4 product lines - Coordinate clinical activities - Training & for sales representatives and customers - Defining, coordinating and executing workshops and congresses Direct report to the country manager. Product Specialist at AstraZeneca March 2005 June 2006 (1 year 4 months) Italy Defining product strategy and positioning in the Italian market by executing new product launches. Technical support of medical devices in the OR and organization of product related events. Sales representatives and Customers training and education and active support to the field (10 reps) Direct reporting to the Marketing Manager. Trifecta Valve Launch o October 2009 to September 2010 Projects Launch of the latest pericardial tissue heart valve in the market. I have launched in Europe through clinical, educational and customer programs.full responsibility on budget allocation. The objective was to gain market share in the existing pericardial heart valve market. we overachieved our first 6 months launch plan. Concomitant Mitral Campaign o September 2012 to Present Languages English (Full professional proficiency) French (Limited working proficiency) Spanish (Professional working proficiency) Italian (Native or bilingual proficiency)
Skills & Expertise 1. Competitive Analysis 2. Surgeons 3. Cardiology 4. Healthcare 5. Strategic Planning 6. Interventional Cardiology 7. International Marketing 8. Vascular 9. Marketing 10. Capital Equipment 11. Product Launch 12. Training 13. Cardiac Surgery 14. Surgical Instruments 15. Financial Analysis 16. Clinical Research 17. Medical Devices 18. Hospitals 19. Market Analysis 20. FDA 21. Product Development 22. Sales Operations 23. Product Management 24. Business Planning 25. Strategy LUISS Business School MBA, Management 2006 2008 Grade: A Awarded with Full Scolarship Majors: marketing, health management, strategy EENI Business School, Universidad de Belgrano MBA, Management 2007 2007 Grade: A Exchange MBA, Awarded with full scholarship Università Campus Bio-Medico di Roma Master of Science in Biomedical Engineering, Biomedical Engineering 2002 2004 Grade: 110/110
Università Campus Bio-Medico di Roma BEng in Biomedical Engineering, Biomedical Engineering 1999 2002 Navy Military College `F. Morosini` Maturità Scientifica, Navy Military College + Scientific High School 1996 1999 Cadet. Roles of command in a group of 180 people, military training in international sea, national level athletic contests, Italian Navy representative for foreign countries. Activities and Societies: National and International military activities Italian Navy Military College Cadet Honors Honors and Awards Awarded as one of the youngest engineers in the Rome Register of Engineers (2005) Motorbiking, sailing, skiing, snowboarding Interests