The Guru Code Quick Start Steps By Paul Mascetta Copyright Influence Mastery Inc.!1
Step 1: Find Your Sweet Spot 4 Step 2: Create Your Avatar 7 Step 3: Develop Your Story 10 Step 4: Build An Online Presence 12 Step 5: Build Your Alliance 16 Copyright Influence Mastery Inc.!2
Dear Reader, Welcome to The Guru Code - Quick Start Steps. In this training we're going to find the particular niche or space where you want to cultivate your expertise and guru status. After all, in order to become a trusted authority on something you have to actually figure out what that something is going to be. Now even if you already know what subject or topic you want to become an expert in, this training will still help you. Why? Because it will give you a better perspective on how to position yourself. It will also give you some insight on how to rise above the noise and separate yourself from the competition. If you d like to see my full training on creating Guru status so people trust, listen and buy from you then click the link below: http://influentialmind.com/guru Enjoy, Paul Mascetta Copyright Influence Mastery Inc.!3
Let s get started. Step 1: Find Your Sweet Spot Traditional marketing 101 tells us that you never create a product first and then try to find a market. Instead, you find a market and then you create a product to fill a need for that market. And the reason why it's a big mistake most of the time to create a product and then go find a market is not because the market doesn't exist. It's because the market probably does exist and is oversaturated. I've seen this far too many times, especially with people that are in specialties like fitness. I'll have somebody come to me with the greatest weight-loss product in the world and then realize they went into the biggest market in the world. They can't rise above the noise. The people that are rising above the noise have been around for a long time, are already generating a lot of much money, and can afford to invest that money in large amounts of advertising to beat them. What we're going to do is solve this problem using a simple strategy. Now, as I said, traditional marketing 101 tells us that you find a market and then create a product. That's usually true when you're creating products that are not tied directly to you. This training is all about you becoming a guru or an expert. And as I told you in an earlier module, when you pick an area, it's best to pick something that you're absolutely passionate about. Copyright Influence Mastery Inc.!4
I don't want you to relinquish something you want because you think there isn't a market for it. I want you to first pick something that you're absolutely passionate about or that you're passionate about learning more about. As I told you before, it's that passion that's going to carry you through and give you the perseverance you need to do the things you don't want to do on the days that you don't want to do them. So, you have to pick something that you're passionate about. At the same time, you want to pick a topic that is a subtopic of something else, and I'll get to that in a second. The first thing I want you to do is follow these five rules: 1. Pick something that you are truly fascinated about and love learning about. 2. Pick something that you already do or are already familiar with. 3. Pick something that you want to learn more about. 4. Think about something that you've already been through. Something in this particular space that we're talking about that you've been through where you've overcome a challenge of some sort. 5. Think about something that you are willing to live, speak, and breathe for at least the next five years. The reason I say that is because a true expert or a true guru is really dedicated to their craft and they're known for being an expert in that one particular field. So, you've got to be ready to dedicate your time and your effort to this. Copyright Influence Mastery Inc.!5
This is why I say it is smart to identify a market before you create a product. At the same time, you don't want to go into a market just because you think it's a good market and start to put yourself in a position where you're creating products and services that you really don't care about. Your ability to be successful and sell products, services, and information, and be perceived as a guru, is only as good as your desire to want to do those things. Eventually you're going to get tired of talking about things you're really not interested in, so you've got to pick something that fits within the five criteria that I just mentioned to you. Copyright Influence Mastery Inc.!6
Step 2: Create Your Avatar The next thing you want to do is start thinking about your audience. You want to create a customer avatar. This is basically like a walking, talking version of what your ideal customer looks like, thinks like, dresses like, and feels like. And as you begin to research your market and research yourself, it will be easier for you to identify this person. It's important that once you identify what area or niche you want to target (and think it's too general) that you target a sub niche within that group. I gave you the example before about weight loss or fitness and how it's the most saturated market in the world. Rather than going out and creating a product that shows anyone and everyone how to lose weight, maybe it's a product for baby boomers. Maybe it's a product for moms. Maybe it's a product for business people. Maybe it's a product for students. Maybe it's a product for people that are short on time. You identify a subgroup within the main group of people that you want to influence. That enables you to stick with the topic that you really care about without going into a market that's oversaturated. Once you establish your credibility, your expertise, and your guruism in that particular space; then you can move on to other things. But you've first got to solidify your position in that particular space. For example, I tell people all the time that the stuff that I talk about in my training programs and in the information that I pass on to other people is not rocket science. This is not information that you can't necessarily find anywhere. It's information that's actually easy to find if you sit and read through psychology journals all day long. Copyright Influence Mastery Inc.!7
