KEYNOTE SPEAKERS ADAM METZ Senior Advisor TPG Capital

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KEYNOTE SPEAKERS ADAM METZ Senior Advisor TPG Capital Adam Metz is a senior advisor to TPG Capital s Real Estate Group. Prior to joining TPG, Adam was the Chief Executive Officer of General Growth Properties, Inc. During his tenure, GGP owned and managed more than 200 regional shopping malls in 43 states. The Company s portfolio totaled approximately 200 million square feet of retail space and more than 24,000 retail stores nationwide. The Company s stock is traded on the New York Stock Exchange under the symbol GGP. Prior to joining GGP, Mr. Metz held numerous executive positions such as president, chief financial officer and director of acquisitions for Urban Shopping Centers, Inc., a publicly-traded REIT that owned a portfolio of high-performing malls, where he worked from 1993 until its sale in 2000. Before joining Urban, he held positions in the capital markets group of JMB Realty and in the commercial real estate lending group at The First National Bank of Chicago. MICHAEL SHANNON Managing Director KSL Capital Partners Mr. Shannon founded KSL Capital Partners in 2004 and founded its predecessor KSL Recreation Corporation in 1992, serving as its president and chief executive officer. KSL Capital Partners is a $1.6 billion private equity firm which invests in the hospitality, real estate and leisure industries. Mr. Shannon founded and became chief executive officer of KSL Resorts in 2004 following the sale of KSL Recreation. Prior to establishing KSL Recreation, he served as president and CEO of Vail Associates, Inc. (owner of Vail and Beaver Creek Resorts) in Vail, Colorado, from 1986 to 1992. He currently serves on the board of directors of ING Direct, Safeway, Inc., the Vail Valley Foundation, the United States Ski and Snowboard Association, Eisenhower Memorial Hospital and the Vail Health Services Board. He is a past director of Conseco, Inc., TCA Cable TV, Inc., Startek, Inc. and ING Americas Holdings. Mr. Shannon is a member of the Young Presidents Organization. He holds a Bachelor of Business and Administration from the University of Wisconsin and a Master of Management in Accounting and Finance from Northwestern University s Kellogg School of Management.

Wisconsin Real Estate Alumni Association, Inc. P.O. Box 307 Pewaukee, WI 53072 SPACE IS LIMITED REGISTER TODAY! Nonprofit Org. US Postage PAID Milwaukee, WI Permit No. 5654

WISCONSIN REAL ESTATE TRENDS CONFERENCE Return to the Peak September 14 15, 2011 Chicago, Illinois Sponsored by

WISCONSIN REAL ESTATE 2011 TRENDS CONFERENCE Return to the Peak Sponsored by the Wisconsin Real Estate Alumni Association (WREAA) and developed in cooperation with the University of Wisconsin Real Estate and Urban Land Economics Program, the Wisconsin Real Estate Trends Conference draws upon the resources of one of the leading real estate networks and educational programs in the country. The program brings together the foremost experts in the commercial real estate industry to discuss core, valueadd and opportunistic investments along with a capital markets overview. Participants will also gain a focused, in-depth perspective on emerging trends impacting the real estate industry. EVENT SPONSORS PATRON SPONSORS The Real Estate and Urban Land Economics Program at the University of Wisconsin-Madison School of Business has a long and distinguished tradition. Year after year, it has been ranked among the top programs in the nation, due to the dedication of its outstanding faculty, the caliber of its students, and the breadth and depth offered by its curriculum. The Program also benefits from the generosity, support and accomplishments of the Wisconsin Real Estate Alumni Association (WREAA), providing networking and professional development opportunities for real estate students, graduates and professionals. Phone: (262) 746-9030 Fax: (262) 746-9031 www.wreaa.org

WISCONSIN REAL ESTATE 2011 TRENDS CONFERENCE Return to the Peak SCHEDULE WEDNESDAY, SEPTEMBER 14 7:00-9:00 PM Welcome Reception (All Conference Attendees) The Public House 400 North State Street Chicago, Illinois Sponsored by THURSDAY, SEPTEMBER 15 Mid America Club 200 East Randolph Drive, 80th Floor of the AON Building Chicago, Illinois 7:30 AM Registration and Continental Breakfast Attendees must bring valid government issued photo ID to gain entrance to the Aon Center/The Mid-America Club. Enter the building at the main entrance, 200 E. Randolph Dr. 8:30-9:15 AM General Session The GGP Rollercoaster Speaker: Adam Metz, Senior Advisor, TPG Capital 9:15 AM Panel Session Who Said There is Not Opportunity in Today s Market? While many investors are fiercely competing over core product, there is still an opportunistic side of real estate where returns over 20% can be achieved. This panel will tell you where to find those opportunities and who has the capital chasing higher risk and return. Moderator: Michael Hoffman, President and Partner, Probitas Partners Panel Members: Susan Meaney, Managing Director, Makena Capital; Brian Schneider, Managing Director, Medley Partners Management, LLC 10:30-11:00 AM Network Break Sponsored by OVERNIGHT ACCOMMODATIONS A limited number of guest rooms are available at the Swissote 312-565-0565. Special room rates are available at $209/sin be made by August 12, 2011.

