Curriculum Vitae Pravin Nath Division of Marketing and Supply Chain Management Michael F. Price College of Business The University of Oklahoma 307 West Brooks, AH Room 1D Norman, OK 73019, U.S.A. (405) 325 1145 (Off.) (405) 325 7630 (Fax.) pravin.nath@ou.edu (email) Education Ph.D. Marketing, 2001-2006 Department of Marketing, University of Texas at Austin, USA M.M.S. (Master of Management Sciences Marketing), 1995-1997 Narsee Monjee Institute of Management Studies, University of Bombay, India B.E. (Bachelor of Engineering Mechanical), 1990-1994 Sardar Patel College of Engineering, University of Bombay, India Academic Experience Assistant Professor of Marketing, 2013-Current Division of Marketing and Supply Chain Management, The University of Oklahoma s Price College of Business Assistant Professor, 2006-2013 Department of Marketing, LeBow College of Business, Drexel University Teaching Experience Global Marketing: Introduction to Marketing: Graduate and Undergraduate, including Online Undergraduate, including large classes Research Interests Role of Marketing; Marketing Organization, Structure, and Strategy; Chief Marketing Officers; Top Management Teams; Global/International Marketing; Branding; Communication 1
Journal Publications Nath, Pravin and Vijay Mahajan (2008), Chief Marketing Officers: A Study of Their Presence in Firms Top Management Teams, Journal of Marketing, 72 (January), 65-81. -Featured as a cover story in Advertising Age, 78 (July 9), 2009 -Mentioned in various articles and blogs in print and online, including Financial Times, BusinessWeek, and Fortune Nath, Pravin and Vijay Mahajan (2011), Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms Top Management Teams, Journal of Marketing, 75 (January), 60-77. -Featured in Marketing Magnified (January 2011), CMO Council s ejournal Nath, Pravin and Monique Bell (Forthcoming), When the Twain Should Meet: A Study of the Structural Integration of the Marketing and PR Functions in the C-Suite, Journal of Marketing Communications Nath, Pravin and Vijay Mahajan (Forthcoming), Shedding Light on the CMO Revolving Door: A Study of the Antecedents of Chief Marketing Officer Turnover, Journal of the Academy of Marketing Science Non-Refereed Publications Nath, Pravin (2014), What Makes a CMO Powerful, at http://blogs.hbr.org/2014/07/whatmakes-a-cmo-powerful/ Conference Presentations Bell, Monique, Pravin Nath, and Hyokjin Kwak, "The Effects of Self-Transcendence Organizational Values on Customer Satisfaction and Corporate Reputation", AMA Marketing & Public Policy Conference, San Luis Obispo, California, June 23-25, 2016 Nath, Pravin and Saejoon Kim, "Go Expand But How Far? The Impact Of Internationalization And Distance On Brand Strategy Performance", AMA Winter Educator s Conference, San Antonio, Texas, U.S.A., February 13-15, 2015 Nath, Pravin, Saejoon Kim, and Trina Andras, "The Role of Global Brand Strategy, CMO Presence, and TMT Structure in the Internationalization-Performance Relationship of Retail Firms", AMA Winter Educator s Conference, Orlando, Florida, U.S.A., February 21-23, 2014 Best Paper Award for Global and Cross-Cultural Marketing Track Nath, Pravin, Saejoon Kim, and Trina Andras, How is a Global Branding Strategy Related to Performance? The Role of Firm International Experience and CMO Presence, MARCON International Marketing Conference, IIM-Calcutta, India, December 28-30, 2012 Best Paper Award (3 rd place) 2
Nath, Pravin, Saejoon Kim, and Trina Andras, The Role of Internationalization in Firms Branding Strategy Choices, INFORMS Marketing Science Conference, Boston, Massachusetts, U.S.A., June 7-9, 2012 Nath, Pravin and Vijay Mahajan, Shedding Light on the CMO Revolving Door: A Study of Chief Marketing Officer Turnover in Firms Top Management Teams, AMA Winter Educator s Conference, St. Petersburg, Florida, U.S.A., February 17-19, 2012 Nath, Pravin and Monique Bell, Marketing and PR Integration: A Study of its Drivers in the Firm s C-Suite, AMA Winter Educator s Conference, Austin, Texas, U.S.A., February 18-20, 2011 Invited Presentations University of Texas at Arlington, TX, November 