What I do is take all the legwork out of it and, more importantly, I deliver information for people that is practical. Rather than taking a bunch of jargon out of a psychology journal and rattling off some case study, or talking about a bunch of stuff you can't apply in real life, I take the stuff that I find to be the most effective and package it in a way that you can use. What I give you is what I call a street-smart approach to the traditional psychology of compliance gaining. I give you stuff I've tested and found works in a real-life situation. That's how I target my micro niche of people. That's how I stay out of the huge market of self-development, self- improvement, personal development, and influence and persuasion, and narrow it down a little bit more into a subgroup. Your two main responsibilities are to relate and create. In terms of relationships, you really want to start thinking about other people's problems. What are the problems of the people in your group or in your space? What are the problems that they can't solve or that they don't have the time to solve? Those are the two biggest things. In my space, I don't really solve problems that people can't solve. I solve problems that people either don't have the time to solve or don't want to invest the time to solve. Again, the stuff that I teach people they could find if they sat and researched and read journals all day long, but nobody really wants to do that, so I have a research team that helps me do that. I solve the problems that people don't have the time to solve, so I want you to start thinking about what problems you have run into in this space or in this niche. What challenges have you run into and how did you overcome them? Have you stumbled upon Copyright Influence Mastery Inc.!8
any blueprints, any systems, or any shortcuts that will save people time in solving their problems and in overcoming their challenges? Now, the truth is you may have already done this subconsciously. In your life, you probably have been in a situation where you were forced to become good at something and you probably aren't even aware of all the different challenges and hurdles you may or may not have overcome. The easiest way to identify them is to think about this. Ask yourself these questions. What is the biggest goal that you want to achieve this year? What would double your success this year? Now success can mean anything. It's however you define it. It could be money. It could be relationships. It could be perfect health. Whatever success might be, what would it take to double your success this year? The next thing I want you to ask is what frustrates you the most in terms of achieving these goals? What is it that really frustrates you to the point that you almost break down when you ask yourself that question? What have you tried in the past? What has worked and what hasn't worked? I want you to apply all those questions to the specific actions that you've taken as they relate to the niche you're going into. They're going to enable you to identify the steps that you've taken along the way and the codes you've cracked towards achieving success and overcoming problems that other people are probably going through right now the people that are willing to pay you to help solve those problems for them. Once you start to figure out what you want your expertise to be, the next piece of the puzzle is to develop your story. Copyright Influence Mastery Inc.!9
Step 3: Develop Your Story People think that the average person relates more to success than they do struggle. In reality, the opposite is true. People relate more to struggle than they do to success. That's what makes movies so great. When you see a movie about an underdog that rises to the occasion and eventually is victorious, it always makes for a better movie. I want you to start thinking about a story a story about who you are, what you've been through, and how it relates to the success you've achieved in this specific area of your life. I want you to think about what you've overcome in your life. And this is especially true if you're this far into the module and you still haven't decided what you want to become an expert in. Think about what you've been through in your life that you've overcome even if it's the littlest thing like how to change your child's eating habits, which might seem insignificant to you. I also want you think about what you've learned in the process of overcoming these things. What processes have you used? What shortcuts have you figured out? Then I want you to start creating a solution to these problems a systematic way to create a solution that you'll then tie into your story. Your story should begin with some level of struggle. You needed to solve a problem. You figured out the solution to that problem. Now you're assembling a solution in a systematic way that you can claim as your own. That's what's going to be your unique selling proposition. It's going to be your own proprietary you've designed that makes you different than everyone else and separates you from your competition. Copyright Influence Mastery Inc.!10
Once you have your solution, there are five main ways that people may want to consume your solution. 1. They'll want to read about your solution. You can share that through blogs, articles, and e-books. 2. They'll want to listen to your solution and they'll do that through CDs or MP3s. 3. They'll want to watch you, just like in this video format. 4. They'll want to listen to you in person through seminars or workshops. 5. They'll want personalized training through coaching or mentorship, one-on-one. Each one of these ways will produce income for you. People will pay you a certain amount to read your solution. They'll pay you more to listen to your solution. They'll pay you even more money to watch you in a video. They'll pay more than that to do it live in a seminar. And you can charge the most money when working in person, one-on- one. I don't want you to jump into a method you're not comfortable with in the beginning. If you're more comfortable with writing, then write. If you're more comfortable with speaking, then speak. If you're more comfortable with getting in front of a camera, then that's what you should do. But I want you to start familiarizing yourself with the five main ways that people will pay you to consume your information. Copyright Influence Mastery Inc.!11
Step 4: Build An Online Presence The next step is to put up a website. You must have a website in this day and age. Websites do a lot of things, but the most important thing they do is they create instant credibility. If you're an online marketer or guru trying to solidify an expert position, the very first thing a person is going to do when they hear your name is Google it. They want to know who you are. They want to know you're legitimate. You should have a website that tells them everything about you and what you have to offer. The three main objectives of a website are: 1. To provide value 2. To capture leads 3. To ultimately generate revenue. Now, I don't want you to get scared about having to create a website. It's easier than ever, nowadays. You can get a really nice website created for probably less than $100. That includes coding and working one-on-one with a developer. You might not know what you're looking for, so here's the advice that I always give people. All of my websites are built on WordPress. WordPress is basically a free platform that you can download. It enables you to access your websites on the backend using a username and password, meaning you can update it. It's very user-friendly. It allows you to post articles, videos, pictures, Copyright Influence Mastery Inc.!12