11:00 AM Panel Session: Return to 2007 Values It was just over three years ago when we saw years of real estate appreciation culminate to a peak. This was followed by capital seeking safety and fleeing real estate as an asset class. Now we are seeing values eclipse those of 2007. This panel will discuss how investors are finding opportunity in a sea of competition. Moderator: Christopher Ludeman, President, Americas Brokerage and Capital Markets, CBRE Panel Members: Mark Alfieri, COO, Behringer Harvard s Multifamily REIT; Shobi Khan, Chief Operating Officer, General Growth Properties; Greg Kraus, Head of Senior Director-Acquisitions, Invesco; Christopher Merrill, CEO, Harrison Street Real Estate Capital; Marc Swerdlow, President, Waterton Associates, LLC 12:30 PM Luncheon Sponsored by: Keynote Speaker Andrew Ross Sorkin Too Big to Fail How did the financial crisis really develop? Andrew Ross Sorkin takes the audience on a roller coaster ride inside the board rooms of Wall Street and the corridors of power in Washington to describe the untold story. Sorkin will also talk about the 500 hours of interviews he conducted with some of the nation s most powerful men and women to get this insider account. 2:15 PM Keynote Speaker Michael Shannon, Managing Director, KSL Capital Partners Surviving the Real Estate Crash: Pioneers vs. Settlers 3:00 PM Panel Session: Lender Beware: There is Competition Around the Corner It was just two years ago when it was extremely difficult to access aggressive debt. The leverage was low and the lenders had a take it or leave it mentality. Times have changed and the competition to place debt is furious. The lenders on this panel will discuss how they are placing capital while being cautious not to repeat the mistakes of the last cycle. Moderator: Joe B. Thornton, Jr., Executive Managing Director, HFF Panel Members: Jeff Friedman, Co-Chief Executive Officer, Mesa West Capital; Steve Holmes, Executive Director, Morgan Stanley; Michael Melind, Credit Products Executive, Bank of America Merrill Lynch - CMBS; A.G. Seifert, Managing Director, Cornerstone Real Estate Advisers 4:15 PM Networking Reception l Chicago located at 323 East Wacker Drive. The phone number for the Swissotel is gle and $229/double. Refer to the Wisconsin Real Estate Group. Reservations must

KEYNOTE SPEAKER ANDREW ROSS SORKIN New York Times Columnist and Author of Too Big To Fail Andrew Ross Sorkin is The New York Times chief mergers and acquisitions reporter and a columnist. Mr. Sorkin, a leading voice about Wall Street and corporate America, is also the editor of DealBook, an online daily financial report he started in 2001. In addition, Mr. Sorkin is an assistant editor of business and finance news, helping guide and shape the paper s coverage. Mr. Sorkin, who has appeared on NBC s Today Show and on Charlie Rose on PBS, is a frequent guest host of CNBC s Squawk Box. He won a Gerald Loeb Award, the highest honor in business journalism, in 2004 for breaking news. He also won a Society of American Business Editors and Writers Award for breaking news in 2005 and again in 2006. In 2007, the World Economic Forum named him a Young Global Leader. Mr. Sorkin began writing for The New York Times in 1995 under unusual circumstances: he hadn t yet graduated from high school. His New York Times bestseller, Too Big To Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System and Themselves, was released in October 2009. GENERAL INFORMATION PROGRAM CHAIR Brian Eisendrath, CBRE PROGRAM DATES September 14-15, 2011 WELCOME RECEPTION The Public House 400 North State Street Chicago, IL 60654 GENERAL SESSIONS The Mid America Club, 200 East Randolph Drive 80th Floor of the AON Building Chicago, IL 60601 847-582-0289 Attendees must bring valid government issued photo ID to gain entrance to the Aon Center/The Mid-America Club. Please enter the building at the main entrance of 200 East Randolph Drive.

Registration Fees REGISTER ONLINE (preferred method) at our website at www.wreaa.org. Select 2011 Wisconsin Real Estate Trends Conference and quickly complete your registration and submit the necessary credit card payment online. USE THIS FORM IF MAILING A CHECK If mailing a check is necessary, please make checks payable to WREAA and MAIL payment and registration form to: WREAA, Inc., P.O. Box 307, Pewaukee, WI 53072. Do NOT mail this form or payment after August 25, 2011. Name Co. Name Address Business Phone Email NOTE: Member information is not updated based on this form. To update your member record, please login to your member record at www.wreaa.org. A separate registration form AND payment must be completed and mailed for each attendee, including guests of attendees. Early Registration: Postmarked by August 10, 2011 WREAA Active Member Rate of $375 = $ Guest Rate of $475 = $ Regular Registration: Postmarked after August 10, 2011 WREAA Active Member Rate of $475 = $ Guest Rate of $575 = $ Total Due and Payment Enclosed (Please total all fees and enter.) $ Notes: The cost of the conference includes the meals and receptions listed in the above schedule. Conference packages are not transferable between members or guests for any reason. Refund Policy: Refund requests must be made in writing and postmarked by August 25, 2011 and are subject to a $75 non-refundable fee. Panel topics, speakers and panel members are subject to change. REGISTRATION Registration will be closed as soon as maximum enrollment is reached or on August 31. The conference registration fee includes all events or sessions listed in the schedule, including the Welcome Reception held at The Public House. The registration fee does not include hotel accommodations. There will be no on-site registration for the conference. QUESTIONS If you have any questions or would like additional information, please contact the WREAA Administrative Office by phone: (262) 746-9030, email at office@wreaa.org, or go to website at www.wreaa.org. If you have a disability and desire accommodations, please advise us by August 10, 2011. Requests will be kept confidential. (262) 746-9030 Telephone Website: www.wreaa.org SPACE IS LIMITED REGISTER TODAY!