2014 2011 DC Marketing Colloquium, George Mason School of Management, VA, April 2011 The Hong Kong Polytechnic University, Hong Kong, April 2010 Honors and Awards Excellence in Research, LeBow College of Business, Drexel University, 2007, 2010 Best reviewer for the AMA Winter Marketing Educators Conference, 2009 Fellow, University of Houston Doctoral Symposium, 2004 Pre-Emptive Fellowship, University of Texas at Austin, 2001 Grants Research Grant for $5000 from Price College of Business, University of Oklahoma, for surveybased research on Marketing Exploration and Exploitation Outcomes, 2014 Professional Development Fund of $1000 for Research Active Junior Faculty, from Marketing and Supply Chain Division, University of Oklahoma, 2013, 2014, 2015 Research Grant for $3000 from Marketing Science Institute (MSI), Boston, MA, for "Antecedents of the Chief Marketing Officer's Presence and Influence in Top Management Teams", with Vijay Mahajan, 2005 3
Research Grant for $1000 from the Eugene and Dora Bonham Fund at the University of Texas at Austin, for Antecedents and Consequences of the Chief Marketing Officer s Strategic Influence in Top Management Teams, with Vijay Mahajan, 2005 Service Editorial Review Boards Journal of Business Research (2016-current) Ad hoc Reviewer Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of International Marketing, Journal of Business Research, European Journal of Marketing, European Journal of Information Systems, American Marketing Association s (AMA) Educators Conference, IIMA Conference on Marketing in Emerging Economies, CMO Journal, Direct Marketing Educational Foundation s (DMEF) Shankar-Spiegel Award, Product Development and Management Association (PDMA) Dissertation Award Ph.D. Student Supervision Co-chair: Monique Bell (graduated 2012 from Drexel University), tenure-track appointment at California State University, Fresno; dissertation titled, Organizational Values Effects on Customer Satisfaction and Corporate Reputation: A Stakeholder-Driven Perspective Saejoon Kim (expected to graduate in 2016 from Drexel University), tenure-track appointment at California State University, Stanislaus, starting Fall 2016; dissertation titled, The Role of Corporate Brand Dominance Strategy on Firm Performance: A View from Internationalization, Cross-National Distance, and Firm Diversity Member: Olalekan Seriki (in progress at the University of Oklahoma), dissertation titled, Salesperson Counterproductive Behaviors: Understanding the Negative Aspect of the Sales Function Aaron Gleiberman (in progress at the University of Oklahoma), dissertation titled, Conflict Resolution and Personality Types in Asymmetric Power Dyads: Evidence From Franchise Systems Wenling Wang (graduated 2011 from Drexel University), Guilford College, dissertation titled, Spillover of Social Responsibility Associations in a Brand Portfolio Department/College/University Department: (At the University of Oklahoma) Ph.D. Committee; Web Liaison; Scholarship Committee (Committees at Drexel University) PhD Curriculum Review; Undergraduate Curriculum Review; Department Recruiting of Faculty and PhD Students; Subject Recruitment Policy 4
College: (At Drexel University) Academic Programs (APC, 2011-2013); Academic Standing University: (At Drexel University) Library Advisory Group (2010-2011; 2011-2012) Other: (At Drexel University) Camp Impact Presenter and Judge; Mini Open House Faculty Member; Undergraduate Course Review (Introduction to Marketing) Other Visiting Scholar at The Hong Kong Polytechnic University, Hong Kong, April 2010 Visiting Scholar at Temple University (Taught one session of a Ph.D. pro-seminar) Professional Affiliations American Marketing Association (AMA) Industry Experience Manager, Content Development and Strategy, Schoolnet India Ltd., Bombay, India, 2001 Manager, Account Management, Matrix Information Services Ltd., Bombay, India, 2000 Asst. Manager, Market Research, Mahindra & Mahindra Ltd., Bombay, India, 1999-2000 Senior Market Research Executive, Org-Marg Pvt. Ltd., Bombay, India, 1997-1999 Sales Engineer, Blue Star Ltd., Bombay, India, 1994-1995 5