copy and paste, and add plug and play tools to it. You can hire somebody to do this for you by going to Elance.com or Fiverr.com. You can set the budget for the project and find a freelancer who will build out your website. The good thing about Fiverr is that every person on there is willing to do something for five dollars. You could pay more than that, if you want, but if you're really looking for somebody and you just want to test them out without spending a lot of money, Fiverr's the place to go. You will find more experienced, but also more expensive developers, on Elance. One of the biggest problems you'll have when creating a website is getting the designer to match the vision that you have in mind. This is what I do. Google "free WordPress themes." You'll get back some of the best WordPress designs. All you need to do is pick a theme similar to what you have in mind and then give that to a developer along with any edits you'd like to see. Then send them a link and they'll be able to customize that theme to what you're looking for. Now, unless you're a person who's really into technical stuff, you may want to leave this to somebody else. You don't want to sit there and start messing around with graphic design and coding when you can get the job done for less than $100 and that's on the more expensive side. Again, the website has to serve three purposes. It's got to provide value. It has to capture leads. And then ultimately, it has to generate revenue. At the end of this video module, I'm going to take you through a live screencast of my website. I'll show you how it provides value, captures leads, and ultimately generates Copyright Influence Mastery Inc.!13
revenue, and how you can copy the same tactics and strategies I use. How do you do that once you've got your website up? Where does all that come from? Ultimately, it comes from you promoting your products and services through a very simple, step-by-step process. And the step-by-step process works like this. You provide lots of free, valuable information to people and then ultimately you ask them to buy something that you're selling. It's a simple strategy. I've been using it years and it works like magic. When somebody opts into my email list (as you probably opted into my email list) one of the biggest lead magnets that I use as a way to capture leads is one of two reports called The Influence Blueprint." It talks about a simple 5 step process for influencing others. Now who wouldn't want that? Most people that are interested in influence and persuasion are going to opt in because they want to influence others. I have it in the title of the report I'm solving that problem for them. The second thing is I'm giving you a unique strategy that no one has ever shown or take about before and I'm making it sound super easy and uncomplicated. That's something people want. Once they opt into my email list and they get the report, I know that one of two things is going to happen. They're either going to read the report or they're not going to read the report. I want them to read the report because I know they're going to find value by getting access to techniques and strategies to help them solve their problems, just like we talked about before. You ultimately want to solve people's problems. But you can't solve their problems if they won't use the information you're willing to share. So, knowing that people like to consume information in different ways some people like to Copyright Influence Mastery Inc.!14
read it, some people like to listen it, and other people like to watch it while I give them a free report, when they get to the download page, I actually give them an audio version, too, just in case that might engage them a little bit more. After that, I start sending them emails with tips and strategies, but I also ask them if they want me to start breaking down the stuff that I showed them in the report in a video format. Then they can click on a link letting me know that is something they want to watch in a video. I'm trying to make it as easy as possible to get that information into their hands, because I know once I get them to apply it, they're going to see results and they they're going to find value in what I'm offering. When it comes time to actually ask for money, they're going to be inclined to do so more because of all the good content I've shared with them so far. Now, there will come a point in my email sequence where I will ask people if they want to take things to the next level. I'll put a link in the email. If they click on the link, they basically have raised their hand and said that they do want to take things to the next level. Then I will put them into a sequence where I'm offering them paid products. That's the simple process you use. You provide value first and then you ask for money later. Copyright Influence Mastery Inc.!15
Step 5: Build Your Alliance The next step is to start building an alliance. You want to start creating a network with like- minded individuals and other power players in your niche that are in a similar space as you and that can help you gain opportunities to resources and finances. You want to engage these people to help support you. Where do you find these people? Well, one of the easiest ways to create a product when you first start is to open up a ClickBank account. I think nowadays it costs like fifty bucks. What you do is take an information product that you have, put it into the ClickBank marketplace, and sell it without having to open up a merchant account. Without having to worry about a credit card portal. ClickBank takes care of all of that for you. But the beauty of ClickBank is that other people that are looking to sell things will find your product and ultimately want to sell it. You can find other people that are in a similar niche as you and reach out to them and I'll tell you exactly how to do that in a my complete training The Guru Code. Copyright Influence Mastery Inc.!16
Would You Like To Learn How You Can Create Instant Authority, Credibility And Guru Status So People Trust, Listen And Buy From You? If so, then you absolutely need my full video training course, The Guru Code. It consists on ten HD training videos outlining the same exact strategy that I used to create Guru status for myself as well as my private clients. Click Here To Learn More Copyright Influence Mastery Inc.!17