Ryan Lee s Passive Income Mentoring Group MODULE #6
Recap Got Organized Picked passive model CD/Newsletter or MM Outsource all the tech stuff (site building, graphics, etc.) Came up with killer offer! Creating product Building your list!
Today s Module One Big Goal How to Get More Subscribers!
Marketing Strategies List building with teleseminars Affiliates/JVs Blogging Article marketing Email mkt. Viral report Video PPC
Free vs. Paid Traffic Free works but takes longer Paid you will get traffic. Special module in 2 weeks!
Blogging
Why Create a Blog? Easy as pie Search engine friendly Submit to blog engines Get readers involved
Create a blog: 1, 2, 3! Blogger.com Wordpress.com (.org)
Blog Necessities Get a quality header Newsletter signup RSS Feeds (feedburner) Products Media Contact
Big Tip! Put video on ALL pages Homepage Thank you pages Contact Page
Blogging Aim for one new post a day Tip Topical
Blog Content Part I Tip or Advice How To
Blog Content Part II Product Review or Excerpt Yours Affiliate product
Blog Content: Part III Interview You or do the interview
Blog Content: Part IV Video Wrapper youtube.com blinkx.com
Blog Content: Part V Recycle content Clips from seminars Highlights from your products
5 Ingredients to Sell on your Blog Authentic Transparent Integrity Democratic Unique
Marketing with Personality
The Methodology I d rather have 50% of the people like me and 50% can t stand me, than 100% just think I m OK Scott Tousignant The Fit Bastard
Too Much Noise You MUST stand out Make connections
Be YOU! Supportive Confrontational Controversial Anti-Guru
The Formula Start with personal story Go into your lesson Tie into current events or your daily life experiences You can sell on the P.S.
Emailing and Blogging Content The SAME I email 5 days a week Good content and stories Tripled my income I lose money when I don t email Left with rabid fans.
Email Tips AT LEAST once a week (I recommend daily) Short and sweet Don t always have something to sell Make it personal. Talk about family and life Bring back to blog for comments
Blog Comments Allow comments but moderate (lots of spam) Builds relationship Give them a reason to post Hold a contest for best story or case study
Commenting on OTHER Blogs
Step 1: Google Alerts www.google.com/alerts
Sample blog Results
Step 2: Post Visit relevant blogs Comment on their post Include link to your site in your signature Rinse and repeat
Joint Ventures & Affiliate Marketing
Basics Pay as much commission as possible Physical CD: at least 35% MicroMembership: at least 50%
Affiliate Software 1shoppingcart.com Clickbank.com Built into both programs
Step 1: Find Partners Google.com Advanced search techniques
{keyword} parenting
{keyword} + {membership}
{keyword} + {community}
{keyword} + {articles}
{keyword} + {blog}
More {keyword} Ideas Membership software: (membergate, aweber, vtribes, ning) Community: chat, discussion forum, message board
Other places to recruit Clickbank marketplace ebay Get listed at affiliate directories like associateprograms.com
Contacting Affiliates & Networking
May I Help You? Actual email I received from successful marketer What can I do for you?? How can I help promote an event or product for you? Please, let me know how I can support you!
Relationship FIRST Promote their site, products and community Law of Reciprocity Only promote products/services you believe in (otherwise it will kill your credibility!)
Make it EASY Set them up with links Give sample copy Sample graphics, banners, etc. Give access to content for evaluation Be persistent
Recycle Content Method
Everything You Need Step by step system Make the process much easier just follow along You WILL get more traffic
Step 1: Write an Article
Step One: Write an Article 250-500 words How to type articles Top 10 Ways to
Quick Article Tips Be interviewed Conduct interview Teleseminar Take pieces of your product Can outsource: www.guru.com www.articleauthors.com
Step 2: Submit to Article Directories
Step Two: Submit to Article Directories Not huge traffic, but it can drive visitors Create an offer to drive to your site *Ryan Lee is the author of Millionaire Workout. To download his free report Make More. Work Less go to www.ryanlee.com
Article Direcotries Search for article directories Ezinearticles.com Ideamarketers.com Articlecity.com Articlepros.com
Step 3: Turn Article into Press Release
Step Three: Turn into Press Release Rework into a press release Turn into a news story Free and paid services
Free PR Resources 247pressrelease.com 1888pressrelease.com Prbuzz.com i-newswire.com Free-press-release.com PRBuzz.com
Step 4: Turn Article into Video
Step 4: Turn Article into Video Creation Method 1: Powerpoint 5-7 slides with major bullet points Record it using camtasia
Video Creation Tips Screencast: Camtasia (techsmith) Free version: JingProject.com
Video Creation Tips Web Cam (logitech) Editing Software: Windows Movie Maker
Video Tips Under 2 minutes Solid content Entertaining Include your URL during clip Long outro screenshot
Example Screen Shot
Step 5: Submit Video to Video Sites
Guidelines Some have 10 minute limit Remember your URL Pick a good keyword-rich title Tags and keywords Remember the outro page
Video Search Engines Youtube.com Google Video Yahoo Video Viddler.com Revver.com Traffic Geyser (in my resources section FREE trial!)
Step 6: Put Video on your Blog
Step 6: Video Promotions Put video on your blog Embed it Email clients about new video and direct them to your blog
Embed Video
Step 7: Turn it into a Blog Post
Blog post In addition to your personality content Can be search engine bait
Step 8: Social Media
Social Media Spread the word You need a free account Hundreds of bookmarking and social networking sites
Popular Social Media Sites Digg.com Stumbleupon.com Del.icio.us Slashdot.org Propeller.com Twitter.com Facebook.com Reddit.com Furl.net
Step 9: Make it Viral
Multiple Articles Turn it into a viral report Make it free Give it away on blog Offer reprint rights
Marketing Takeaways Small things each day add up 15-30 minutes a day will pay HUGE dividends Start at Step 1 and move slowly
Upcoming Schedule ALMOST DONE! Next week: Vacation break. Two weeks: Pay per click advertising with a special topsecret guest Two weeks: Q/A
Questions and Answers